Sashank - Introducing @indent, one coworker for your whole company Indent is a
Indent · Sep 2026 · 1:26 · AI-annotated
- Length
- 1:26
- Scenes
- 37 · 2.3 s avg
- Product on screen
- 0:49
- Features shown
- 2
- Voiceover
- Yes
Indent’s 1:26 launch film runs 37 scenes, about 2.3 s each. The product shows up at 0:49 and 2 features are revealed. There is no explicit call to action; a voiceover carries the film. The film runs in two acts: abstract gradient shapes on black carry the problem narration, then a flat off-white field hosts the product, where UI cards and isometric cubes demo the features. Signature moves are the morphing gradient orb, cube stacks that rise and fall like an equalizer, and colored name-tag cursors that orbit the logo.
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Sashank - Introducing @indent, one coworker for your whole company Indent is a, scene by scene
· 37 scenes as text
01 · Problem · 0:00–0:00
A circular mask opens over a shifting gradient that moves from yellow-orange to pink and back to yellow. A soft two-tone orb sits at the center, its colors swapping, while small white dots drift across the frame.
Techniques: Masking, Particles
Camera: Static
02 · Problem · 0:00–0:01
On black, a large yellow-to-orange gradient circle fills the frame. A smaller circle at its center pulses through green, pink and white, while two small white dots drift apart near the top and bottom edges.
Camera: Pull out
03 · Problem · 0:01–0:01
A large circle on a black background holds a lighter inner disc and two small white dots at the upper left and lower right. The outer ring shifts from pink to a red-orange and yellow gradient while the inner disc turns solid yellow.
Camera: Pull out
04 · Problem · 0:01–0:02
On black, a large circle with a gradient ring and inner disc shifts its colors from pink and yellow to the reverse, while two small white dots hover at opposite outer edges.
Camera: Pull out
05 · Problem · 0:02–0:02
A large central circle with a rotating pink and yellow gradient sits on a black background, flanked by two small white dots on either side.
Camera: Static
06 · Problem · 0:02–0:03
A large gradient circle sits centered on a black field, its fill shifting from green-yellow to red-pink. Two small white dots flank it, drifting from staggered heights into a level horizontal line.
Camera: Pull out
07 · Problem · 0:03–0:10
Five white squares with pink, yellow and magenta 3D extrusions radiate from a center point on black, forming a star. Wireframe cubes drift behind, then the mark collapses into a peach circle ringed by yellow as small white squares scatter outward.
Techniques: Morph, Particles
Camera: Pull out
08 · Problem · 0:10–0:12
A pink-to-yellow gradient circle holds center on black, ringed by a halo of small white squares. The gradient rotates so the warm yellow swings to the top as the pixel halo dissolves, leaving a faint crescent inside the disc.
Techniques: Particles
Camera: Static
09 · Problem · 0:12–0:14
On a black background, a tight cluster of overlapping gradient discs in yellow, pink and purple ripples outward into a horizontal trail of afterimages. The trail stretches to the right, then fades to a single small pink-to-yellow circle that sits off-center right.
Camera: Static
10 · Problem · 0:14–0:15
A yellow-orange gradient orb glides rightward across a black field of faint downward chevrons, softening into motion blur as it exits the right edge.
Camera: Static
11 · Problem · 0:15–0:25
An isometric grid of black tiles fills a dark frame. A gradient sphere, shifting from yellow to pink, bounces across the tiles, lighting their edges yellow, orange, and pink. The tiles rise into a small cluster, then collapse and fade as the sphere drifts away.
Camera: Static
12 · Problem · 0:25–0:26
A faint isometric grid of cube outlines fills a black field. A small red-to-yellow gradient dot rests at the bottom center, then vanishes as the grid fades out and a white cube outline rises into view at the bottom edge.
Camera: Static
13 · Problem · 0:26–0:30
On a black background, a white isometric cube centered in frame scales up steadily. A lime square outline fades in on the top face, then a pink outline appears inside it, both shifting toward yellow as the cube grows.
Camera: Static
14 · Problem · 0:30–0:31
A vertical column of white isometric cubes, the top one ringed in yellow, scrolls upward on a black background. A second yellow-topped cube drifts up at the lower right at a faster rate, giving the stack a sense of depth.
Techniques: Parallax
Camera: Static
15 · Problem · 0:31–0:32
Isometric cream 3D bars with colored square outlines on their tops slide right across a black background as the view pans left, the top rings cycling through yellow, orange and green.
Camera: Pan
16 · Problem · 0:32–0:32
On a black background, three isometric white columns rise and fall in height like a bar chart, their top faces flashing colored square outlines in yellow, pink, orange and green.
Camera: Static
17 · Problem · 0:32–0:38
Three isometric white columns of stacked blocks rise and fall on a black background like an equalizer. The diamond outlines on each top face cycle through yellow, pink and green as the bar heights shift, in a steady looping motion on a locked-off frame.
Camera: Pan
18 · Problem · 0:38–0:40
On a black background, three isometric white cubes with orange, yellow, and green square outlines sit along the bottom edge, then slide downward and out of frame, leaving the screen black for the rest of the clip.
Camera: Static
19 · Problem · 0:40–0:41
A thin vertical gold bar remains centered on a black background for the full shot, holding still as a minimal graphic accent.
Camera: Static
20 · Problem · 0:41–0:46
On a black field, a small square with a pink-to-gold gradient pulses in the center, its hue shifting to yellow. It then scales up into a large yellow frame, revealing a green square and a pale inner square nested inside.
On-screen text: “一”
Techniques: Morph
Camera: Static
21 · Problem · 0:46–0:46
A centered square of concentric color bands sits on black, its palette shifting from pink and peach to yellow, orange and green over the clip.
Camera: Static
22 · Problem · 0:46–0:47
Concentric pastel squares in yellow, pink and green sit centered on a black field, cycling their color order and gently expanding and contracting around a small pink dot at the center. The nested frames pulse in a steady rhythm.
Camera: Static
23 · Problem · 0:47–0:49
A white square on black opens outward into a full light gray field. Four colored name tags with cursor arrows (orange Nina, green Omar, purple Jasper, teal Lena) slide and scale into place around a central cluster of black circles and half-circles that shift and recombine.
On-screen text: “Omar”, “Jasper”, “Lena”, “Nina”
Techniques: Kinetic type, Masking, Morph
Camera: Static
24 · Product intro · 0:49–0:50
On a plain light gray field, the black Indent logo holds the center while four colored name tags, Nina, Jasper, Lena and Omar, slide outward from around it to the corners of the frame.
On-screen text: “Nina”, “Jasper”, “Lena”, “Omar”
Camera: Static
25 · Product intro · 0:50–0:54
The black Indent logo and wordmark hold centered on a plain light gray background as the closing sign-off. The frame is locked off and the lockup stays still for the full shot.
On-screen text: “Indent”, “Nina”
Camera: Static
26 · Feature reveal · 0:54–0:57
A black four-lobed logo sits at the center of a light gray field as colored name chips with inward-pointing arrows slide into a radial arrangement around it, a final You chip popping in at the lower left.
On-screen text: “Nina”, “Sashank”, “Maya”, “Jasper”, “Omar”, “Tom”, “Lena”, “You”
Camera: Pull out
27 · Feature reveal · 0:57–0:59
Two rows of colorful app icons scroll horizontally with motion blur while rounded name tags with arrow pointers (Nina, Maya, Omar, Jasper, You, Tom, Lena) drift at a slower pace. The rows merge into one as a white permission bar for Indent accessing Notion pops in at the center.
On-screen text: “Nina”, “Ostapenko”, “Maya”, “Omar”, “Jasper”, “You”, “Tom”, “Lena”
Techniques: Parallax
Camera: Static
28 · Feature reveal · 0:59–1:02
A macOS permission dialog for Notion sits centered on a light gray field while blurred app icons fade out behind it. A green cursor tagged Lena glides in from the lower right, passes the first button, and stops on Always allow.
On-screen text: “Lena”
Techniques: Cursor demo
Camera: Static
29 · Feature reveal · 1:02–1:03
A Slack-style message card from aaron slides up and sharpens on a plain light gray background, its question about sandbox startup time scaling in, then a gray reply row with a chevron slides in beneath it.
Camera: Static
30 · Feature reveal · 1:03–1:05
On a light gray background, a white card showing a tweet from aaron about sandbox startup time slides up, revealing a second card. The comment notification from aaronmahlke sits beside a red circular avatar with a white asterisk. The frame stays locked off.
Camera: Static
31 · Feature reveal · 1:05–1:06
A light comment feed scrolls upward, the stacked cards with reaction pills sliding past the frame until a rounded input bar with a Local/Cloud switch and a Public chip settles in focus. A pink cursor and a small pink tag drift in at the lower left.
Techniques: Cursor demo
Camera: Static
32 · Feature reveal · 1:06–1:07
A flat white prompt bar with a Local/Cloud toggle and Public label sits on a light gray field. A magenta You speech bubble with a pointer points at Cloud, then slides down and left away, leaving the pointer on Local.
On-screen text: “You”
Camera: Static
33 · Feature reveal · 1:07–1:12
A split-screen product view fades in over a faint incident card. Left, a pull-request chat lists file actions and a summary; right, a code editor types out a React component line by line. The frame then dissolves back to the faded incident view.
Techniques: Split screen
Camera: Push in
34 · Feature reveal · 1:12–1:14
A split view of a product interface: a chat thread on the left and a sales brief document on the right. The chat slides out to the left and fades, reframing on the brief, which lists a call plan and discovery questions.
Techniques: Split screen
Camera: Push in
35 · Feature reveal · 1:14–1:17
A two-pane interface: the left pane holds a chat thread with a finance question and a report summary, the right pane shows an August financial overview document with a blue and green bar chart. The frame opens blurred and snaps into a locked-off view.
Techniques: Split screen
Camera: Push in
36 · Other · 1:17–1:22
A centered isometric stack of cream square slabs sits on a pale off-white field. A ball falls from the top, shifts from green to a pink-orange gradient, and lands on the upper slab as the stack grows extra layers beneath it.
Camera: Static
37 · Outro · 1:22–1:26
On a light gray field, four colored name tags with cursor arrows slide in from the edges toward the center as black quarter-circle shapes gather into the Indent mark. The bold wordmark slides in beside it, the tags fade out, and the logo holds centered.
Techniques: Kinetic type
Camera: Static




