FlexDental · Jul 2026
Y Combinator - .@usegrade is building payroll for performance, helping companies pay
Grade · Feb 2026 · 1:20 · AI-annotated
- Length
- 1:20
- Scenes
- 45 · 1.8 s avg
- Product on screen
- 0:19
- Features shown
- 5
- Call to action
- 1:05 · 81%
- Voiceover
- Yes
Grade’s 1:20 launch film runs 45 scenes, about 1.8 s each. The product shows up at 0:19 and 5 features are revealed, with social proof. The call to action lands at 1:05 (81% in), over a voiceover. Two talking-head hosts against a dark window are intercut with kinetic type cards and clean UI demos, moving from a content-value quiz to a waste-of-spend problem, the Grade promise, and a rapid run of feature demos. Signature moves are oversized words scaling in and out, green pill wipes, checkerboard tiles, and card flips, all cut at a steady moderate tempo.
Is this your launch? to your site or press kit.
More like this
Y Combinator - .@usegrade is building payroll for performance, helping companies pay, scene by scene
· 45 scenes as text
01 · Hook · 0:00–0:01
A man in a black tee sits center frame, talking to camera in a dim, window-backed room. Two flat phone screens appear on either side of him, each playing an Instagram Reel, one a cooking clip and one a breathing workout.
Techniques: Split screen
Camera: Static
02 · Hook · 0:01–0:04
Three phone mockups tilt in 3D and settle into a flat row, each playing a different short video. Teal view counts pop above them, then the phones fade out, leaving the numbers on a white background.
On-screen text: “400 Views”, “124K Views”, “46M Views”
Techniques: 3D mockup, Kinetic type
Camera: Pull out
03 · Hook · 0:04–0:06
A man in a black t-shirt sits centered in front of a dark industrial window, speaking to camera. A white card on the right holds a front-facing phone mockup playing a yoga video, with a views counter above it.
On-screen text: “46M Views”
Camera: Pull out
04 · Problem · 0:06–0:09
A man in a black tee talks to camera before dark windows. At right, a white card holds a phone mockup of a fitness video under a green '46M Views' label; the card then slides down and out, leaving the man alone gesturing.
On-screen text: “46M Views”
Camera: Pan
05 · Problem · 0:09–0:10
Dark-green $650 scales up on a white field, then Billion slides in to its right. A dark band carrying a white $650 rises from the bottom edge.
On-screen text: “$650 Billion”, “$650”
Techniques: Kinetic type
Camera: Static
06 · Problem · 0:10–0:11
A curly-haired man in a black t-shirt stands before a dark window at night, gesturing with both hands as he speaks. Huge white text $650 Billion anchors the lower frame, the word Billion scaling up while $650 holds still.
On-screen text: “$650 Billion”
Techniques: Kinetic type
Camera: Pan
07 · Problem · 0:11–0:12
On a green field, the white text $650 Billion is cropped at the top edge above a strip showing a man's face, then every year scales up to dominate the frame while a small poster image slides in at the bottom.
On-screen text: “$650 Billion”, “every year”
Techniques: Kinetic type
Camera: Pan
08 · Problem · 0:12–0:17
On a flat green field, the white word every year scales up and scrolls off the top. A scattered collage of framed ads and phone screens drifts across the frame while dark-red Failed badges pop onto the cards one after another.
On-screen text: “every year”, “Failed”
Techniques: Kinetic type, Parallax
Camera: Pull out
09 · Problem · 0:17–0:19
A green wipe transition clears a UI montage to reveal a curly-haired man in a black t-shirt sitting before a dark window, gesturing with open palms. Large white words build across the bottom as he speaks.
On-screen text: “Needs to stop”
Techniques: Masking, Kinetic type
Camera: Pan
10 · Product intro · 0:19–0:20
A bold black word “Spend” sits centered on a white field, then scales down as outlined copies of it stack above and below, forming a vertical echo trail. Small green corner marks frame the edges.
On-screen text: “Spend”
Techniques: Kinetic type
Camera: Pull out
11 · Product intro · 0:20–0:22
On a white field, a vertical column of outlined Spend words frames one solid black Spend at center. The column spreads, then the whole stack rotates into a diagonal cascade of outlined Spend = Performance lines while a green Performance joins the black word at center.
On-screen text: “Spend”, “Spend = Performance”
Techniques: Kinetic type, Morph
Camera: Static
12 · Product intro · 0:22–0:22
A bold headline reads “Spend = Performance” in black and green on a pale background, while faint outlined copies of the same line scroll vertically behind it. Small green dash marks drift in the corners.
On-screen text: “Spend = Performance”
Techniques: Kinetic type, Parallax
Camera: Static
13 · Product intro · 0:22–0:23
A green pill-shaped badge sits centered on a white background and expands horizontally, opening to reveal a white two-leaf mark and the word Grade. The whole badge scales up slightly over the shot on a locked-off frame.
On-screen text: “Grade”
Techniques: Kinetic type, Masking
Camera: Static
14 · Product intro · 0:23–0:24
A green Grade pill logo with a soft shadow sits on the left of a white field as oversized black words begin sliding in from the right. The logo exits and the lines “We can”, “show”, “you” settle into a stacked headline.
On-screen text: “We can show you”
Techniques: Kinetic type
Camera: Pan
15 · Product intro · 0:24–0:25
Large black sans-serif text reading “We can show you” slides into place on a white background while green circular arrow buttons appear beside the word “you”, and a green bar rises along the bottom edge.
On-screen text: “We can”, “show”, “you”
Techniques: Kinetic type
Camera: Static
16 · Feature reveal · 0:25–0:29
The black headline “We can” slides up off a green field as the “Set your rate” modal scales in at center. A cursor clicks the amount field, the value changes from $0 to $4, then moves to the Proceed button as the backdrop ripples.
On-screen text: “We can”
Techniques: Kinetic type, Cursor demo
Camera: Pull out
17 · Feature reveal · 0:29–0:35
A green shape wipes away to reveal a grid of six creator cards, each with a photo, flag, views, payout and Pay button. Several colored cursors press the Pay buttons at once, and the cards flip into payment receipts with provider logos and green Payout Successful bars.
Techniques: Masking, Cursor demo, Morph
Camera: Pull out
18 · Feature reveal · 0:35–0:38
A 3x3 checkerboard of white “anywhere” and green “any currency” tiles; the green tiles blur while a green dot scales in over each “w”. It cuts to a green card where “Payment method” scales in, “Payment” bold and raised, “method” regular and lower.
On-screen text: “anywhere”, “any currency”, “Payment method”
Techniques: Kinetic type
Camera: Static
19 · Feature reveal · 0:38–0:39
Centered white text 'Payment method' sits on a soft green gradient field and scales up slightly before locking off. In the final beat a dark horizontal band rises along the bottom edge of the frame.
On-screen text: “Payment method”
Techniques: Kinetic type
Camera: Static
20 · Feature reveal · 0:39–0:42
A bearded man with curly hair, in a black t-shirt, stands before a dark window glowing with warm interior lights and speaks while gesturing with both hands. The frame opens and closes with horizontal bars wiping across the top and bottom.
Techniques: Masking
Camera: Pan
21 · Feature reveal · 0:42–0:44
On a pale gray background, the words it's, already, happening enter one by one in large black lowercase type. it's scales in at the top left, already slides in across the middle, and happening scales in below, filling the frame.
On-screen text: “it's”, “already”, “happening”
Techniques: Kinetic type
Camera: Static
22 · Feature reveal · 0:44–0:44
Huge black words “already happening” slide and scale across a light gray field, then a white panel with a Sales commission slider at 2% and a green Confirm button fades in at center.
On-screen text: “already”, “happening”
Techniques: Kinetic type
Camera: Static
23 · Feature reveal · 0:44–0:45
A white settings panel shows a Sales commission label, an input field reading 2 %, and a green Confirm button. A mouse cursor glides in from the right toward the input box as the digits settle into place.
Techniques: Cursor demo
Camera: Static
24 · Feature reveal · 0:45–0:48
A white settings panel shows two commission inputs with green Confirm buttons. The cursor types into the fields, the percentages change from 2 to 5 and 1 to 8, then clicks Confirm, and that button turns black and reads Saved.
Techniques: Cursor demo
Camera: Static
25 · Feature reveal · 0:48–0:50
A row of white recruiter cards with avatars, payouts and lead counts scrolls left across the middle as the oversized black words “Recruiters” and “Finders fee” slide in from the left and right above and below.
On-screen text: “Recruiters”, “Finders fee”
Techniques: Kinetic type, Parallax
Camera: Static
26 · Feature reveal · 0:50–0:51
A row of recruiter payout cards with avatars, names and dollar amounts scrolls left across a light background. A green rounded panel wipes in from the right, and the white headline appears on it word by word, settling over the single $8,450 card.
On-screen text: “The more you perform”
Techniques: Kinetic type, Masking
Camera: Static
27 · Feature reveal · 0:51–0:53
A green rounded banner with the white headline The more you perform slides in on a light gray background, then expands to fill the frame. A white pill with $8,450 Payout slides in from the left, and a pill on the right counts through dollar amounts.
On-screen text: “The more you perform”, “$8,450”, “Payout”, “$1,530”
Techniques: Kinetic type
Camera: Static
28 · Feature reveal · 0:53–0:57
A white headline with a $1,878 pill slides over a green gradient, then yields to a second line as a hatched green world map fades in. Four white payout cards with avatars and amounts float over the map while the frame zooms in on them.
On-screen text: “The more you perform”, “$1,878”, “and we see it expanding”
Techniques: Kinetic type, UI zoom
Camera: Push in
29 · Problem · 0:57–0:57
White profile cards with avatars and payout stats float over a green diagonal-line pattern, then the backdrop clears to a flat green gradient as a large white headline scales in at center.
On-screen text: “$50 Trillion”
Techniques: Kinetic type
Camera: Static
30 · Problem · 0:57–0:58
White bold text reading $50 Trillion sits centered on a green gradient background framed by a thin white border. The text scales up slightly over the short clip.
On-screen text: “$50 Trillion”
Techniques: Kinetic type
Camera: Static
31 · Problem · 0:58–0:59
A green card fills the frame with white $50 Trillion centered, then slides upward to reveal a bearded man in a black shirt standing in a dim room. The text scales as the panel moves.
On-screen text: “$50 Trillion”
Techniques: Kinetic type, Masking
Camera: Pan
32 · Problem · 0:59–1:00
A curly-haired man in a black t-shirt sits before dark night windows, gesturing as he talks. A teal bar wipes the top edge at the start. Large white words scale in at the lower left, reading Every then Every year.
On-screen text: “Every year”
Techniques: Kinetic type
Camera: Static
33 · Problem · 1:00–1:01
A bearded man in a black t-shirt stands before dark office windows at night, speaking and gesturing with one hand. A large white caption reading “Every year” scales in across the lower frame, then clears as he keeps talking.
On-screen text: “Every year”
Techniques: Kinetic type
Camera: Push in
34 · Other · 1:01–1:03
A curly-haired man in a black t-shirt stands before a dark metal-framed window, speaking and gesturing. The words “Payroll system” appear in large white type on the left as he shifts to the right of frame.
On-screen text: “Payroll system”
Camera: Static
35 · Other · 1:03–1:04
A curly-haired man in a black shirt speaks and gestures in front of a dark windowed wall at night. On the left, white text builds line by line: “Payroll system” holds, then “for the future of” slides in, then “work” lands.
On-screen text: “Payroll system”, “for the future of”, “work”
Techniques: Kinetic type
Camera: Static
36 · Other · 1:04–1:05
A bearded man in a black shirt speaks before a dark grid window at night. The white left-aligned headline “for the future of work” slides out to the left as the frame pans right.
On-screen text: “for the future of work”
Techniques: Kinetic type
Camera: Pan
37 · CTA · 1:05–1:06
A thin gray line grows upward above the word Marketing, which slides in from the left and settles at center on a plain white background. The frame stays locked off.
On-screen text: “Marketing”
Techniques: Kinetic type
Camera: Static
38 · CTA · 1:06–1:08
A thin vertical line holds the center of a pale gradient background while bold words slide upward past it. “Marketing” exits the top, “Creators” passes the middle, and “It's time to pay” enters from the bottom.
On-screen text: “Marketing”, “Creators”, “It's time to pay”
Techniques: Kinetic type
Camera: Static
39 · CTA · 1:08–1:09
A plain off-white background holds two centered lines of bold dark text that slide into place, while a thin vertical line at top center retracts and disappears. The locked-off frame settles on the headline.
On-screen text: “It's time to pay”, “for performance”
Techniques: Kinetic type
Camera: Static
40 · CTA · 1:09–1:10
A white card holds two lines of bold black text while a thin horizontal slit between them expands vertically to reveal a man in a black t-shirt speaking against a dark interior. The text slides into place above and below the growing window.
On-screen text: “It's time to pay”, “for performance”
Techniques: Kinetic type, Masking
Camera: Static
41 · Social proof · 1:10–1:11
A man in a black t-shirt sits centered, speaking to camera against dark window panes with blurred night city lights. The frame is locked-off and static; a small numeral holds in the lower area.
On-screen text: “66”
Camera: Static
42 · Social proof · 1:11–1:14
A man in a black t-shirt sits centered before a dark window grid, speaking to camera. Brand logos fade in around him as 185 Million+ Customers appears over his chest, then the logos drop out and a huge Worldwide scales up across the lower frame.
On-screen text: “185 Million+ Customers”, “Worldwide”
Techniques: Kinetic type
Camera: Static
43 · CTA · 1:14–1:17
Bold black sans-serif type builds word by word on white to read The future belongs to those who perform, with a mouse cursor drifting around it. The last word then swaps to use grade while faint thin outline curves sit at the top and bottom edges.
On-screen text: “The future belongs to those who perform”, “The future belongs to those who use grade”
Techniques: Kinetic type
Camera: Static
44 · CTA · 1:17–1:19
A white card holds the two-line headline “The future belongs to those who use grade”, the second line scaling in. A green pill with the URL then scales up to fill the frame, the URL zooming so its center stays in view.
On-screen text: “The future belongs to”, “those who use grade”, “usegrade.com”
Techniques: Kinetic type
Camera: Static
45 · Outro · 1:19–1:20
A white pie-slice logo, a circle with a notch and a detached wedge, holds center on a green gradient field and shrinks steadily toward the middle of the frame.
On-screen text: “usegrade.com”
Camera: Static





