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immad - 1/ Today, we're launching @Mercury Books. AI-powered accounting soft

Mercury · Sep 2026 · 0:36 · AI-annotated

Length
0:36
Scenes
10 · 3.7 s avg
Product on screen
0:04
Features shown
3
Voiceover
No
00:00:00 / 00:36:28

Mercury’s 0:36 launch film runs 10 scenes, about 3.7 s each. The product shows up at 0:04 and 3 features are revealed. There is no explicit call to action. The video is built as a typographic promise, a 3D product reveal, then a run of tight UI demos each opened by a centered caption, and closed by a wordmark lockup. Pacing is slow and deliberate at about five cuts per minute, with signature moves like the collapsing card stack, counting numbers, and in-place word crossfades.

No filming indicatedEstimated needs: 4 capture groups — your screens or recordings · 2 3D passages — build or supply
Plan my film from this onePrintable storyboard

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immad - 1/ Today, we're launching @Mercury Books. AI-powered accounting soft, scene by scene

· 10 scenes as text

  1. 01 · Hook · 0:00–0:02

    On a near-black field, fine dust particles drift and swirl. Centered white text fades in on two lines in sequence, the second line appearing below the first. The frame stays locked while the particles thicken behind the words.

    On-screen text: “Your books should know”, “what your money knows.”

    Techniques: Particles

    Camera: Static

  2. 02 · Hook · 0:02–0:04

    A dark card mockup tilts in 3D perspective, its grainy surface lit by a pink beam that sweeps downward. The balance figure scales in at the top while a list of names slides in from the right edge.

    Techniques: Kinetic type, 3D mockup, Light sweep

    Camera: Static

  3. 03 · Product intro · 0:04–0:08

    A fanned stack of glass cards in 3D collapses into a single glowing copper card on the right, while two lines of white text fade in on the left. A hand cursor glides to the Books button as the text blurs out.

    On-screen text: “Intelligent accounting.”, “Built into your account.”

    Techniques: 3D mockup, Cursor demo

    Camera: Push in

  4. 04 · Product intro · 0:08–0:10

    Introducing slides in beside a rounded Books pill with a palm icon and a hand cursor. The pill scales up, then shrinks and flies to the top left, becoming the highlighted Books tab as the Mercury dashboard fades in with cash and expense figures.

    On-screen text: “Introducing”, “Books”, “Intelligent accounting.”, “Built into your account.”

    Techniques: Kinetic type, Morph, Cursor demo

    Camera: Pull out

  5. 05 · Demo · 0:10–0:14

    On a dark Mercury Books dashboard, KPI numbers roll up as a blue date range, May 1 - Aug 15, is selected on the month timeline. The cursor clicks the Books tab, then moves to Transactions. The screen dims and the caption Auto-categorizing fades in at center.

    On-screen text: “Auto-categorizing”

    Techniques: Cursor demo

    Camera: Pull out

  6. 06 · Feature reveal · 0:14–0:17

    On a dark navy gradient, centered feature labels swap in sequence, each paired with a small icon on the left: dots beside “Auto-categorizing”, then a white lightning bolt beside “Professional Services Expense”, “Travel and Transportation” and “Inventory”.

    On-screen text: “Auto-categorizing”, “Professional Services Expense”, “Travel and Transportation”, “Inventory”

    Techniques: Kinetic type

    Camera: Pull out

  7. 07 · Feature reveal · 0:17–0:22

    A dark checking-account card on a purple gradient reframes from the transaction list to its top. Sparkle icons light up across the month tabs from Jan to May, an 'Auto-reconciled' pill fades in, and the difference value counts down from $10,437.57 to a blue $0.00.

    Techniques: UI zoom

    Camera: Pull out

  8. 08 · Feature reveal · 0:22–0:24

    A tight close-up on a small rounded icon button over a blurred dark interface. A cursor glides in and rests on the button as the glyph morphs from a terminal prompt into a lightning bolt.

    Techniques: UI zoom, Morph, Cursor demo

    Camera: Static

  9. 09 · Feature reveal · 0:24–0:28

    A dark command card floats over a blurred backdrop. A caret types a P&L request into a centered input field, which slides up to become a message bubble as a financial table rises beneath it, rows appearing in sequence.

    Camera: Static

  10. 10 · Outro · 0:28–0:36

    Centered white type on a dark indigo gradient cycles through Real-time accounting, categorization, reconciliation, answers, clarity, each second word crossfading in place. The line then gives way to the MERCURY wordmark beside a Books pill, which resolves into the Mercury emblem lockup over a small disclaimer.

    On-screen text: “Real-time accounting.”, “Real-time categorization.”, “Real-time reconciliation.”, “Real-time answers.”, “Real-time clarity.”, “MERCURY”, “Books”, “Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC. AI-generated响应s”

    Techniques: Kinetic type

    Camera: Static