Linear · Productivity · Dec 2020
AI at Meta - Today we're introducing TRIBE v2 (Trimodal Brain Encoder), a foundati
Meta · Mar 2026 · 0:29 · AI-annotated
- Length
- 0:29
- Scenes
- 4 · 7.3 s avg
- Product on screen
- 0:00
- Features shown
- 1
- Call to action
- 0:24 · 84%
- Voiceover
- No
Meta’s 0:29 launch film runs 4 scenes, about 7.3 s each. The product is on screen from the first frame and 1 feature is revealed. The call to action lands at 0:24 (84% in). The video unfolds as a slow linear reveal: a rotating 3D brain title card, a two-column infographic mapping each stimulus to a predicted brain response, an actual-versus-prediction comparison, and a typed URL. Signature moves are the horizontal mask reveals of the head cards and the letter-by-letter type-in, all held on a black field with a single soft glow.
Is this your launch? to your site or press kit.
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Supabase · Developer tools · Apr 2025
AI at Meta - Today we're introducing TRIBE v2 (Trimodal Brain Encoder), a foundati, scene by scene
· 4 scenes as text
01 · Product intro · 0:00–0:06
A translucent gray 3D head rotates on a black background, its white brain model lit by shifting red and orange hotspots. The angle swings from profile to front to back. White text fades in and out over the model in two beats.
On-screen text: “An AI Model of the Human Brain”, “Predicting Neural Responses to”, “Sight, Sound and Language”
Camera: Pan
02 · Feature reveal · 0:06–0:17
A dark infographic with a soft radial glow builds two columns, STIMULUS and MODEL PREDICTION. Three rounded video cards fade in down the left (a band, two people talking, a concert crowd) while matching 3D head profiles with pulsing red brain regions appear on the right, linked by thin arrows.
On-screen text: “Predicting Neural Responses to”, “Sight, Sound and Language”, “STIMULUS”, “MODEL PREDICTION”, “MUSIC”, “LANGUAGE”, “VISUAL”
Techniques: Masking, Light sweep
Camera: Static
03 · Feature reveal · 0:17–0:24
Two columns of gray head profiles, each holding a 3D brain with red and orange activation hotspots, sit under the headers ACTUAL RESPONSE and MODEL PREDICTION. The cards open through a horizontal mask, and the hotspots cycle through new patterns row by row.
On-screen text: “ACTUAL RESPONSE”, “MODEL PREDICTION”, “MUSIC”, “LANGUAGE”, “VISUAL”, “STIMULUS”
Techniques: Masking, Split screen
Camera: Static
04 · CTA · 0:24–0:29
On a near-black field with a soft gray gradient glow, a small gray caption line holds steady while the white URL types in letter by letter beneath it, completing by the second second and holding to the end.
On-screen text: “Find the paper, codebase, model and interactive demo here:”, “aidemos.atmeta.com/tribev2”
Techniques: Kinetic type
Camera: Static





