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Robin Lobo - ANNOUNCING LUMIAN We raised $3 million to rebuild how Amazon brands
Lumian · Apr 2026 · 2:00 · AI-annotated
- Length
- 2:00
- Scenes
- 34 · 3.6 s avg
- Product on screen
- 0:00
- Features shown
- 1
- Call to action
- 1:44 · 87%
- Voiceover
- Yes
00:00:00 / 02:01:00
Lumian’s 2:00 launch film runs 34 scenes, about 3.6 s each. The product is on screen from the first frame and 1 feature is revealed. The call to action lands at 1:44 (87% in), over a voiceover. A launch pitch for Lumian, an AI-native Amazon agency, built as a problem-to-model arc: a fragmented stack and flat revenue give way to a shared workspace, a 2 a.m. agent example, and the agents-work-humans-judge model, closed by a comment-for-a-call CTA.
Footage neededEstimated needs: 2 capture groups — your screens or recordings · 1 official logo — reused across the film · 6 filmed passages — shoot, supply or replace · 8 graphic passages — draw or supply · 4 3D passages — build or supply
Is this your launch? to your site or press kit.
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Robin Lobo - ANNOUNCING LUMIAN We raised $3 million to rebuild how Amazon brands, scene by scene
· 34 scenes as text
01 · Product intro · 0:00–0:05
A man in a blue plaid shirt speaks to camera in a plant-filled office, gesturing as small white captions appear at the bottom. Near the end, an oversized white dollar figure counts up across the frame behind him.
On-screen text: “Today we're announcing Lumian”, “an AI-native Amazon agency,”, “and we raised $3 million to build it.”, “$48,759”
Camera: Static
02 · Product intro · 0:05–0:07
A man in a blue plaid shirt stands in a plant-filled studio and speaks to camera, gesturing with one hand. Large white text $3,000,000 spans the frame behind him. A caption at the bottom reads 'and we raised $3 million to build it.' The frame stays locked off.
On-screen text: “$3,000,000”, “and we raised $3 million to build it.”
Camera: Static
03 · Problem · 0:07–0:10
On a soft pastel gradient, the headline builds word by word, with “brand” in coral and “Amazon” in purple. A hand-drawn cursor then traces a pink-to-orange lozenge around “Amazon” inside a blue selection box, and the whole composition blurs out.
On-screen text: “If you run a brand on Amazon”, “If you run a brand on Amazon,”, “your stack probably looks like this.”
Techniques: Kinetic type
Camera: Static
04 · Problem · 0:10–0:12
On white, a curved arc of pastel app tiles fades in as a white hand icon with a purple outline hops from tile to tile. A large headline slides in above while small gray caption boxes appear at the bottom.
On-screen text: “If you run a”, “brandon”, “Amazon”, “your stack probably looks like this.”, “A team of in-house”
Techniques: Kinetic type
Camera: Static
05 · Problem · 0:12–0:20
A 3D arc of colored rounded tiles rotates on a white background as a hand cursor taps each tile, brightening it. Bold titles scale in at the top in sequence, and the tiles reshape into elongated pills near the end.
On-screen text: “A team of in-house”, “In-house Specialists”, “specialists and virtual assistants,”, “Virtual Assistant”, “a creative shop, a PPC agency,”, “Creative Shop”, “PPC agency”, “AI Tools...”, “and half a dozen AI tools”, “you're wiring together yourself.”
Techniques: 3D mockup, Cursor demo, Kinetic type, Morph
Camera: Push in
06 · Problem · 0:20–0:20
A rainbow-gradient ring with a white segmented inner band sits centered on a soft pink-to-cream gradient, rotating slowly. A dark caption box at the bottom holds the line, then vanishes.
On-screen text: “you're wiring together yourself.”
Camera: Pull out
07 · Problem · 0:20–0:26
On a pastel gradient, the word Zero builds in large gradient letters over a crosshair axis. The o detaches and becomes the endpoint of a line that draws itself across a month axis into a flat curve as the word fades.
On-screen text: “Zero coordination,”, “Zero”, “revenue is probably flat,”, “and no one can explain why.”
Techniques: Kinetic type, Morph
Camera: Pan
08 · Problem · 0:26–0:38
A man in a plaid shirt talks to the camera in a plant-filled office. At 6s a white panel wipes in from the left, showing the headline “New Sellers Launched on Amazon.com” above a bar chart whose bars rise one by one from 2016 to 2024.
On-screen text: “The truth is that selling on Amazon today”, “is more difficult than it's ever been.”, “New Sellers Launched on Amazon.com”, “In 2025, new seller”, “registrations dropped to a decade low,”, “down 44% over the previous year.”
Techniques: Masking
Camera: Static
09 · Problem · 0:38–0:39
A man in a plaid shirt stands center frame in a loft office, speaking to camera. A graphic panel on the left shows the heading 'New Sellers Launched on Amazon.com' above a gradient bar chart. A white caption sits at the bottom. The shot is locked-off.
On-screen text: “New Sellers Launched on Amazon.com”, “down 44% over the previous year.”
Camera: Static
10 · Problem · 0:39–0:40
A white card with faint diagonal streaks holds a large gradient “Why?” in the center, which is replaced by a gray “Because”. A small caption in a gray pill at the bottom mirrors the line, sliding in with the word change.
On-screen text: “Why?”, “Because”, “Because running on Amazon”
Techniques: Kinetic type
Camera: Static
11 · Problem · 0:40–0:43
White background with faint pink streaks. A dark gray headline 'Because running on' sits beside an orange Amazon app icon. A blue selection box draws in below, a cursor drags a handle, and pink text 'is a Whole New Game' scales up inside it as the top line blurs.
On-screen text: “Because running on”, “Because running on Amazon”, “today is a whole new game.”, “is a Whole New Game”
Techniques: Cursor demo, Kinetic type
Camera: Static
12 · Problem · 0:43–0:46
Over a blurred peach flower, a white pill search bar types out the query as a cursor clicks its blue magnifier button, then drifts off frame. A dark caption box at the bottom reads the line about AI search intent, locked-off frame throughout.
On-screen text: “Amazon's AI search weighs”, “intent over keywords now.”
Techniques: Cursor demo
Camera: Static
13 · Problem · 0:46–0:50
A soft peach lotus blurs behind a white search bar with a blue button. An 'a' AI badge drops in above while the heading crossfades from 'AI Searching for intent...' to 'Probably a coffee machine'; query words flash teal and pink, then the bar defocuses as captions change below.
On-screen text: “intent over keywords now.”, “AI Searching for intent...”, “CPCs drift continuously.”, “Probably a coffee machine”, “A stockout today could mean”
Camera: Pull out
14 · Problem · 0:50–0:54
A flat Amazon browser mockup floats over a blurred pink flower background. The coffee-machine listing's green In Stock button switches to a red Not In Stock badge while Buy Now grays out, and a wavy line with a dot sweeps across the window. The shot defocuses at the end.
On-screen text: “A stockout today could mean”, “a drop in ranking tomorrow,”, “and the work”
Camera: Static
15 · Problem · 0:54–0:56
On a pale pastel gradient background, the phrase “And the work” slides in with horizontal motion blur, then gives way to “just doesn't stop.” on the same line. Words enter one by one in dark gray, pink and blue, settling into a centered lockup.
On-screen text: “And the work”, “just doesn't stop.”
Techniques: Kinetic type
Camera: Static
16 · Problem · 0:56–1:05
A man in a plaid shirt stands in a plant-lined office, gesturing to camera as large white lines cycle over him: No agency, No in-house team, No stack of AI tools. Small captions then close the line at the bottom.
On-screen text: “No agency”, “No in-house team”, “No stack of AI tools”, “was built for this.”, “But Lumian is.”, “Let me show you how.”
Techniques: Kinetic type
Camera: Static
17 · Demo · 1:05–1:08
A pale background with soft diagonal bands holds a center-aligned headline that builds word by word: “Every account”, then “on Lumian” with the triangle logo, then “lives”. A gray pill caption at the bottom carries the matching subtitle text.
On-screen text: “Every account”, “Every account on Lumian”, “on Lumian”, “lives”, “lives inside a shared workspace.”
Techniques: Kinetic type
Camera: Static
18 · Demo · 1:08–1:09
A pale cream background carries soft diagonal pastel bands. The centered headline reads in a gradient fill, gray into blue into coral. A small white caption on a dark rounded pill sits at the bottom. The frame stays locked off throughout the short shot.
On-screen text: “inside a shared workspace”, “lives inside a shared workspace.”
Camera: Static
19 · Demo · 1:09–1:11
A pink gradient backdrop holds a floating Lumian dashboard card. The large white headline cycles from Listings to Ads while the card's content swaps from Content to Advertising to Inventory, and a caption builds at the bottom.
On-screen text: “Listings”, “Ads”, “Listings, ads, inventory, account health, all in one state.”
Techniques: Kinetic type
Camera: Static
20 · Demo · 1:11–1:11
A pink gradient backdrop holds a white 'Inventory' headline over a static, tilted 3D mockup of the Lumian dashboard, its inventory page showing metric cards and two colored charts, with a dark lower-third caption reading 'Listings, ads, inventory, account health,'.
On-screen text: “Inventory”, “Listings, ads, inventory, account health,”
Techniques: 3D mockup
Camera: Static
21 · Demo · 1:11–1:13
A tilted 3D tablet mockup of the Lumian dashboard floats on a soft pink gradient. A white headline “Account Health” fades in above it, and a dark caption bar at the bottom lists the feature set. The dashboard shows KPI cards and a line chart.
On-screen text: “Listings, ads, inventory, account health,”, “Account Health”
Techniques: 3D mockup
Camera: Static
22 · Demo · 1:13–1:14
A pink gradient covers blurred dashboard panels. The white headline All in One State holds center while a dark caption pill scales in below; two large white pills, Agents and Humans with hand icons, pop in framed by selection handles.
On-screen text: “All in One State”, “all in one state.”, “Agents”, “Humans”
Techniques: Kinetic type
Camera: Static
23 · Demo · 1:14–1:19
Two pill badges labeled Agents and Humans, framed by selection handles and hand cursors, sit on a soft gradient, then shrink away as the headline both operate inside it types in word by word, operate in a blue-to-orange gradient, before Here's one example. fades in.
On-screen text: “Agents & Humans”, “Agents and humans both operate inside it.”, “both operate inside it”, “Here's one example.”
Techniques: Kinetic type
Camera: Static
24 · Feature reveal · 1:19–1:22
A grid of soft rounded squares shifts from blue and purple to pink, then two tiles flash bright red as the rest fade to white, isolating the red squares. A pill badge reading 2 AM sits at the top while gray caption bars appear at the bottom.
On-screen text: “Here's one example.”, “At 2 a.m., an agent”, “catches a drop in ranking.”
Camera: Static
25 · Feature reveal · 1:22–1:23
Two red rounded squares with a soft red glow slide inward toward each other on a white field, beneath a light blue pill badge reading 2 AM. A gray caption at the bottom, catches a drop in ranking, fades out.
On-screen text: “catches a drop in ranking.”
Camera: Static
26 · Feature reveal · 1:23–1:24
On a plain white field, a lavender pill reading 8 AM sits at the top while three rounded tiles with the digits 1, 2, 3 roll into place in the center, the first two glowing blue and the third dark gray. A gray caption bar reads at the bottom.
On-screen text: “By morning, it's pulled the data,”
Techniques: Kinetic type
Camera: Static
27 · Feature reveal · 1:24–1:34
A cursor tagged Manager drags tiles 1 and 2 from a row under an 8 AM pill onto a green dome labeled Approve, where they turn green. It taps tile 3, an Edit tag pops, and that tile is dragged down too. All three glow green as the frame blurs.
On-screen text: “By morning, it's pulled the data,”, “drafted three ad fixes,”, “and flagged the listing for a rewrite.”, “Your brand manager approves two,”, “edits the third, and ships.”
Techniques: Cursor demo
Camera: Static
28 · Feature reveal · 1:34–1:39
A blue arc with a glowing dot rotates around a white dial with tick marks on a pale blue field. The word running scales in at the center, then every hour of everyday slides in line by line, while small captions at the bottom read the voiceover.
On-screen text: “Approve”, “Now imagine this loop”, “running”, “across your whole account”, “every”, “hour of”, “every hour of every day.”, “everyday”
Techniques: Kinetic type
Camera: Static
29 · Feature reveal · 1:39–1:42
On a pale pastel gradient, the gradient word “Agents” appears left of center, then “Handle the Work.” slides in in gray. The word “Agents” swaps to “Humans” while the phrase holds. A gray subtitle bar captions the voiceover at the bottom.
On-screen text: “every hour of every day.”, “Agents”, “Handle the Work.”, “Agents handle the work,”, “Humans”
Techniques: Kinetic type
Camera: Static
30 · Feature reveal · 1:42–1:43
A white card with soft pastel diagonal bands holds the headline, its first word in a blue-to-orange gradient and the rest in gray. The line scales and blurs out while a small gray caption box at the bottom reads the same line, then vanishes.
On-screen text: “Humans Handle the Judgment.”, “humans handle the judgment.”
Techniques: Kinetic type
Camera: Static
31 · Feature reveal · 1:43–1:44
On a white background with soft pastel gradient shapes along the bottom, the centered headline That's the Model sharpens from a blur, with Model in a purple-to-orange gradient, while a white caption in a dark rounded box fades in at the bottom.
On-screen text: “That's the Model.”, “That's the model.”
Techniques: Kinetic type
Camera: Static
32 · CTA · 1:44–1:55
A man in a blue plaid shirt stands in a brick-walled office full of plants, in a locked-off medium shot, talking and gesturing. White subtitles run along the bottom, and a large white word in quotes, “Lumian,” appears across his chest near the end.
On-screen text: “If you're a brand selling on Amazon,”, “and this is the model”, “you've been searching for,”, ““Lumian””, “comment “Lumian” below,”, “and I'll send a link for”, “a one-on-one call with me.”
Camera: Static
33 · Outro · 1:55–2:00
The Lumian lockup, a dark triangular mark with a warm gradient edge and a teardrop beside the wordmark, holds centered on a near-white field. Soft pastel diagonal bands drift slowly across the lower third.
Camera: Static
34 · Outro · 2:00–2:00
The Lumian logo is the only element on a solid black background, holding perfectly still as a locked-off sign-off for the short shot.
Camera: Static