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Granola - No more frantic Googling right before a meeting. Introducing Briefs.
Granola · May 2026 · 0:32 · AI-annotated
- Length
- 0:32
- Scenes
- 15 · 2.1 s avg
- Product on screen
- 0:00
- Features shown
- 1
- Voiceover
- No
00:00:00 / 00:32:03
Granola’s 0:32 launch film runs 15 scenes, about 2.1 s each. The product is on screen from the first frame and 1 feature is revealed. There is no explicit call to action. The video stages an overnight workflow as a step-by-step alternation of flat serif title cards and flat UI cards, each step arriving as a card that loads a checklist and blooms with a colored glow. Signature moves are the self-drawing hand-drawn oval, the marker-style emphasis words, and a final 3D product shot before the wordmark.
No filming indicatedEstimated needs: 1 capture group — your screens or recordings · 1 official logo — reused across the film · 1 graphic passage — draw or supply · 1 3D passage — build or supply
Is this your launch? to your site or press kit.
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Granola - No more frantic Googling right before a meeting. Introducing Briefs., scene by scene
· 15 scenes as text
01 · Product intro · 0:00–0:02
On a dark gray field, a two-line serif headline reading 'Granola now works while you sleep' slides in, with 'you sleep' tinted green. It gives way to a larger serif clock time set beneath a thin curved stroke.
On-screen text: “Granola now works”, “while you sleep”, “11:54 pm”
Techniques: Kinetic type
Camera: Static
02 · Product intro · 0:02–0:03
A dark charcoal background holds a centered time that rolls from 11:54 pm to 12:00 am, the digits flashing green then settling to light gray, while a hand-drawn white oval sketches itself around the text.
On-screen text: “11:54 pm”, “12:00 am”
Techniques: Kinetic type
Camera: Static
03 · Feature reveal · 0:03–0:08
A hand-drawn white oval encircles “12:00 am” in serif type on a dark background. The headline “It looks at tomorrow’s meetings” then appears above a schedule card for 20 May 2026. The meeting list scrolls up while a cursor enters and three rows flash yellow.
On-screen text: “It looks at tomorrow’s meetings”
Techniques: Kinetic type, Cursor demo
Camera: Pan
04 · Feature reveal · 0:08–0:09
A gray serif headline, Researches each one, holds on a cream background as a pink fragment of the previous word exits at the left. A white Past meetings card with a green spiral logo and Loading... slides in from the left, overlapping the headline.
On-screen text: “Researches each one”
Camera: Static
05 · Feature reveal · 0:09–0:14
Three flat white cards fade in one by one on a cream background, each with an icon and a checklist that populates as its loading bar completes. Past meetings, Web & LinkedIn, and Emails line up, then a soft colored glow blooms behind each beneath the static line Researches each one.
On-screen text: “Researches each one”
Techniques: Split screen
Camera: Static
06 · Feature reveal · 0:14–0:15
On a plain cream background, the serif line “And writes you a” slides in, the final “a” in blue. A handwritten line then appears below, “PERSONALIZED” in dark gray and “brief” in green. The frame stays locked off.
On-screen text: “And writes you a”, “PERSONALIZED brief”
Techniques: Kinetic type
Camera: Static
07 · Feature reveal · 0:15–0:18
On a plain cream background, the serif line 'And writes you a' sits above 'PERSONALIZED brief', the word PERSONALIZED in a handwritten marker style. The whole block slides diagonally from the lower left to settle near the center.
On-screen text: “And writes you a”, “PERSONALIZED brief”
Techniques: Kinetic type
Camera: Static
08 · Feature reveal · 0:18–0:18
A cream backdrop frames a large serif headline with a handwritten word that slides up and off screen while three rounded checklist cards drift in from the sides and settle into a stacked grid.
On-screen text: “And writes you a”, “PERSONALIZED brief”
Techniques: Kinetic type
Camera: Static
09 · Feature reveal · 0:18–0:20
Three summary cards labeled Emails, Web & LinkedIn, and Past meetings fade in and drift into place on a cream background, each listing checkmarked bullet points.
Camera: Pan
10 · Feature reveal · 0:20–0:21
A white rounded card titled Your Brief, holding a summary and two bullet lines, sits centered between a maroon list panel on the left and a green notes panel on the right. The card then slides upward and fades, dissolving into a mountain landscape background.
Camera: Pull out
11 · Feature reveal · 0:21–0:22
A white note card titled 'Alex <> Chris | Northwind' floats over a mountain landscape, showing a brief list and an 'Ask anything' field. A translucent echo of the card trails behind it as a second card edge slides in from the left.
Camera: Static
12 · Feature reveal · 0:22–0:24
Two product panels float in 3D perspective over a mountain valley photo: a video call tile with a man on the left and a notes brief on the right. The panels drift apart and scale up as the clip runs, the right one growing to fill the frame.
Techniques: 3D mockup, Parallax
Camera: Static
13 · Feature reveal · 0:24–0:27
On a plain cream background, three centered lines slide into place: a dark serif headline with the word KNOWING set in a loose handwritten marker script. The frame stays locked as each line settles, the marker word arriving last.
On-screen text: “Join your next meeting KNOWING what matters”
Techniques: Kinetic type
Camera: Static
14 · Feature reveal · 0:27–0:30
A pale cream card holds serif lines that slide in and out in sequence, ending on “Say hello to Briefs”, as a hand-drawn loop underline is sketched beneath the word and the line drifts slightly upward.
On-screen text: “Join your next”, “meeting KNoWING”, “what matters”, “Say hello to Briefs”
Techniques: Kinetic type
Camera: Static
15 · Outro · 0:30–0:32
On a flat olive-green field, the granola wordmark builds: the bold “granola” sits centered, then a black spiral mark and the serif phrase “the notes.” appear beside it, settling into the full centered lockup. The frame is locked off and the pace is quick.
On-screen text: “granola the notes.”
Techniques: Kinetic type
Camera: Static