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Nishchay - Everyone knows they should do it. Almost nobody starts. Not a knowle

Jar · Nov 2026 · 1:00 · AI-annotated

Length
1:00
Scenes
21 · 2.9 s avg
Product on screen
0:47
Call to action
0:54 · 91%
Voiceover
Yes
00:00:00 / 01:00:01

Jar’s 1:00 launch film runs 21 scenes, about 2.9 s each. The product shows up at 0:47. The call to action lands at 0:54 (91% in), over a voiceover. A single domestic conversation carries the whole story, with the product held out of frame until the final third when a phone screen, a 3D mockup and a graphic end card bring it in. Coverage is slow and intimate, built on shallow-focus over-the-shoulder two-shots, and the reveal lands as a locked-off phone close-up followed by a diagonal split end panel.

Footage neededEstimated needs: 20 filmed passages — shoot, supply or replace · 1 3D passage — build or supply
Plan my film from this onePrintable storyboard

Is this your launch? to your site or press kit.

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Nishchay - Everyone knows they should do it. Almost nobody starts. Not a knowle, scene by scene

· 21 scenes as text

  1. 01 · Hook · 0:00–0:08

    A bearded man in a tan polo wipes a metal pot behind a pass-through window in a dim kitchen. He looks up, gestures with the pot while speaking, turns his head to the side, then returns to washing. The sill holds a spray bottle, pink flowers, and a potted plant.

    Camera: Static

  2. 02 · Hook · 0:08–0:11

    A static wide shot of a home kitchen shows an older man in an apron walking from the counter to a seated younger man at a table, then leaning on the chair back. Natural light enters through a window.

    Camera: Static

  3. 03 · Problem · 0:11–0:12

    A man in a coral shirt and neck headphones sits at a dim kitchen table, holding a black phone in both hands. He looks up from the screen and glances to the side with a worried expression.

    Camera: Static

  4. 04 · Problem · 0:12–0:15

    A bald man with a gray beard in a tan polo sits at a kitchen table, gesturing with both hands as he speaks. In the foreground, a man in a rust shirt holds a phone and pushes up his glasses.

    Camera: Static

  5. 05 · Problem · 0:15–0:17

    A young man in a salmon shirt sits at a kitchen table holding a black phone, listening as an older man in the foreground gestures with both hands. The young man gazes off to the side with a thoughtful expression.

    Camera: Static

  6. 06 · Problem · 0:17–0:18

    A bald man with a gray beard sits at a checkered kitchen table, gesturing with both open hands as he speaks to someone across from him. The listener, in a salmon shirt, stays blurred in the foreground. The man's hands rise with palms up, then settle lower over the table.

    Camera: Static

  7. 07 · Problem · 0:18–0:20

    Two men sit at a kitchen table; the bald older man in a tan polo gestures with both hands while the younger man in a pink shirt, headphones at his neck, looks down at his hands. A tray of bottles and a mug sits between them.

    Camera: Static

  8. 08 · Problem · 0:20–0:23

    A young man in a coral shirt and neck headphones sits at a kitchen table, glancing up from his phone to an older man across from him. His face shifts from a small smile to an engaged, talking look as he leans toward the other man's hand on the tablecloth.

    Camera: Static

  9. 09 · Problem · 0:23–0:27

    A bald man with a gray beard, in an olive polo, sits at a checkered table and gestures with both hands as he speaks. The camera holds an over-the-shoulder view of a younger man in a coral shirt, out of focus in the foreground, with shelves of jars and dishes behind.

    Camera: Static

  10. 10 · Problem · 0:27–0:31

    A young man in a pink shirt with headphones around his neck sits at a kitchen table, staring at his phone with a worried frown. An older bearded man in the blurred foreground gestures while speaking to him.

    Camera: Static

  11. 11 · Problem · 0:31–0:32

    A bearded man in a tan polo sits at a checkered kitchen table, pointing and tapping as he speaks, while a hand holding a phone rests blurred in the foreground. The static medium shot keeps the shelves and microwave soft in the background.

    Camera: Static

  12. 12 · Problem · 0:32–0:37

    A man in a salmon shirt and neck headphones holds a black phone at a kitchen table, speaking to a bearded man seen from behind. The over-the-shoulder shot stays steady as the two talk, the dim room lit by soft window light.

    Camera: Static

  13. 13 · Problem · 0:37–0:40

    A bearded man in a beige polo sits across a checkered table from a younger man in a red shirt, framed over the shoulder. The bearded man gestures with an open palm as they talk, shelves of jars and a dish rack blurred behind him.

    Camera: Static

  14. 14 · Problem · 0:40–0:42

    A young man in a rust shirt with headphones around his neck sits in a dim room, eyes fixed on an off-screen screen. He snaps his head left, mouth open in a questioning reaction, as the shallow focus blurs the kitchen behind him.

    Camera: Static

  15. 15 · Problem · 0:42–0:45

    A close-up of a bald man with a gray beard in a tan collared shirt, seated in a dim teal-walled room. He looks off to the side, brow furrowed, his expression shifting subtly as he listens. Shallow depth of field keeps the background soft.

    Camera: Static

  16. 16 · Problem · 0:45–0:46

    Two men sit at a table in a dim kitchen, framed in a steady medium two-shot. The older man on the left, gray-bearded in a dark shirt, gestures with an open palm while the younger man on the right, headphones around his neck, holds a phone and listens.

    Camera: Static

  17. 17 · Problem · 0:46–0:47

    Over-the-shoulder shot of a bald older man with a gray beard in a tan polo shirt, gesturing with both hands as he speaks to a younger man in a red shirt seated across a checkered table in a home kitchen.

    Camera: Static

  18. 18 · Product intro · 0:47–0:49

    A gray-bearded man sits with his back to the camera, gesturing with both hands. Across the table in a dim kitchen, a man in a pink shirt and neck headphones holds a phone and speaks, smiling.

    Camera: Static

  19. 19 · Product intro · 0:49–0:52

    A hand holds a smartphone upright over a patterned tablecloth, the screen showing the Sipse logo on a white app splash. Jars of pulses on a wooden tray and a small lidded container sit blurred in the background. The frame is locked off with only slight hand motion.

    Camera: Static

  20. 20 · Demo · 0:52–0:54

    A 3D phone mockup stands centered over a dim room where two people sit and shift at a table, its screen showing an investment app with a potted-plant graphic, amount chips and a green start button. The Sipse logo holds in the top-right corner as the locked-off frame stays still.

    On-screen text: “Sipse”

    Techniques: 3D mockup

    Camera: Static

  21. 21 · CTA · 0:54–1:00

    A curved light-blue paisley panel on the left holds the green Sipse icon; on the right, two men sit at a kitchen table, one holding a baby. At 3.6s the Sipse wordmark, Shuru Karo tagline and a green Download Now button appear beside the icon, above a bottom disclaimer.

    On-screen text: “Mutual Funds investments are subject to market risks, read all scheme related documents carefully.”, “This content is issued by Sipse (by Jarfin Retail Pvt. Ltd.), AMFI Registered Mutual Fund Distributor, ARN-282924”, “Sipse”, “ShuruKaro”, “Download Now”

    Techniques: Split screen, Kinetic type

    Camera: Static