Notion - 🥁 Sync any data source. Whatever context you need can now live in Not

01 · Hook · 0:00–0:01

A near-black field with a faint grid holds white dotted-outline type that traces itself in: “Syne any” forms first, a second line follows below, and a small outlined rectangle hovers in the upper left.

On-screen text: “Syne any”, “ハニニ”, “ddtasourice”

Techniques: Kinetic type

Camera: Static

02 · Problem · 0:01–0:05

A man in a black shirt sits at a black table before a black dotted backdrop, gesturing as he speaks. A brass vase of calla lilies stands at left and an open notebook at right. White subtitles change line by line at the bottom of the frame.

On-screen text: “Importing data”, “the way you need is just too hard.”, “So today”

Camera: Static

03 · Product intro · 0:05–0:08

A man in a dark shirt sits at a black table, gesturing with both hands. A vase of calla lilies and an open notebook flank a flat tablet. A black backdrop carries a white dot grid and a block of short vertical lines. White captions line the bottom edge.

On-screen text: “So today”, “I'm excited to share”, “that we're introducing Syncing”

Camera: Static

04 · Feature reveal · 0:08–0:13

A ring of small white dots pulses and shifts on a black field while bold white captions swap phrase by phrase at the bottom. A monospace “Syncing” label wipes in at the lower left.

On-screen text: “that we're introducing Syncing”, “Syncing”, “to our developer platform.”, “You can connect to any system”, “with an API,”

Techniques: Particles

Camera: Static

05 · Feature reveal · 0:13–0:16

A man in a dark shirt sits at a black desk, gesturing as he speaks. Behind him a large dark panel shows a dotted circular sync icon labeled Syncing. A vase of calla lilies and an open notebook sit on the desk; white subtitles appear at the bottom.

On-screen text: “with an API,”, “including internal databases”, “and services.”

Camera: Static

06 · Feature reveal · 0:16–0:17

On a black field, four pixelated tiles labeled Postgres, Snowflake, Databricks and API sit in a left column. A line draws out from each tile, carrying a pixel sync glyph and ending in a right arrow. The bottom caption switches from For instance, to you can sync customer data.

On-screen text: “For instance,”, “you can sync customer data”

Camera: Static

07 · Feature reveal · 0:17–0:26

On a black background, four pixel icons (Postgres, Snowflake, Databricks, API) arrow into a central node that points to a tilted Customers window showing a customer list and sync panel. The window settles in as white captions build word by word along the bottom.

On-screen text: “you can sync customer data”, “right from your Postgres”, “database or Snowflake warehouse”, “so your entire team”, “and company can work”, “with real information.”

Techniques: Kinetic type, 3D mockup, Split screen

Camera: Static

08 · Feature reveal · 0:26–0:27

Four white logo tiles (ServiceNow, NetSuite, Salesforce, Workday) stack in a column on the left of a black background. A line draws out from each tile to a pixelated connector icon, and the caption appears along the bottom.

On-screen text: “connect to complex applications”

Camera: Static

09 · Feature reveal · 0:27–0:34

A flat black diagram on the left stacks four white app logo tiles, each feeding a pixel icon and an arrow into a white product window on the right that scales up to full size. The window lists bug incidents with priority tags and a sync panel, while bold white captions cycle across the bottom and two logos briefly blur out.

On-screen text: “connect to complex applications”, “like ServiceNow and NetSuite”, “because we've built”, “OAuth environment variables”, “and fine grained sync controls”

Techniques: Kinetic type

Camera: Static

10 · Feature reveal · 0:34–0:35

A man in a dark shirt sits at a black table, gesturing with both hands as he speaks. A vase of white and pink calla lilies stands to his left and an open book to his right, against a black backdrop patterned with white dots and vertical lines.

On-screen text: “and fine grained sync controls”

Camera: Static

11 · Feature reveal · 0:35–0:40

A bearded man in a dark collared shirt talks to an off-screen interviewer against a black backdrop, held in a static medium close-up. White subtitles at the bottom of the frame update in sync with his speech.

On-screen text: “and fine grained sync controls”, “like pacing, backfills,”, “and incremental syncing”, “right into the platform.”, “But we've kept the SDK simple,”

Camera: Static

12 · Feature reveal · 0:40–0:47

A man in a dark shirt sits at a black desk before a black wall of white dots and dashes. He faces the camera, gesturing while speaking. A vase of calla lilies and an open notebook rest on the desk. White subtitles swap at the bottom.

On-screen text: “But we've kept the SDK simple,”, “so it's easy enough to use”, “in your personal workspaces”, “and for side projects.”, “For instance,”

Camera: Static

13 · Feature reveal · 0:47–0:48

On a black background, four bordered app icons (Plaid, Strava, Spotify, Oura) sit in a left column as white connector lines draw rightward through small pixel symbols into arrows, while a bottom caption reads “For instance,” then changes to “I sync my bank transactions.”

On-screen text: “For instance,”, “I sync my bank transactions”

Techniques: Kinetic type

Camera: Static

14 · Feature reveal · 0:48–0:54

Split layout: a left column of four app logos (Plaid, Strava, Spotify, Oura) each tied to a node icon by an arrow, beside a right-side browser mockup of a Financial Tracker dashboard with a ledger photo and red outflow total. The Plaid box fills white when named; captions cycle below.

On-screen text: “I sync my bank transactions”, “using Plaid to power”, “my family's financial tracker”, “I can check my fitness”

Techniques: Split screen

Camera: Static

15 · Feature reveal · 0:54–0:56

Left panel stacks four app logos, Plaid, Strava, Spotify and Oura, each arrowed to a Zapier icon pointing at a browser window on the right showing a Strava Activities dashboard, a painted trail scene above a data table, while white captions appear phrase by phrase at the bottom.

On-screen text: “I can check my fitness”, “with a Strava sync”, “and organize my music”, “library from Spotify”

Camera: Static

16 · Feature reveal · 0:56–0:58

On a black background, four white app icons (Plaid, Strava, Spotify, Oura) form a left column, each linked by a line and pixelated arrow to a browser window on the right showing a Spotify Top 50 Songs page. A white caption at the bottom reads the voiceover.

On-screen text: “and organize my music”, “library from Spotify.”

Camera: Static

17 · Feature reveal · 0:58–1:00

A bearded man in a dark collared shirt sits against a black backdrop, gesturing with both hands as he speaks. The locked-off medium shot holds him on the right while a white subtitle runs along the bottom edge.

On-screen text: “We've been able to build a system”

Camera: Static

18 · Feature reveal · 1:00–1:05

A man in a dark shirt sits at a black desk against a black backdrop, gesturing as he speaks. Behind him, white monospace lines “Easy to use” and “Enterprise grade” type in between thin rules; subtitles run along the bottom. Calla lilies and an open notebook sit on the desk.

On-screen text: “that is”, “Easy to use”, “easy to use,”, “yet sophisticated enough”, “Enterprise grade”, “for enterprise grade syncs”

Techniques: Kinetic type

Camera: Static

19 · Feature reveal · 1:05–1:07

Locked-off medium shot of a bearded man in a dark collared shirt against a black backdrop, talking and gesturing with both hands. White subtitle captions run along the bottom edge of the frame, changing in step with his speech.

On-screen text: “Easy to use”, “Enterprise grade”, “for enterprise grade syncs”, “by creating”, “a new developer primitive”

Camera: Static

20 · Feature reveal · 1:07–1:11

A light beam sweeps across a dark frame, lighting up a row of pixelated chip and folder icons above the dashed-outline word Workers. Bottom captions cycle through the definition, then the scene cuts to a presenter seated at a table with a vase of calla lilies.

On-screen text: “Worker”, “we call Workers.”, “Workers”, “Workers are small”, “TypeScript programs”

Techniques: Light sweep, Kinetic type

Camera: Static

21 · Feature reveal · 1:11–1:14

A man in a dark shirt sits at a black table with gold trim, gesturing with both hands while speaking. Behind him a pixel-art logo and the outlined word Werkers glow on a black backdrop. A vase of calla lilies and an open notebook flank the table.

On-screen text: “deployed into Notion”, “managed sandboxes.”

Camera: Static

22 · Feature reveal · 1:14–1:20

A bearded man in a dark shirt holds a locked-off close-up against a black backdrop, gesturing as he speaks. White subtitles swap at the bottom of the frame. The scene ends on a wider shot of him behind a desk, a blackboard reading 'Workers' behind him.

On-screen text: “They're reliable, deterministic,”, “and run on good old CPUs”, “so you can program Notion”, “in entirely new ways”, “that goes way beyond just syncing.”

Camera: Static

23 · Feature reveal · 1:20–1:23

A man in a dark shirt sits at a black table, gesturing while he speaks. Behind him a pixel logo and the outlined word Werkers glow on a dark wall. A gold vase of calla lilies and an open book rest on the table, then the frame cuts to black.

On-screen text: “that goes way beyond just syncing.”, “We handle the deployment,”

Camera: Static

24 · Feature reveal · 1:23–1:28

A black screen holds a monospace list at the lower left that types itself out word by word behind a gray block cursor: Deployment, Execution, Security, Governance. Bold white captions at the bottom center swap in time with the voiceover.

On-screen text: “We handle the deployment,”, “Deployment”, “Execution”, “execution, security, and governance,”, “Security”, “Governance”, “all with the assumption”, “that workers are running”

Techniques: Kinetic type

Camera: Static

25 · Feature reveal · 1:28–1:31

A man in a dark shirt sits at a black table with a gold vase of calla lilies and an open book, gesturing as he speaks. A vertical list of four white words floats to his left, and white captions run along the bottom.

On-screen text: “Deployment”, “Execution”, “Security”, “Governance”, “that workers are running”, “agent written software”

Camera: Static

26 · Feature reveal · 1:31–1:33

A bearded man in a dark collared shirt speaks in a medium close-up against a black backdrop, gesturing with his hands. White subtitles run along the bottom of the frame, changing line by line as he talks.

On-screen text: “that you might not have even”, “had time to read.”, “We expose tools and skills”

Camera: Static

27 · Feature reveal · 1:33–1:41

A man in a dark shirt sits at a desk against a black backdrop, speaking and gesturing, while a vertical flowchart builds on the right: outlined boxes labeled TEST, INTROSPECT, VALIDATE, SUCCESS! appear in sequence, linked by lines. Subtitles run along the bottom.

On-screen text: “We expose tools and skills”, “so those coding agents”, “can test, introspect, and validate”, “TEST”, “INTROSPECT”, “VALIDATE”, “that Workers are doing”, “SUCCESS!”, “the exact job you want done.”

Techniques: Split screen

Camera: Static