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Soniox - Introducing Soniox STT v6, the world’s first speech recognition model
Soniox · Nov 2026 · 1:04 · AI-annotated
- Length
- 1:04
- Scenes
- 23 · 2.8 s avg
- Product on screen
- 0:40
- Call to action
- 0:56 · 88%
- Voiceover
- Yes
00:00:00 / 01:04:13
Soniox’s 1:04 launch film runs 23 scenes, about 2.8 s each. The product shows up at 0:40. The call to action lands at 0:56 (88% in), over a voiceover. The cut is built on black type cards and a failing assistant demo that pivot on Until now into the v6 reveal, then settle on aerial wave footage that carries the brand lockup and URL. Signature moves are word-by-word type reveals, 3D tumbling photo cards, and a recurring icy wave backdrop that bookends the whole piece.
Footage neededEstimated needs: 2 capture groups — your screens or recordings · 6 filmed passages — shoot, supply or replace · 7 3D passages — build or supply
Is this your launch? to your site or press kit.
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Soniox - Introducing Soniox STT v6, the world’s first speech recognition model, scene by scene
· 23 scenes as text
01 · Hook · 0:00–0:00
A top-down aerial view shows white sea foam spreading across dark water. The foam pulses and drifts along the frame, with the darker sea below staying mostly still.
Camera: Static
02 · Hook · 0:00–0:02
A top-down aerial view of ocean surf. White foam rushes across the upper frame and its ragged edge advances over dark, near-black water below, the churning texture shifting continuously.
Camera: Static
03 · Hook · 0:02–0:09
Centered white text on black builds word by word into the line “For years, we've taught machines to hear.” A faint pencil sketch of script and a bird flickers at the start. Each line then blurs and slides out as the next one types in, ending on “What if they could hear themselves?”
On-screen text: “For years, we've taught machines to hear.”, “But they could only hear us.”, “What if they could hear themselves?”
Techniques: Kinetic type
Camera: Pull out
04 · Hook · 0:09–0:11
Centered white text on a black background poses a question. The first line slides in while the second line holds still, then the frame cuts to black.
On-screen text: “What if they could hear”, “themselves?”
Techniques: Kinetic type
Camera: Static
05 · Problem · 0:11–0:27
A phone outline fades in at center on black, its screen lighting up to a dark blue field. A glowing blue orb pulses and rotates as the assistant's reply types out phrase by phrase beneath it.
Camera: Static
06 · Problem · 0:27–0:28
Top-down view of a smartphone lying on dark wood grain. A glowing blue orb with a shifting dark cone inside pulses on the black screen while a small white caption types out beneath it, word by word.
Camera: Static
07 · Problem · 0:28–0:29
A phone lies flat on a light wood desk in a locked-off top-down shot. Its white screen shows a blue cloud circle labeled Listening, then the screen cuts to a plain white field with a small black circle marked by two white dots as a caption scales in.
On-screen text: “Oh, come on.”
Techniques: Morph, Kinetic type
Camera: Static
08 · Problem · 0:29–0:29
A front-facing phone mockup rests centered on a dark brown grainy surface. Its screen holds a glowing purple ring enclosing soft blue, pink and white petals. The frame is locked off and the orb keeps a steady glow.
Techniques: 3D mockup
Camera: Static
09 · Problem · 0:29–0:30
A top-down shot holds a smartphone flat on a light wood table. Its white screen shows a rust-colored asterisk loading mark in the center, with a microphone icon and a black circular X button at the bottom. The frame stays locked.
Camera: Static
10 · Problem · 0:30–0:31
A black void holds a centered white headline that builds word by word to “Speech recognition can't keep”. Blurred photo cards tumble in 3D perspective around the text, spinning and drifting at varying depths.
On-screen text: “Speech recognition can't keep”
Techniques: Kinetic type, 3D mockup
Camera: Static
11 · Problem · 0:31–0:37
A curved 3D strip of rounded video thumbnails showing people on phones rotates slowly on black while centered white captions swap line by line with the voiceover. The view then punches into one thumbnail, blurring into live footage.
On-screen text: “Speech recognition can't keep”, “of what the agent is saying,”, “and it's been breaking the experience for years.”
Techniques: Kinetic type, 3D mockup
Camera: Push in
12 · Problem · 0:37–0:38
Blurred video call tiles on a black background fade out as the centered words “Until now.” fade in, “Until” in white and “now.” in a lighter gray.
On-screen text: “Until now.”
Techniques: Kinetic type
Camera: Push in
13 · Problem · 0:38–0:40
The phrase Until now. sits centered in white on a solid black field. The line holds for a beat, then its opacity drops steadily until the frame dissolves to full black.
On-screen text: “Until now.”
Camera: Static
14 · Product intro · 0:40–0:42
A black frame holds, then the word Introducing. appears centered in white and stays locked still for the rest of the clip.
On-screen text: “Introducing.”
Camera: Static
15 · Product intro · 0:42–0:43
A white rectangle holding bold black “v6” text appears centered on a black frame and holds still, a locked-off title card with no further motion.
On-screen text: “v6”
Camera: Static
16 · Product intro · 0:43–0:45
A white rectangle holding the black “v6” wordmark sits centered on a black field. The card holds still, then eases into a slight scale-down over the shot, ending smaller in the same center position.
On-screen text: “v6”
Camera: Static
17 · Demo · 0:45–0:47
Pixelated checkerboard edges dissolve over an aerial shot of pale sand and dark surf. A white rounded chat card with two message bubbles slides up from the bottom edge, blurring into focus.
Camera: Pan
18 · Demo · 0:47–0:51
A white chat card, tilted in 3D with a soft shadow, floats over an aerial shot of a breaking wave. Message bubbles pop in one after another while the card scrolls up, ending on a request for an aisle seat.
Techniques: 3D mockup
Camera: Static
19 · Demo · 0:51–0:52
A white chat card listing flight times and a seat choice slides out of frame, revealing an aerial view of a dark crack between white sea ice and dark, foaming water.
Camera: Pan
20 · Demo · 0:52–0:56
An aerial shot of a snowy shoreline meets dark, choppy water. A white rounded card carrying feature lists scrolls upward over the footage, its bold headings and bullet lines passing through the frame from bottom to top.
On-screen text: “Accuracy”, “Voice typing”, “Meetings”, “Translation”, “Core features”
Techniques: Kinetic type
Camera: Push in
21 · CTA · 0:56–0:57
An aerial drone view of a snowy coastline meets the sea. A white rounded card of feature bullets scrolls up out of frame while the title Soniox STT v6 slides up into the center.
On-screen text: “- One unified model, no switching between language models”, “- Better spoken language identification”, “- Better languages in detection”, “- Better context customization”, “- Agent text input in every language”, “- Agent voice echo cancellation in every language”, “- Real-time and async”, “Soniox STT”, “v6”
Techniques: Kinetic type
Camera: Static
22 · CTA · 0:57–0:59
Aerial drone view of a snow-covered coastline with mountains and a calm sea at dusk. White text Soniox STT slides in across the center, paired with a gray v6 set in a white box to its right. The frame stays locked off.
On-screen text: “Soniox STT”, “v6”
Techniques: Kinetic type
Camera: Static
23 · CTA · 0:59–1:04
An aerial view of white ocean waves washing over a dark shoreline. The white text “Soniox STT” and a boxed “v6” slide into the center of the frame. The title is then replaced by the URL “soniox.com/speech-to-text”.
On-screen text: “Soniox STT”, “v6”, “soniox.com/speech-to-text”
Techniques: Kinetic type
Camera: Static