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Viral SaaS Product Launch Video Idea | Commas Webinar
Commas · Sep 2026
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Asakana: Automating sales and the entire back office for food distributors
Asakana · Oct 2026 · 1:55 · AI-annotated · YC Fall 2026
00:00:00 / 01:55:18
The video alternates live-action founder interviews with paper-collage and 3D card demos, moving from a broad problem to one customer story and then to feature examples. Its signature moves are torn-paper cutouts, isometric navy cubes, and large serif words resolving over textured grids.
Footage neededEstimated needs: 5 capture groups — your screens or recordings · 1 official logo — reused across the film · 14 filmed passages — shoot, supply or replace · 19 graphic passages — draw or supply · 13 3D passages — build or supply
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Asakana: Automating sales and the entire back office for food distributors, scene by scene
· 65 scenes as text
01 · Hook · 0:00–0:03
Two founders stand in a blue-walled warehouse under fluorescent lights; the man on the right gestures while speaking. Translucent name cards fade in beside each with their names and titles, hold, then fade out. A caption bar at the bottom carries their line.
On-screen text: “We automate back-office work for food distributors.”, “Yudai”, “Co-founder & President”, “Ben”, “Co-founder & CTO”
Camera: Pull out
02 · Hook · 0:03–0:04
Two men stand in a blurred office, the one in glasses talking. The shot snaps into a rounded-corner card on the left over a dark blue textured field, the second man sliding out of frame as the card settles.
Techniques: Masking
Camera: Static
03 · Hook · 0:04–0:06
A man with glasses in an olive jacket talks inside a rounded frame on the left as three white message cards slide in and stack vertically on the right over a dark blue textured background.
Techniques: Split screen
Camera: Static
04 · Hook · 0:06–0:08
A man in a green jacket gestures inside a rounded video panel on the left; three chat message cards float on the right. The frame then splits into two people side by side as the cards rise and fade.
Techniques: Split screen
Camera: Pull out
05 · Product intro · 0:08–0:09
Two men stand in a dim gym hall; the one in glasses and an olive jacket gestures with both hands while the man in a black tee holds still. White chat cards with avatars float in 3D around them, drifting in and filling the frame.
On-screen text: “Asakana reads every message and does the rest.”
Techniques: 3D mockup
Camera: Static
06 · Product intro · 0:09–0:10
Two men stand in a blue fish-processing hall while a white order-list card slides in from the left, tilting slightly as it settles flat. The card shows three rows with orange status pills. A white caption sits at the bottom.
On-screen text: “Asakana reads every message and does the rest”
Camera: Static
07 · Problem · 0:10–0:14
Handwritten “6:02 am · cold room” (ticking to 6:03) heads a paper scene of torn cutout fish crates. A dark bar types “Food distributors still run on paper, texts and voicemails.” while a tilted order slip, a chat bubble and a voicemail player pop in at right.
On-screen text: “6:03 am · cold room”, “Food distributors still run on paper, texts and voicemails.”
Techniques: Kinetic type
Camera: Pan
08 · Problem · 0:14–0:19
A 3D isometric stack of paper order slips rests on a textured paper surface. A top slip lifts, then the stack fans out to show slips labeled with restaurant names while a day pill highlights MON then TUE. The stack blurs and fades out.
On-screen text: “You know it's old school. You want out. You just can't get out.”, “So the”
Techniques: 3D mockup
Camera: Static
09 · Problem · 0:19–0:20
A white dashboard mockup starts tilted in 3D, then rotates flat to face the camera. A 'DAY 10' tag slides in top left; '$48,000 / year' and 'Approved by the boss' pills float right. A dark caption bar reads 'So the boss buys new software.'
On-screen text: “So the boss buys new software.”, “$48,000 / year”, “Approved by the boss”, “DAY 10”
Techniques: 3D mockup
Camera: Static
10 · Problem · 0:20–0:20
A 3D dashboard mockup tilts at an angle as three handwritten order slips slide out in front of it. A day badge ticks from 10 to 14 beside two white pills and a black caption bar.
On-screen text: “DAY 10”, “$49,000 / year”, “Approved by the boss”, “So the boss buys new software.”, “DAY 14”
Techniques: 3D mockup
Camera: Static
11 · Problem · 0:20–0:21
A tilted order-management dashboard floats in gray 3D space behind four handwritten Golden Bay Sushi order slips; a DAY 82 badge sits top left and the Active users card drops from 12 to 9 as a bottom caption types “And the team never op.”
On-screen text: “DAY 82”, “And the team never op”
Techniques: 3D mockup
Camera: Static
12 · Problem · 0:21–0:22
A 3D dashboard mockup sits in perspective while handwritten Golden Bay Sushi order slips float in front. A callout card counts active users down from 5 to 0 as the DAY badge ticks 89 to 90.
On-screen text: “DAY 89”, “Active users”, “of 12 seats”, “9 this month”, “And the team never opens it.”, “DAY 90”, “The problem was never”
Techniques: 3D mockup
Camera: Static
13 · Problem · 0:22–0:26
Black-and-white photo of a bearded man in a cap holding a phone to his ear. A torn-edge checklist card labeled ENTERPRISE SUITE fades in at right, then a chat bubble from Kevin pops in below it. A caption types out across the bottom.
On-screen text: “The problem was never your team. It was software that asked them to change.”
Techniques: Kinetic type
Camera: Pan
14 · Problem · 0:26–0:27
A cut-out photo of a bearded man in a cap and blue shirt sits on a paper background with faint radial lines, a blue circle behind his head. Collage pieces of a lighthouse, boats, nets and gulls fade in around him as Kevin slides in at the upper right.
On-screen text: “Kevin”
Camera: Static
15 · Problem · 0:27–0:28
A desaturated worker sorts fish in a crate, his blue shirt the only color, amid cutout photos of a forklift, truck and boxes on a white wireframe background. The 'Kevin.' logo slides in at top right above a dark 'seafood distributor' tag that scales in.
On-screen text: “Kevin.”, “seafood distributor”
Camera: Push in
16 · Problem · 0:28–0:29
A warehouse shot of a man in a cap, labeled Kevin. with a seafood distributor pill, dissolves into a dark blue field, leaving a white clock face with moving hands and a thin tick ring; 9 am in the morning holds at the bottom.
On-screen text: “Kevin.”, “seafood distributor”, “9 am in the morning”
Techniques: Kinetic type
Camera: Push in
17 · Problem · 0:29–0:31
A halftone hand holding a black phone fades into the center of a paper background with radial lines, while a WeChat chat card with a green message bubble rises in at its left. The serif title 'Take Order' darkens on the right, and a caption bar appears below.
On-screen text: “9 am in the morning”, “Take Order”, “IFITTT”, “Take order entry. A chef messages you on WeChat: 'Forty salmon for Friday.'”
Camera: Pull out
18 · Problem · 0:31–0:32
A WeChat chat card showing a short exchange with Chef Lin floats centered over a paper-textured background with a faint city sketch. A dark caption bar at the bottom states the order entry line. The card holds steady with a soft drop shadow.
On-screen text: “Take order entry. A chef messages you on WeChat: 'Forty salmon for Friday.'”
Camera: Static
19 · Problem · 0:32–0:33
A WeChat chat card with a green bubble and a chef's reply drifts slightly upward over a paper-textured background holding faint grayscale skyline and shark fragments. Large gray serif letters, 'ke' and 'der', peek out from the card's right edge. A dark caption bar runs along the bottom.
On-screen text: “Take order entry. A chef messages you on WeChat: 'Forty salmon for Friday.'”
Camera: Static
20 · Problem · 0:33–0:36
An isometric blue cube with a fish icon sits left of stacked text '40 Salmons for Friday' on a paper-textured background. A small question-mark cube scales up to the center as the text fades, and a caption bar swaps its line.
On-screen text: “Take order entry. A chef messages you on WeChat: 'Forty salmon for Friday.'”, “40”, “Salmons”, “for Friday”, “Forty what? He doesn't say. He expects YOU to know.”
Techniques: Kinetic type
Camera: Push in
21 · Problem · 0:36–0:39
A watercolor isometric cube with a white question mark on its navy face sits over a large faint gray “What” on textured paper. The whole composition slowly zooms in while a caption bar stays fixed at the bottom.
On-screen text: “What”, “Forty what? He doesn't say. He expects YOU to know.”
Camera: Push in
22 · Problem · 0:39–0:40
A white analog clock face with rotating hands sits centered over a dark cloudy field, ringed by a thin tick dial with a small orange marker that travels around it. A hand holding a phone showing a bistro order briefly fades in behind the clock, then fades out, while the caption holds below.
On-screen text: “9 pm tonights”, “Forty what? He doesn't say. He expects YOU to know.”
Camera: Static
23 · Problem · 0:40–0:43
An etched hand holds a black phone before a sketched skyline; a white clock disc at nine covers the phone, then a flat order card sits right. The card gives way to a blue scale icon reading 40 lbs, captioned “What he typed: 40 lbs”.
On-screen text: “9 pm tonights”, “What he typed: 40 lbs”
Camera: Push in
24 · Problem · 0:43–0:43
On a paper-textured background, a flat illustration of a fish on a weighing scale reads 40 lbs; a dark textured shape with two blue dots slides out of the left edge while a caption slides in beneath.
On-screen text: “What he typed: 40 lbs”
Camera: Static
25 · Problem · 0:43–0:45
A flat silver fish rests on a dark blue scale labeled 40 lbs over a textured cream field. A jagged dark arrow extends right into a grid that populates with forty small fillet icons. Two gray captions anchor the bottom corners.
On-screen text: “What he typed: 40 lbs”, “What the chef meant: 40 fillets”
Camera: Pan
26 · Problem · 0:45–0:47
A stack of white notification cards sits in 3D perspective on a paper texture, the top card listing a credit memo, a re-shipment and a congratulatory call above wireframe sketches. A caption slides in reading what he typed, then a second caption holds reading what the chef meant.
On-screen text: “What he typed: 40 Ibs”, “What the chef meant: 40 fillets”
Techniques: Kinetic type, 3D mockup
Camera: Push in
27 · Problem · 0:47–0:49
A desaturated live-action shot of trucks at a snowy loading dock fills the left. Three white notification cards, tilted in 3D perspective, float on the right. The frame zooms in on the top red-bordered card as the others recede.
Techniques: 3D mockup, UI zoom
Camera: Push in
28 · Problem · 0:49–0:49
Two white notification cards with torn paper edges drift over a desaturated shot of a delivery truck and flying gulls. The red-outlined top card lists a complaint call, the bottom a re-shipment; both cards shift slightly as the footage plays.
Camera: Push in
29 · Feature reveal · 0:49–0:52
A faded harbor illustration with radial lines and a grid fades in behind the wordmark. The outlined ASAKANA logo fills from light gray to solid black and scales up at center, with a blue circle and star mark over the K.
On-screen text: “ASAKANA”
Techniques: Kinetic type
Camera: Push in
30 · Feature reveal · 0:52–0:52
The black ASAKANA wordmark sits centered over a faded harbor photo with fine crosshair lines. The backdrop darkens to slate blue, a white analog clock pops in over the middle of the wordmark, and the white serif caption 9 am in the morning slides in beneath.
On-screen text: “ASAKANA”, “9 am in the morning”
Techniques: Kinetic type
Camera: Static
31 · Feature reveal · 0:52–0:53
A white clock icon with dark hands sits centered on a dark blue field, the ASANA logo faint behind it and the caption below. The hands turn, the caption slides out, the logo fades, and the clock shrinks and drifts upward.
On-screen text: “9 am in the morning”
Camera: Static
32 · Feature reveal · 0:53–0:56
A white WeChat card with a conversation from Chef Lin sits on a paper background; a blue thumbs-up reaction pops in with a hand-drawn red circle, then the view zooms into the bottom of the card as the large serif line 'He just replies' sits to the right.
On-screen text: “He just replies”, “9 am in the morning”
Techniques: UI zoom
Camera: Push in
33 · Feature reveal · 0:56–0:59
A tight close-up of the chat screen pulls back to reveal the interface as a tilted 3D card on layered paper sheets. The serif headline “It knows what he means” slides in line by line on the right, then the stack flattens to a front-on view.
On-screen text: “It knows”, “what”, “he means”
Techniques: UI zoom, 3D mockup, Kinetic type
Camera: Pull out
34 · Feature reveal · 0:59–1:00
Two flat cards sit on a paper background, a WeChat order card left and an Asakana suggestion card right. The left card swaps its item line to the parsed 'Salmon fillet (skin-on) - 8 oz' while a dashed line links it to the matching suggestion on the right.
Camera: Static
35 · Feature reveal · 1:00–1:02
A torn-edge paper card on the left shows a WeChat message and the parsed item with a red underline and a blue ERP check, over a faint wireframe form on the right. A suggestion panel and order header slide away at the open, settling into the two-panel layout.
Camera: Push in
36 · Feature reveal · 1:02–1:04
A grayscale fish-market port with a worker waving at a truck fades in from a washed-out state, while a tilted paper delivery card rotates flat into the right side to reveal the order details.
On-screen text: “FRESH SEAFOOD GLOBAL REACH”, “Out for delivery”, “Route 3 - 11:10 AM”, “40 x Salmon fillet, skin-on, 8 oz”, “Chef Lin's Bistro”, “Matches the order”
Techniques: 3D mockup
Camera: Push in
37 · Feature reveal · 1:04–1:09
A swarm of small navy fish icons drifts in from the edges of an off-white paper-textured frame and settles into a neat five-by-eight grid, layered over the large light-gray serif word fillets.
On-screen text: “fillets”
Techniques: Particles
Camera: Pull out
38 · Feature reveal · 1:09–1:10
A flip calendar page turns over, the numeral jumps from 4 to 6 above the orange caption months later., then a 3D bearded man in a cap and jacket pops in against radial speed lines under a white KEVIN label.
On-screen text: “4”, “months later.”, “6”, “KEVIN”
Techniques: Particles
Camera: Static
39 · Feature reveal · 1:10–1:20
Paper-textured white field with radial lines. A hanging ID badge for Kevin, seafood distributor, sits center, four customer note cards linked by lines on either side. The badge fades out, the notes redact to question marks, and a red hand-drawn circle highlights each card in turn.
On-screen text: “Moved on”, “6”, “months later.”
Techniques: Kinetic type
Camera: Push in
40 · Feature reveal · 1:20–1:20
Four restaurant cards sit in a 2x2 grid on a white field of radial speed lines, the Harbor Eats card circled in a red hand-drawn oval. The view then zooms in fast toward the center, the cards blurring outward with heavy motion smear.
Techniques: UI zoom
Camera: Pull out
41 · Feature reveal · 1:20–1:22
A blurred order form card sharpens into focus on a light grid floor, then the view zooms onto the dark Send order button as a cursor glides in to hover.
Techniques: UI zoom, Cursor demo
Camera: Push in
42 · Feature reveal · 1:22–1:24
A white order-form card rests on a pale radiating grid. A jagged torn-paper mask opens across the center, sliding the card left and revealing, on the right, an orange arrow, a red alert dot and the caption Wrong order.
On-screen text: “Wrong order”, “Customer expected 40 fillets”
Techniques: Masking
Camera: Static
43 · Feature reveal · 1:24–1:24
Two cards float in a 3D space crossed by faint perspective lines, linked by an orange arrow. The left order form tilts and stacks into place as the right pink alert, with an orange double-exclamation icon and Wrong order text, slides in.
Techniques: 3D mockup, Split screen
Camera: Push in
44 · Feature reveal · 1:24–1:27
A blue isometric cube flattens into a textured blue plate bearing the ASAKANA wordmark, while thin radial lines fan out across a white paper background. Eight white pill labels with small icons pop in around the center, each tied to a line.
On-screen text: “Organic Ingredients”, “Orders by cases”, “Add 2 diet soda”, “Custom Size”, “Always adds lemons”, “Prefers fillets”, “Friday delivery”, “No Salad and mayo”
Techniques: Morph
Camera: Static
45 · Feature reveal · 1:27–1:29
A white order card floats in a white perspective grid room, flanked by two preference chips that blur out as the card sharpens. A two-row table (Salmon, Lemons) fills in above a gray Approve order button.
Techniques: 3D mockup
Camera: Push in
46 · Demo · 1:29–1:31
A pale radial-burst background holds a black ring that resolves into the word Order in a rough-edged serif. The phrase then scales up and slides left, so Entry grows to fill the frame.
On-screen text: “Order”, “Entry”
Techniques: Kinetic type
Camera: Pan
47 · Demo · 1:31–1:32
On a pale gray field with faint radiating lines, the serif phrase 'One Example' scales up at center, its sketchy edges resolving into crisp dark type. The camera stays locked off.
On-screen text: “One Example”
Techniques: Kinetic type
Camera: Static
48 · Demo · 1:32–1:32
A serif title One Example scales up on a pale paper background with faint radial lines, then cuts to two men in a gym, the one in black gesturing with both hands as he talks.
On-screen text: “One Example”
Techniques: Kinetic type
Camera: Static
49 · Demo · 1:32–1:33
A man in a black tee speaks and gestures in a pool hall while a man with glasses and a green jacket listens beside him. A dark rounded caption box at the bottom holds the subtitle. The frame stays locked off.
On-screen text: “Any kind of manual bottleneck”
Camera: Static
50 · Demo · 1:33–1:35
On a gridded paper background, two hand-drawn blue curves pinch into a funnel while scattered blue dots sit at the wide end. The frame zooms in on a central dot as a white iMessage card rises from the bottom.
On-screen text: “Any kind of manual bottleneck”, “suggesting subs for short items,”
Camera: Push in
51 · Demo · 1:35–1:36
A white iMessage card showing a salmon substitution chat slides up from the lower left to the center over a grid-paper background with blue brushstrokes. A gray caption bar at the bottom holds the feature line and fades out.
On-screen text: “suggesting subs for short items,”
Camera: Pull out
52 · Demo · 1:36–1:37
A white invoice on a grid-paper background resolves from a blurred double exposure into a sharp document, then a red handwritten 'damaged' stamp is drawn across the middle. A gray bar at the bottom types out a caption word by word.
On-screen text: “credit memos, inventory rep”
Techniques: Kinetic type
Camera: Static
53 · Demo · 1:37–1:38
Two paper invoices rest on a marble grid backdrop, the left one marked with a red handwritten 'damaged' over the ketchup line. A white card pops in on the right summarizing the recognized correction, while a caption bar at the bottom reads credit memos, inventory replenishment.
On-screen text: “credit memos, inventory replenishment.”
Camera: Pull out
54 · Demo · 1:38–1:39
A paper invoice rests on a marble surface at left, its ketchup line circled in red and tagged 'damaged' by hand. At right, a white credit memo card resolves from blur into focus, listing Ketchup, 4 cases, Damaged, $144.00. A gray caption bar sits at the bottom.
On-screen text: “credit memos, inventory replenishment.”
Camera: Static
55 · Demo · 1:39–1:39
On a cream paper background with a faint radial grid, scattered blue ink-blob shapes and two curved lines form a bow-tie. The composition scales down as the wavy lines smooth out.
Techniques: Morph
Camera: Static
56 · Demo · 1:39–1:41
On a textured paper background, scattered blue dots and wavy lines clear away to reveal a radial line pattern with large corner arcs. A white card bearing a green spreadsheet icon and the word “Spreadsheet” slides in at center left.
On-screen text: “Spreadsheet”
Camera: Static
57 · Demo · 1:41–1:44
On a light beige grid background with faint circle outlines, four white rounded cards with line icons and labels slide into place in two columns: Spreadsheet and Email first, then Legacy ERP and You name it.
On-screen text: “Spreadsheet”, “Email”, “Legacy ERP”, “You name it”
Camera: Static
58 · Demo · 1:44–1:48
Two men stand in an industrial hall with blue machinery and overhead fluorescents; the man in the black tee gestures while speaking. A large white serif line reads across the upper frame, revealing the words of the phrase, then clears.
On-screen text: “Spreadsheet”, “Email”, “Legacy ERP”, “You name it”, “intelligence to automate”
Techniques: Kinetic type
Camera: Pull out
59 · Demo · 1:48–1:49
Two men stand in a dim factory hall, one gesturing with his hands. Behind them, oversized white serif words swap in place, Your then team, matching the voiceover.
On-screen text: “Your”, “team”
Techniques: Kinetic type
Camera: Static
60 · Demo · 1:49–1:50
Isometric 3D cubes with navy faces and bird silhouettes on their white tops slide along a diagonal track across a grainy off-white floor, the row extending as the clip plays.
Camera: Pull out
61 · Demo · 1:50–1:51
A tilted phone mockup on the left shows a WeChat chat with Chef Lin as two message bubbles fade in. On the right, small branded boxes ride a diagonal conveyor belt. A navy serif headline builds word by word in the top right.
On-screen text: “They just”, “Keep texting”
Techniques: 3D mockup, Kinetic type
Camera: Static
62 · Demo · 1:51–1:52
A tilted phone mockup shows a WeChat chat with Chef Lin, new messages appearing in sequence, while a blurred 3D conveyor of icon-topped cubes recedes diagonally behind it. The serif headline holds on the right.
On-screen text: “They just Keep texting”
Techniques: 3D mockup
Camera: Static
63 · CTA · 1:52–1:52
A tilted phone in a dark blue case on white paper, the shot sharpening from blur onto the message input bar. The word Asal is typed letter by letter beside a microphone icon and an up-arrow send button.
Techniques: Kinetic type
Camera: Static
64 · CTA · 1:52–1:53
Close-up of a tilted phone screen on a grainy off-white background, locked off. A search field at the bottom types Asakana.co letter by letter beside a mic icon and a circular up-arrow button, with a home bar below.
Camera: Static
65 · Outro · 1:53–1:55
On a light patterned paper field, the navy URL Asakana.co sits centered, then the bold navy ASAKANA wordmark with a small face cut into the first letter takes its place, and the frame fades to black.
On-screen text: “Asakana.co”
Camera: Static