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Ali Haghani - companies are defaulting to recording everything most of what’s reco

Circleback · Nov 2026 · 1:09 · AI-annotated

Length
1:09
Scenes
18 · 3.9 s avg
Product on screen
0:10
Features shown
1
Call to action
0:56 · 81%
Voiceover
Yes
00:00:00 / 01:09:08

Circleback’s 1:09 launch film runs 18 scenes, about 3.9 s each. The product shows up at 0:10 and 1 feature is revealed. The call to action lands at 0:56 (81% in), over a voiceover. The video opens with a slow, sunlit montage of a red folder icon on textured walls, then settles into a locked-off presenter in a plant-filled loft, punctuated by flat title cards and a final URL card before the wordmark. Pacing is deliberate and quiet, with drifting leaf shadows and the centered red folder as the signature visual moves.

Footage neededEstimated needs: 1 official logo — reused across the film · 13 filmed passages — shoot, supply or replace · 1 graphic passage — draw or supply · 2 3D passages — build or supply
Plan my film from this onePrintable storyboard

Is this your launch? to your site or press kit.

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Ali Haghani - companies are defaulting to recording everything most of what’s reco, scene by scene

· 18 scenes as text

  1. 01 · Hook · 0:00–0:00

    A pale tiled wall fills the frame, dappled with the soft shadows of leaves and branches. A single orange square panel sits at the center, a darker branch shadow lying across it. The leaf shadows drift gently as the sunlight moves.

    Camera: Static

  2. 02 · Hook · 0:00–0:02

    A cream paneled wall is washed with dappled leaf shadows. A small orange rectangle sits centered on the panels. The shot begins out of focus and racks into sharp focus while the shadows shift slightly.

    Camera: Push in

  3. 03 · Hook · 0:02–0:03

    A cream paneled wall fills the frame, covered in soft dappled shadows of leaves. A small terracotta square is fixed at center, and the shadow pattern drifts slowly across its surface and the wall.

    Camera: Push in

  4. 04 · Hook · 0:03–0:04

    A red rectangle on a sunlit ivy wall cuts to a street sign post, where the shape becomes a flat red folder icon with a tab, centered over the blank sign.

    Techniques: Morph

    Camera: Static

  5. 05 · Hook · 0:04–0:05

    A flat red folder icon rests centered on weathered concrete steps, casting a soft shadow. The frame opens with a heavy green color cast that eases into a neutral gray tone over the first second. The camera holds still on the centered object.

    Techniques: 3D mockup

    Camera: Static

  6. 06 · Hook · 0:05–0:07

    A small red folder icon stands centered on weathered concrete steps. Long shadows drift across the treads while the icon remains still, keeping the composition balanced and quiet.

    Techniques: 3D mockup

    Camera: Static

  7. 07 · Hook · 0:07–0:10

    A locked-off wide shot of a white multi-story building facade, framed by bare winter trees on the sidewalk. A small white caption sits centered over the middle floor, identifying the location.

    On-screen text: “Circleback HQ”

    Camera: Static

  8. 08 · Product intro · 0:10–0:15

    A flat red square card with white text sits dead center on a white brick wall. Soft dappled shadows drift slowly across the bricks like shifting sunlight, while the card and its text remain perfectly still.

    On-screen text: “Circleback HQ”, “FOLDERS”

    Camera: Static

  9. 09 · Problem · 0:15–0:27

    A man in a white long-sleeve shirt sits on a red chair holding a small black microphone, speaking and gesturing in a loft with white brick walls, a green sofa and hanging plants. A side table holds a glowing lamp and orange folders. A caption fades in at left.

    On-screen text: “What's recorded isn't always shared”

    Camera: Static

  10. 10 · Feature reveal · 0:27–0:28

    A man in a white long-sleeve shirt sits in a red chair holding a microphone, speaking and gesturing in a loft room with brick walls, plants, and a green sofa. A glowing lamp and a stack of orange papers sit on a side table to his left.

    Camera: Static

  11. 11 · Feature reveal · 0:28–0:33

    Locked-off shot of a textured green wall with a white stripe near the bottom and a small red sticky note on the right. The white caption fades in at left-center and holds for the rest of the clip.

    On-screen text: “Share context with your team and agents”

    Camera: Static

  12. 12 · Feature reveal · 0:33–0:42

    A man in a white long-sleeve shirt with folder icons sits in a red chair in a brick-walled loft, holding a small black device and talking to camera. White caption lines appear on the left in two beats. The frame stays locked off.

    On-screen text: “A folder for every project, team, or customer”, “The magic: set rules to automate sharing”

    Camera: Static

  13. 13 · Feature reveal · 0:42–0:46

    A flat orange folder icon sits centered on a sunlit white brick wall. The label Auto-Organized fades in on the left, then Auto-Shared fades in on the right, framing the folder. The shot is static with soft shadows.

    On-screen text: “The magic: set rules to automate sharing”, “Auto-Organized”, “Auto-Shared”

    Camera: Static

  14. 14 · Feature reveal · 0:46–0:50

    A man in a white long-sleeve shirt sits in a red chair in a plant-filled loft, holding a small black device and gesturing as he speaks to camera. The white caption “Privacy when you need it” holds left of center over the brick wall, then fades out near the end of the shot.

    On-screen text: “Privacy when you need it”

    Camera: Static

  15. 15 · Feature reveal · 0:50–0:56

    A man in a white long-sleeve shirt sits in a red chair in a brick-walled loft with green sofas and a yellow lamp, holding a small black device and gesturing as he speaks. A white caption appears at left.

    On-screen text: “Privacy when you need it”, “Agent access via API, MCP, and CLI”

    Camera: Static

  16. 16 · CTA · 0:56–1:00

    A locked-off shot of a green ribbed sofa and a white side table holding a glowing two-disc lamp and a stack of orange folders. The white URL circleback.ai/releases holds centered over the frame.

    On-screen text: “circleback.ai/releases”

    Camera: Static

  17. 17 · CTA · 1:00–1:03

    A man in a white long-sleeve shirt sits in an orange chair in a brick-walled loft, holding a small black mic to his mouth. He looks at the camera and points toward it as a sign-off, while a static URL sits in the lower third.

    On-screen text: “circleback.ai/releases”

    Camera: Static

  18. 18 · Outro · 1:03–1:09

    The Circleback wordmark, orange letters with a blue period, holds centered on a plain off-white background, static for the full duration.

    Camera: Static