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Work Life announcement: Welcoming Loom to the Atlassian team!

Loom · Oct 2023 · 1:29 · AI-annotated

Length
1:29
Scenes
1 · 89.2 s avg
Product on screen
0:00
Voiceover
Yes
00:00:00 / 01:29:06

Loom’s 1:29 launch film runs 1 scene, about 89 s each. The product is on screen from the first frame. There is no explicit call to action; a voiceover carries the film. The video is built as a single uncut locked-off medium close-up, a talking head that holds the frame for the full duration and lets the speaker's direct address and small hand gestures carry the announcement. Pacing is slow and conversational around 92 bpm, with a shallow depth of field that isolates the face against a softly blurred kitchen backdrop.

Footage neededEstimated needs: 1 filmed passage — shoot, supply or replace

Is this your launch? to your site or press kit.

More like this

Work Life announcement: Welcoming Loom to the Atlassian team!, scene by scene

· 1 scenes as text
  1. 01 · Product intro · 0:00–1:29

    A bearded man with grey-streaked hair tied back sits in a bright kitchen, wearing a white t-shirt, and speaks directly to the camera. The background of shelves, a coffee machine and a child's drawing stays softly out of focus while the locked-off medium close-up holds steady.

    Camera: Static