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Canva - Introducing Brush: Our first vision-language model for design. 🖌️ Br
Canva · Design · Oct 2026
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Cipriano Echavarria 🕊️ - We just raised $14M to build the AI-native bank for real estate in La
Palomma · Nov 2026 · 1:25 · AI-annotated
- Length
- 1:25
- Scenes
- 67 · 1.3 s avg
- Product on screen
- 1:03
- Voiceover
- Yes
00:00:00 / 01:25:18
Palomma’s 1:25 launch film runs 67 scenes, about 1.3 s each. The product shows up at 1:03, with social proof. There is no explicit call to action; a voiceover carries the film. The video opens in a grainy VHS montage of the paper rental sign and the red rejection stamp to frame renting as an unpaid job, then flips to flat white and navy UI screens and aerial city shots to present Palomma as the fix. Its signature moves are hard cuts between glitchy analog footage and clean digital interfaces, word-by-word caption builds, and the recurring paper sign and bird motifs that bookend the take flight idea.
Footage neededEstimated needs: 3 capture groups — your screens or recordings · 1 official logo — reused across the film · 47 filmed passages — shoot, supply or replace · 1 graphic passage — draw or supply · 5 3D passages — build or supply
Is this your launch? to your site or press kit.
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Cipriano Echavarria 🕊️ - We just raised $14M to build the AI-native bank for real estate in La, scene by scene
· 67 scenes as text
01 · Hook · 0:00–0:01
Grainy VHS-style footage of a white rental sign pinned to a brick wall, slowly pushed in, then a hard cut to a close-up of the same headline printed in distressed type on a newspaper. A white subtitle sits at the bottom.
On-screen text: “Wanted: someone to rent.”
Camera: Push in
02 · Hook · 0:01–0:02
Locked-off close-up of a grainy newspaper classified, “SE BUSCA PERSONA PARA ARRENDAR” in heavy white letters on a black box. Small captions appear at the bottom, “Wanted: someone to rent.” first, then Spanish lines that scale in. The frame carries film grain and color fringing.
On-screen text: “Wanted: someone to rent.”, “Requisitos: tres codeudores, extractoy papeleo.”, “Trempa de respuesta: indefinidn.”, “Resultado: rechazado.”
Camera: Static
03 · Hook · 0:02–0:02
A close-up of a newspaper classifieds page shows a hand-drawn yellow circle around a rental ad, with an English caption at the bottom. The shot cuts to a paper rental sign taped to a glass door, its text set against a street reflection.
On-screen text: “Wanted: someone to rent.”, “Requirements:”
Camera: Static
04 · Hook · 0:02–0:02
A VHS-glitched close-up of a barred window with an ARRIENDA rental sign; the image warps with chromatic aberration and cuts to a second sign. A small white caption Requirements sits at the bottom edge.
On-screen text: “Requirements:”, “SE BUSCA PERSONA PARA ARRENDAR”
Camera: Static
05 · Hook · 0:02–0:03
A VHS-glitched 3D render of a brick building. The camera pulls back from a close-up of a for-rent sign in the window to the full facade, then cuts to a second sign, while small white captions appear at the bottom.
On-screen text: “Requirements:”, “three co-signers, bank statements”
Techniques: 3D mockup
Camera: Static
06 · Hook · 0:03–0:03
Glitchy black-and-white footage: a man in a cap walks past a hedge in front of a storefront bearing an ARRIENDA sign, then a hard cut to a house with a SE VENDE sign and an ARRIENDA placard. Subtitles sit at the bottom.
On-screen text: “three co-signers, bank statements”, “and paperwork.”
Camera: Static
07 · Hook · 0:03–0:04
A white house-for-rent facade bearing an ARRENDAMOS sign cross-dissolves into a darker double exposure, then cuts to a traffic light counting down from 76 to 66. The footage carries a glitchy VHS look with color fringing, and English subtitles sit at the bottom.
On-screen text: “three co-signers, bank statements”, “and paperwork.”
Camera: Static
08 · Hook · 0:04–0:05
A window of a brick building shows a paper rental sign taped to the glass, the frame resolving from heavy horizontal scan-line static into a clear image with green and red fringing. A white caption sits at the bottom.
On-screen text: “three co-signers, bank statements and paperwork.”
Camera: Static
09 · Hook · 0:05–0:06
Two quick cuts of apartment rental signs on a white building facade, shot with a VHS glitch and chromatic aberration. Small white captions sit centered at the bottom of the frame.
On-screen text: “three co-signers, bank statements and paperwork.”, “Response time: indefinite.”
Camera: Static
10 · Hook · 0:06–0:08
VHS-glitched live action: a rental poster on a building window, then a cut to a street of apartment blocks with pedestrians. A static white caption holds at the bottom.
On-screen text: “Response time: indefinite.”
Camera: Push in
11 · Hook · 0:08–0:09
A close-up of a paper document with large Spanish text, the words 'respuesta' and 'rechazado' legible, rendered with a glitchy VHS distortion and chromatic aberration. A white caption 'Outcome: rejected.' sits at the bottom. The frame is letterboxed with black bars and a slight blur.
On-screen text: “Outcome: rejected.”
Camera: Static
12 · Hook · 0:09–0:10
A loan application form with a red RECHAZADO stamp and a barcode sits over a spreadsheet grid, then a fast blurred zoom pushes through to a yellow rejection letter, while a small caption reads Outcome: rejected at the bottom.
On-screen text: “Outcome: rejected.”
Techniques: UI zoom
Camera: Static
13 · Problem · 0:10–0:13
A credit decision document holds on the large red word RECHAZADO with a small caption below. It cuts to a man in a beige polo walking down a street, green-tinted and letterboxed, as the caption “Arrendar se volvió un trabajo.” scales in with an English subtitle beneath.
On-screen text: “Outcome: rejected.”, “Arrendar se volvió un trabajo.”, “Renting has become a job.”
Techniques: Kinetic type
Camera: Pull out
14 · Problem · 0:13–0:15
A woman at a bright desk removes her glasses and presses her hands to her head in frustration while apartment listing cards and red NO APROBADO cards float around her. The white caption builds word by word in the center as more cards stack in.
On-screen text: “Un trabajo sin salario”, “For those searching, a job with no salary:”
Techniques: Kinetic type
Camera: Static
15 · Problem · 0:15–0:16
A hand holds a phone at an angle on the right against a soft bokeh background, while a flat WhatsApp chat panel of apartment-rental messages floats on the left. A two-line English subtitle sits at the bottom.
On-screen text: “messages no one answers”, “and paperwork that ends in a no.”
Camera: Static
16 · Problem · 0:16–0:17
A heavily blurred messaging interface with avatars and chat bubbles fills the frame, the focus held on the sharp white word RECHAZADO in the center as the background text drifts and scales. Small English subtitles sit at the bottom.
On-screen text: “messages no one answers”, “and paperwork that ends in a no.”
Camera: Pan
17 · Problem · 0:17–0:18
A defocused rental result screen snaps into focus, showing a red document icon and the red headline “¡Estudio no aprobado!” above a rent-to-income table, with a faint line-drawn cityscape along the bottom and a cursor at right.
On-screen text: “messages no one answers and paperwork that ends in a no.”
Camera: Static
18 · Problem · 0:18–0:18
A dim real-estate app screen with a green city skyline holds a small error dialog. The dialog snaps into a bright white card as the red heading scales up and the frame flashes white.
On-screen text: “messages no one answers”, “and paperwork that ends in a no.”, “For the real estate agency, an Excel job:”
Techniques: Kinetic type
Camera: Static
19 · Problem · 0:18–0:19
A beige monitor covered in yellow sticky notes sits between angled spreadsheet sheets, then the scene cuts to a grainy VHS shot of a man in a dark suit and red tie at a desk. White text builds on the left while an English caption runs along the bottom.
On-screen text: “para la inmobiliaria”, “For the real estate agency, an Excel job:”
Techniques: Kinetic type
Camera: Static
20 · Problem · 0:19–0:19
Two faded vintage office photos with VHS grain and chromatic edges. First, a man sits buried in paperwork at a cluttered desk with a monitor behind him. Then a man in a suit talks on the phone, a thick white vertical bar framing the left edge.
On-screen text: “para la inmobiliaria”, “For the real estate agency, an Excel job:”
Camera: Static
21 · Problem · 0:19–0:20
A man sits at a paper-covered desk with a Windows Excel window overlaid, then a cut reveals a beige CRT monitor filled with cascading spreadsheet windows. White lowercase text types in across the center of the frame.
On-screen text: “para la inmobiliaria, un trabajo de excel”, “For the real estate agency, an Excel job:”
Techniques: Kinetic type
Camera: Pull out
22 · Problem · 0:20–0:21
A beige CRT monitor on a cluttered desk displays a glitchy collage of cascading spreadsheet windows and torn paper cutouts of office workers. A real-estate sign and model houses crowd the background. White subtitles run along the bottom as the on-screen collage shifts.
On-screen text: “For the real estate agency, an Excel job:”, “when they finally land the client,”, “a background check kills the deal.”
Techniques: 3D mockup
Camera: Static
23 · Problem · 0:21–0:22
A grainy, VHS-styled office shot shows a woman in a dark blazer holding a phone receiver to her ear, a suited man standing behind her with papers. A white office machine sits at right. A red lower-third box anchors the bottom left as white subtitle text appears below.
On-screen text: “when they finally land the client,”, “a background check kills the deal.”
Camera: Pan
24 · Problem · 0:22–0:23
A woman with curly hair and glasses sits at a desk piled with papers, pressing a stamp. The clip has a VHS glitch look with chromatic aberration and a red wash that fades to neutral. English captions sit at the bottom.
On-screen text: “when they finally land the client,”, “a background check kills the deal.”, “Unestudio”
Camera: Static
25 · Problem · 0:23–0:24
A woman with curly hair and glasses sits at a desk reviewing papers, framed in a VHS-style window with scanlines and color fringing. The Spanish phrase “Un estudio” swaps to “se lo tumba” over her, while English subtitles run along the bottom.
On-screen text: “Un estudio”, “se lo tumba”, “when they finally land the client,”, “a background check kills the deal.”
Camera: Static
26 · Problem · 0:24–0:25
A stack of overlapping rejection-notice cards, each in a different UI style with line-art buildings and a red X icon, shuffles and tilts across the frame with a glitchy color-fringe edge. The cards drift at offset speeds.
On-screen text: “when they finally land the client,”, “a background check kills the deal.”
Techniques: Parallax
Camera: Static
27 · Problem · 0:25–0:25
A woman with dark hair sits at a laptop, both hands pressed to her head in frustration, framed in a letterboxed vintage film look with a slight color-fringe glitch. The Spanish line builds word by word on the left while an English caption sits at the bottom.
On-screen text: “para el propietario un trabajo de nervios”, “For the property owner,”, “a nerve-racking job:”
Techniques: Kinetic type
Camera: Static
28 · Problem · 0:25–0:26
A woman in a black top sits at a wooden desk with an open laptop, gesturing with both hands while speaking. The locked-off medium shot shows dim shelves behind her. A Spanish caption types in word by word across the center, with a smaller English line below.
On-screen text: “para el propietario un trabajo de nervios”, “For the property owner,”, “a nerve-racking job:”
Techniques: Kinetic type
Camera: Static
29 · Problem · 0:26–0:27
A woman in a black top sits at a laptop, hand pressed to her forehead, looking down with a worried expression. A white notification card with a red X and red PAGO NO RECIBIDO text floats over the laptop. A white Spanish headline and English subtitles stay locked on frame.
On-screen text: “para el propietario un trabajo de nervios”, “For the property owner,”, “a nerve-racking job:”
Camera: Static
30 · Problem · 0:27–0:29
Close-up of a wall clock, hands spinning fast with motion blur, as white alert cards with red text stack and swap in the lower center. The words riesgo, de impago, falta de liquidez fade in and out mid-frame above a white subtitle.
On-screen text: “riesgo”, “PAGO NO PAGADO”, “PROPIEDAD VACÍA”, “the risk of unpaid rent and tight cash flow.”, “de impago”, “10 DÍAS DE RETRASO”, “falta de liquidez”
Techniques: Kinetic type
Camera: Static
31 · Problem · 0:29–0:31
A retro Windows window titled FALTA DE LIQUIDEZ slides in over a stack of identical frames on a grainy, blurred backdrop. Inside, a red line graph climbs then plunges with a downward arrow. A white caption sits below. Chromatic aberration and scanlines give a VHS look.
On-screen text: “FALTA DE LIQUIDEZ”, “A job done by 50 million households in Latin America.”
Camera: Static
32 · Problem · 0:31–0:33
A white paper sign reading 50 MILLONES DE HOGARES PAGAN ARRIENDO is taped to a brick window, framed by palm fronds. The camera pushes in on the sign until it fills the frame, ending in a soft blur, while a white subtitle stays locked at the bottom.
On-screen text: “A job done by 50 million households in Latin America.”
Camera: Static
33 · Problem · 0:33–0:37
A white paper sign taped to a glass storefront door, beside a brick wall and potted plant. The shot opens soft and out of focus, then racks sharp and pushes in to fill the frame with the sign. Spanish text on the sign is read in the voiceover.
On-screen text: “In Colombia alone, 8 million:”, “half the country.”
Camera: Static
34 · Problem · 0:37–0:38
A grainy, VHS-styled close-up shows a hand holding a phone over a card reader, a green ring on the screen, then cuts to a man in a gray shirt holding a phone and speaking. A gray headline reads pagar cambió at left; white subtitles sit at the bottom.
On-screen text: “pagar cambió”, “Paying changed. Saving changed.”, “Getting a loan changed.”
Camera: Static
35 · Problem · 0:38–0:39
A man in a beige sweater stands centered against a plain gray wall, speaking to camera and gesturing with his hands. The locked-off frame holds him mid-torso while white caption lines sit at the bottom.
On-screen text: “Paying changed. Saving changed.”, “Getting a loan changed.”
Camera: Static
36 · Problem · 0:39–0:39
A grainy, soft-focus close-up of two hands holding a red smartphone, with a laptop keyboard at the bottom edge. The frame stays locked as a two-line caption sits at the bottom center.
On-screen text: “Paying changed. Saving changed.”, “Getting a loan changed.”
Camera: Static
37 · Problem · 0:39–0:40
A grainy macro shot of a mechanical digit counter, its rollers spinning through numbers, while the white phrase pedir un crédito cambió builds word by word across the center. Two small English caption lines stay fixed at the bottom.
On-screen text: “Paying changed. Saving changed.”, “Getting a loan changed.”, “pedir un crédito cambió”
Techniques: Kinetic type
Camera: Static
38 · Problem · 0:40–0:41
A hand holds a gray smartphone with a quad camera in the foreground, its owner blurred and out of focus behind. White Spanish text sits centered over the device, two English caption lines at the bottom, all static in a grainy, letterboxed frame.
On-screen text: “pedir un crédito cambió”, “Paying changed. Saving changed.”, “Getting a loan changed.”
Camera: Static
39 · Problem · 0:41–0:42
A close-up of a white paper roll feeding out of a printer mechanism, printing repeated lines of 100 with plus signs as the paper curls. The frame stays locked while the paper advances slowly. A caption reads And yet rent, at the bottom.
On-screen text: “And yet rent,”
Camera: Static
40 · Problem · 0:42–0:43
Grainy VHS close-up of hands at a counter: a broom sweeps, then the hands hold receipts and press a calculator. Lowercase Spanish captions fade and scale in over the frame while English subtitles run along the bottom, all inside a letterboxed frame with a running timecode.
On-screen text: “And yet rent,”, “el arriendo”, “el pago mas grande del mes”, “the biggest payment of the month, stayed on paper.”
Techniques: Kinetic type
Camera: Pan
41 · Problem · 0:43–0:44
Two suited men sit at a cluttered desk in a retro office; the man on the right writes with a pen as a CRT monitor glows behind them. The locked-off VHS-styled frame carries a static Spanish caption mid-frame and English subtitles below.
On-screen text: “el pago mas grande del mes”, “the biggest payment of the month,”, “stayed on paper.”
Camera: Static
42 · Problem · 0:44–0:46
A grainy, VHS-style close-up shows a hand fanning a stack of dollar bills on a dark surface beneath a UCB logo badge. The Spanish line se quedó en papel fades in word by word while English subtitles run along the bottom.
On-screen text: “se quedó en papel”, “the biggest payment of the month,”, “stayed on paper.”
Techniques: Kinetic type
Camera: Static
43 · Other · 0:46–0:49
Spotlight on a cracked white wall reveals a red-framed SE ARRIENDA sign with a phone number, which scales up. A hand enters from the right and wipes the sign off with a roller, leaving bare wall as the words es hora de renunciar a ese trabajo build in below.
On-screen text: “SE ARRIENDA”, “300 123 4567”, “It's time to quit that job.”, “es hora”, “de renunciar a ese trabajo”
Techniques: Kinetic type
Camera: Static
44 · Other · 0:49–0:49
A tilted shot shows a flock of dark birds wheeling across a pale sky, crossing vertical power lines, while the mauve corner of a building with a window holds the right edge. The image carries a VHS look with scanlines and red-cyan color fringing.
Camera: Pan
45 · Other · 0:49–0:50
A flock of birds crosses a cloudy blue sky, seen through diagonal power lines, in grainy footage with green-fringed edges and slight color fringing. The shot holds steady as the birds drift right.
Camera: Static
46 · Other · 0:50–0:51
A man in an olive sweater stands with arms crossed against a green-lit backdrop as dark bird silhouettes fly past him; a purple drape hangs at right. The words 'es hora' sit at left and a caption reads at the bottom.
On-screen text: “es hora”, “It's time for rent to take flight.”
Camera: Static
47 · Other · 0:51–0:52
A man stands centered against a teal sky, arms crossed, a dark shadow behind him. He dissolves into a flock of white doves that fills the frame, while Spanish phrases sit on either side and an English subtitle runs along the bottom.
On-screen text: “es hora”, “el arriendo vuele”, “It's time for rent to take flight.”
Techniques: Morph
Camera: Static
48 · Demo · 0:52–0:53
A dark phone with a thin warm rim light slides in from the right edge against a flat cream background. A small light-gray caption fades in at the bottom center as the device settles at the frame's edge.
On-screen text: “It's time for instant answers,”
Camera: Static
49 · Demo · 0:53–0:54
A dim close-up of a woman in a tan blazer holding a phone. On the left, green and white chat bubbles and an apartment listing card fade in one by one, ending with a credit approval message. A white subtitle sits at the bottom.
On-screen text: “It's time for instant answers,”, “It's time for rent to take flight.”
Camera: Static
50 · Demo · 0:54–0:55
A white overlay slides down in under a second, clearing a green chat bubble and a blurred figure at the top, to reveal a dashboard: a left menu sidebar and a row of five stat cards above an empty chart area.
On-screen text: “No time for instant answers,”
Techniques: Masking
Camera: Static
51 · Demo · 0:55–0:57
A flat Palomma dashboard, the recaudo overview, holds a locked frame while the top stat cards count up from zero and the line and donut charts animate in. A white caption stays fixed at the bottom edge.
On-screen text: “for leaving Excel behind, for owners who get paid reliably.”
Camera: Static
52 · Demo · 0:57–0:58
An email view shows a payment confirmation card fading in below the subject line. The green total counts up to COP $1.639.178 as the payer details and a purple action button slide in, while a white caption sits at the bottom.
On-screen text: “for leaving Excel behind, for owners who get paid reliably.”
Camera: Static
53 · Demo · 0:58–1:00
A UI card displays a slider that moves right to increase the amount, then cuts to a confirmation screen showing a bank account and a confirm button.
Techniques: Cursor demo
Camera: Static
54 · Demo · 1:00–1:01
A white interface shows a green-checked confirmation card with the transferred amount. The card's text fades to a blank confirmation state while a cursor rests near the bottom button. A white caption sits centered at the bottom of the frame.
On-screen text: “It's time for rent to finally come with rewards.”
Camera: Static
55 · Demo · 1:01–1:01
A white background holds as the top of a black smartphone slides up from the bottom edge, its screen showing a two-person video call with a purple $1,000 sticker and a PALOMMA card.
Camera: Static
56 · Demo · 1:01–1:03
A centered phone mockup on a white background plays a clip of a woman holding a large check beside a man. Purple bubble text $1'000.00 scales in over the video, then a white pill with Para su arriendo appears below it.
On-screen text: “$1'000.00”, “Para su arriendo”
Techniques: Kinetic type
Camera: Static
57 · Product intro · 1:03–1:04
A front-facing phone mockup centered on white plays a clip of a woman holding a large check labeled Palomma for $1'000.00. The purple amount overlay and caption clear away to reveal the check, while a gray subtitle, It's time for Palomma., appears below the phone.
On-screen text: “It's time for Palomma.”
Techniques: 3D mockup
Camera: Static
58 · Product intro · 1:04–1:05
A live-action shot of three men in white shirts, with a Forbes article card overlaid, cuts to the same three in cream Palomma hoodies on a rooftop. Thin edges of the first shot remain at the sides. A bottom caption reads It's time for Palomma.
On-screen text: “It's time for Palomma.”, “PALOMMA”
Camera: Static
59 · Social proof · 1:05–1:08
On a flat dark navy field, a large white stat line scales in from a vertical blur, reading 500 Inmobiliarias, then crossfades to 200.000 inquilinos scaling in from a horizontal blur. A small two-line English caption sits static at the bottom throughout.
On-screen text: “500 Inmobiliarias”, “More than 500 real estate agencies.”, “200,000 tenants.”, “200.000 inquilinos”
Techniques: Kinetic type
Camera: Static
60 · Social proof · 1:08–1:14
Aerial view of a dense hillside city of high-rise apartments with mountains behind, under a cloudy sky. White network lines and small text blocks draw across the skyline, linking buildings. A centered Spanish headline builds in word by word, then switches phrases, while English subtitles run along the bottom.
On-screen text: “no somos una inmobiliaria”, “We're not a real estate agency.”, “somos la infraestructura financiera”, “We're the financial infrastructure for the real estate sector.”, “And we raised $14 million from the world's top funds”
Techniques: Kinetic type
Camera: Static
61 · Social proof · 1:14–1:17
An aerial sunset shot of a dense city with mountains behind. A giant white $14M headline fades and scales in over the skyline above a grid of investor logos, with a small caption at the bottom.
On-screen text: “$14M”, “And we raised $14 million from the world's top funds”
Techniques: Kinetic type
Camera: Static
62 · Other · 1:17–1:17
A wide aerial shot of a hazy city under a low, sunlit cloud layer. A small dark drone glides across the upper right of the sky while the camera holds on the sprawling urban landscape.
Camera: Static
63 · Other · 1:17–1:18
A circular mask opens over a dark frame to reveal an aerial view of a coastal city, then the frame splits so a smaller inset of that city holds on the left while a second downtown skyline fills the right. Spanish text sits at left, subtitles at the bottom.
On-screen text: “para que el arriendo vuele”, “so rent can take flight”, “across Latin America.”
Techniques: Masking
Camera: Static
64 · Other · 1:18–1:20
A vertical split screen shows two aerial city shots, a waterfront skyline on the left and a tree-lined avenue with a monument on the right. The left image begins as a small inset that scales up to fill its half, while a Spanish caption sits on the right and English subtitles run along the bottom.
On-screen text: “para que el arriendo vuele”, “en toda américa latina”, “so rent can take flight”, “across Latin America.”
Techniques: Split screen, Masking
Camera: Static
65 · Other · 1:20–1:22
A man in a beige sweater stands centered against a plain gray wall, gesturing with both hands as he speaks. White Spanish phrases scale in on either side of him, and an English subtitle stays locked at the bottom.
On-screen text: “Because renting shouldn't be a job.”, “porque arrendar”, “no debería de ser”, “un trabajo”
Techniques: Kinetic type
Camera: Static
66 · Outro · 1:22–1:23
Night city skyline under a low cloud bank with a purple glow. The white PALOMMA wordmark and purple logo mark scale in at center, then the tagline words scale in below.
On-screen text: “PALOMMA”, “porque arrendar”, “no debería de ser”, “un trabajo”, “Because renting shouldn't be a job.”
Camera: Static
67 · Outro · 1:23–1:25
A purple abstract mark and the black wordmark PALOMMA sit centered on a white background. The logo scales up from a small size, then holds steady in a locked-off frame.
Camera: Static