1:21
HeyReach| Motion Design Video
HeyReach · Oct 2026
Explore
Gabriella - We built what you wished Figma could be. There's not a single design
Dessn · Nov 2026 · 1:46 · AI-annotated
- Length
- 1:46
- Scenes
- 50 · 2.1 s avg
- Product on screen
- 0:00
- Features shown
- 6
- Call to action
- 1:41 · 95%
- Voiceover
- Yes
00:00:00 / 01:46:23
Dessn’s 1:46 launch film runs 50 scenes, about 2.1 s each. The product is on screen from the first frame and 6 features are revealed, with social proof. The call to action lands at 1:41 (95% in), over a voiceover. The video runs as a relay of short segments, each pairing a serif title card with a blooming hand-painted plant, a tight product screen demo and one or two cut-to-camera testimonials, cut at a steady ~96 bpm. Its signature moves are word-by-word headline builds with orange underlines, grainy painted textures laid over live footage, and stacked social-proof cards sliding onto a concentric orange ring field.
Footage neededEstimated needs: 9 capture groups — your screens or recordings · 1 official logo — reused across the film · 20 filmed passages — shoot, supply or replace · 8 graphic passages — draw or supply · 1 3D passage — build or supply
Is this your launch? to your site or press kit.
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Gabriella - We built what you wished Figma could be. There's not a single design, scene by scene
· 50 scenes as text
01 · Product intro · 0:00–0:07
A woman in a cream sweater sits in a plant-filled room, speaking to camera, with a sticker-covered laptop on a table to her right. Colorful hand-drawn flowers and a butterfly animate in at the left and right edges. White subtitles on dark bars appear at the bottom.
On-screen text: “Hey, I'm Gab, and today I'm super excited to announce the brand new Dessn.”, “We've rebuilt it from scratch to make it the best design tool in the world,”
Camera: Static
02 · Social proof · 0:07–0:11
A dark grid of eleven rounded video tiles fills in as participants pop into view, each with a small colored icon badge in the corner. A cream caption bar at the bottom holds the line, and the layout settles into three rows.
On-screen text: “but you don't have to take my word for it.”
Camera: Static
03 · Social proof · 0:11–0:11
A grid of ten video call tiles, each marked with a small app icon, fills the frame, then the view pushes in on the center tile, a long-haired man touching his forehead. A white caption bar sits along the bottom edge.
On-screen text: “Claude Design is like the benchmark,”
Techniques: UI zoom
Camera: Push in
04 · Social proof · 0:11–0:14
A long-haired man speaks to camera against a grainy blue set, pointing to his temple then raising his hand. A white name tag with a green logo sits at right, subtitles at the bottom, and a large cream serif line scales in at left, underlining 'better' in orange.
On-screen text: “Claude Design is like the benchmark,”, “Sam”, “Co-founder, Granola”, “and this feels”, “better than”
Techniques: Kinetic type
Camera: Static
05 · Social proof · 0:14–0:16
A man in a blue t-shirt speaks to camera before a warm orange shelf wall while a large black serif headline builds word by word on the left, ending on “Figma” with an orange underline. A white nameplate card names him Matthew, Principal Designer at Doctronic.
On-screen text: “Matthew”, “Principal Designer, Doctronic”, “It's obviously a better tool than Figma.”
Techniques: Kinetic type
Camera: Static
06 · Social proof · 0:16–0:20
A woman with a bob haircut faces the camera in a green-tiled room, covering her eyes then tucking her hair. A serif headline fades in line by line at the top left, then swaps to add an italicized, orange-underlined “truly.” A name badge sits at the lower left.
On-screen text: “I can’t”, “believe this exists.”, “Elyse”, “Staff Design Engineer, Color”, “I truly can’t believe this exists.”
Techniques: Kinetic type
Camera: Static
07 · Feature reveal · 0:20–0:22
On a dark background, a speckled purple, white and orange flower illustration blooms open on the right, its petals unfolding from a partial bud into a full bloom. White serif text reading “Your app, live on a canvas” stays static on the left.
On-screen text: “Your app, live on a canvas”
Camera: Static
08 · Feature reveal · 0:22–0:24
A locked-off screen of a design tool shows a 2x2 grid of ZINA app artboards: a dark hero with falling coins, a phone on marble, a phone with a Violet Visa card, and a woman holding a phone on a purple field. A karaoke caption at the bottom left highlights the spoken words.
On-screen text: “That first time you clicked play of Violet, on us for me,”
Camera: Static
09 · Feature reveal · 0:24–0:25
A four-panel grid of design frames shows a dark landing page with a 3D copper object, a phone mockup, a card page, and a video of a smiling woman. A white caption on dark chips sits at the lower left as a cursor drifts over the top frame.
On-screen text: “That first time you clicked play for me,”
Techniques: Split screen
Camera: Static
10 · Feature reveal · 0:25–0:27
A woman in a gray jacket raises both hands and gestures while speaking, against a grainy, blurred teal background. A white serif headline assembles word by word in the top left, ending with an orange underline under “incredible.” A name card and a dark caption box sit at lower left.
On-screen text: “That first time you clicked play for me,”, “Lia”, “Senior Product Designer, Ziina”, “that felt”, “incredible.”
Techniques: Kinetic type
Camera: Static
11 · Feature reveal · 0:27–0:31
A man in a black polo and white earbuds speaks to a locked-off camera against a textured yellow wall with red stripes and handwritten notes; hand-drawn flowers frame the lower corners. A white lower-third pill names him Andres, Founding Designer at Flowglad, and subtitles swap once mid-clip to follow his words.
On-screen text: “Andres”, “Founding Designer, Flowglad”, “Amazing. Like, this is like 10 out of 10,”, “no other design tool really does this.”
Camera: Static
12 · Feature reveal · 0:31–0:33
A white serif headline holds on the left of a dark teal field as a hand-drawn floral illustration grows upward on the right, its teal stems and orange and purple blossoms filling in.
On-screen text: “See every live screen”
Camera: Static
13 · Feature reveal · 0:33–0:39
A flow map of dark app screens is pulled back from a tight crop to reveal the whole flow, while a small video of a woman speaking sits in the lower right and white captions swap along the bottom. A headline card closes the shot.
On-screen text: “Show me every single page in this flow”, “and it will blow them out for you.”, “This is the whole app.”, “See every”, “live screen”, “before it opens.”
Techniques: UI zoom, Kinetic type
Camera: Pull out
14 · Feature reveal · 0:39–0:41
On a dark charcoal field, a white serif tagline sits at left while a grainy starburst of orange, gold and blue strokes radiates from the right edge. The burst fills in and brightens as the clip plays; the text stays locked.
On-screen text: “See what's drifting”
Techniques: Particles
Camera: Static
15 · Feature reveal · 0:41–0:41
A Figma canvas shows a dark ZIINA pricing page with two plan cards, Lite and Violet, each beneath a purple banner of Arabic script. A video call window with a woman and a comment popup sit at the bottom; a white caption fades in at the lower left.
On-screen text: “This web page has been live since January.”
Camera: Static
16 · Feature reveal · 0:41–0:43
A flat screen recording of the ZIINA website displays a purple 3D perspective tunnel of partner logos over a plan section with two card mockups. A presenter sits in a small bottom-right video inset while a caption sits at the bottom left.
On-screen text: “This web page has been live since January.”
Camera: Static
17 · Feature reveal · 0:43–0:43
A purple website with partner logos and plan cards fills the frame as the view reframes closer, while a small webcam video of a woman sits in the lower right and a caption appears at lower left.
On-screen text: “This web page has been live since January.”
Techniques: UI zoom
Camera: Static
18 · Feature reveal · 0:43–0:44
A static screen recording of a purple web page shows a 'Choose your plan' heading above two ZIINA Visa card mockups. A small webcam inset of a woman talking sits in the lower right corner, and a white caption rests in the lower left.
On-screen text: “This web page has been live since January.”
Camera: Static
19 · Feature reveal · 0:44–0:47
A woman with shoulder-length hair looks down and gestures with an open hand, set against a blurred teal interior. The footage carries a grainy, painterly texture, and hand-painted flower clusters sit in the lower corners while a caption bar holds at the top.
On-screen text: “I wouldn't have caught that if not for this tool, actually.”
Camera: Static
20 · Social proof · 0:47–0:47
A white tweet card, tilted a few degrees with a soft drop shadow, floats on an orange background of concentric rounded-ring patterns. The card holds a round avatar, a bold name, a gray handle, and a single line of tweet text. The frame is locked-off and the card is static.
On-screen text: “Tried out @Dessn_ai today, actually so cool”
Camera: Static
21 · Social proof · 0:47–0:50
Over an orange field of concentric rings, white tweet cards stack in the center, each new post sliding in and settling on top of the previous one. Three users praise the DESSN update in turn, the small pile shifting as it grows.
On-screen text: “Tried out @Dessn_ai today, actually so cool”, “hudson 1:05 PM #dessn-lightsource i just got the latest DESSN update it's..... kinda incredible”, “Paavan 1:04 PM #dessn-paavan YESSSSS honestly an insane experience”, “Lia Quijano Oct 14th #dessn-ziina This is blowing me away 🤯 I've hardly scratched the surface, but this is honestly an insane experience”
Camera: Static
22 · Social proof · 0:50–0:51
A fanned stack of chat cards with yellow-highlighted lines floats over an orange background of concentric wavy rings. A new card with a photo avatar and a short message slides to the front.
Camera: Static
23 · Social proof · 0:51–0:52
A tilted stack of white chat cards floats over an orange concentric-ring background. The top cards cycle, each new comment sliding in over the pile with a soft drop shadow.
Techniques: 3D mockup
Camera: Static
24 · Social proof · 0:52–0:53
A man in a black shirt speaks to the camera and gestures with his hand, set against a warm yellow wall with framed pictures and a hat. Crayon-style flowers in orange, blue and green sit in the lower corners. A caption reads at the bottom.
On-screen text: “It's awesome.”
Camera: Static
25 · Feature reveal · 0:53–0:54
A white serif headline 'Fix what's drifting' sits in the upper left on a black background. A ring of textured purple, teal and gold particles on the right grows denser and more colorful through the second.
On-screen text: “Fix what's drifting”
Techniques: Particles
Camera: Static
26 · Feature reveal · 0:54–0:55
A white serif headline reads left on a near-black background. A stippled mandala of purple, teal and yellow dots blooms inward on the right, its dark center shrinking to a small point.
On-screen text: “Fix what's drifting”
Camera: Static
27 · Feature reveal · 0:55–0:58
Six product screenshots fill a grid on a light-gray slide, each with a purple icon and gray label under a Projects heading. A red border hops between them while a man in a teal beanie and headset speaks in a bottom-right video-call inset, subtitles on dark chips below.
On-screen text: “Projects”, “Projects”, “New project”, “Project overview”, “Connect to project”, “Branches”, “The fact that it was able to do that in,”, “I don’t know, 10 minutes, ... was amazing.”
Camera: Static
28 · Feature reveal · 0:58–1:02
A woman with a short brown bob in a gray sweater talks to camera in front of a green paneled wall, gesturing with one hand. A black serif caption builds word by word on the left, ending with a yellow underline under the last word.
On-screen text: “It is using our design system,”, “it is following our design rules,”
Techniques: Kinetic type
Camera: Static
29 · Feature reveal · 1:02–1:04
A dark maroon background holds a large cream serif headline, Bring your own agent, on the left. On the right, a grainy orange and red flower illustration blooms open, its petals spreading from a closed bud to full bloom over the clip.
On-screen text: “Bring your own agent”
Camera: Static
30 · Feature reveal · 1:04–1:05
A white modal on a light gray screen shows four agent icons and a Connect button, then quickly swaps to a confirmation state with a Done button. A presenter's webcam sits bottom right, and a caption pill reads The way that it looks on Dessn.
On-screen text: “The way that it looks on Dessn”
Techniques: Cursor demo
Camera: Static
31 · Feature reveal · 1:05–1:05
A white dialog card with a Done button rests on a light gray panel while a cursor hovers the button. The frame reframes right to open a dark terminal column. A small webcam feed of the speaker sits in the lower right corner.
On-screen text: “The way that it looks on Dessn”
Techniques: Cursor demo, UI zoom
Camera: Pull out
32 · Feature reveal · 1:05–1:08
A split layout pairs a light design canvas on the left with a dark terminal on the right. As the terminal prints a prompt and status lines, three dashboard mockups drop onto the canvas in sequence, joined by labeled arrows. A small presenter webcam sits in the corner.
On-screen text: “is the way that we have it in production.”
Techniques: Split screen
Camera: Static
33 · Feature reveal · 1:08–1:09
A smiling man in a black hoodie and headphones sits centered against a grainy green backdrop with a microphone and windows. A cream name tag sits at left while a bottom caption shifts from Whoa. to a longer line as he raises a finger.
On-screen text: “Ridd”, “Host, Dive Club”, “Whoa.”, “That resonates with me as the buyer too.”
Camera: Static
34 · Feature reveal · 1:09–1:12
A man in a black hoodie and headphones speaks in a green-tinted studio, holding a small white device at his chest. A cream name card labels him Ridd, Host, Dive Club, while a subtitle reads his line. The locked-off shot holds as he gestures with the device.
On-screen text: “d”, “Ridd”, “Host, Dive Club”, “That resonates with me as the buyer too.”
Camera: Static
35 · Feature reveal · 1:12–1:14
A hand-drawn fern frond draws itself on the right of a dark green field, its teal stem curling at the top as white and orange leaflets pop in along it. The serif headline 'Polish by hand' holds still in the top left.
On-screen text: “Polish by hand”
Camera: Static
36 · Feature reveal · 1:14–1:16
A design-tool screen shows a dark mobile card with a purple target graphic and a red error state, a video-call tile of a man with headphones top right, and a properties panel on the right; a cursor moves into the panel as a bottom caption appears.
On-screen text: “Oh my god, it changes live too.”
Techniques: Cursor demo
Camera: Static
37 · Feature reveal · 1:16–1:18
A design tool screen shows a dark mobile card mockup with a purple spiral, a selected flexbox row, and a red switch account button. A presenter's video tile floats top right with a Slack badge, and a white caption bar sits at the bottom.
On-screen text: “Whoa, wow, that's so cool.”
Camera: Static
38 · Feature reveal · 1:18–1:19
A bespectacled man in a gray hoodie and headphones speaks to camera before a textured blue wall, a white name card pinned left and a dark caption bottom right, hand-painted flowers framing the edges.
On-screen text: “dataflo”, “AI for Modern State Governance”, “Vijay”, “Founding Member, dataflo.ai”, “Best of both worlds.”
Camera: Static
39 · Feature reveal · 1:19–1:20
A man with glasses and over-ear headphones speaks center frame against a textured teal backdrop. The dataflo wordmark and tagline sit top right, a multicolored flower illustration stands at the right edge, and a small graphic peeks in at the bottom left. A caption reads at the bottom.
On-screen text: “dataflo”, “AI for Modern State Governance”, “Great, great product.”
Camera: Static
40 · Demo · 1:20–1:22
On a dark navy background, a white serif headline holds on the left while a dandelion illustration on the right draws its seed head into full form, then releases a couple of seeds that drift up and to the right.
On-screen text: “A design-first tool, anchored in production”
Camera: Static
41 · Demo · 1:22–1:24
A flat screen capture of the Lumora payments dashboard. The cursor drifts from the revenue chart to the sidebar and clicks Payments, swapping the home view for a transactions table, while a webcam inset of the presenter sits in the lower right corner.
On-screen text: “It's really feeling the power of building a prototype”
Techniques: Cursor demo
Camera: Static
42 · Demo · 1:24–1:26
A screen recording of the Lumora payments dashboard fills the frame, a payment detail panel opens on the right, a small video-call window of the presenter sits in the bottom-right corner, a cursor opens the Share menu, and a caption sits at the bottom-left.
On-screen text: “It's really feeling the power of building a prototype”
Techniques: Cursor demo
Camera: Static
43 · Social proof · 1:26–1:28
A man with glasses in a black shirt talks to camera in front of an orange grainy wall and a monitor. A serif headline builds word by word in the top left, and a white name card for Mo sits at the bottom left.
On-screen text: “that looks”, “Mo”, “Founding Product Designer, Raylu”, “exactly”, “what we”, “would ship”
Techniques: Kinetic type
Camera: Static
44 · Social proof · 1:28–1:31
A woman with long dark hair speaks and gestures to camera against a grainy, pale green wall. A serif quote builds line by line on the left as she talks, and a white name tag reads Aobakwe at the bottom right.
On-screen text: “what we would ship”, “Mo”, “Founding Product Designer, Raylu”, “Aobakwe”, “I feel like it's the next step after Figma.”
Techniques: Kinetic type
Camera: Static
45 · Social proof · 1:31–1:34
A woman in earphones speaks to camera on the right against a grainy amber backdrop with a shelf and plant. On the left, a black serif quote builds line by line. A white lower-third card with a lime-green logo shows her name and title.
On-screen text: “You almost have like the Figma of 2030.”, “Sandrina”, “Staff Frontend Engineer II, Remote”
Techniques: Kinetic type
Camera: Static
46 · Social proof · 1:34–1:36
A woman in headphones speaks in a medium close-up against a blurred office background. A lower-third card names her Janice, subtitles run along the bottom, and a large italic serif headline “No local set up” appears word by word at the top left.
On-screen text: “Janice”, “Senior Design Engineer, Greenlight Guru”, “The best is that you don't have to worry about the local setup,”, “No local set up”
Techniques: Kinetic type
Camera: Static
47 · Social proof · 1:36–1:38
A man with glasses and earbuds speaks against a grainy pale-green backdrop, his name chip on the left; the scene cuts to a second man in a blue shirt before a whiteboard, subtitles tracking the speech.
On-screen text: “Janice”, “Senior Design Engineer, Greenlight Guru”, “The best is that you don't have”, “to worry about the local setup,”, “Cristian”, “Founding Product Designer, Lette”, “it definitely makes me way more”, “like, this is phenomenal”
Camera: Static
48 · Social proof · 1:38–1:39
Close-up of a man in a black shirt and white earbud speaking against a tan wall with red stripes, locked-off frame. A caption sits at the bottom while a large black serif word, phenomenal, pops in behind his head so his face splits the word in two.
On-screen text: “Like, this is phenomenal.”, “Cristian”, “Founding Product Designer, Lette”, “phenomenal”
Techniques: Kinetic type
Camera: Static
49 · Social proof · 1:39–1:41
A bearded man in glasses and a brown sweater talks to camera against a gray wall, with a white name tag and pink M mark in the lower left. White serif words “I think you guys are” build up top left, then a giant italic “blow up.” scales in across his face.
On-screen text: “JP”, “Director of Product Design, Midi Health”, “I think you”, “guys are”, “blow up.”
Techniques: Kinetic type
Camera: Static
50 · CTA · 1:41–1:46
A dark rounded card sits on a textured orange ring pattern, with hand-drawn blue and purple flowers in the bottom corners. The DESSN logo and the headline Connect your repo today fade in over the first second, then hold on a locked frame.
On-screen text: “Connect your repo”, “today”
Camera: Static