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Alexander Wikström 🇸🇪 - Today we're introducing Hallance (prev. Blaise) When we started in A

Hallance · Oct 2026 · 0:07 · AI-annotated

Length
0:07
Scenes
3 · 2.3 s avg
Product on screen
0:00
Call to action
0:04 · 63%
Voiceover
No
00:00:00 / 00:07:00

Hallance’s 0:07 launch film runs 3 scenes, about 2.3 s each. The product is on screen from the first frame. The call to action lands at 0:04 (63% in). A single rebrand beat: the old lowercase mark types on, hands off to the new serif wordmark through a typed is now line, then settles into the new lockup over a slowly drifting dark gradient. Signature moves are the letter-by-letter type-on with a blinking caret and the hard cut from cream to near-black, paced slowly with three cuts in seven seconds.

No filming indicatedEstimated needs: 1 official logo — reused across the film
Plan my film from this onePrintable storyboard

Is this your launch? to your site or press kit.

More like this

Alexander Wikström 🇸🇪 - Today we're introducing Hallance (prev. Blaise) When we started in A, scene by scene

· 3 scenes as text

  1. 01 · Product intro · 0:00–0:01

    On a plain off-white background, the lowercase word blaise types out letter by letter in the center, followed by a thin vertical cursor bar.

    On-screen text: “blaise”

    Techniques: Kinetic type

    Camera: Static

  2. 02 · Product intro · 0:01–0:04

    A plain cream background holds a centered line reading blaise is now, then the serif word Hallance types out letter by letter behind a blinking caret.

    On-screen text: “blaise is now Hallance”

    Techniques: Kinetic type

    Camera: Static

  3. 03 · CTA · 0:04–0:07

    A dark teal-to-black gradient fills the frame, drifting slowly. The white serif wordmark Hallance sits centered, with the small sans URL hallance.com fading in beneath it.

    On-screen text: “Hallance”, “hallance.com”

    Camera: Static