Flux Theory · Consumer · Oct 2026
Flux Theory | Deep Cleansing Body Wash with Blue Clay for Women & Men | The Sage - 250 ml
Flux Theory · Oct 2026 · 0:14 · AI-annotated
- Length
- 0:14
- Scenes
- 11 · 1.3 s avg
- Product on screen
- 0:00
- Features shown
- 1
- Voiceover
- Yes
Flux Theory’s 0:14 launch film runs 11 scenes, about 1.3 s each. The product is on screen from the first frame and 1 feature is revealed. There is no explicit call to action; a voiceover carries the film. The video opens on the product lineup, follows one man through a shower ritual with benefit captions locked into the frame, and closes on a glitching brand card. The style is low-key and cinematic, built on locked-off close-ups, macro foam and water textures, and a final glitch decode of the wordmark.
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Flux Theory · Consumer · Oct 2026
Flux Theory · Consumer · Oct 2026
Flux Theory | Deep Cleansing Body Wash with Blue Clay for Women & Men | The Sage - 250 ml, scene by scene
· 11 scenes as text
01 · Product intro · 0:00–0:00
A row of five gradient-labeled body wash bottles stands in sharp focus on a wooden table. Behind them, softly blurred, a man in a gray shirt leans forward and points at the labels with one finger, his hand moving between the bottles.
Camera: Static
02 · Product intro · 0:00–0:01
A hand holds a white body wash bottle with a green-to-white label; the bottle drifts downward and softens out of focus, the printed FLUX THEORY wordmark blurring as it moves.
Camera: Pan
03 · Feature reveal · 0:01–0:02
A shirtless man with wet hair tilts his head back, eyes closed, as white lather coats his chest and neck in a dim, window-lit room. The words Deep Cleansing and Body Wash fade in at the right over a brief ghosted dissolve.
On-screen text: “Deep Cleansing”, “Body Wash”
Camera: Pan
04 · Feature reveal · 0:02–0:03
A close-up of a person's bare shoulder and back, lathered with thick white foam, as a hand rubs the suds across the skin. The shot holds steady while two lines of white text sit locked in the lower right.
On-screen text: “Deep Cleansing”, “Body Wash”
Camera: Static
05 · Feature reveal · 0:03–0:05
A static macro close-up of a pale sage-teal surface with two diagonal grooves and a soft cast shadow. White sans-serif captions are overlaid on the texture, naming the product line and its scent variants, with no movement.
On-screen text: “Deep Cleansing”, “Body Wash”, “Blue Clay”, “Green Tea”
Camera: Static
06 · Feature reveal · 0:05–0:07
A man with closed eyes tilts his head back, hands cupped with white foam at his mouth, in a dim room lit by a pink window. The shot is a locked-off close-up. White text reads Long-Lasting Fragrance Of Earthy Oud in the upper left.
On-screen text: “Blue Clay”, “Green Tea”, “Long-Lasting Fragrance”, “Of Earthy Oud”
Camera: Static
07 · Feature reveal · 0:07–0:08
A man stands under a shower, back to camera, his shoulders lathered in white soap as water streams down a gray corrugated wall. The headline sits top-left, fading in over the shot while he shifts slightly.
On-screen text: “Deep Skin”, “Purification”, “Long-Lasting Fragrance”, “Of Earthy Oud”
Camera: Static
08 · Feature reveal · 0:08–0:10
A hand holds a lathered body wash bottle beneath a running shower stream, water splashing across the bottle and fingers against a beige tiled wall. White headline text stays locked in the upper left corner.
On-screen text: “Deep Skin”, “Purification”
Camera: Static
09 · Feature reveal · 0:10–0:11
A body wash bottle stands on a wet stone ledge, its lower half wrapped in white soap suds. A lit candle and a potted plant glow in the dark background beside a tiled wall, and the frame stays locked off.
On-screen text: “Deep Skin”, “Purification”
Camera: Static
10 · Outro · 0:11–0:12
A black frame brightens into a red and magenta gradient across the top half while the white word FLUX appears at the color boundary, with a small white dot beneath it.
On-screen text: “FLUX”
Camera: Static
11 · Outro · 0:12–0:14
A magenta-to-red gradient field fills the top half over a black lower half, shifting through blue as the white FLUX THEORY logo snaps into focus from a glitch. The tagline WHO DO YOU WANT TO BE TODAY? decodes in across the top.
On-screen text: “WHO DO YOU WANT TO BE TODAY?”
Techniques: Kinetic type
Camera: Static




