Canva - Introducing Brush: Our first vision-language model for design. 🖌️ Br

01 · Hook · 0:00–0:02

A man in a mustard sweatshirt and glasses sits in a sunlit room with bookshelves and plants, speaking to camera as white words pop in one by one around him.

On-screen text: “Great”, “design”, “takes”, “hundreds”, “of small”, “decisions”

Techniques: Kinetic type

Camera: Static

02 · Hook · 0:02–0:03

A tight close-up of a person's ear, hair and glasses temple fills the frame against a flat blue field. White geometric panels and two octagons sit over the top, the word EDITORIAL scaling in beside a purple Canva AI tag, then RELEASE sliding in. The panels drop away and the shot pushes into the face.

On-screen text: “takes”, “hundreds”, “ofsmall”, “decisions”, “EDITORIAL”, “Canva Al”, “RELEASE”, “SS/”

Camera: Pan

03 · Hook · 0:03–0:04

A close-up of a woman's ear and black sunglasses on a flat blue field, slightly reframing left. On the left, two bordered text boxes fill in with bold dark type reading MID SEASON SALE and NOW ON, each cornered by a small purple Canva AI tag, while white geometric shapes shift across the top.

On-screen text: “MID SEASON SALE”, “NOW ON”

Techniques: Kinetic type

Camera: Static

04 · Hook · 0:04–0:05

Close-up of a model in black sunglasses on a teal ground, bold black text blocks on the left. A second model in a pink shirt and orange mesh top appears with text on the right. Purple Canva AI selection boxes frame the text and animate.

On-screen text: “MID SEASON SALE”, “NOW OR”, “DISCOVER NEW”

Techniques: Masking

Camera: Pan

05 · Hook · 0:05–0:06

Close-up of a torso in a pink check shirt and orange mesh vest. On the right, three bordered text blocks reflow: DISCOVER NOW and LIMITED EDITION drop their frames and turn black, while the lower box expands to read SELECTED STYLES ONLY.

On-screen text: “Canva AI”, “DISCOVER NOW”, “LIMITED EDITION”, “SELECTED STYLE”, “SELECTED STYLES ONLY”

Techniques: Kinetic type

Camera: Static

06 · Hook · 0:06–0:08

A blue magazine cover, headlined LOOK with a woman in sunglasses and a large white SALE at the base, stands on a brushed-metal shelf against a gray wall striped with soft diagonal shadows. The cover eases into an upright, centered position.

Techniques: 3D mockup

Camera: Pull out

07 · Product intro · 0:08–0:09

A purple-to-white vertical gradient fills the frame as the word “Introducing” in large white sans-serif slides in and fades to full opacity, centered.

On-screen text: “Introducing”

Techniques: Kinetic type

Camera: Static

08 · Product intro · 0:09–0:11

A blue-purple gradient “Canva Brush” wordmark sits centered over a soft glow. A cyan grid and small design icons (plus, A, lines, cursor, roller, selection, color wheel) fade in around it, then the wordmark swaps to the dark-gray headline “Our first vision-language model for design”.

On-screen text: “Canva Brush”, “Our first vision-language model for design”

Camera: Pull out

09 · Product intro · 0:11–0:13

A light grid of cyan lines fills a white-to-blue gradient as eight colorful design-tool icons sit in two rows of four. A centered black headline crossfades from a doubled, offset state into a clean line reading “Our first vision-language model for design”.

On-screen text: “Our first vision-language model for design”

Camera: Pull out

10 · Demo · 0:13–0:16

The Canva editor fills the frame. A prompt in the left AI chat asks for a cycling-brand pitch deck in bold neon-green type; a Working on it status flashes, then the canvas shows a cyclist slide with large green MOVE FASTER letters and six thumbnails appear below.

Camera: Static

11 · Social proof · 0:16–0:21

Two side-by-side bar charts on a mint-to-blue gradient compare a tall white bar with a purple-cyan bar. The Canva Brush bars shrink from full height to a low value as the top headlines count up to their final figures.

On-screen text: “69% Faster”, “46% Cheaper”

Techniques: Kinetic type

Camera: Static

12 · Feature reveal · 0:21–0:22

A magenta-to-orange gradient fills the frame as dozens of small design templates and 3D props, a red heart, a pink cake, a purple starburst and a pie chart, float scattered in 3D space, drifting slowly past the camera.

Techniques: 3D mockup, Parallax

Camera: Push in

13 · Feature reveal · 0:22–0:28

A purple-to-orange gradient fills the frame with a field of floating design posters and 3D shapes, including a red heart and a birthday cake, drifting at different depths. At 2s a white two-line headline fades in at the center while the collage keeps drifting.

On-screen text: “Post-trained on real design at scale”

Techniques: Kinetic type, Parallax

Camera: Push in

14 · Feature reveal · 0:28–0:29

A magenta cover over the center opens to reveal a blue cosmetics poster with five nail-polish bottles; a white headline sits above it then clears. Scattered design posters drift on a purple-to-orange gradient.

On-screen text: “Post-trained on real design at scale”

Techniques: Masking, Parallax

Camera: Push in

15 · Feature reveal · 0:29–0:31

A flat collage of design assets on a pink-to-orange gradient: a central cosmetics card with a serif headline and five nail-polish bottles, a Fonts panel, and scattered magazine posters drift to new positions while purple and yellow highlight boxes flash on the logo, headline, stars and button.

Camera: Pan

16 · Feature reveal · 0:31–0:32

A flat collage of design templates drifts over an orange-to-magenta gradient, a dark Creative Brief card, a green ALAMAN poster, a white ART EXPO poster, and a blue Narrative-led panel overlapping. A color-picker bar floats above the center poster, its swatches cycling from red to blue.

Techniques: Parallax

Camera: Pan

17 · Demo · 0:32–0:34

A tilted 3D poster composition on a pink-to-orange gradient: a smiling vanilla bean character sits in a cup holding a spoon, framed by purple selection boxes, with script “Alaska” lettering and a dark card reading “BEAN THERE, DONE THAT”. The whole layout tilts and drifts in perspective.

On-screen text: “RIES * HAPPY SPOONS * MELT INTO THE”, “Alaska”, “JUST ADD SPOON”, “RIPE AND READY”, “BEAN THERE, DONE THAT”

Techniques: 3D mockup

Camera: Static

18 · Demo · 0:34–0:35

A flat product label for Musa ice cream sits centered on a purple-to-orange gradient. The label, with a cartoon blob in a bowl and a top marquee strip, gently scales up over the clip.

Camera: Static

19 · Demo · 0:35–0:37

A product screen splits a chat panel and a design canvas; the flat ice cream label wraps into a 3D tub mockup. As the chat requests a milk crate and blue lighting, the render cycles through lighting variations, ending on a bright hero shot from below.

Techniques: 3D mockup

Camera: Pull out

20 · Demo · 0:37–0:38

A design app screen shows a chat panel on the left and a 3D ice cream tub mockup resting on a blue milk crate on the right. The viewport zooms out to reveal the full interface, with a left icon sidebar, document header, and an edit bar at the bottom.

Techniques: 3D mockup, UI zoom

Camera: Pull out

21 · Demo · 0:38–0:40

A bordered card on white develops from a soft gradient into a Musa ice cream image with a brown script headline, then the view pulls back to a grid of design cards, each tagged Canva AI and showing a different Musa layout.

Techniques: UI zoom, Split screen

Camera: Pull out

22 · Demo · 0:40–0:42

A grid of colorful Musa ice cream social posts scrolls steadily upward; each square card pairs a playful script headline with a tub, scoop or mascot and a small dark button, and thin purple selection frames mark the left edge.

Camera: Pull out

23 · Demo · 0:42–0:43

A grid of colorful ice-cream ad tiles fills the frame, then the view zooms into a single pink tile with the Musa script logo and a strawberry illustration. A chat panel opens on the right, showing a message from Fern asking to see the designs for Halloween.

Techniques: UI zoom

Camera: Push in

24 · Demo · 0:43–0:44

A pink Musa ice cream tub sits in 3D beside a white comment card from Fern asking for a Halloween version. The view pulls back to a pink grid workspace where the tub and a script headline float inside blue selection boxes tagged Canva AI.

Techniques: 3D mockup

Camera: Pull out

25 · Demo · 0:44–0:45

In a design editor, a pink ice-cream card shows blue selection handles as its headline changes from dark to orange script and a black bat fills a side box. The frame then pulls back to seat the card among a row of designs.

Camera: Pull out

26 · Demo · 0:45–0:46

A grid of Halloween-themed design cards fills the frame, each tagged Canva AI. The camera drifts slowly across the gallery, centering on a red card where blue selection outlines frame the orange Wickedly sweet headline and a small bat, while brown and blue cards sit at the edges.

Camera: Pull out

27 · Demo · 0:46–0:47

A 3x3 grid of Halloween-themed ice cream product shots, each pairing a tub with a scoop and a script tagline, scales down to reveal the full grid against white margins.

On-screen text: “Dough or die”, “Wickedly sweet”, “You've been ghosted”, “Frankly delicious”, “Ripe for fright”, “Full moon, full spoon”

Techniques: Split screen, 3D mockup

Camera: Pull out

28 · Other · 0:47–0:49

A man with black glasses and a mustard sweatshirt faces the camera in a medium close-up, speaking with a lavalier mic clipped to his collar. The background stays soft and out of focus, showing teal curtains, a wooden shelf and green plants.

Camera: Static

29 · Other · 0:49–0:51

A man in a mustard sweatshirt and black glasses sits in a bright room with wooden bookshelves, plants and a teal curtain. He speaks to the camera with a slight smile, shifting his gaze briefly. Locked-off medium shot, soft natural light, shallow depth of field.

On-screen text: “62”

Camera: Static

30 · Other · 0:51–0:52

On a purple-to-orange gradient, a white rounded card holding the Canva Craft title slides up and off the top, revealing a second white card with the Canva Brush title that settles in the center.

On-screen text: “Canva Craft”, “A new frontier image generation model”, “Canva Brush”, “Our latest and fastest editing model”

Techniques: Kinetic type

Camera: Static

31 · Other · 0:52–0:53

Two white rounded cards sit on a purple-to-orange gradient background, each holding an indigo title and a gray subtitle line. The pair slides upward together on a locked-off frame.

On-screen text: “Canva Craft”, “A new frontier image generation model”, “Canva Brush”, “Our latest and fastest editing model”

Techniques: Kinetic type

Camera: Static

32 · Other · 0:53–0:55

On a soft pink, purple and orange gradient, white caption lines slide out of frame. The centered line builds up as 'More' then 'coming soon' fades in, holds, and swaps for 'Canva Research', set in italic serif and sans-serif.

On-screen text: “Canva Craft”, “A new frontier image generation model”, “Canva Brush”, “Our latest and fastest editing model”, “More coming soon”, “Canva Research”

Techniques: Kinetic type

Camera: Static

33 · Outro · 0:55–0:57

A soft gradient background blends from purple at the top left to warm orange at the bottom right. The white title Canva Research sits centered and stays fixed for the full shot.

On-screen text: “Canva Research”

Camera: Static