1:25
Explore
Firecrawl - Introducing Alexandria. We raised a $75M Series B led by Smash Capit
Firecrawl · Sep 2026 · 1:23 · AI-annotated
- Length
- 1:23
- Scenes
- 35 · 2.4 s avg
- Product on screen
- 0:05
- Call to action
- 1:05 · 78%
- Voiceover
- Yes
00:00:00 / 01:23:03
Firecrawl’s 1:23 launch film runs 35 scenes, about 2.4 s each. The product shows up at 0:05, with social proof. The call to action lands at 1:05 (78% in), over a voiceover. A founder interview is cut against kinetic type cards and flat orange-on-white motion graphics, with rolling counters punctuating each stat. Signature moves: dithered dot overlays dissolving between live and graphic, sliding cards with corner crop marks, and a recurring orange network motif.
Footage neededEstimated needs: 2 capture groups — your screens or recordings · 1 official logo — reused across the film · 11 filmed passages — shoot, supply or replace · 7 graphic passages — draw or supply · 1 3D passage — build or supply
Is this your launch? to your site or press kit.
More like this
Firecrawl - Introducing Alexandria. We raised a $75M Series B led by Smash Capit, scene by scene
· 35 scenes as text
01 · Hook · 0:00–0:01
A man in a white sweater sits in a green armchair in a warm living room, speaking. An orange dotted grid pattern overlays the frame and fades out over the first second, revealing the clean set with a palm plant and shelf.
Camera: Push in
02 · Hook · 0:01–0:02
A man with wavy hair in a white sweater sits on a green couch in a soft-focus room with plants, speaking to camera. The white caption “It's here” holds static on the left side of the frame.
On-screen text: “It's here”
Camera: Static
03 · Hook · 0:02–0:03
Bold black text reads “It needs knowledge”, then splits so “Superintelligence” and “knowledge” flank a fading “It needs”. An orange segmented dial with white diamonds rises from the bottom edge while a network of orange dots and a hub expands on the right.
On-screen text: “It needs”, “knowledge”, “Superintelligence”
Techniques: Kinetic type, Morph
Camera: Static
04 · Hook · 0:03–0:05
On a plain white background, the black headline “Superintelligence” sits above “scale” on the left, the smaller word fading in from gray. On the right, an orange network of dots joined by thin lines drifts slowly, its largest node cut off at the right edge.
On-screen text: “Superintelligence”, “scale”
Camera: Static
05 · Product intro · 0:05–0:10
A man in a white sweater sits on a green couch among plants and speaks to camera. A flame icon and lower third name him Caleb Peffer, CEO, Firecrawl. The frame then dissolves into a grid of small white squares on gray.
On-screen text: “Caleb Peffer”, “CEO, Firecrawl”, “Superintelligence”, “scale”
Camera: Static
06 · Social proof · 0:10–0:13
Black bold type sits on a white field of faint red and gray symbols. “Today we have over” holds while a large counter rolls from 174,994 to 175,000 beside the orange GitHub mark, then “Github Stars” types in.
On-screen text: “Today we have over”, “174,994”, “175,000”, “Github Stars”
Techniques: Kinetic type
Camera: Push in
07 · Social proof · 0:13–0:14
The orange GitHub octocat logo and the black wordmark Github Stars slide right and settle into a centered title card. A faint field of red dots and small symbols drifts across the lower frame like a slow particle wave.
On-screen text: “Github Stars”
Techniques: Particles
Camera: Pull out
08 · Social proof · 0:14–0:14
On a white field with a faint red dotted world map, the black title Github Stars sits beside an orange GitHub badge, then slides up as a large black number rolls in as a counter. An orange code-bracket badge holds the right side.
On-screen text: “Github Stars”, “1,499,992”
Techniques: Kinetic type
Camera: Static
09 · Social proof · 0:14–0:15
A faint red world map of small symbols fills the lower half of a white frame. The black number 1,500,000 sits centered beside an orange code-bracket badge, then swaps to the word Developers, letters appearing one by one as the badge slides left.
On-screen text: “1,500,000”, “Developers”
Techniques: Kinetic type
Camera: Static
10 · Social proof · 0:15–0:16
On a white background, an orange circle holding white code brackets sits beside the word Developers in bold black type. A scattered field of small red symbols drifts across the lower half of the frame.
On-screen text: “Developers”
Techniques: Particles
Camera: Static
11 · Social proof · 0:16–0:18
On a white field with a faint pattern of small red symbols, the black number 150,000 snaps in with motion blur beside an orange circle holding a white briefcase icon. The number is then replaced by the word Companies, the icon now to its left.
On-screen text: “150,000”, “Companies”
Techniques: Kinetic type
Camera: Static
12 · Social proof · 0:18–0:19
A white title card holds an orange circle with a white briefcase icon beside the word Companies in bold black. The card gives way to a thin gray wireframe outline of the briefcase, its handle and clasp in orange, over a faint scatter of red marks.
On-screen text: “Companies”
Camera: Static
13 · Problem · 0:19–0:20
An isometric wireframe tower rises from a pale grid on a white background. Small orange squares shift between grid cells while the frame slowly pushes in toward the structure.
Camera: Static
14 · Problem · 0:20–0:21
A man with curly dark hair in a white waffle-knit sweater sits on a green couch, speaking to an off-screen interviewer. Plants and a shelf fill the soft-focus background. The shot is a static medium close-up as he talks.
Camera: Static
15 · Product intro · 0:21–0:23
A man in a white sweater sits on a green armchair in a warm living room, speaking off-camera and gesturing with his hands. A brown sofa, potted plant and vertical orange light strip fill the background.
Camera: Static
16 · Product intro · 0:23–0:25
A man with curly brown hair in a cream sweater sits on a green couch, talking to camera in a softly lit room with plants behind him. A white circular badge holding an orange bank icon and the white name Alexandria sit locked on the left.
On-screen text: “Alexandria”
Camera: Static
17 · Demo · 0:25–0:29
The camera glides forward down a long symmetrical corridor of pale pillars and dotted orange wall panels over a gridded orange floor. The palette flashes between orange and white mid-flight, and the move ends in a bright white hall with arched windows and a glowing orange doorway at the center.
Techniques: Parallax
Camera: Push in
18 · Demo · 0:29–0:32
A vertical feed of dark rounded cards, each listing a paper title, authors, abstract and tags, scrolls slowly upward over a pale grid background, revealing new cards at the bottom.
Camera: Static
19 · Demo · 0:32–0:36
A man with curly hair in a white sweater sits in a plant-filled room and speaks to camera. A white stat, 70M with Codebases beneath, fades in at the left edge and fades out as he continues talking.
On-screen text: “70M”, “Codebases”
Camera: Static
20 · Demo · 0:36–0:40
A man in a white sweater sits in a green armchair in a warm living room set, speaking and gesturing with his hands toward an off-camera interviewer. Behind him, a tall plant, a brown sofa with an orange cushion, and a vertical orange light bar frame the scene.
Camera: Static
21 · Demo · 0:40–0:44
A man in a cream sweater speaks to camera in a softly lit room with blurred plants behind him. On the left, a translucent pill holds circular government seals that pop in one by one: Supreme Court, SEC, then Congress.
On-screen text: “THE SUPREME COURT OF THE UNITED STATES”, “SECURITIES AND EXCHANGE COMMISSION”, “UNITED STATES CONGRESS”
Camera: Push in
22 · Demo · 0:44–0:47
A person in a white sweater sits in a green armchair in a warm living-room set, gesturing while speaking. A white torn-paper graphic with a red globe icon and a border of small plus marks pops in over them near the end.
Camera: Static
23 · Demo · 0:47–0:50
On a white field of faint concentric rings, a small orange globe emblem at the center scales up into a thick ring while four orange dots on thin connecting lines orbit outward along the rings, suggesting live-web connectivity.
Camera: Pull out
24 · Social proof · 0:50–0:51
White text on black reads “We're also” centered, then “announcing” drops in below as the two-line block scales up and shifts left, filling the frame.
On-screen text: “We're also”, “announcing”
Techniques: Kinetic type
Camera: Static
25 · Social proof · 0:51–0:51
On a plain white background, two oversized black $75M figures sit at the top-left and bottom-right, each paired with the small uppercase line TODAY WE'VE RAISED A, the whole layout held static.
On-screen text: “$75M”, “TODAY WE'VE RAISED A”, “TODAY WE'VE RAISED A”, “$75M”
Camera: Static
26 · Social proof · 0:51–0:52
A flat orange frame holds a large white “$75 million” centered, with a small monospace line “[ TODAY WE’RE ANNOUNCING A ]” above it. Thin white grid lines and four-pointed star marks sit at the corners. The frame is locked-off and static throughout the shot.
On-screen text: “[ TODAY WE'RE ANNOUNCING A ]”, “$75 million”
Camera: Static
27 · Social proof · 0:52–0:53
A two-tone card, white over orange. The black headline 'Series' extends to 'Series B' as the orange half fills with white 'Led by' and outlined 'SMASH CAPITAL'. Small 'OUR' and 'SMASH CAPITAL' labels sit at the edges, thin crop marks frame the corners.
On-screen text: “TODAY WE'RE ANNOUNCING A”, “$75 million”, “Series B”, “OUR”, “Led by”, “SMASH CAPITAL”
Techniques: Kinetic type
Camera: Static
28 · Social proof · 0:53–0:55
A flat orange field holds the white SMASHCAPITAL wordmark, SMASH bold and CAPITAL thin, centered. A thin white grid with diamond nodes at its corners draws itself in around the text, expanding a central rectangle by the end.
On-screen text: “SMASHCAPITAL”
Camera: Static
29 · Social proof · 0:55–1:01
A white card on a lined off-white background holds the black headline “With participation from.” The card expands into a 2x3 grid as six partner logos glitch in, each framed by thin corner brackets and a small numbered label, while the whole card drifts slightly toward the end.
On-screen text: “With participation from”, “ALTOS VENTURES”, “nexus venture partners”, “Y Combinator”, “Freestyle”, “offline”, “OPERATOR”
Techniques: Masking
Camera: Static
30 · Social proof · 1:01–1:05
On a white graph-paper grid, a solid orange square sits at the center as dashed orange lines with small square nodes branch out. The view pulls back to reveal a growing network of solid and outlined orange squares linked by dashed paths, spreading across the frame into a knowledge graph.
Camera: Pull out
31 · CTA · 1:05–1:12
A man with curly dark hair in a white long-sleeve shirt sits on a green chair, speaking to camera and gesturing with his hands. The room is filled with plants, a shelf of objects, and two ribbed vases in the foreground. The shot is a static medium framing.
Camera: Static
32 · CTA · 1:12–1:16
A wide search bar floats over a light background with a coral plus-and-x dither pattern; a coral pill behind the gray Search placeholder fades, then the URL firecrawl.dev/alexandria types in bold black, the line scrolling left as it fills.
On-screen text: “firecrawl.dev/alexandria”
Techniques: Kinetic type
Camera: Pan
33 · CTA · 1:16–1:17
A flat orange field carries thin white flame-like line art. Centered white text reads Explore beside a white circle holding an orange bank icon, and Alexandria slides in to complete the headline.
On-screen text: “Explore Alexandria”, “awl.dev/alexandrial”
Techniques: Kinetic type
Camera: Static
34 · CTA · 1:17–1:19
A white line-art flame shape on a black background fills with a pattern of small white symbols, while the text remains centered.
On-screen text: “Contribute knowledge”
Techniques: Masking
Camera: Static
35 · CTA · 1:19–1:23
A locked-off white end card centers the bold orange headline 'Join the team' over a thin orange flame outline. The monospace URL '[ FIRECRAWL.DEV/ALEXANDRIA ]' sits above and the Firecrawl flame logo below; all elements hold still.
On-screen text: “[ FIRECRAWL.DEV/ALEXANDRIA ]”, “Join the team”
Camera: Static