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Fangchang Ma - The first AI persona you’ll actually want to meet face-to-face. Most

Nuance Labs · Nov 2026 · 2:21 · AI-annotated

Length
2:21
Scenes
55 · 2.6 s avg
Product on screen
0:00
Call to action
2:13 · 94%
Voiceover
Yes
00:00:00 / 02:21:16

Nuance Labs’s 2:21 launch film runs 55 scenes, about 2.6 s each. The product is on screen from the first frame, with social proof. The call to action lands at 2:13 (94% in), over a voiceover. The video opens by labeling the AI and the human side of a video call, uses a clapperboard beat to launch a montage of macro close-ups intercut with locked-off phone and laptop screens, and closes on participant reactions and a soft-focus end card. Its signature moves are rapid intercutting of extreme close-ups of eyes and lips, whip cuts, and warm amber light over a mid-tempo pulse.

Footage neededEstimated needs: 2 capture groups — your screens or recordings · 1 official logo — reused across the film · 48 filmed passages — shoot, supply or replace · 2 3D passages — build or supply

Is this your launch? to your site or press kit.

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Fangchang Ma - The first AI persona you’ll actually want to meet face-to-face. Most, scene by scene

· 55 scenes as text
  1. 01 · Product intro · 0:00–0:05

    A hand holds a phone showing a video call; a woman with braided hair and gold hoops smiles and talks on the screen, a small picture-in-picture window with a second person in the lower right. The label Emma (AI) sits lower left. The shot slowly pulls back.

    On-screen text: “Emma (AI)”

    Camera: Pull out

  2. 02 · Product intro · 0:05–0:07

    A woman with short brown hair in a black and white zip jacket holds a phone and smiles while reading it, framed in a medium close-up against soft window light and green foliage. A white caption labels her on the left as the shot holds still.

    On-screen text: “Claudia”, “(Not AI)”

    Camera: Static

  3. 03 · Product intro · 0:07–0:09

    A hand holds a tilted smartphone against a warm blurred room, its screen filling the frame with an app showing a still portrait of a woman with braided hair. A small rounded video inset of another person sits at the lower right, and the camera holds a locked-off close-up with only subtle hand sway.

    On-screen text: “ging.nuancelabs.ai”

    Techniques: 3D mockup

    Camera: Pull out

  4. 04 · Product intro · 0:09–0:12

    A woman with short brown hair holds a dark phone and smiles as she reads the screen, framed in a warm room with large green leaves behind her. A small brand label and URL sit in the corner, scaling gently.

    On-screen text: “ging.nuancelabs.ai”, “NuanceLabs”, “PREVIEW”

    Camera: Static

  5. 05 · Product intro · 0:12–0:17

    A hand holds a phone showing a video call: a talking girl avatar fills the main frame while a small self-view of a blonde woman sits in the corner. The camera slowly pulls back, revealing more of the hand and the sunlit wooden table.

    Camera: Pull out

  6. 06 · Problem · 0:17–0:17

    A clapperboard with a red LED timecode is held in front of a woman, then a man with glasses, on a softly lit set. A hand lifts the striped slate top as the digital digits tick forward.

    Camera: Static

  7. 07 · Problem · 0:17–0:19

    In close-up, hands hold a clapperboard with its striped top slate raised, the orange LED timecode glowing above a white face of handwritten notes. The slate claps down to close the board.

    Camera: Pan

  8. 08 · Problem · 0:19–0:22

    A man in a brown shirt and skull-print bandana leans forward at a table, then settles into a seated pose with hands clasped, facing the camera. The warm home interior shows a doorway to a kitchen, potted plants, and a sunbeam on the wall.

    Camera: Static

  9. 09 · Problem · 0:22–0:24

    A woman with a top bun and a black off-shoulder knit sweater stands in a sunlit room, potted plants and shelves blurred behind her. She speaks to camera, glancing aside, then smiles as she shakes her head.

    Camera: Static

  10. 10 · Problem · 0:24–0:24

    A woman with long dark hair and a navy sleeveless top sits at a table, speaking toward an off-camera interviewer. Her hands rest on the table as warm sunlight falls across the room, a blurred kitchen and a leafy plant framing the medium shot.

    Camera: Static

  11. 11 · Problem · 0:24–0:27

    An extreme close-up of a man's mouth, framed from nose to chin in warm amber light, shows his lips parting and closing as he speaks, then settling into a slight smile. The dark background stays out of focus.

    Camera: Push in

  12. 12 · Problem · 0:27–0:29

    An elderly man in a green polo shirt sits at a table in a sunlit home, framed through a doorway. He speaks to camera, head shifting slightly, while warm light fills the kitchen behind him and a leafy plant stands to the right.

    Camera: Static

  13. 13 · Demo · 0:29–0:33

    A curly-haired woman in a blue top sits at a table, mouth open in surprise before she breaks into a wide smile. A dark laptop lid with an Apple logo fills the foreground as another person's arm reaches toward it. Warm home interior with a potted plant behind.

    Camera: Static

  14. 14 · Demo · 0:33–0:36

    Extreme close-up of a woman with curly hair and red lipstick, smiling and speaking. Warm side lighting, shallow depth of field, her head turns slightly as she talks.

    Camera: Static

  15. 15 · Demo · 0:36–0:39

    Extreme close-up of a woman's lower face in warm golden light, framed diagonally against a dark background. She smiles and her lips move as she speaks, hair falling along the right edge. The shot holds steady on her mouth and nose.

    Camera: Static

  16. 16 · Demo · 0:39–0:43

    A woman with a high bun sits at a table behind an open laptop, framed by a wooden doorway in a sunlit home. She watches the screen, smiles, then rests a hand on her chest as she reacts.

    Camera: Static

  17. 17 · Demo · 0:43–0:46

    A laptop sits angled on a wooden table, its screen showing a video call: a woman with braided hair in a black top speaks in the main tile, a smaller tile at the bottom right shows a second woman gesturing. Right-side buttons read Mute, Turn off camera, End conversation. The locked-off frame holds while the speakers move, against a blurred warm room with a plant.

    Techniques: 3D mockup

    Camera: Static

  18. 18 · Demo · 0:46–0:49

    A woman's face fills the frame in warm golden light. The shot opens on her smiling mouth and nose, then tilts up to her eyes as she blinks, the focus drifting softly across her skin.

    Camera: Pan

  19. 19 · Demo · 0:49–0:52

    A person with a floral bandana and glasses holds a phone up to a mirror in a warm, sunlit room, facing the screen. The static medium shot frames them through a wooden doorway, plants and shelves blurred behind. Their lips move slightly as they look at the phone.

    Camera: Static

  20. 20 · Demo · 0:52–0:53

    A tight close-up holds on two hands clasped together, fingers interlaced over a pale surface. Warm side light rakes across the skin while a dark blue backdrop falls away behind. A gold link bracelet rests on the left wrist, and the hands stay nearly still.

    Camera: Static

  21. 21 · Demo · 0:53–0:55

    Macro close-up of two hands clasped around a dark phone, warm side light raking across the skin and nails. The fingers tighten and shift slightly as the grip closes, the dark body of the phone rising between the palms.

    Camera: Pan

  22. 22 · Demo · 0:55–0:56

    An extreme close-up of glossy lips mid-speech cuts to a woman in a sunlit living room holding a smartphone up to photograph a plant, smiling as she frames the shot.

    Camera: Static

  23. 23 · Demo · 0:56–0:58

    A woman in a dark sleeveless top sits in a sunlit room, holding a phone with its camera facing her. She turns her head away from the phone toward the blurred background of shelves and plants. Warm side light, shallow depth of field, static camera.

    Camera: Static

  24. 24 · Demo · 0:58–1:03

    Extreme close-up of a man's face in warm amber light. The frame opens on his eyes behind rimless gold-framed glasses, then tilts down to his mouth as he speaks and breaks into a smile.

    Camera: Push in

  25. 25 · Demo · 1:03–1:05

    An elderly man in a green polo shirt sits at a kitchen table, facing the camera over an open laptop whose dark lid blocks his lower body. He speaks with animated facial expressions while warm sunlight fills the room and a leafy plant stands to the right.

    Camera: Static

  26. 26 · Demo · 1:05–1:09

    An extreme close-up of an elderly face in warm orange light, framed tight on the eyes and nose. The subject blinks slowly and glances downward against a dark background, with a subtle drift across the skin texture.

    Camera: Static

  27. 27 · Demo · 1:09–1:11

    A tight close-up holds on the lower half of a woman's face in warm orange light. Her lips part slightly and a tear wells on her cheek against a dark background.

    Camera: Pan

  28. 28 · Demo · 1:11–1:12

    An extreme close-up of a person's brown eye fills the frame in warm, soft light. The surrounding skin blurs into shallow focus while the iris holds a small catchlight. The eye shifts as the eyelid dips, the framing locked off and still.

    Camera: Pull out

  29. 29 · Demo · 1:12–1:14

    An extreme close-up holds on one eye and eyebrow against a plain gray backdrop. The focus stays soft, with a slight gain in sharpness on the iris, while the lid shifts subtly and the gaze remains fixed.

    Camera: Static

  30. 30 · Demo · 1:14–1:15

    An extreme close-up holds on an elderly person's face, the eye, white brow and nose filling the frame. The gaze looks upward and the eye glistens with moisture. The framing stays tight on the skin texture, wrinkles and brow hair throughout the short clip.

    Camera: Static

  31. 31 · Demo · 1:15–1:18

    A woman with curly hair and red lipstick sits at a table in a warm, sunlit room, gazing at the back of a laptop in front of her. She blinks and shifts her gaze slightly as the shot dissolves out at the end.

    Camera: Static

  32. 32 · Demo · 1:18–1:21

    An extreme close-up of a woman's lower face in soft focus, warm skin tones. The frame crops from the bridge of the nose to the chin as her lips part to reveal teeth while she speaks. A small earring glints at the right edge.

    Camera: Pan

  33. 33 · Demo · 1:21–1:24

    Extreme close-up of a woman's face in warm, low light. The frame opens on her downcast eyes behind dark bangs, then tilts down to her parted lips as she smiles and speaks.

    Camera: Pan

  34. 34 · Demo · 1:24–1:27

    Extreme close-up of a man's face with eyes closed, wearing rimless gold-framed glasses and a nose ring, his hand resting against his cheek. Warm side light and shallow focus; the frame drifts upward to reveal the full glasses.

    Camera: Pan

  35. 35 · Demo · 1:27–1:28

    A medium shot of a woman in a navy sleeveless top holding a smartphone, smiling and laughing as she reads the screen. She sits in a warm sunlit room with a leafy plant to the right and a bright window behind her.

    Camera: Static

  36. 36 · Demo · 1:28–1:33

    A woman in a black top sits at a table behind an open laptop, laughing and covering her mouth, then grinning at the screen. The medium shot is static, lit by warm side light in a plant-filled room with a doorway behind her.

    Camera: Static

  37. 37 · Demo · 1:33–1:35

    An extreme close-up shows an older man's face in warm side light against a dark blurred background. His eyes lower, then lift as a faint smile forms, with subtle movement in his head and facial muscles.

    Camera: Static

  38. 38 · Demo · 1:35–1:39

    A warm-lit extreme close-up of a person's eye behind rimless glasses cuts to a close-up of a smiling mouth.

    Camera: Pan

  39. 39 · Demo · 1:39–1:40

    An extreme close-up of a young person with dark bangs, eyes cast downward, lit in warm tones with shallow focus on the nose and cheek. The face drifts slightly within the frame over the short shot.

    Camera: Static

  40. 40 · Demo · 1:40–1:41

    An extreme close-up of a person's face in warm amber light, eyes cast down and squinting, then breaking into a wide toothy smile. The frame holds tight on the nose and mouth with shallow focus, the expression shifting from a grin to a full smile within the shot.

    Camera: Pan

  41. 41 · Demo · 1:41–1:43

    Extreme close-up of a person's eyes in rimless glasses with a thin gold bridge and a nose ring. The camera tracks from a frontal view to a profile, revealing a fine wire running from the temple arm. Warm golden light, soft green background, shallow depth of field.

    Camera: Pan

  42. 42 · Demo · 1:43–1:46

    A laptop at an angle shows a video call where a woman's face morphs from a photo into a flat illustration. A small picture-in-picture of a curly-haired woman stays in the corner while menu options sit on the right.

    Techniques: 3D mockup, Morph

    Camera: Static

  43. 43 · Demo · 1:46–1:48

    A woman in a navy sleeveless top sits at a table in a sunlit room, framed through a wooden doorway. She smiles, then laughs as a dark tablet in the foreground slides out of frame to the right. Static camera, warm side light.

    Camera: Static

  44. 44 · Demo · 1:48–1:50

    A woman with long dark hair in a navy sleeveless top laughs with her mouth open, then settles into a closed smile as her head turns slightly. She is framed at the chest in a sunlit room, a leafy potted plant soft in the background to the right.

    Camera: Static

  45. 45 · Social proof · 1:50–1:51

    Extreme close-ups of two faces under warm light against a dark backdrop. A woman's eyes and nose fill the frame, then a fast blurred whip cuts to a man in profile with closed eyes and a dark strap across his brow.

    Camera: Pan

  46. 46 · Social proof · 1:51–1:51

    A person with a patterned head wrap, glasses, and a silver chain looks down at a table, tapping their fingers together. The warm-lit room shows leafy plants and a bright window in the soft-focus background.

    Camera: Static

  47. 47 · Social proof · 1:51–1:53

    A person in a blue sweater leans on a table at the left edge, then slides out of frame. The camera holds a static view through a wooden doorway onto a softly blurred kitchen, with an orange pillow and a potted plant framing the foreground.

    Camera: Static

  48. 48 · Social proof · 1:53–1:53

    A woman with short brown hair sits behind an open laptop, lid facing the camera, smiling and gesturing with her right hand. A leafy plant and bright window fill the background; a phone and notebook rest on the table. The camera holds a static medium shot.

    Camera: Static

  49. 49 · Social proof · 1:53–1:57

    A locked-off close-up of a laptop on a table shows a video call interface. A woman with braided hair speaks in the main frame, a smaller self-view of another woman sits in the corner, and control buttons line the right edge. A blurred foreground shape drifts out of frame.

    Camera: Static

  50. 50 · Social proof · 1:57–1:59

    Extreme close-up of a blonde woman's face in warm side light, her eyes cast down toward a screen off frame. She blinks and shifts subtly while the locked-off frame holds on her profile. A small caption sits along the bottom edge.

    On-screen text: “'re talking to an AI. It can make mistakes.”

    Camera: Pan

  51. 51 · Social proof · 1:59–2:01

    A locked-off shot of a laptop on a table shows a video call. A woman in the main tile talks and widens her eyes, a small self-view tile shows a second woman, and a caption at the tile's bottom notes the caller is an AI.

    Techniques: 3D mockup

    Camera: Static

  52. 52 · Social proof · 2:01–2:07

    A person with short brown hair in a navy zip-up sweater looks down at a screen and smiles, held in a medium close-up with soft warm light and blurred green leaves behind. The camera stays locked off as they react.

    On-screen text: “u're talking to an Al. It can make mistakes.”, “福”

    Camera: Static

  53. 53 · Social proof · 2:07–2:12

    Locked-off over-the-shoulder shot of a laptop on a table. Its screen shows a video call: a smiling woman in a large tile, a small self-view tile at lower right, and a control menu at the right edge. A fixed disclaimer line sits at the bottom of her tile.

    Camera: Static

  54. 54 · Social proof · 2:12–2:13

    A woman seated at a table with a black laptop laughs, then throws her head back and pumps a fist in celebration. Warm room with a window and leafy plant behind her; phone and notebook on the table.

    On-screen text: “1”

    Camera: Static

  55. 55 · CTA · 2:13–2:21

    A soft, out-of-focus olive-green field holds the white line “Meet Emma today at” above the URL emma.nuancelabs.ai, centered and still. The text fades out, then the line-drawn Nuance Labs mark and wordmark fade in centered as the sign-off.

    On-screen text: “Meet Emma today at”, “emma.nuancelabs.ai”

    Camera: Static