2:03
Say Hello to Playdate!!
Playdate · Hardware · Jun 2021
Explore
Kennan Frost - 3 months ago, I sold my 1st company, Skio, for $105M cash. Now my 2n
Icon · Aug 2026 · 2:44 · AI-annotated
- Length
- 2:44
- Scenes
- 62 · 2.7 s avg
- Product on screen
- 0:00
- Features shown
- 5
- Call to action
- 2:38 · 96%
- Voiceover
- Yes
00:00:00 / 02:44:10
Icon’s 2:44 launch film runs 62 scenes, about 2.7 s each. The product is on screen from the first frame and 5 features are revealed, with social proof. The call to action lands at 2:38 (96% in), over a voiceover. Tone: deadpan keynote parody with a confident, self-aware pitch. Background: near-black stage and void sets with cool blue rim light, plus dark UI panels and a blue gradient for slides. Fonts: clean geometric sans-serif for stage headlines, monospace for captions, and a lowercase rounded wordmark for the logo. Music mood: none audible; pacing is driven by 117 bpm tempo and about 16 cuts per minute. The video is built as a fake Apple keynote that alternates locked-off stage shots with 3D-tilted 3
Footage neededEstimated needs: 7 capture groups — your screens or recordings · 1 official logo — reused across the film · 36 filmed passages — shoot, supply or replace · 7 3D passages — build or supply
Is this your launch? to your site or press kit.
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· 62 scenes as text
01 · Product intro · 0:00–0:01
A man in a black shirt and jeans stands at left on a dark stage before a screen showing a glowing blue logo with radiating light rays. Silhouetted audience heads fill the foreground as they clap. The frame stays locked off.
On-screen text: “*crowd claps*”
Camera: Static
02 · Product intro · 0:01–0:05
A man in a black shirt and jeans stands center stage on a dark set, hands clasped, while white caption lines swap in at the bottom. Silhouetted audience heads sit in the foreground and a blue glow lights the right side of the frame. The camera stays locked off.
On-screen text: “*crowd claps*”, “This is a day”, “I've been looking forward to”, “for two and a half years”
Camera: Static
03 · Product intro · 0:05–0:06
A presenter in a black sweater and light jeans stands stage left before a dark screen showing a black ring with a blue glow. Silhouetted audience heads fill the foreground as the camera holds a locked-off wide shot.
On-screen text: “*audience claps*”, “for two and a half years”
Camera: Static
04 · Product intro · 0:06–0:10
A man in a black turtleneck stands center stage against a black backdrop, holding a clicker and gesturing with both hands as he speaks. White subtitles appear at the bottom of the frame. The camera stays locked off in a medium shot.
On-screen text: “*audience claps*”, “Today, Icon is launching”, “three revolutionary things”
Camera: Static
05 · Product intro · 0:10–0:13
A presenter stands at left on a dark stage while a large screen behind him shows a glowing blue ring logo with radiating light. The screen then displays a card layout with a yellow rounded-square icon and 'World's Best Creators' text. White subtitles run along the bottom.
On-screen text: “three revolutionary things”, “The first one”, “is a team of creators”
Camera: Static
06 · Product intro · 0:13–0:17
A presenter in a black turtleneck and jeans stands at the left of a dark stage, hands clasped, before a large screen showing an orange rounded-square icon with two white person silhouettes and the headline World's Best Creators. Silhouetted audience heads fill the foreground as bottom subtitles change.
On-screen text: “World's Best Creators”, “is a team of creators”, “behind the world's biggest brands”, “The second one”
Camera: Static
07 · Product intro · 0:17–0:18
A speaker stands at left on a dark stage while the large screen crossfades from an orange two-figure logo to a blue document icon, the label World's Best Scriptwriters settling below it. Silhouetted audience heads fill the foreground.
On-screen text: “World's Best Creators”, “World's Best Scriptwriters”, “is a team of scriptwriters”
Camera: Static
08 · Product intro · 0:18–0:23
A presenter in a black turtleneck stands at the left of a large stage screen showing a blue document-and-pencil icon above the headline World's Best Scriptwriters. The locked-off shot keeps audience heads silhouetted at the bottom while white subtitles cycle at the lower edge.
On-screen text: “World's Best Scriptwriters”, “is a team of scriptwriters”, “that have generated millions in ad revenue”, “And the third is”
Camera: Static
09 · Product intro · 0:23–0:23
A presenter stands at the left of a dark stage while a large screen behind him shows a blue document icon titled World's Best Scriptwriters that cross-fades into a green laptop icon titled Creative Software. A white caption reads And the third is at the bottom.
On-screen text: “And the third is”
Camera: Static
10 · Product intro · 0:23–0:25
A presenter in a black turtleneck and jeans stands at the left of a dark stage, beside a large screen showing a green laptop icon and the words Creative Software over a blue gradient. Audience silhouettes fill the foreground as white subtitles appear at the bottom.
On-screen text: “software that helps them”, “do their best work”
Camera: Static
11 · Product intro · 0:25–0:26
A dim theater audience claps and smiles across several rows, lit in cool blue tones. The frame stays locked on the crowd while a white caption holds at the bottom edge.
On-screen text: “do their best work”
Camera: Static
12 · Product intro · 0:26–0:31
A presenter in a black turtleneck stands left of a dark stage as a large screen behind him trades a green document icon for three glossy app icons labeled Creators, Scriptwriters, Software. He gestures while white captions at the bottom repeat his words; audience heads silhouette the foreground.
On-screen text: “So three things”, “creators”, “scriptwriters”, “software”
Camera: Static
13 · Product intro · 0:31–0:33
A presenter in a black shirt and jeans stands at the left of a dark stage as a large screen shows an orange two-person icon that switches to a blue notes icon. White lowercase captions at the bottom cycle through software, creator, scriptwriter.
On-screen text: “software”, “creator”, “scriptwriter”
Camera: Static
14 · Product intro · 0:33–0:34
A presenter in a black shirt and jeans walks across a dark stage while a large screen displays a glossy app icon that spins and shifts from a blue document-and-pencil mark to a green device mark. The word scriptwriter sits in white type at the bottom.
On-screen text: “scriptwriter”
Camera: Static
15 · Product intro · 0:34–0:37
A presenter in a black shirt and jeans paces on a dark keynote stage beside a large screen showing a green rounded-square icon with a white laptop outline. Silhouetted audience heads fill the foreground as he gestures and a subtitle line changes at the bottom.
On-screen text: “scriptwriter”, “software”, “*crowd laughs*”, “Are you getting it?”
Camera: Pull out
16 · Product intro · 0:37–0:40
A man in a black turtleneck stands center frame on a dark stage, palms open and gesturing as he speaks to the camera. White subtitles appear at the bottom of the frame, replacing each line as he talks.
On-screen text: “Are you getting it?”, “These are not three separate things”
Camera: Static
17 · Product intro · 0:40–0:44
A presenter in a black turtleneck and light jeans stands at the left of a dark stage, gesturing beside a large screen that shows a green rounded-square icon with a white laptop glyph. White monospace subtitles appear line by line at the bottom while the camera stays locked off.
On-screen text: “These are not three separate things”, “This is one thing”, “and we're calling it”
Camera: Static
18 · Product intro · 0:44–0:45
A presenter in a black turtleneck and jeans stands at left on a dark stage, gesturing, as a screen behind him shows a blue gradient slide reading 'The Agency' with the subtitle 'World's First Agency'. Silhouetted audience heads fill the foreground; a white caption 'The Agency' sits at the bottom.
On-screen text: “and we're calling it”, “The Agency”, “World's First Agency”, “The Agency”
Camera: Static
19 · Product intro · 0:45–0:46
A dim theater audience claps in a locked-off medium shot; a man in a black shirt at center claps for himself, grinning and glancing to his left while the crowd around him applauds. A caption sits at the bottom of the frame.
On-screen text: “The Agency”, “World's First Agency”, “The Agency”, “*Kennan claps for himself*”
Camera: Static
20 · Feature reveal · 0:46–0:48
A presenter stands left of a dark stage before a large screen showing the title 'The Agency' on a blue gradient, which cuts to a David cookie dough bar package. A white bottom caption reads 'Let me show you how it works,' then 'Sorry, we've got another bar brand.'
On-screen text: “The Agency”, “World's First Agency”, “Let me show you how it works”, “Sorry, we've got another bar brand”
Camera: Static
21 · Feature reveal · 0:48–0:51
A presenter in a black turtleneck and jeans stands at the left of a dark stage, hands clasped, while a large screen behind him shows a yellow David protein bar wrapper on a blue gradient. White subtitles run along the bottom of the frame in a locked-off wide shot.
On-screen text: “Say you're a protein bar brand”, “and you need UGC ads for Meta”
Camera: Static
22 · Feature reveal · 0:51–0:53
A wide view of the AdGPT dashboard zooms into the central panel while a cursor types a product URL into the input box. A dark lower-third caption reads 'Step one', then swaps to 'enter your product URL'.
On-screen text: “Step one”, “enter your product URL”
Techniques: UI zoom, Cursor demo
Camera: Push in
23 · Feature reveal · 0:53–0:54
After a quick crossfade, a white AdGPT interface sits centered on a plain background. A product URL types itself into the input box, character by character, with a blinking caret. A dark gray caption bar at the bottom reads 'enter your product URL'.
On-screen text: “enter your product URL”
Camera: Static
24 · Feature reveal · 0:54–0:57
A man in a black turtleneck gestures left of a 3D-tilted browser window showing the David protein bar page, with price, subscribe buttons and two video thumbnails. A monospace caption at the bottom swaps between two lines.
On-screen text: “Icon scans your product page”, “and builds profiles of your ideal customer”
Techniques: Split screen, 3D mockup
Camera: Static
25 · Feature reveal · 0:57–1:01
A man in a black turtleneck stands at left on a black void, gesturing with a clicker. To his right, a 3D-tilted panel holds two rounded photo cards, a dark-haired woman labeled 'It Girl' and a blonde woman labeled 'Fitness Girl'. White captions run along the bottom.
On-screen text: “and builds profiles of your ideal customer”, “Next, you're added”, “to a Slack channel”
Techniques: 3D mockup
Camera: Static
26 · Feature reveal · 1:01–1:04
A dark Slack channel titled #icon holds a locked frame, showing a welcome message from Kennan Jenner with a cat avatar. White monospace subtitle lines swap at the bottom, first reading to a Slack channel, then with your Creative Director.
On-screen text: “to a Slack channel”, “with your Creative Director”
Camera: Static
27 · Feature reveal · 1:04–1:05
A man in a black turtleneck stands at left on a black background, holding a clicker, while a Slack-style chat window tilts in 3D perspective at right, showing a welcome message in the #icon channel. A white monospace caption sits along the bottom.
On-screen text: “Your Creative Director studies your brand”
Techniques: 3D mockup, Split screen
Camera: Static
28 · Feature reveal · 1:05–1:07
A presenter in a black turtleneck stands left against black, hands clasped, beside a 3D-tilted grid of rounded headshot tiles. The frame is locked off. A white monospace caption at the bottom reads the tagline, then swaps to the second line.
On-screen text: “Your Creative Director studies your brand”, “then handpicks two creators”
Techniques: 3D mockup
Camera: Static
29 · Feature reveal · 1:07–1:12
A presenter in a black turtleneck gestures on the left against black, beside a 3D-tilted grid of creator avatars. Two white profile cards, Kirsten Leigh and Alexandra Botez, sit at the center, their avatars ringed in green. Bottom captions crossfade.
On-screen text: “then handpicks two creators”, “more than 1200 vetted creators”
Techniques: 3D mockup
Camera: Static
30 · Feature reveal · 1:12–1:15
A man in a black turtleneck stands at left on a black background, gesturing, while a large tilted panel at right holds a grid of twelve labeled video thumbnails in 3D perspective. White monospace captions type in sequence along the bottom.
On-screen text: “From there, you choose”, “from our library of ad formats”, “like skits”
Techniques: 3D mockup, Kinetic type
Camera: Static
31 · Feature reveal · 1:15–1:19
A presenter in a black turtleneck stands at left, gesturing, beside a large 3D-tilted panel of labeled ad-format thumbnails, the first three outlined in green. White monospace captions appear in sequence at the bottom.
On-screen text: “skits”, “street interviews”, “and product demos”
Techniques: 3D mockup, Kinetic type
Camera: Static
32 · Feature reveal · 1:19–1:25
A man in a black turtleneck presents on the left against black, while a 3D-tilted panel on the right holds three vertical video clips labeled Skit, Street Interview, and Product Demo. The clips play on loop and white subtitles swap along the bottom edge.
On-screen text: “Skit”, “Street Interview”, “Product Demo”, “Our library keeps”, “getting better and better”, “because our Creative Directors share”, “what's working across their brands”
Techniques: 3D mockup, Split screen
Camera: Static
33 · Feature reveal · 1:25–1:29
A dark #icon chat screen holds a message from Yolo Doggo; a reply from Kennan Jenner fades in beneath it. A white monospace caption at the bottom updates to match the voiceover.
On-screen text: “Once confirmed, our creative team”, “starts writing your scripts”
Camera: Static
34 · Feature reveal · 1:29–1:31
A man in a black turtleneck holds a microphone on the left against black, while a 3D-tilted panel on the right shows a David chocolate bar under the heading Your Product. A bottom caption switches from They research your product to study the best-performing ads.
On-screen text: “Your Product”, “They research your product”, “study the best-performing ads”
Techniques: Split screen, 3D mockup
Camera: Static
35 · Feature reveal · 1:31–1:36
A presenter in a black turtleneck stands at left against black, gesturing, while a 3D-tilted slide fills the right. The slide shows a David bar under “Your Product” and six vertical ad thumbnails under “Competitor Ads”, then a “6 Scripts” column of six blue tiles slides in. A caption line cycles at the bottom.
On-screen text: “Your Product”, “Competitor Ads”, “study the best-performing ads”, “in your category”, “6 Scripts”, “Skit”, “Street Interview”, “Product Demo”, “Unboxing”, “Explainer Listicle”
Techniques: 3D mockup
Camera: Static
36 · Feature reveal · 1:36–1:40
A close-up of a Scripts list holds on a card with colored line labels and a tag row while a dark caption bar at the bottom cycles through phrases. The frame then zooms out to reveal the full app window, sidebar and approve button.
On-screen text: “Within 24 hours”, “your six scripts are ready”, “until you review them”
Techniques: UI zoom
Camera: Pull out
37 · Feature reveal · 1:40–1:43
A close-up of the Command Center script panel stays fixed as a green check badge pops over the selected script. The cursor moves to the Approve brief button while lower-third captions change from “until you review them” to “Once approved”.
On-screen text: “until you review them”, “Once approved”
Techniques: Cursor demo
Camera: Pull out
38 · Feature reveal · 1:43–1:45
A man in a black turtleneck gestures on the left against a black set, while a 3D-tilted product UI with a green checkmark badge holds the right side. A white caption at the bottom swaps from one line to another.
On-screen text: “Icon handles everything”, “We ship your product”
Techniques: 3D mockup
Camera: Static
39 · Feature reveal · 1:45–1:46
A presenter in a black turtleneck stands at left in a dark studio, gesturing with one hand, while a 3D-tilted grid of product thumbnails fills the right under a white headline. A monospace caption sits along the bottom edge.
On-screen text: “80K+ PRODUCTS SHIPPED”, “We ship your product”
Techniques: 3D mockup
Camera: Static
40 · Feature reveal · 1:46–1:47
A presenter in a black turtleneck gestures on the left against a dark stage, while a 3D-tilted panel on the right holds a grid of rounded creator headshots under a bold white headline. A white monospace caption sits at the bottom.
On-screen text: “1200+ VETTED CREATORS”, “coach every creator”
Techniques: 3D mockup
Camera: Static
41 · Feature reveal · 1:47–1:49
A presenter in a black turtleneck gestures on the left of a black void while a tilted 3D grid of ad thumbnails fills the right. The headline swaps from 100K+ ADS CREATED to 1200+ VETTED CREATORS, and the caption below updates to match the voiceover.
On-screen text: “100K+ ADS CREATED”, “and direct every shoot”, “1200+ VETTED CREATORS”, “Then Icon's 200 in-house editors”
Techniques: 3D mockup
Camera: Static
42 · Feature reveal · 1:49–1:52
A presenter in a black shirt gestures left of a slide titled “200+ IN-HOUSE EDITORS” over a grid of small face photos, with a monospace caption at the bottom. It cuts to a product dashboard of creator ad cards under a bold caption.
On-screen text: “200+ IN-HOUSE EDITORS”, “Then Icon's 200 in-house editors”, “turn your footage into finished ads”
Camera: Static
43 · Feature reveal · 1:52–1:54
A white Command Center dashboard fills the frame, a left sidebar listing tools and a grid of vertical UGC video cards with creator names and View buttons. The thumbnails swap to new clips, then a comment modal slides up over the grid showing a revision thread. A black lower-third caption cycles through the voiceover phrase by phrase.
On-screen text: “turn your footage into finished ads”, “within two weeks”, “with unlimited human revisions”
Techniques: Kinetic type, Masking
Camera: Static
44 · Feature reveal · 1:54–1:59
The Command Center interface plays a UGC video of a woman drinking from a cup, with a comment panel on the right showing a revision request and reply. The footage zooms into the cup while the bottom caption swaps phrases.
On-screen text: “with unlimited human revisions”, “If you don't love the final ads”, “we'll give you a full refund”
Camera: Static
45 · Other · 1:59–2:07
A presenter stands on a dark stage before a large screen showing “Full Refund” on a blue gradient, audience heads silhouetted in the foreground. White monospace subtitles at the bottom recite the refund promise. At 7 seconds the slide switches to “Humans replace AI”.
On-screen text: “we'll give you a full refund”, “Every Icon ad”, “is written”, “filmed”, “and edited”, “by humans”
Camera: Static
46 · Pricing · 2:07–2:08
A locked-off medium shot of a dim theater audience seated in rows of green chairs; people of various ages clap and laugh, faces catching a soft cool light. A white caption sits at the bottom of the frame.
On-screen text: “*crowd claps and cheers*”
Camera: Static
47 · Pricing · 2:08–2:14
A presenter stands left of a large stage screen reading $10K; the figure cracks, shatters into white fragments and reforms as $1000. Silhouetted audience members raise their hands, then the shot cuts to a close-up of the crowd clapping and smiling.
On-screen text: “And all of this”, “starts at just $10,000”, “starts at just $1000”, “for 6 UGC ads”, “*crowd claps and cheers*”
Techniques: Morph, Particles
Camera: Static
48 · Pricing · 2:14–2:16
A dark theater audience claps and cheers in a close shot, then a locked-off wide shot shows a man standing left of a large white card reading $1000.
On-screen text: “*crowd claps and cheers*”, “$1000”
Camera: Static
49 · Pricing · 2:16–2:18
A presenter in a dark shirt and jeans stands at the left of a dim stage, hands clasped, before a large screen. The screen reads $1000, then cuts to One more thing..., while audience heads sit in silhouette along the bottom.
On-screen text: “*crowd claps and cheers*”, “One more thing”
Camera: Static
50 · Social proof · 2:18–2:19
A vertical phone-shaped clip of a woman holding a white container and a spoon rises and scales up into the center of a dark gradient backdrop, while a dark caption bar with white text stays fixed at the bottom.
On-screen text: “We make more than 10,000 ads a month”
Camera: Static
51 · Social proof · 2:19–2:19
A grid of dimmed vertical video clips fills the frame. One central tile is lit and plays a clip of a woman holding a white container and a spoon. A white caption bar sits at the bottom. The surrounding tiles stay dark and static while the center video moves.
On-screen text: “We make more than 10,000 ads a month”
Camera: Pull out
52 · Social proof · 2:19–2:20
A dark grid of rounded vertical video clips scrolls right at a steady pace, showing creators holding skincare, food, and apparel items. A centered white caption sits on a black bar at the bottom.
On-screen text: “We make more than 10,000 ads a month”
Techniques: Split screen
Camera: Static
53 · Social proof · 2:20–2:22
Three vertical brand cards in red, pink and yellow sit side by side on a dark gradient. Each card scrolls its content vertically, cycling through logos and product shots, as the cards settle into a row. A black caption bar at the bottom lists the brand names.
On-screen text: “For brands like IM8, k2o, and immi”
Camera: Pull out
54 · Other · 2:22–2:24
Three vertical video cards sit centered on a dark gradient, each cycling brand footage (a man, a bottle, a woman) with the brand logo held in the middle. The layout cuts to a Google Drive folder view titled “1000 Winning Ads”.
On-screen text: “For brands like IM8, k2o, and immi”
Techniques: Split screen
Camera: Static
55 · Other · 2:24–2:29
A Google Drive folder of ad thumbnails scrolls down while white captions cycle along the bottom. A dark rounded box fades in at center and types out '> $100M in r'.
On-screen text: “As part of this launch”, “we're giving away a Google Drive”, “that have driven more than $100M in revenue”, “> $100M in r”
Techniques: Kinetic type
Camera: Pan
56 · Other · 2:29–2:30
A Google Drive folder grid of ad thumbnails fills the screen. A dark rounded card centered over the grid shows “>$100M in revenue” in white, while a monospace caption bar repeats the line along the bottom edge.
On-screen text: “>$100M in revenue”, “that have driven more than $100M in revenue”
Camera: Static
57 · Other · 2:30–2:32
A Google Drive view of the 1000 Winning Ads folder shows a row of format folders above a grid of video thumbnails. A cursor slides in and hovers over the Whiteboard Explainer folder as a caption appears along the bottom.
On-screen text: “We've organized them by format”
Techniques: Cursor demo
Camera: Static
58 · Other · 2:32–2:33
A Google Drive folder of street-interview video thumbnails cuts to a single breakdown document showing a video player, a retention graph and bullet points, while a lower-third caption holds at the bottom.
On-screen text: “with breakdowns in each folder”
Camera: Static
59 · Other · 2:33–2:35
A Google Drive folder titled 1000 Winning Ads fills the screen with a grid of video thumbnails. A white caption with the word know inside a yellow box appears at the bottom.
On-screen text: “If you know what you're doing”
Camera: Static
60 · Other · 2:35–2:38
A Google Drive folder of ad thumbnails fills the screen. A dark rounded card pops in at center, its text counting up from $1 to $100,000, then gaining the line COPY THEM TO MAKE. A subtitle bar at the bottom rolls the voiceover line.
On-screen text: “$1”, “you can make $100,000”, “$100,000”, “by copying these ads”, “COPY THEM TO MAKE $100,000”
Techniques: Kinetic type
Camera: Static
61 · CTA · 2:38–2:40
A dark X interface shows a tweet's stats bar and two replies, Kennan Jenner and Yolo Doggo, each posting “icon”. A white caption at the bottom reads Retweet and comment “icon”. The frame is locked-off.
On-screen text: “Retweet and comment “icon””
Camera: Static
62 · Outro · 2:40–2:44
A black lowercase 'icon' wordmark with a soft white glow holds center over a purple and pink nebula bursting with radial light beams and scattered stars. A white monospace caption on a black bar runs along the bottom edge. The frame stays locked and still.
On-screen text: “icon”, “and I'll send you the Google Drive”
Camera: Static