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Matthieu Hafemeister - We spent twenty years making enterprise software easier to use. That

Concourse · Sep 2026 · 0:35 · AI-annotated

Length
0:35
Scenes
15 · 2.4 s avg
Product on screen
0:03
Features shown
2
Call to action
0:29 · 83%
Voiceover
Yes
00:00:00 / 00:35:25

Concourse’s 0:35 launch film runs 15 scenes, about 2.4 s each. The product shows up at 0:03 and 2 features are revealed. The call to action lands at 0:29 (83% in), over a voiceover. The film runs as a five-beat launch: a spoken promise, a logo reveal inside the app bar, two serif feature title cards, a live chat-thread demo, then a problem recap and a two-line URL close. Signature moves are serif headlines that wipe or scale in over flat fields, app icons that pop into a widening pill, and chat cards that type, scroll and resolve into a native message.

Footage neededEstimated needs: 3 capture groups — your screens or recordings · 1 official logo — reused across the film · 2 filmed passages — shoot, supply or replace · 2 graphic passages — draw or supply
Plan my film from this onePrintable storyboard

Is this your launch? to your site or press kit.

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Matthieu Hafemeister - We spent twenty years making enterprise software easier to use. That, scene by scene

· 15 scenes as text

  1. 01 · Hook · 0:00–0:03

    A man in a tan hoodie sits at a table in a bright office, speaking to camera. A white serif headline scales in behind his head. The frame then pulls back to reveal the video inside a browser window beside a QuickBooks panel.

    On-screen text: “Ted Michaels”, “Co-founder, Concourse”, “The future of finance”

    Techniques: Kinetic type, UI zoom

    Camera: Pan

  2. 02 · Product intro · 0:03–0:04

    A white horizontal bar carrying app logos and icons, including a blue snowflake, a green plus, the QuickBooks mark and the Slack wordmark, scrolls steadily left across the frame. It floats over a softly blurred office with people at desks.

    Camera: Push in

  3. 03 · Product intro · 0:04–0:05

    The colorful Slack app icon appears centered on a plain off-white background and scales up smoothly, gaining a soft drop shadow as it settles. A static Slack caption accompanies it.

    On-screen text: “Slack”

    Camera: Static

  4. 04 · Product intro · 0:05–0:08

    A white rounded bar centered on a light gray background holds the Slack and Teams app icons. The bar widens to the right, fitting in a blue OneDrive icon. It then gives way to a black square outline with an arrow pointing up-right.

    On-screen text: “只光”

    Techniques: Morph

    Camera: Static

  5. 05 · Product intro · 0:08–0:08

    A black square outline holding a diagonal arrow that points up and to the right sits centered on a light gray field. The mark stays locked in the middle of the frame for the whole shot with no motion.

    Camera: Static

  6. 06 · Feature reveal · 0:08–0:10

    A black rounded-square app icon with a northeast arrow sits among scattered white notification cards on a light gray field. The icon disappears as a large serif headline wipes in from left to right, the cards holding their positions.

    On-screen text: “Schedule any agent”

    Techniques: Kinetic type

    Camera: Static

  7. 07 · Feature reveal · 0:10–0:12

    A light gray field holds small chat UI cards scattered near the edges while a centered headline reads 'Select any' in black serif and '#channel' in bold blue sans, held static.

    On-screen text: “Select any #channel”

    Camera: Static

  8. 08 · Demo · 0:12–0:13

    A central chat card from @Concourse anchors a hexagon of six workflow cards joined by thin lines, with a cursor hovering at its edge. The cluster fades to white, then a vertical gray line draws downward from the top center.

    Camera: Push in

  9. 09 · Demo · 0:13–0:14

    On a plain white background, large black letters type out “Gallory” one by next to a vertical cursor bar, then the whole word slides right and exits the frame.

    On-screen text: “Gallory”

    Techniques: Kinetic type

    Camera: Static

  10. 10 · Demo · 0:14–0:15

    The black dm wordmark with a blinking caret sits on a plain light field, then a flat editor card with gray toolbars appears and a message types out across two lines.

    Techniques: Kinetic type

    Camera: Pull out

  11. 11 · Demo · 0:15–0:16

    A chat message interface transitions to a plain text layout. The message bubble and toolbar fade out, leaving the sender's avatar, name, and the text of the message.

    Techniques: Morph

    Camera: Static

  12. 12 · Demo · 0:16–0:22

    A white chat thread scrolls down as messages type in, alternating between a user and the Concourse bot. A blue bar chart animates inside the bot's reply before further exchanges stack below.

    Camera: Pan

  13. 13 · Problem · 0:22–0:29

    A man in a tan hoodie sits at a desk facing the camera, hands clasped, with a glass wall, couch and blurred coworkers behind him. White serif captions appear at the bottom. Slack, Teams and OneDrive icons pop in one by one in front of his chest.

    On-screen text: “Finance leaders has spent years”, “Chasing down work across apps”, “Now, Concourse brings the work to them”

    Camera: Static

  14. 14 · CTA · 0:29–0:32

    A white rounded card holds two colorful app icons, a multicolor dot cluster and a purple people mark, then the card collapses into a single black rounded square with a diagonal arrow, centered on a pale gray field.

    On-screen text: “K”

    Techniques: Morph

    Camera: Static

  15. 15 · CTA · 0:32–0:35

    On a pale off-white field, the serif line “Live now.” fades in at center, then “Concourse.ai” fades in beneath it. Both lines hold in black, then fade to light gray as the scene ends.

    On-screen text: “Live now.”, “Concourse.ai”

    Techniques: Kinetic type

    Camera: Static