Nettle · Nov 2026
Jonathan Baer - Today we’re launching Overlap Campaigns: a team of AI agents that run
Overlap · Oct 2026 · 0:43 · AI-annotated
- Length
- 0:43
- Scenes
- 14 · 3.1 s avg
- Product on screen
- 0:14
- Features shown
- 1
- Call to action
- 0:38 · 88%
- Voiceover
- Yes
Overlap’s 0:43 launch film runs 14 scenes, about 3.1 s each. The product shows up at 0:14 and 1 feature is revealed. The call to action lands at 0:38 (88% in), over a voiceover. The video alternates cream dotted-grid title cards with deep maroon and flat red fields, building every line of copy word by word at a steady, deliberate pace. Its signature moves are the pixel-art SCAMMED stamp, the expanding concentric rings, and the cursor-driven UI demos that punctuate the budget slider and connect panel.
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Jonathan Baer - Today we’re launching Overlap Campaigns: a team of AI agents that run, scene by scene
· 14 scenes as text
01 · Hook · 0:00–0:02
On a cream dotted grid, the maroon monospace line 'If you're paying for clipping campaigns' types in word by word. A pixel-art panel then snaps in: peach sunburst, red 'SCAMMED' box, yellow warning triangle, pixel cursor.
On-screen text: “If you're paying for clipping campaigns”, “YOU'RE SCAMMED”
Techniques: Kinetic type
Camera: Pull out
02 · Hook · 0:02–0:04
A pixel sunburst in peach and cream fills the frame behind a red panel reading SCAMMED in white block letters. A yellow warning triangle hops up at the panel's top-left corner, a pixel hand taps the word then fades, and a red sad-face circle pops in below.
On-screen text: “YOU'RE GETTING”, “SCAMMED”
Camera: Static
03 · Problem · 0:04–0:08
A dark maroon dotted field centers a dollar-sign coin. A small uppercase label above reads YOUR MONEY AND CONTENT as a cream caption builds line by line: being used to grow someone else's account. A vertical bar wipes the frame at the end.
On-screen text: “YOUR MONEY AND CONTENT”, “being used to grow someone else's account.”
Techniques: Kinetic type, Masking
Camera: Static
04 · Problem · 0:08–0:11
On a dark maroon field with thin concentric circles at left, a large dollar-sign circle fades out to reveal a two-line headline, underlined by a thin line ending in a small square. A vertical line then draws in at the left edge.
On-screen text: “Clippers buy views and boost each others posts”
Camera: Static
05 · Problem · 0:11–0:14
A thin white line with a small square hangs at the left edge and slides upward over a dark maroon field. A two-line headline appears: a muted mauve top line and a larger cream bottom line, the last word sliding in.
On-screen text: “Leaving you to pay for”, “performance that isn't real.”
Techniques: Kinetic type
Camera: Static
06 · Product intro · 0:14–0:15
A white rounded-square logo with a red ring and center dot scales up at the middle of a flat red field as thin concentric rings expand outward. Two caption lines state 'Leaving you to pay for performance that isn't real.'
On-screen text: “Leaving you to pay for”, “performance that isn't real.”
Camera: Push in
07 · Product intro · 0:15–0:16
A white rounded-square logo with a red ring and center dot holds the middle of a flat red field as faint concentric rings fade out. At the top, the word INTRODUCING types in letter by letter inside a thin white frame.
On-screen text: “INTRODUCING”
Techniques: Kinetic type
Camera: Static
08 · Product intro · 0:16–0:18
On a red field with a faint white grid, a white concentric-square icon slides from center to the left, revealing the bold wordmark OVERLAP beside it as the outlined word CAMPAIGNS appears to the right, all under the small caption INTRODUCING.
On-screen text: “INTRODUCING”, “OVERLAP CAMPAIGNS”
Techniques: Kinetic type
Camera: Push in
09 · Demo · 0:18–0:22
On a dark red split layout, a cursor drags a budget slider from $0 to $100K as the views counter climbs from 10M to 100M and coin stacks multiply. The left headline 'Set a budget and let agents run your clip accounts' holds while the right panel wipes out.
On-screen text: “Set a budget and let agents run your clip accounts”
Techniques: Split screen, Cursor demo, Masking
Camera: Static
10 · Demo · 0:22–0:24
A flat Connect accounts panel sits on the left over a dark maroon background; a cursor clicks the orange YouTube button, which flips to Connected. On the right, a small label and a large cream sentence fade in, then the frame fades to black.
On-screen text: “LAUNCHING A CAMPAIGN”, “easy as connecting your accounts, uploading your content, and setting a budget.”
Techniques: Cursor demo
Camera: Static
11 · Feature reveal · 0:24–0:28
A dark maroon field holds a cream sans headline that builds line by line, each line paired with a small red rounded-square icon. The three lines stack, then the whole block scales up and softens as the shot closes.
On-screen text: “It finds the moments,”, “edits the clips, and”, “publishes automatically”
Techniques: Kinetic type
Camera: Static
12 · Feature reveal · 0:28–0:31
On a flat red background, white text assembles word by word into “Then it learns what works” as a yellow second line “and keeps going.” appears below. Thin yellow circuit traces with dot endpoints grow outward from the frame edges.
On-screen text: “Then it learns what works”, “and keeps going.”
Techniques: Kinetic type
Camera: Static
13 · Other · 0:31–0:38
Flat red field crossed by a thin white grid with square nodes. Cream sans-serif lines enter word by word and swap in sequence. A faint darker-red dollar sign and circle outline sit behind the second line, circles behind the third, then the last line wipes out to leave 'yours.'
On-screen text: “You manage one agent.”, “You pay only for views.”, “And accounts stay yours.”
Techniques: Kinetic type
Camera: Static
14 · CTA · 0:38–0:43
Thin rounded-square outlines pulse outward on a cream field while a deep-maroon headline builds line by line: “Give AI a budget.”, then “Get attention.” fades in below, then both swap to “Launch your campaign today.” “OVERLAP.AI” sits top center and the bold OVERLAP wordmark anchors the bottom.
On-screen text: “And accounts stay yours.”, “Give AI a budget.”, “Get attention.”, “Launch your campaign today”, “OVERLAP.AI”
Techniques: Kinetic type
Camera: Static






