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Cfo
Cleavr · Nov 2026 · 1:01 · AI-annotated
- Length
- 1:01
- Scenes
- 33 · 1.9 s avg
- Product on screen
- 0:17
- Features shown
- 4
- Call to action
- 0:49 · 81%
- Voiceover
- Yes
00:00:00 / 01:01:11
Cleavr’s 1:01 launch film runs 33 scenes, about 1.9 s each. The product shows up at 0:17 and 4 features are revealed, with social proof. The call to action lands at 0:49 (81% in), over a voiceover. A warm live-action comedy skit opens on a man buried in overdue paperwork, then the video switches to flat cream motion-graphic cards that type out, pop and drift through feature demos, ending on a blue logo card. Pacing is brisk at 136 bpm with short cuts, and the signature moves are letter-by-letter typewriter reveals, stacking notification cards, counting KPI figures and a swarm of floating logo tiles.
Footage neededEstimated needs: 3 capture groups — your screens or recordings · 1 official logo — reused across the film · 11 filmed passages — shoot, supply or replace · 3 graphic passages — draw or supply
Is this your launch? to your site or press kit.
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Cfo, scene by scene
· 33 scenes as text
01 · Problem · 0:00–0:01
A mustached man in glasses and a mustard turtleneck sits at a wood desk between tall paper stacks, sorting sheets by hand, then flicks one to the right. Bookshelves and a hanging brown jacket fill the background in a static, symmetrical medium shot.
Camera: Push in
02 · Problem · 0:01–0:03
A man in a mustard turtleneck sits at a cluttered desk in a wood-paneled office, framed by bookshelves, a hanging jacket and paper stacks. He lifts his glasses onto his head, then closes his eyes and presses his fingertips to his temples. The camera holds a static, centered medium shot.
Camera: Static
03 · Problem · 0:03–0:04
Overhead locked-off shot of a cluttered wooden desk with overdue letters, a calculator, a coffee cup and a rotary phone; two hands rest flat on the papers as red OVERDUE stamps scale in.
On-screen text: “OVERDUE”
Camera: Static
04 · Problem · 0:04–0:07
A man in a mustard turtleneck sits at a desk buried in paper stacks. He lifts a black rotary receiver, then slams it down and shoves the papers aside. The word OVERDUE scales in over the locked-off frame.
On-screen text: “OVERDUE”
Techniques: Kinetic type
Camera: Push in
05 · Problem · 0:07–0:08
A man in a mustard turtleneck and glasses sits at a wood desk piled with paper stacks. He lunges forward to snatch a bundle, then leans back grinning as he lifts it, his body blurred by the fast motion.
Camera: Static
06 · Problem · 0:08–0:09
A man in a mustard sweater and glasses stands in a wood-paneled office piled with paper stacks, holding a white plate. He dashes to the right as the paneled door swings open, leaving the cluttered desk with its green lamp and black phone empty.
Camera: Static
07 · Problem · 0:09–0:10
A man in a yellow turtleneck and glasses rises from the back of a leather chair to stand in a glowing doorway, jacket in hand, inside a wood-paneled office. A desk with paper stacks, a green lamp and a telephone fills the foreground.
Camera: Push in
08 · Problem · 0:10–0:14
A man in a mustard turtleneck walks through a doorway into a wood-paneled library whose floor is covered in sand. The camera tracks behind him as he approaches a woman in sunglasses, seated barefoot at a desk, who raises a glass.
Camera: Push in
09 · Problem · 0:14–0:17
A man in sunglasses and an unbuttoned floral shirt sits in a leather chair behind a wooden desk in a book-lined study. He raises a glass of amber liquid and smiles as the camera slowly pushes in on him.
Camera: Push in
10 · Product intro · 0:17–0:18
A light off-white frame holds the centered headline Introducing Cleavr in black. The wordmark reveals from left to right, letters fading in one after another until the final r settles.
On-screen text: “Introducing Cleavr”
Techniques: Kinetic type
Camera: Static
11 · Product intro · 0:18–0:18
A pale cream field shows centered gray text reading Introducing Cleavr, then cuts to a left-aligned line that types in letter by letter to read The AI cash collection agent.
On-screen text: “Introducing Cleavr”, “The AI cash collection agent”
Techniques: Kinetic type
Camera: Static
12 · Product intro · 0:18–0:20
A centered line of black text reads 'The AI cash collection agent' on a plain off-white background. The words fade in from left to right, then the entire line fades out to a pale gray.
On-screen text: “The AI cash collection agent”
Techniques: Kinetic type
Camera: Static
13 · Social proof · 0:20–0:22
A plain cream background holds a centered three-line statement. Words appear one by one, each fading from light gray to black, building the full sentence about processed invoices and clients. The frame stays locked off throughout.
On-screen text: “Over the last 2 months,”, “our AI coworker processed 20,000”, “invoices across 50+ clients”
Techniques: Kinetic type
Camera: Static
14 · Social proof · 0:22–0:23
A centered light-gray sentence on a cream background fades to blank, then the word “He” begins to appear at the left in darker gray. The frame stays locked off throughout the short clip.
On-screen text: “Over the last 2 months, our AI coworker processed 20,000 invoices across 50+ clients”, “He”
Techniques: Kinetic type
Camera: Static
15 · Feature reveal · 0:23–0:24
On a flat cream background, the line of bold black sans-serif text reveals from left to right, the trailing edge soft as each word appears. The frame stays locked off throughout the short clip.
On-screen text: “Here is what we handle”
Techniques: Masking
Camera: Static
16 · Feature reveal · 0:24–0:27
A vertical menu list on a cream background shows Disputes, Credit, Collections, Cash Application, Deductions. A hand cursor rises to Collections and clicks it, filling the pill from pale blue to solid blue with white text. The heading “Here is what we handle” slides in.
On-screen text: “Here is what we handle”
Techniques: Cursor demo
Camera: Static
17 · Feature reveal · 0:27–0:30
A white email card from Corp. business floats over faint gray words listing Disputes, Credit, Collections, Cash Application, Deductions. A second card from a Collection agent appears and its reply types out letter by letter. A third card with a green border slides in at the lower left.
Techniques: Kinetic type
Camera: Static
18 · Feature reveal · 0:30–0:31
Crisp white notification cards stack over faint oversized category words on a cream field. The top two cards shift and the stack fades, letting the words Credit and Cash Application slide into view between Disputes and Deductions.
On-screen text: “Disputes”, “Deductions”, “Credit”, “Cash Application”
Techniques: Kinetic type
Camera: Static
19 · Feature reveal · 0:31–0:34
On a light gray background, a vertical menu of feature names scrolls upward, the center word emphasized in dark gray. Disputes settles into a blue button as a hand cursor moves in and clicks it.
Techniques: Kinetic type, Cursor demo
Camera: Pan
20 · Feature reveal · 0:34–0:36
A light-blue message bubble from a Collection agent sits centered on a cream field, its text typing out with a blinking caret. Behind it, huge faint words (Deductions, Payments, Disputes, Credit, Collections) slide and scale upward.
On-screen text: “Deductions”, “Payments”, “Disputes”, “Credit”, “Collections”
Techniques: Kinetic type
Camera: Static
21 · Feature reveal · 0:36–0:37
A cream background holds faint category words that drift left while a blue Collection agent chat bubble slides down and right and a white Corp. business bubble slides in from the top.
Techniques: Parallax
Camera: Static
22 · Feature reveal · 0:37–0:38
A field of identical email cards from Corp. business drifts in the background at varying scales. One card sharpens and scales to the front, framed by a blue border, showing the Clearyr Intelligence mark and the words Disputes resolved beside a green check.
Techniques: UI zoom, Parallax
Camera: Push in
23 · Feature reveal · 0:38–0:39
A white notification card with a thin blue border sits centered over a blurred chat thread. The card shows the Cleavr Intelligence logo and the line “Disputes resolved” with a green check. The chat bubbles behind fade to a plain off-white background, isolating the card.
On-screen text: “Cleavr Intelligence”, “Disputes resolved”
Camera: Static
24 · Feature reveal · 0:39–0:42
A vertical stack of feature names scrolls upward on a plain off-white background. The word at the center is solid black while the others fade to light gray, and the list settles on a single bold word, Analytics, centered.
On-screen text: “Payments”, “Credit”, “Collections”, “Cash Application”, “Deductions”, “Payments”, “Disputes”, “Collections”, “Analytics”
Techniques: Kinetic type
Camera: Pan
25 · Feature reveal · 0:42–0:45
A light analytics dashboard slides in from the left beneath a large centered Analytics title. A cursor sweeps across the trend line, popping date tooltips, while the KPI figures count up, then the panel fades to a blank cream background.
On-screen text: “Analytics”
Techniques: Cursor demo
Camera: Push in
26 · Feature reveal · 0:45–0:46
A swarm of white rounded square cards containing company logos and icons scales up and drifts upward against a plain off-white background.
On-screen text: “SAP”, “stripe”, “AXONAUT”
Techniques: Particles
Camera: Static
27 · Feature reveal · 0:46–0:48
A loose cluster of white rounded tiles, each holding a partner logo (SAP, Stripe, Axonaut and abstract marks), floats over pale blue hexagons on a cream background. The whole group tilts as a unit while the black headline “Connected to your ERP” reveals left to right across the center.
On-screen text: “Connected to your ERP”
Techniques: Kinetic type
Camera: Static
28 · Feature reveal · 0:48–0:49
A diagonal grid of white rounded logo tiles slides up and exits the top of a cream frame, carrying small light-blue squares with it. A faint gray tagline, Connected to your ERP, sits behind the tiles and scales slightly as they leave.
On-screen text: “Connected to your ERP”
Camera: Pan
29 · CTA · 0:49–0:53
On a cream background, the bold dark gray line “Get paid.” fades in at center, then “Now.” is added after it; the full line holds and fades out.
On-screen text: “Get paid. Now.”
Techniques: Kinetic type
Camera: Static
30 · CTA · 0:53–0:54
A man in a Hawaiian shirt and yellow glasses sits with his feet up, sipping from a coconut, as the frame fades in from black in a book-lined room. The headline stays locked off.
On-screen text: “Get paid. Now.”
Camera: Push in
31 · CTA · 0:54–0:56
A mustached man in yellow glasses and a tropical shirt sips a coconut through a straw, eyes closed, against a wood-paneled study with bookshelves and a hanging jacket. The frame pushes in slowly.
Camera: Push in
32 · Outro · 0:56–0:57
A black frame cuts to a blue gradient field with faint wavy lines, the white Cleavr wordmark holding steady at center.
On-screen text: “Cleavr”
Camera: Static
33 · Outro · 0:57–1:01
A white Cleavr logo with a radial dot mark appears centered on a blue gradient with faint curved lines. It holds, then the background fades to dark navy and the logo dims.
On-screen text: “Cleavr”
Camera: Static