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Pablo Omeñaca - Text-only agents are dead. We’re launching a multimedia AI agent tha

Karumi · Aug 2026 · 0:40 · AI-annotated

Length
0:40
Scenes
15 · 2.7 s avg
Product on screen
0:06
Features shown
2
Call to action
0:35 · 87%
Voiceover
No
00:00:00 / 00:40:17

Karumi’s 0:40 launch film runs 15 scenes, about 2.7 s each. The product shows up at 0:06 and 2 features are revealed. The call to action lands at 0:35 (87% in). The video alternates full-frame serif headline cards with UI mockups tilted into 3D perspective, each feature introduced by a single-line claim and then proven in a short scripted cursor demo. Signature moves include headlines that resolve from blur or a red-to-purple gradient wash, cursors tagged with the AI agent pill, and a consistent peach accent on a near-white grid.

No filming indicatedEstimated needs: 2 capture groups — your screens or recordings · 1 official logo — reused across the film · 1 graphic passage — draw or supply · 3 3D passages — build or supply

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More like this

Pablo Omeñaca - Text-only agents are dead. We’re launching a multimedia AI agent tha, scene by scene

· 15 scenes as text
  1. 01 · Problem · 0:00–0:02

    Two lines of serif text fade in at the center of a plain off-white frame, the word “chatbots” in a red-to-purple gradient, then fade out. A small Karumi logo sits at top center throughout.

    On-screen text: “Traditional chatbots”, “only answer with text”

    Camera: Static

  2. 02 · Problem · 0:02–0:06

    A centered chat widget mockup types out a bot reply while a gray dashboard wireframe fades in behind it. A black cursor appears at the card's top-right corner as red thumbs-down icons pop in scattered around the frame.

    Techniques: Particles

    Camera: Pull out

  3. 03 · Product intro · 0:06–0:07

    A white field with the Karumi mark at top. A two-line serif headline resolves from a soft blur and scattered pink blobs into sharp text, the words 'a better way' tinted pink. The first line scales in, the second holds still.

    On-screen text: “But there's a better way to handle product questions”

    Techniques: Kinetic type

    Camera: Static

  4. 04 · Product intro · 0:07–0:08

    Plain white card with the Karumi logo top-center. A serif headline reads in, the phrase 'a better way' set in red, scaling up with a soft right-edge echo. It then swaps to a gray serif line stating Karumi generates screenshots, same echo on the right.

    On-screen text: “But there's a better way to handle product questions”, “Karumi generates screenshots”

    Techniques: Kinetic type

    Camera: Static

  5. 05 · Product intro · 0:08–0:11

    A white card holds the black serif line “Karumi generates” while the word below cycles from screenshots to videos to guides in a red gradient. The frame then cuts to a flat chat interface titled “Ask about Workday HCM” with three suggestion buttons and a Virtual CSM input.

    On-screen text: “Karumi generates screenshots”, “Karumi generates videos”, “Karumi generates guides”

    Techniques: Kinetic type

    Camera: Static

  6. 06 · Demo · 0:11–0:21

    A white chat widget runs a scripted demo: a cursor taps the 'Show me an HCM overview' chip, the bot types a reply with an embedded video, then 'show me payroll command center' is sent and a second video plays as the thread scrolls to new chips.

    Techniques: Cursor demo

    Camera: Pull out

  7. 07 · Demo · 0:21–0:22

    A front-facing tablet frame on a white grid holds an AI chat panel titled 'Ask about Workday HCM'; the panel's content (chat bubble and suggestion pills) clears away, leaving a blank white screen with a small loading spinner, while the Karumi logo stays fixed at the top.

    On-screen text: “ps://apps.karumi.ai/menu/Q4skp0g2Dh025yYi”

    Camera: Static

  8. 08 · Demo · 0:22–0:24

    A laptop mockup in 3D perspective on a white grid background shows a dark blue Workday demo page. The left plays a video of a woman at a desk; the right holds a headline, an email field with a blinking cursor, and a Start Now button.

    On-screen text: “Karumi”

    Techniques: 3D mockup

    Camera: Static

  9. 09 · Feature reveal · 0:24–0:27

    A Workday video-call modal fades out as a serif headline slides up, then a dashboard mockup with a line chart fades in and the camera zooms into it while two labeled cursors move across the panels; the mockup tilts into 3D perspective at the end.

    On-screen text: “Automatically explores your product”

    Techniques: Kinetic type, Cursor demo, UI zoom, 3D mockup

    Camera: Pan

  10. 10 · Feature reveal · 0:27–0:29

    A dashboard mockup with sidebar, stat cards and a line chart sits tilted in 3D perspective on a light background. A cursor glides left across the top row and an AI AGENT pill appears beside the sidebar. The frame stays locked off.

    On-screen text: “AI AGENT”

    Techniques: 3D mockup, Cursor demo

    Camera: Static

  11. 11 · Feature reveal · 0:29–0:32

    A flat illustration pairs a pink circular K mark on the left with a browser mockup on the right, joined by a dashed line. A cursor tagged AI AGENT slides across the bottom row as a search field types Ok, this changed.

    On-screen text: “Always up to date.”, “No manual re-recording”

    Techniques: Cursor demo

    Camera: Push in

  12. 12 · Other · 0:32–0:35

    A faint “No manual re-recording” line fades at the top as the serif headline “Increase user activation” scales into the center, the word “crease” in coral; it then switches to “Reduce support tickets” in black. The Karumi logo stays at top.

    On-screen text: “No manual re-recording”, “Increase user activation”, “Reduce support tickets”

    Techniques: Kinetic type

    Camera: Static

  13. 13 · CTA · 0:35–0:37

    A plain off-white card holds the serif headline “Reduce support tickets”, the first word tinted rust-red with a soft offset, under a small Karumi wordmark. It cuts to “Try at” beside a white pill reading “karumi.ai”.

    On-screen text: “Reduce support tickets”, “Try at”, “karumi.ai”

    Camera: Static

  14. 14 · CTA · 0:37–0:38

    On a white background, the serif phrase Try at sits beside a white pill reading karumi.ai. A soft peach circle swells over the text, blurring it, then dissolves, while a pink cursor glides up from the lower right to the pill's edge.

    On-screen text: “Try at”, “karumi.ai”

    Techniques: Cursor demo

    Camera: Static

  15. 15 · Outro · 0:38–0:40

    The black Karumi icon and wordmark sit centered on a white field with a soft peach gradient glow across the top. The frame is locked off and the logo holds still.

    On-screen text: “Karumi”

    Camera: Static