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Your Friendly Neighborhood Bakman - 1/ Today we're launching @costgraphai. It tells you what your infra

CostGraph · Nov 2026 · 0:56 · AI-annotated

Length
0:56
Scenes
30 · 1.9 s avg
Product on screen
0:28
Call to action
0:45 · 79%
Voiceover
Yes
00:00:00 / 00:56:23

CostGraph’s 0:56 launch film runs 30 scenes, about 1.9 s each. The product shows up at 0:28. The call to action lands at 0:45 (79% in), over a voiceover. The ad is built as a deadpan interview in an ornate room, interrupted by rapid surreal cutaways (letterboxing, face warp, pixelation, black frames) at roughly 26 cuts per minute, then settled by clean blue brand cards. Signature moves: prop-based branding on the mug and cap, frame-breaking comedic edits, and a dot-grid logo that assembles into the wordmark.

Footage neededEstimated needs: 1 official logo — reused across the film · 25 filmed passages — shoot, supply or replace · 1 graphic passage — draw or supply
Plan my film from this onePrintable storyboard

Is this your launch? to your site or press kit.

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Your Friendly Neighborhood Bakman - 1/ Today we're launching @costgraphai. It tells you what your infra, scene by scene

· 30 scenes as text

  1. 01 · Hook · 0:00–0:03

    Static shot of a formal room: white marble fireplace, gold-framed mirror, candles, and a gilded cream damask armchair before a teal firebox. A black mug sits on a carved pedestal at left. A blurred figure in dark clothing walks into frame from the left at the end.

    Camera: Static

  2. 02 · Problem · 0:03–0:09

    A man in a navy suit and black tie walks into an ornate room and sits in a gold chair before a white marble fireplace. He clasps his hands and speaks to camera. A black mug rests on a white pedestal at left.

    Camera: Static

  3. 03 · Problem · 0:09–0:12

    A man in a navy suit and black tie sits in a gilded chair before a white marble fireplace, hands clasped at his chest as he speaks to camera. A black mug on a pedestal to the left carries a small white question. The shot holds static on him.

    Camera: Static

  4. 04 · Problem · 0:12–0:13

    A man in a navy suit and tie sits centered before a white marble fireplace, hands clasped, speaking to camera with a smile. A black mug on a small pedestal sits to his left. The shot is static and medium-framed.

    Camera: Static

  5. 05 · Problem · 0:13–0:14

    A man in a dark suit and tie sits centered before a white fireplace with a gold-framed mirror, hands clasped, smiling while speaking. A black mug on a small white pedestal sits to his left. The static, letterboxed shot holds on him.

    Camera: Static

  6. 06 · Problem · 0:14–0:15

    A man in a dark suit sits centered before a white fireplace mantel, hands clasped, smiling then speaking to camera. The shot is locked-off and letterboxed with black bars, a black mug resting on a small ornate table to his left.

    On-screen text: “Co”

    Camera: Static

  7. 07 · Problem · 0:15–0:17

    A man in a navy suit and tie sits in a chair before a white fireplace, his face comically warped, smiling and clapping his hands. A black mug on a white pedestal sits to his left. The camera holds a static medium shot.

    Camera: Push in

  8. 08 · Problem · 0:17–0:18

    A static black screen with no visible elements; the voiceover carries the scene, introducing Emmanuel and the doubled cloud bill.

    Camera: Static

  9. 09 · Problem · 0:18–0:18

    A man in a dark suit sits centered before a white fireplace topped by a gold mirror, smiling with hands clasped. A black mug rests on a small carved pedestal to his left. The framing is static and the camera holds still.

    Camera: Static

  10. 10 · Other · 0:18–0:19

    A black and white profile of a young man with curly hair, head bowed, sits on the right of a bright white frame. The silhouette fades in from near-white to deep black as the clip progresses, leaving wide empty space on the left.

    Camera: Pull out

  11. 11 · Other · 0:19–0:20

    A black-and-white medium close-up of a person with short curly hair, head tilted down and eyes cast downward, against a plain light wall. The subject holds a still, downcast expression with a soft focus and minimal movement.

    Camera: Static

  12. 12 · Other · 0:20–0:21

    A black-and-white medium close-up holds on a man in a light striped robe, framed right of center against a plain pale wall. He gazes off to the left with a neutral expression, nearly motionless. The static shot lingers without any text or movement.

    Camera: Static

  13. 13 · Other · 0:21–0:21

    A black and white close-up tracks a textured robe or gi as the cloth sways, exposing a dark waist belt and a gloved hand at the lower edge.

    Camera: Pan

  14. 14 · Other · 0:21–0:22

    A cream-bordered rectangle frames a teal-tinted shot of a person in a white dress spinning, layered over a desaturated grayscale version of the same figure. The dress flares outward as the figure turns inside the cutout.

    Techniques: Masking

    Camera: Static

  15. 15 · Other · 0:22–0:23

    A motion-blurred close-up sharpens onto a person's waist as a hand pulls a dark navy fabric belt tight around a beige top and skirt. The person then stands still, arm at their side, a gold watch on the wrist, against a plain cream wall.

    Camera: Static

  16. 16 · Other · 0:23–0:24

    Close-up of a person's waist and hands in a cream textured dress with a navy sash tied at the waist. The left wrist wears a gold watch with a dark blue dial; the fingers shift gently as a small glint crosses the case.

    Techniques: Light sweep

    Camera: Pull out

  17. 17 · Other · 0:24–0:25

    A person with short dark hair and a cream collared shirt holds a still, direct gaze against a plain off-white wall. Paper banknotes flutter and spin around their head, a few resting on top, while blurred bills drift past both shoulders.

    Camera: Pull out

  18. 18 · Other · 0:25–0:27

    A man in a beige robe stands against a white wall, a banknote hovering above his head as the right side of his face pixelates into a glitch. It cuts to a close-up of him holding a fan of euro notes, one eye visible over the top.

    Camera: Push in

  19. 19 · Other · 0:27–0:28

    A person in a cream ribbed robe stands centered against a plain off-white wall, facing the camera with a neutral expression. Small printed photos drift and tumble past at varying depths, blurred by motion, framing the subject.

    Techniques: Parallax

    Camera: Pull out

  20. 20 · Product intro · 0:28–0:30

    A hand holds a glossy black mug printed with a blue dot pattern and white text, in front of an out-of-focus person in a white shirt. The hand tilts the mug slightly, keeping the printed tagline in focus.

    On-screen text: “How much does this cost again?”, “costgraph.com”

    Camera: Push in

  21. 21 · Product intro · 0:30–0:32

    A locked-off over-the-shoulder shot looks through a metal window grid at a row of Victorian brick houses under a grey sky. A dark, out-of-focus head and shoulder sit in the right foreground. A two-line headline and a small URL are held still over the scene.

    On-screen text: “How much does”, “this cost again?”, “costgraph.com”

    Camera: Static

  22. 22 · Product intro · 0:32–0:33

    A solid black frame holds for the full length of the clip. No elements, text, or motion appear; the screen stays uniformly dark from start to finish.

    Camera: Static

  23. 23 · Other · 0:33–0:42

    A man in a dark suit and black tie sits in a chair before a white marble fireplace, speaking to camera. He extends his arm, pulls out a fan of dollar bills and holds them up, then gestures toward a green cap on a pedestal at his left.

    Camera: Static

  24. 24 · Other · 0:42–0:43

    A hand in a dark suit reaches from the right and lifts a green cap with a dotted logo off a white ornate pedestal, moving it up and out of frame.

    Camera: Static

  25. 25 · Other · 0:43–0:45

    A black mug with a blue dotted pattern and the white slogan 'How much does this cost again?' sits on a white carved pedestal table. The blurred room behind holds a person in dark clothing at the right edge. The frame is static.

    Camera: Static

  26. 26 · CTA · 0:45–0:51

    On a blue gradient with corner dot clusters, a ring of white dots assembles into the CostGraph mark, the wordmark fades in, then both give way to the headline “Cloud savings you can act on” with the URL typing in below.

    On-screen text: “CostGraph”, “Cloud savings you can act on”, “www.costgraph.ai”

    Techniques: Kinetic type

    Camera: Static

  27. 27 · CTA · 0:51–0:52

    A black screen holds a static, locked-off frame featuring the text “Cloud savings you can act on” and the URL “www.costgraph.ai”.

    On-screen text: “Cloud savings you can act on”, “www.costgraph.ai”

    Camera: Static

  28. 28 · Outro · 0:52–0:53

    A man in a navy tuxedo sits in a gilded chair beside a white fireplace, lifting a black logo mug to his lips. The frame fades in from black and holds on him as he drinks, legs crossed, in a softly lit room.

    Camera: Static

  29. 29 · Outro · 0:53–0:56

    A man in a navy tuxedo and black tie sits in a gilded chair before a white fireplace, sips from a black mug with a small logo, then lowers it and speaks to camera.

    Camera: Push in

  30. 30 · Outro · 0:56–0:56

    A flat light-gray field fills the frame for a brief hold, then the image drops to solid black. The blank beat reads as a transition between segments, with no elements, motion or detail on screen.

    Camera: Static