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Seijin Jung - Today, we’re introducing Helena on iMessage & SMS. Your persona

Enrich Labs · Sep 2026 · 0:42 · AI-annotated

Length
0:42
Scenes
19 · 2.3 s avg
Product on screen
0:00
Features shown
4
Call to action
0:40 · 94%
Voiceover
Yes
00:00:00 / 00:42:23

Enrich Labs’s 0:42 launch film runs 19 scenes, about 2.3 s each. The product is on screen from the first frame and 4 features are revealed. The call to action lands at 0:40 (94% in), over a voiceover. The video opens with a live-action founder announcement, then settles into a white field where a 3D phone mockup scrolls iMessage threads in sync with the voiceover, punctuated by bold single-line title cards and one-word blue reply bubbles. Pacing is quick at about 11 cuts per minute, with each feature announced by a left-aligned headline and proven by a single chat exchange.

Footage neededEstimated needs: 4 capture groups — your screens or recordings · 1 filmed passage — shoot, supply or replace · 10 3D passages — build or supply
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Seijin Jung - Today, we’re introducing Helena on iMessage & SMS. Your persona, scene by scene

· 19 scenes as text

  1. 01 · Product intro · 0:00–0:01

    Two men sit at a weathered wooden table outdoors. The man on the left, in a black jacket, gestures with open hands while speaking and holds a phone; the man on the right in a gray zip-up sits still beside him. A subtitle bar runs along the bottom of the frame.

    On-screen text: “Today we're shipping Helena on iMessage and SMS”

    Camera: Static

  2. 02 · Product intro · 0:01–0:02

    A blue “Hey Helena” iMessage bubble sits centered on a pale field, then the frame zooms out to a phone displaying the full thread, including a dark image card and a gray text bubble, with a static caption bar at the bottom.

    On-screen text: “Today we're shipping Helena on iMessage and SMS”

    Techniques: UI zoom

    Camera: Static

  3. 03 · Product intro · 0:02–0:04

    A front-facing phone frame on a light gray background shows an iMessage thread: a fitness ad card, a blue Hey Helena bubble, and a typing indicator. A dark subtitle bar at the bottom swaps narration lines.

    On-screen text: “Today we're shipping Helena on iMessage and SMS”, “you can message her wherever you go”

    Camera: Static

  4. 04 · Demo · 0:04–0:08

    A 3D iPhone mockup on a white background shows an iMessage thread with Helena, including a NO OFF DAYS ad card. A blue Hey Helena bubble pops in, a reply appears, and a message is typed into the input field as the view zooms to the bottom.

    On-screen text: “you can message her wherever you go”, “and she'll also text you”, “whenever something needs your immediate attention”

    Techniques: 3D mockup, UI zoom

    Camera: Pull out

  5. 05 · Demo · 0:08–0:12

    A phone mockup in 3D perspective sits on a light background as its chat screen scrolls up through marketing alerts. The view zooms in while a one-word reply, 'Pause it,' is typed and sent in a blue bubble.

    On-screen text: “whenever something needs your immediate attention”, “pause an ad approve a draft”, “bump a budget you reply one word from your lock screen”

    Techniques: 3D mockup, UI zoom

    Camera: Static

  6. 06 · Demo · 0:12–0:14

    A front-facing phone on a light gray field shows a chat thread; ad-management messages scroll and a blue 'Pause it' bubble sits at right as a 'Done. Paused 2 active ad sets' reply drops in. A dark caption bar at the bottom swaps and scales white text.

    On-screen text: “bump a budget you reply one word from your lock screen”, “and she handles it no laptop”

    Techniques: Kinetic type

    Camera: Static

  7. 07 · Demo · 0:14–0:16

    A plain off-white card holds a centered dark gray headline that reads “No laptop.” then swaps to “No login.” A small gray caption bar with white text sits at the bottom, updating in step with the voiceover.

    On-screen text: “and she handles it no laptop”, “No laptop.”, “no login no app to open”, “No login.”

    Techniques: Kinetic type

    Camera: Static

  8. 08 · Demo · 0:16–0:17

    A white background holds the black headline No app to open. while a gray pill caption scales below. Then a tilted smartphone mockup appears on the right, showing a dark chat with a spending alert and a reply.

    On-screen text: “No app to open.”, “no login no app to open”

    Techniques: 3D mockup

    Camera: Static

  9. 09 · Feature reveal · 0:17–0:19

    A 3D iPhone mockup on a white background shows an iMessage thread where a 'Pause it' bubble and a 'Done' check pop in after an ad-spend alert. The black heading 'Ad spend monitoring' builds in on the left above a gray caption bar.

    On-screen text: “Ad spend monitoring”, “your meta spends spikes she texts you”

    Techniques: Kinetic type, 3D mockup

    Camera: Static

  10. 10 · Feature reveal · 0:19–0:20

    A 3D phone mockup on the right shows an iMessage chat that scrolls to reveal a new web-traffic alert, while a black headline sits on the left and a gray caption bar at the bottom swaps its text in sync with the voiceover.

    On-screen text: “Traffic spike detection”, “your meta spends spikes she texts you”, “your web traffic doubles overnight”

    Techniques: 3D mockup

    Camera: Static

  11. 11 · Feature reveal · 0:20–0:23

    A 3D phone mockup, angled on a light background, shows a chat thread about ad spend and traffic. The input field types Do it, a blue bubble and a Done checkmark pop in, while the screen scrolls up. A static label reads Traffic spike detection.

    On-screen text: “Traffic spike detection”, “your web traffic doubles overnight”, “she catches it before your morning coffee”, “a competitor launches new campaigns”

    Techniques: 3D mockup

    Camera: Static

  12. 12 · Feature reveal · 0:23–0:28

    A phone mockup on the right shows a chat thread scrolling upward as a short reply is typed and sent. The bold black headline sits at left, static, while a dark caption bar at the bottom cycles through lines in sync with the voiceover.

    On-screen text: “Competitor monitoring”, “a competitor launches new campaigns”, “targeting your keywords you know”, “between meetings you reply one word and she handles it”

    Camera: Static

  13. 13 · Feature reveal · 0:28–0:30

    A headline labels the feature beside a flat phone mockup of an AI chat. A blue reply bubble, cycling Show me, Bump it, Pause it, scales in at center and pairs with each new screen. A gray caption bar stays at the bottom.

    On-screen text: “Competitor monitoring”, “between meetings you reply one word and she handles it”

    Techniques: Kinetic type

    Camera: Static

  14. 14 · Feature reveal · 0:30–0:33

    A front-facing phone mockup shows a chat thread with an AI assistant, a blue reply bubble popping in at the right edge. The view zooms into the scrolling messages as the phone slides left and bold labels Socials and Blogs appear on the right.

    On-screen text: “between meetings you reply one word and she handles it”, “she also text your drafts to approve”, “new blog post new email campaign”, “Socials”, “Blogs”

    Techniques: UI zoom

    Camera: Push in

  15. 15 · Feature reveal · 0:33–0:34

    A front-facing phone shows a chat thread scrolling up through marketing drafts and an ad card. The word on the right swaps from Blogs to Emails, while a gray bar at the bottom holds the caption new blog post new email campaign.

    On-screen text: “Blogs”, “new blog post new email campaign”, “Emails”

    Camera: Static

  16. 16 · Feature reveal · 0:34–0:34

    A 3D phone mockup on a white background shows a messaging app with a gym promo card. It blurs and fades out as the black label Emails sharpens on the right. A gray bottom caption bar updates from new blog post new email campaign to new ad creative.

    On-screen text: “Emails”, “new blog post new email campaign”, “new ad creative”

    Techniques: 3D mockup

    Camera: Pull out

  17. 17 · Feature reveal · 0:34–0:36

    A phone in 3D perspective rests left of center on white. Its screen cuts from a dark fitness ad with stacked white type to a light chat view where a blue reply bubble pops in. A gray 'Ads' label holds the right; a dark caption 'new ad creative' sits below.

    On-screen text: “Ads”, “new ad creative”

    Techniques: 3D mockup

    Camera: Pull out

  18. 18 · Feature reveal · 0:36–0:40

    A smartphone mockup in 3D perspective on a light background shows a chat app. Messages scroll up, new blue replies appear, and the input field types then sends, while a dark caption bar at the bottom updates with each step.

    On-screen text: “you read it in the bubble”, “reply post it”, “or change the hook and it's live”

    Techniques: 3D mockup

    Camera: Pull out

  19. 19 · CTA · 0:40–0:42

    A 3D phone mockup showing a text thread with Helena fades out from the center, revealing the full line behind it. A gray pill caption at the bottom fades away, leaving the contact line static on white.

    On-screen text: “Text Helena at +1 (650) 698-9732”, “text Helena for free now”

    Techniques: 3D mockup

    Camera: Static