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Loom - 🆕 Need a better way to keep track of looms you want to get back to?

Loom · Jan 2023 · 0:21 · AI-annotated

Length
0:21
Scenes
10 · 2.1 s avg
Product on screen
0:00
Features shown
2
Voiceover
No
00:00:00 / 00:21:00

Loom’s 0:21 launch film runs 10 scenes, about 2.1 s each. The product is on screen from the first frame and 2 features are revealed. There is no explicit call to action. The video is built as a series of short beats: a static dark title card announces each idea, then a UI or 3D mockup demo plays out, with the camera zooming into interface details. The persistent corner logo and the deep indigo field keep the look consistent, while fades and slide-ins keep the pace calm and legible.

No filming indicatedEstimated needs: 2 capture groups — your screens or recordings · 1 official logo — reused across the film · 2 3D passages — build or supply
Plan my film from this onePrintable storyboard

Is this your launch? to your site or press kit.

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Loom - 🆕 Need a better way to keep track of looms you want to get back to?, scene by scene

· 10 scenes as text

  1. 01 · Product intro · 0:00–0:02

    On a dark indigo field, two centered lines of light lavender sans-serif text fade in from black, a small “Introducing” above a large “Watch Later”. The frame stays locked off.

    On-screen text: “Introducing”, “Watch Later”

    Camera: Static

  2. 02 · Product intro · 0:02–0:02

    A dark purple title card holds the Loom logo top left and centered gray text reading Introducing Watch Later. The frame is static, then the text fades out as a faint interface card begins to appear.

    On-screen text: “Introducing”, “Watch Later”

    Camera: Static

  3. 03 · Product intro · 0:02–0:05

    A chat window mockup sits on a dark purple field, the Loom logo top left. A Loom video card scales up in the center, its thumbnail gaining a colorful gradient border and a Watch Later button. The frame then zooms into the button as a white cursor hovers over it.

    Techniques: Cursor demo, UI zoom

    Camera: Push in

  4. 04 · Feature reveal · 0:05–0:07

    On a dark purple field, a two-line white headline, Easily save videos and set reminders, sits centered under the Loom logo in the top-left corner. The text holds static for about two seconds, then fades out, leaving the logo alone on the plain background.

    On-screen text: “Easily save videos”, “and set reminders”

    Camera: Static

  5. 05 · Feature reveal · 0:07–0:09

    A white Loom notification card fades in at the center of a dark purple background, then a phone showing the app's analytics screen fades in behind it. Large white sans-serif text reads “Easily save videos and set reminders.”

    On-screen text: “Easily save videos”, “and set reminders”

    Camera: Static

  6. 06 · Feature reveal · 0:09–0:11

    A 3D phone mockup sits centered on a dark purple field with the Loom logo top-left. The camera zooms into the top of the screen, framing the Q2 Analytics card with its bar chart and a woman's avatar above the Deja Harris post.

    Techniques: 3D mockup, UI zoom

    Camera: Push in

  7. 07 · Feature reveal · 0:11–0:13

    On a dark indigo field, the Loom logo sits top left while a two-line headline, View and manage your watch list, slides up from below and settles sharp in the center.

    On-screen text: “View and manage”, “your watch list”

    Techniques: Kinetic type

    Camera: Static

  8. 08 · Feature reveal · 0:13–0:16

    A white sidebar panel slides in from the right over a dark purple field, then the view pulls back to a tilted browser window showing the Loom Watch Later page. A cursor hovers the Watch Later item as the tagline slides in.

    On-screen text: “View and manage”, “your watch list”

    Techniques: 3D mockup, Cursor demo, Kinetic type

    Camera: Pull out

  9. 09 · Feature reveal · 0:16–0:17

    A browser window showing the Loom Watch Later page fades out against a dark purple background, leaving the Loom logo fixed in the top-left corner as the sign-off.

    Camera: Static

  10. 10 · Outro · 0:17–0:21

    On a dark purple field, the headline “So you never lose track of a loom” slides in as two centered light-gray lines and holds. It fades out, the Loom logo, a purple sunburst mark with a white wordmark, appears centered, then the frame fades to black.

    On-screen text: “So you never lose track of a loom”

    Techniques: Kinetic type

    Camera: Static