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Ramp - 98% of companies don't have a procurement team. The ones that do are

Ramp · Apr 2026 · 1:00 · AI-annotated

Length
1:00
Scenes
28 · 2.1 s avg
Product on screen
0:29
Features shown
3
Call to action
0:55 · 93%
Voiceover
Yes
00:00:00 / 01:00:02

Ramp’s 1:00 launch film runs 28 scenes, about 2.1 s each. The product shows up at 0:29 and 3 features are revealed. The call to action lands at 0:55 (93% in), over a voiceover. The video alternates a retro pixel and Windows 95 register for the problem with a clean white chat interface for the product, switching registers on the 'Ramp changes that' beat. Signature moves include pixel type that assembles then shatters into 3D cubes, an isometric maze that recurs as the process metaphor, and a yellow line that slices the maze open into the chartreuse logo card.

No filming indicatedEstimated needs: 4 capture groups — your screens or recordings · 1 official logo — reused across the film · 12 graphic passages — draw or supply · 3 3D passages — build or supply
Plan my film from this onePrintable storyboard

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Ramp - 98% of companies don't have a procurement team. The ones that do are, scene by scene

· 28 scenes as text

  1. 01 · Hook · 0:00–0:04

    Pixel cursors drift over a blue grid while white pixel text assembles into 'BUYING STUFF AT WORK SUCKS'. The letters then break into 3D cubes that tumble down and pile at the frame's base, cutting to black with 'PICTURE THIS.' centered.

    On-screen text: “BUYING STUFF”, “AT WORK”, “SUCKS”, “PICTURE THIS.”

    Techniques: Kinetic type, Particles

    Camera: Pan

  2. 02 · Hook · 0:04–0:05

    A white pixelated caption sits centered on black as a fiery meteor streaks from the top right across the frame, passing the blue curve of Earth at the lower left. The caption holds still while the meteor blurs past and exits left.

    On-screen text: “PICTURE THIS.”

    Camera: Static

  3. 03 · Hook · 0:05–0:06

    A fiery capsule with a glowing white head and a trailing orange flame streaks left across black space. The blue curve of Earth with white clouds fills the lower left corner as the blurred object flies past the planet's edge.

    Camera: Pan

  4. 04 · Hook · 0:06–0:07

    Earth's curved horizon fills the lower frame, blue oceans crossed by white cloud bands. A bright orange meteor with a glowing head streaks down from the upper right toward the atmosphere, its tail fading behind. A small dark craft sits near the horizon. The camera holds steady.

    Camera: Static

  5. 05 · Problem · 0:07–0:12

    On a scanlined teal desktop, a dialog box reading URGENT: Signature required sits center while orange pixel sparks erupt behind it. Question boxes slide in around it, one by one, echoing the voiceover, with desktop icons pinned to the left.

    On-screen text: “URGENT: Signature required”, “What is this vendor??”, “Did anyone negotiate this?”, “Has legal even seen it!?”, “I think we already have this!?”

    Techniques: Particles

    Camera: Static

  6. 06 · Problem · 0:12–0:14

    A teal desktop wallpaper fills the frame, crowded with overlapping Windows-style dialog boxes carrying urgent purchase questions. The view zooms in steadily until the boxes fill the screen edge to edge.

    Techniques: UI zoom

    Camera: Static

  7. 07 · Problem · 0:14–0:18

    A retro pixel-art screen packed with overlapping pop-up windows and orange flame pixels clears to a black field, where a large white 98% sits. A pixel cursor then drags a blue selection across the numerals, inverting them to black.

    On-screen text: “98%”

    Techniques: Particles, Cursor demo

    Camera: Pull out

  8. 08 · Problem · 0:18–0:21

    An isometric maze of blue textured walls on black, with several white arrow cursors and a hand pointer drifting through the corridors at a steady pace. A large white 98% numeral sits static over the scene.

    On-screen text: “98%”

    Camera: Push in

  9. 09 · Problem · 0:21–0:24

    White pixel cursors, arrows and hand pointers, wander the corridors of an isometric maze built from blue hatched walls on black. The view pulls back to reveal the full maze as the cursors shrink into a row along the lower left edge.

    Camera: Static

  10. 10 · Problem · 0:24–0:28

    An isometric 3D maze with blue dotted walls and white wireframe outlines sits centered on black. A white dashed line with arrowheads moves around the maze boundary, tracing the left, top and right edges before fading out.

    Camera: Pull out

  11. 11 · Problem · 0:28–0:29

    A dark blue isometric lattice of extruded line segments forms a maze-like block at center on a black field, then the whole shape dissolves to black.

    Camera: Static

  12. 12 · Product intro · 0:29–0:29

    A solid black screen holds with no visible elements, framing a brief transition beat. The voiceover states RAMP changes that over the empty frame, setting up the next segment.

    Camera: Static

  13. 13 · Product intro · 0:29–0:30

    A white circular mask expands from the center over a black field, revealing a plain white background. A small yellow-green circle with a black up arrow sits at the center, and a faint gray microphone icon fades in to its left.

    Techniques: Masking

    Camera: Static

  14. 14 · Feature reveal · 0:30–0:34

    A white chat input on a pale gray field types the sentence I need a new company knowledge base letter by letter. A cursor clicks the yellow arrow button, and the input shrinks into a small gray message bubble at the top right.

    Techniques: Kinetic type, Cursor demo, Morph

    Camera: Static

  15. 15 · Feature reveal · 0:34–0:37

    A gray chat bubble sits top right over a white card that types out a note about Blokbase, an active PO, and a contract deadline. The frame zooms out to reveal a Vendors section listing Notion and Asana with green checks.

    Techniques: Kinetic type, UI zoom

    Camera: Static

  16. 16 · Feature reveal · 0:37–0:39

    A white vendor list with green checkmarks and small app icons sits under a bold “Vendors” heading; the Notion row carries a light gray highlight. The whole text block slides in from the left with a brief horizontal motion blur before settling sharp.

    On-screen text: “Vendors”

    Techniques: Kinetic type

    Camera: Static

  17. 17 · Feature reveal · 0:39–0:39

    A white document view shows a Vendors list with green checkmarks and circular logos for Notion, Asana, Monday.com and ClickUp. The rows pan left off frame, then a 5. Data & Security page with gray body text and a yellow caret fills the screen.

    Camera: Pan

  18. 18 · Feature reveal · 0:39–0:41

    A white document page with the black heading “5. Data & Security” and four lines of grey body text. Yellow highlight bars wipe in from the left behind three lines, then hold on a locked-off frame.

    Techniques: Masking

    Camera: Static

  19. 19 · Feature reveal · 0:41–0:44

    A white card on a light background holds the line “I'm running compliance checks before it moves to approval.” A blue asterisk and “Thinking...” fade in beneath it, then the frame scrolls down to reveal a four-item checklist with document icons.

    Techniques: Kinetic type, UI zoom

    Camera: Static

  20. 20 · Feature reveal · 0:44–0:46

    A white rounded card with the Notion logo and an orange 'Renewal due in 1 month' line sits centered on a beige field. The card then expands downward, opening a second row with the contract file name and a Contract dropdown.

    Camera: Static

  21. 21 · Feature reveal · 0:46–0:48

    A white pricing table card, listing Notion, Asana and Monday.com with savings badges, median sliders and annual costs, rotates from a tilted 3D angle to a flat front view. The rows and figures hold steady as the card settles.

    Techniques: 3D mockup

    Camera: Static

  22. 22 · Feature reveal · 0:48–0:52

    A white card titled User sentiment lists Notion, Asana and Monday.com with satisfaction, criticality and reliability ratings. The frame zooms into the rating rows, and green segments light up one by one beneath Business criticality and Reliability.

    Techniques: UI zoom

    Camera: Pull out

  23. 23 · Other · 0:52–0:53

    A black maze of thin white lines with blue-glowing edges fills the frame as large black and white rectangular blocks slide across. The words Reliability and High criticality sit on the white field, partly hidden behind the moving blocks, until the black pattern covers the whole frame.

    On-screen text: “Reliability”, “High criticality”

    Camera: Static

  24. 24 · Other · 0:53–0:54

    A black field of white circuit traces with blue-glowing corners fills the frame. In the central vertical channel, a yellow-green line draws upward from the bottom edge, then a short horizontal segment extends to the right, its tip glowing bright.

    Camera: Static

  25. 25 · Other · 0:54–0:54

    A black maze of thin blue and white lines fills the frame, with a glowing vertical yellow-green bar running down the center. Short yellow highlights flicker along the maze paths on either side, and the line pattern shifts subtly as the bar pulses.

    Camera: Static

  26. 26 · Other · 0:54–0:55

    A black circuit pattern of thin white lines with blue and yellow gradient nodes fills the frame, split by a central vertical yellow bar that widens from a thin line into a broad band.

    Camera: Static

  27. 27 · Other · 0:55–0:55

    A tall lime-yellow column holds the center of a black frame, flanked by white line circuits and blue and yellow gradient squares. The column widens rapidly, filling the frame and pushing the side graphics out of view.

    Camera: Static

  28. 28 · CTA · 0:55–1:00

    A flat chartreuse field holds the black wordmark ramp.com centered. The .com portion morphs into the curved ramp logo mark, leaving the ramp logotype, which holds as a locked-off sign-off.

    On-screen text: “ramp.com”

    Techniques: Morph

    Camera: Static