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ben - AI is making creativity more valuable than ever before and.. we have
Contra · Oct 2026 · 1:39 · AI-annotated
- Length
- 1:39
- Scenes
- 42 · 2.4 s avg
- Product on screen
- 0:00
- Features shown
- 3
- Call to action
- 1:21 · 83%
- Voiceover
- Yes
00:00:00 / 01:39:00
Contra’s 1:39 launch film runs 42 scenes, about 2.4 s each. The product is on screen from the first frame and 3 features are revealed, with social proof. The call to action lands at 1:21 (83% in), over a voiceover. The video alternates live-action host and interview segments with surreal 3D fantasy worlds where elegant serif type and white data cards float over pastel clouds, flower fields, mushroom forests and crystal caves. Signature moves are forward camera dives through tunnels and numeral counters, self-drawing charts, and headline text that scales, blurs and dissolves into the next scene.
Footage neededEstimated needs: 1 official logo — reused across the film · 14 filmed passages — shoot, supply or replace · 7 graphic passages — draw or supply · 16 3D passages — build or supply
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ben - AI is making creativity more valuable than ever before and.. we have, scene by scene
· 42 scenes as text
01 · Product intro · 0:00–0:03
A title card reading Creative Intelligence Report over glowing crystals cuts to a man in a black t-shirt before a window with a bridge, who gestures with both open hands while speaking.
On-screen text: “Creative Intelligence Report”
Camera: Pull out
02 · Hook · 0:03–0:04
A large light-green serif phrase “We have” holds centered over a dark starfield. The backdrop brightens into a teal night sky with clouds rising at the bottom, and the text softens into a blur as the shot ends.
On-screen text: “We have”
Camera: Static
03 · Hook · 0:04–0:06
A teal sky with warm-lit clouds and faint star particles fills the frame. Large white serif phrases scale and slide across the center, an arrow linking one line to the next as the words change.
On-screen text: “3 years of”, “data”, “to”, “prove it”
Techniques: Kinetic type
Camera: Pan
04 · Product intro · 0:06–0:07
A white report card, titled Creative earnings before & after AI, rotates upright in 3D while a hand cradles a sparkling gem beneath it. The card's dot-plot chart sharpens into focus against a starry green backdrop.
Techniques: 3D mockup, Particles, Light sweep
Camera: Pull out
05 · Product intro · 0:07–0:10
A woman reclines in warm, teal-tinted light as the frame opens from darkness on her eyes and widens to her full face. Small multicolored plus-shaped particles drift and scatter across her skin and hair.
Techniques: Particles
Camera: Pull out
06 · Product intro · 0:10–0:13
A woman in a cream blouse stands among glittering flower hills under a teal sky, golden orbs drifting around her. The camera pulls back, then tilts down to a dark pool crossed by a golden wavy line.
On-screen text: “This is”, “Creative”, “intelligence”, “2026”, “report”
Techniques: Kinetic type, Particles, Parallax
Camera: Pull out
07 · Product intro · 0:13–0:15
A white banner mark with a four-point star is centered over dark green water crossed by a golden sparkling ribbon. The scene shifts to a starry sky with a comet trail arcing by, while the words by and contra LABS scale in on either side.
On-screen text: “by”, “contra LABS”
Techniques: Particles, Kinetic type
Camera: Push in
08 · Product intro · 0:15–0:16
A white serif credit line reading by contra LABS flanks a white banner logo mark over a dark green nebula with drifting golden particle streams. The lockup scales and fades out, leaving the slow-moving starfield.
On-screen text: “by”, “contra LABS”
Techniques: Particles
Camera: Push in
09 · Other · 0:16–0:17
A field of glowing golden particles swirls across a dark teal background, then bursts to reveal a man in a dark suit standing in a lit room, the particles drifting around his figure.
Techniques: Particles
Camera: Push in
10 · Other · 0:17–0:18
A man in a black t-shirt stands center frame, speaking to camera with both hands open. Fine dust particles drift through the air in front of him. Two vertical panels behind him show stone arches and a bridge over water, with a bright flare on the right.
Techniques: Particles
Camera: Push in
11 · Other · 0:18–0:21
A teal 3D cloud field with a glowing pearl sphere that scales up in the center, its surface dotted with small card shapes. A large white numeral 2 sits behind the sphere, and the words million creatives scale in at the lower right.
On-screen text: “2”, “million”, “creatives”
Techniques: Kinetic type
Camera: Push in
12 · Other · 0:21–0:21
A pearl-like sphere covered in tiny image thumbnails floats in a stylized green cloud landscape. The camera pushes in, filling the frame with the sphere's iridescent surface as the word million scales up in white at the lower right.
On-screen text: “million”
Techniques: Parallax
Camera: Static
13 · Other · 0:21–0:25
A man in a black t-shirt with a lavalier mic stands before a window framing a stone bridge and water, speaking to the camera. The image starts hazy and bright, then sharpens and dissolves into an illustration of purple and pink clouds.
Camera: Push in
14 · Other · 0:25–0:27
A giant white serif numeral 3 with the word Years arched above it floats in a field of soft pastel clouds. The camera pushes forward and dives through the open counter of the numeral as the clouds drift past at different depths.
On-screen text: “3”, “Years”
Techniques: Kinetic type, Parallax
Camera: Push in
15 · Problem · 0:27–0:28
A foggy field of pink roses and white daisies sits in warm peach light as the white serif words “the story was” fade in word by word across the center of the frame.
On-screen text: “the story was”
Techniques: Kinetic type
Camera: Push in
16 · Problem · 0:28–0:32
A 3D field of pink and white roses under a teal sky. White serif phrases fade in one after another, each behind a larger ghosted word. The camera glides forward through the blooms, then dives into a dark hole in the moss as the text blurs.
On-screen text: “the story was”, “would replace”, “creatives”, “here's what”
Techniques: Kinetic type, Parallax
Camera: Push in
17 · Problem · 0:32–0:33
A dark tunnel of twisted branches frames a small lit stone path. The view pushes forward through the circular opening, the path widening in view, while the curved white caption sits across the top and grows with the push.
On-screen text: “actually happened”
Techniques: Parallax
Camera: Push in
18 · Problem · 0:33–0:36
The camera pushes forward along a mossy forest path of gold-rimmed stepping stones, flanked by oversized pink-capped glowing mushrooms and hanging vines, as soft particles drift through warm green light toward a winding staircase.
Techniques: Particles, Parallax
Camera: Push in
19 · Feature reveal · 0:36–0:37
The camera pushes down a dark earthen tunnel ringed with leaves toward a round disc of light. As the light swells and the walls brighten, the caption adoption by creative fades in at the center.
On-screen text: “adoption by creative”
Camera: Static
20 · Feature reveal · 0:37–0:38
On a cream background, the serif phrase adoption by creative discipline starts large and centered, then slides up and shrinks into the title AI adoption by creative discipline. Teal bars with percentage labels rise below, and a small headshot pops in beside the first bar.
On-screen text: “adoption by creative discipline”, “AI adoption by creative discipline”
Techniques: Kinetic type
Camera: Static
21 · Feature reveal · 0:38–0:39
Nine teal bars rise from the bottom on a cream background, each capped with a vintage portrait painting that slides upward as the fill grows, while percentage labels track the top of each bar. A serif title sits centered above the chart.
On-screen text: “AI adoption by creative discipline”
Techniques: Masking
Camera: Pull out
22 · Feature reveal · 0:39–0:40
A bar chart of vertical portrait strips, each a person in ornate dress with a percentage label, sits on a cream background. The teal bars retract and the strips shrink into a row of smaller cards as the top caption shifts from “by creative discipline” to “for”.
On-screen text: “by creative discipline”, “project sizes”, “for”
Techniques: Morph
Camera: Pull out
23 · Feature reveal · 0:40–0:43
A soft pink mushroom landscape fills the frame as a white serif AI wordmark holds the center. Rectangular video clips of people burst outward around the letters like rays, while the tagline powered creatives sets in below in white and green. A bright white flash washes the scene at the end.
On-screen text: “project sizes”, “for”, “powered”, “creatives”
Techniques: Kinetic type, Light sweep
Camera: Push in
24 · Feature reveal · 0:43–0:44
A 3D-rendered forest of pink spotted mushrooms and a pale path fills the frame as glowing particles drift. The white serif word “grew” starts oversized and blurred, then scales down and sharpens into the lower center.
On-screen text: “grew”
Techniques: Kinetic type, Particles
Camera: Push in
25 · Feature reveal · 0:44–0:46
The camera flies forward through a teal 3D vortex tunnel, a white line graph and a spotted mushroom with pink flowers in the foreground, a warm circular opening at the center. A curved caption arcs across the top while a large percentage scales at the left edge and exits.
On-screen text: “Paid projects with AI tools”, “over 40%”
Techniques: Parallax
Camera: Push in
26 · Feature reveal · 0:46–0:46
A white chart card with a teal line graph floats over a blurred 3D cave of pink flowers and water. The line draws itself from left to right while the serif title stays fixed at the top.
On-screen text: “Paid projects with AI tools”
Camera: Push in
27 · Feature reveal · 0:46–0:48
A white data card with a line graph and a title sits over a blurred, pastel 3D landscape. The card wipes away, and the text scales and centers on the screen.
On-screen text: “Paid projects with AI tools”
Techniques: Kinetic type, Masking
Camera: Push in
28 · Feature reveal · 0:48–0:50
A 3D-rendered valley of peach rock, pink flowers and a teal water surface, with billowing clouds. A white serif line “and AI created entirely” sits centered, then a giant “NEW” slides in and reflects on the water as the camera drifts forward.
On-screen text: “and AI created entirely”, “NEW”
Techniques: Kinetic type, Parallax
Camera: Push in
29 · Feature reveal · 0:50–0:51
A large white serif word NEW slides across a sunlit bed of pink and cream flowers and pale rock formations. The letters part as the smaller word jobs scales in near the center.
On-screen text: “NEW”, “jobs”
Techniques: Kinetic type
Camera: Push in
30 · Feature reveal · 0:51–0:52
A blonde 3D figure sits at a white desk holding a glowing crystal orb, framed by soft-focus cream flowers. The word jobs glows in white serif type at center and scales up against a dark green starry backdrop.
On-screen text: “jobs”
Techniques: Kinetic type
Camera: Push in
31 · Feature reveal · 0:52–0:55
A blonde 3D figure in a black robe with gold embroidery sits at a white table, cupping a glowing crystal ball. The camera dollies in past a brown arch into a starry green void. White serif words flank her head, sliding and scaling in.
On-screen text: “AI creative”, “direction”
Techniques: Kinetic type, Parallax, Particles
Camera: Push in
32 · Feature reveal · 0:55–0:56
A pale blonde figure in a black robe with gold baroque embroidery holds a small rotating cube of portrait images at a white table, against a dark green starry sky. The camera pushes in on the cube as the caption appears beneath it.
On-screen text: “AI creative”, “direction”, “Synthetic Brand Photography”
Techniques: Kinetic type, Particles
Camera: Push in
33 · Feature reveal · 0:56–0:57
A person in a dark patterned top and pearl necklace cups both hands around a glowing iridescent orb. Three photo cards float in 3D perspective, the center one captioned Synthetic Brand Photography, as the group rotates and the center card scales up. Sparkle particles drift across the frame.
Techniques: 3D mockup, Particles
Camera: Static
34 · Feature reveal · 0:57–0:59
A row of polaroid cards on a soft pastel gradient, each holding an AI portrait of a person at a laptop with a caption below. The center card sits in sharp focus while the flanking cards blur and shrink into the background, and the lineup eases slightly into place.
On-screen text: “Brand Image Systems”, “AI Creative Direction”, “Synthetic Brand Photography”, “Creative Evaluation & AI QA”, “Brand Prompts Kits”
Techniques: 3D mockup
Camera: Pan
35 · Feature reveal · 0:59–1:00
Five framed portrait cards with vintage imagery and serif captions slide up across a soft pink and purple gradient, then dissolve to a man in a black t-shirt gesturing in front of a sunlit stone arch.
On-screen text: “Brand Image Systems”, “AI Creative Direction”, “Synthetic Brand Photography”, “Creative Evaluation & AI QA”, “Brand Prompts Kits”
Camera: Pan
36 · Feature reveal · 1:00–1:04
A man in a black t-shirt with a clip-on mic stands centered behind a white ledge, gesturing with open palms, in front of a window framing a brick bridge arch and water. The shot is locked off.
On-screen text: “T&H”
Camera: Static
37 · Social proof · 1:04–1:08
A bearded man in a black t-shirt and white earbuds talks to camera in a home room with a shelf of books and photos behind him. A white lower-third holds his name and title. The frame opens and closes soft-focus, sharpening in the middle.
On-screen text: “Gui Seiz”, “DIRECTOR, PRODUCT DESIGN - AI, FIGMA”
Camera: Static
38 · Social proof · 1:08–1:15
A woman with a ponytail and a black top speaks to the camera in a home interior, a monitor showing a pink and blue abstract image blurred behind her. A white lower-third banner at the bottom holds her name and title in static type.
On-screen text: “Jamey Gannon”, “BUSINESS STYLIST & AI CREATIVE DIRECTOR”
Camera: Static
39 · Social proof · 1:15–1:21
A man with round black glasses and a mustache speaks directly to the camera in a room with pale wood cabinets and a paper lantern. A white lower-third bar holds his name and title. The shot ends on a blurred view of crystal formations in teal light.
On-screen text: “Frank Bach”, “DESIGN & CODE AT ANTHROPIC”
Camera: Static
40 · CTA · 1:21–1:29
A slow push-in travels through a 3D crystal cave, clear quartz spires flanking a dark pool under teal god rays. White serif text scales in over the center: 'the full report', 'is free', then a three-line report title, settling on 'contra LABS'.
On-screen text: “the full report”, “is free”, “Creative”, “Intelligence”, “Report 2026”, “contra LABS”, “CONTRALABS.COM”
Techniques: Kinetic type, Parallax, Particles
Camera: Push in
41 · CTA · 1:29–1:31
The dark “contra LABS” wordmark holds centered on a cream background. A small gray “CONTRALABS.COM” fades in along the bottom, then the wordmark fades as a long gray URL line resolves in the center.
On-screen text: “CONTRALABS.COM”, “contralabs.com/creative-intelligence-report-2026”
Camera: Static
42 · CTA · 1:31–1:39
A cream end card holds the Contra Labs logo lockup at the top, a long serif URL centered, and a bold sans-serif domain at the bottom. The frame stays locked and static throughout, with the logo fading in over the first second.
On-screen text: “contralabs.com/creative-intelligence-report-2026”, “CONTRALABS.COM”
Camera: Static