Launchscene
PricingSign in
Explore

OpenAI - Introducing character cameos, now available in the Sora app.

OpenAI · Oct 2025 · 1:01 · AI-annotated

Length
1:01
Scenes
18 · 3.4 s avg
Product on screen
0:00
Features shown
1
Voiceover
Yes
00:00:00 / 01:02:00

OpenAI’s 1:01 launch film runs 18 scenes, about 3.4 s each. The product is on screen from the first frame and 1 feature is revealed. There is no explicit call to action; a voiceover carries the film. The video is built as a film-set skit: a static brush-script title card opens and closes a fast montage of generated characters and live-action behind-the-scenes shots, each separated by a flash of SMPTE color bars on a white cyclorama. The signature moves are the color-bar flash transitions and the recurring boom-mic-and-camera framing that treats AI characters as real on-set talent, cut at a brisk tempo.

Footage neededEstimated needs: 9 filmed passages — shoot, supply or replace · 2 graphic passages — draw or supply · 5 3D passages — build or supply

Is this your launch? to your site or press kit.

More like this

OpenAI - Introducing character cameos, now available in the Sora app., scene by scene

· 18 scenes as text
  1. 01 · Product intro · 0:00–0:01

    A black title card holds three centered lines of white script text: Sora, Character, Cameos. The frame is locked off and the type remains still for the full beat.

    On-screen text: “Sora”, “Character”, “Cameos”

    Camera: Static

  2. 02 · Feature reveal · 0:01–0:04

    SMPTE color bars cover the frame, then clear to a white studio cyclorama holding a small orange 3D crab on a patch of sand. An out-of-focus black rig sits at the left edge. The crab blinks and shifts its claws in a wide locked-off shot.

    On-screen text: “Sora”, “Character”, “Cameos”

    Techniques: Masking

    Camera: Static

  3. 03 · Feature reveal · 0:04–0:12

    A 3D orange cartoon crab with big eyes bobs on a white set dusted with sand, raising its claws and opening its mouth, after a brief color-bar transition.

    Camera: Static

  4. 04 · Feature reveal · 0:12–0:15

    A color test pattern flashes, then cuts to an owl in round glasses perched on a small stool against a white studio wall. A fuzzy microphone hangs above as the owl turns its head to face the camera.

    Camera: Static

  5. 05 · Feature reveal · 0:15–0:18

    A color bar test pattern fills the frame, then cuts to a green 3D troll with a black topknot and pointy ears on a white background, who scowls and then shouts with clenched fists.

    Camera: Static

  6. 06 · Feature reveal · 0:18–0:20

    A color bar test pattern fills the frame, then cuts to a small owl wearing round glasses perched on a round stool against a white studio backdrop. A boom microphone hovers above and a reflector stands to the left as the owl blinks and shifts its weight.

    Camera: Static

  7. 07 · Feature reveal · 0:20–0:23

    Color bars give way to a locked-off studio shot: a green frog figurine sits on a white seamless set between a furry boom microphone and a black camera with a red record light. The frog remains still.

    On-screen text: “6”, “0”

    Camera: Static

  8. 08 · Feature reveal · 0:23–0:26

    A SMPTE color bar test pattern dissolves into a 3D rendered white seagull head on a plain white background. The head turns from profile to front as its yellow beak flaps open and shut.

    On-screen text: “6”

    Camera: Static

  9. 09 · Feature reveal · 0:26–0:28

    A grey-and-white 3D seagull stands on a plain white void, facing right. Its yellow beak snaps open and shut while its legs shift and its body bobs, as if walking in place.

    Camera: Static

  10. 10 · Feature reveal · 0:28–0:37

    A color-bar test card fills the frame, then cuts to a 3D green goblin with a topknot on a plain white background. The character faces the camera, mouth flapping and hands thrown up in an angry shrug, holding the pose with small bounces.

    On-screen text: “富”

    Camera: Static

  11. 11 · Feature reveal · 0:37–0:43

    A color bar test card flashes for a split second, then a 3D orange crab with big eyes and a textured shell waves its claws and smiles on a plain white background.

    On-screen text: “善”

    Camera: Static

  12. 12 · Feature reveal · 0:43–0:45

    A color bar test pattern flashes, then cuts to a centered man in green and white harlequin jockey silks and a black helmet with goggles, grinning and talking against a plain white backdrop.

    Camera: Static

  13. 13 · Feature reveal · 0:45–0:49

    A yellow duck stands on a white seamless backdrop, then turns and walks to the right while a film crew shoots it. A camera operator on the left tracks it with a cinema camera, a boom mic hovers overhead, and crew crouch at the right.

    Camera: Push in

  14. 14 · Feature reveal · 0:49–0:52

    Color bars cut to a locked-off studio shot: a green frog figurine sits centered on a white floor, its throat sac inflating and deflating. A camera with a red light fills the right foreground, a furry boom mic hangs top left.

    On-screen text: “6”, “0”, “0”

    Camera: Static

  15. 15 · Feature reveal · 0:52–0:54

    SMPTE color bars fade into a white studio set. A giant yellow duck strides across the cyclorama as a crew films it with a shoulder camera and boom mic.

    On-screen text: “6”

    Camera: Static

  16. 16 · Feature reveal · 0:54–0:57

    A flash of SMPTE color bars cuts to a studio set: a white seagull stands on a white platform against a white backdrop, wearing a small black strap, while a camera operator films it past softbox lights and a boom mic. The gull lifts its head toward the light.

    Camera: Static

  17. 17 · Feature reveal · 0:57–0:59

    A close-up of a white seagull with its yellow beak open, a small black microphone clipped to its chest. The bird tilts its head and opens its beak wider against a plain light gray wall, a dark shape blurred at the left edge.

    Camera: Push in

  18. 18 · Outro · 0:59–1:01

    White script lettering reading Sora, Character, Cameos sits centered on a flat black background. The three lines hold perfectly still, locked off, for the entire clip with no movement or reveal.

    On-screen text: “Sora”, “Character”, “Cameos”

    Camera: Static