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Playdate · Hardware · Jun 2021
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Mirage - Introducing Captions for web. Video editing made simple, thanks to
Captions · Apr 2024 · 0:49 · AI-annotated
- Length
- 0:49
- Scenes
- 41 · 1.2 s avg
- Product on screen
- 0:00
- Features shown
- 9
- Voiceover
- Yes
00:00:00 / 00:49:28
Captions’s 0:49 launch film runs 41 scenes, about 1.2 s each. The product is on screen from the first frame and 9 features are revealed. There is no explicit call to action; a voiceover carries the film. A rapid-fire feature montage built on one visual language: a white cursor taps pill-shaped chips over blurred live-action plates, with hard cuts timed to a 140 BPM beat. Deep purple gradients and teal highlights carry the eye, while meme inserts and scaling type keep the tone playful.
Footage neededEstimated needs: 10 capture groups — your screens or recordings · 1 official logo — reused across the film · 5 filmed passages — shoot, supply or replace · 4 graphic passages — draw or supply · 3 3D passages — build or supply
Is this your launch? to your site or press kit.
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Mirage - Introducing Captions for web. Video editing made simple, thanks to, scene by scene
· 41 scenes as text
01 · Product intro · 0:00–0:01
A video file icon named Launch_Final.mp4 rests on a dark field of diagonal purple beams, a white cursor hovering over it. The shot then zooms into a dark app window with a small logo, the file framed inside and a purple highlight behind its name.
Techniques: Cursor demo, UI zoom
Camera: Static
02 · Product intro · 0:01–0:02
A man in a tan suit, red tie and red-framed glasses reclines in a red leather chair, holding a teal phone receiver to his ear. A dark preview window fades out at the start, and a white cursor arrow hovers beside the centered headline.
On-screen text: “introducing video editing”
Camera: Push in
03 · Product intro · 0:02–0:05
A row of pill-shaped edit chips floats over blurred footage, with a scrolling filmstrip timeline below and a cursor arrow. The chips read introducing video editing made simple, then swap to a 59/60 second simple counter, ending on add.
On-screen text: “introducing video editing”, “made”, “simple”, “second”, “59”, “60”, “add”
Techniques: Kinetic type, Cursor demo
Camera: Push in
04 · Feature reveal · 0:05–0:06
A blurred woman's face fills the frame behind three sharp chips, add in white on dark, eye and contact? in black on green. Two outline cursors move; one taps the eye chip and a purple-framed magnified patch of the eye appears top left.
On-screen text: “add”, “eye”, “contact?”
Techniques: Cursor demo
Camera: Static
05 · Feature reveal · 0:06–0:07
A purple-bordered crop of a woman's eyes sits over a blurred portrait, with a dark pill labeled AI Eye Contact and a toggle below. A white cursor hovers as the toggle flips on, then the overlay clears to reveal the full sharp face.
Techniques: Cursor demo
Camera: Pull out
06 · Other · 0:07–0:07
A close-up of a girl in a blue headscarf fills the frame with a white cursor at right. It cuts to a golden pharaoh mask on black, a black cursor resting near the ear.
Techniques: Cursor demo
Camera: Static
07 · Other · 0:07–0:08
A close-up photograph of a blonde woman with red lips on a red background holds a black cursor arrow near her ear. The frame blurs and whips to a second photo of the same woman, hand raised to her lips, on a dark background.
Techniques: Cursor demo
Camera: Pull out
08 · Feature reveal · 0:08–0:09
A black and white cartoon plays a paddle boat, then the mouse character turning the wheel, while two dark rounded chips with white text, background and noise?, stay locked in the upper center over the animation.
On-screen text: “background”, “noise?”
Camera: Pull out
09 · Feature reveal · 0:09–0:10
A black-and-white Mickey cartoon plays behind two dark rounded labels reading background and noise?, while a purple filmstrip of repeated frames and a red waveform sit below. A cursor and mute icon appear at lower left.
Techniques: Cursor demo
Camera: Static
10 · Feature reveal · 0:10–0:12
A cartoon of a mouse at a ship's wheel sits under a purple wash, with teal chips reading doesn't matter and a waveform below; a white cursor hovers a purple mute icon. The view reframes to the timeline, a beach clip above the waveform and a chip reading add.
On-screen text: “background noise?”, “doesn't matter”, “add”
Techniques: Cursor demo, UI zoom
Camera: Push in
11 · Feature reveal · 0:12–0:12
A dark editor timeline holds two moon-landing clips. The cursor taps a green flame tile in the gap, the background flashes yellow, and the flame scales up to fill the frame.
On-screen text: “add a little bit of spice”
Techniques: Kinetic type, Cursor demo, Masking
Camera: Static
12 · Feature reveal · 0:12–0:13
A dark editor view shows a row of caption tiles reading add a little bit of spice sliding left over a blurred astronaut, while a cursor taps a film-strip icon in a horizontal clip strip. The view scrolls down to reveal a yellow panel with large white numerals.
On-screen text: “add a little bit of spice”, “NO.10.76”
Techniques: Kinetic type, Cursor demo
Camera: Static
13 · Feature reveal · 0:13–0:14
On a blurred purple gradient, the word add slides in small, then more scales up in place from a modest centered word to a huge headline. The frame stays locked off while the type grows.
On-screen text: “add”, “more”
Techniques: Kinetic type
Camera: Static
14 · Feature reveal · 0:14–0:16
A fiery orange backdrop sits behind a dark tab bar; the center tab is outlined in teal with a green level meter above it and a white cursor on it. A magenta-framed panel below plays fire. The word more scales across the frame.
On-screen text: “more”
Techniques: Kinetic type, Cursor demo
Camera: Static
15 · Feature reveal · 0:16–0:16
A dark horizontal clip strip scrolls left over a smoky orange background as a white cursor selects highlighted cells labeled billy then bezos, while a preview row of thumbnails updates below.
Techniques: Cursor demo
Camera: Push in
16 · Feature reveal · 0:16–0:17
A blurred clip of cash fills the background as a dark editing timeline scrolls left past a teal-outlined clip labeled bezos, with a white cursor pinned to its right edge and a teal bar-graph icon above it. Below, video thumbnails of flames, money and schoolchildren slide by.
Techniques: Cursor demo
Camera: Push in
17 · Feature reveal · 0:17–0:18
A blurred shot of children running sits behind a video-editor timeline; a green waveform pulses above dark clips, one outlined in green reads “bier”, and a white cursor hovers on it; a preview monitor below plays the same footage.
Techniques: Cursor demo
Camera: Static
18 · Feature reveal · 0:18–0:18
White bold text reading “even more” sits centered on a soft purple gradient and scales up from small to full size over the first third of the clip, then holds.
On-screen text: “even more”
Techniques: Kinetic type
Camera: Static
19 · Feature reveal · 0:18–0:19
Behind a tilted row of dark tabs, two hosts sit blurred at a table with laptops in warm red light. “Even more” scales in as the “CPUs” tab flashes green with an underline under a white cursor arrow.
On-screen text: “even more”, “CPUs”
Techniques: Kinetic type, Cursor demo
Camera: Static
20 · Feature reveal · 0:19–0:20
A row of dark cards scrolls across a blurred office set. The center card glows green and reads CPUs under a cursor; the strip advances so the next card, reading coin, centers as the backdrop shifts from a glowing server rack to the room.
On-screen text: “CPUs”, “coin”
Techniques: Cursor demo
Camera: Static
21 · Feature reveal · 0:20–0:21
A row of dark rounded tiles runs across a blurred shot of a streamer at a desk, the center tile glowing teal with 'coin' and a cursor. The tile turns green as 'creatine' scales in and the Doge illustration on the right clears.
On-screen text: “coin”, “creatine”
Techniques: Cursor demo, Kinetic type
Camera: Pan
22 · Feature reveal · 0:21–0:22
A split screen shows a realistic man in a grey tank top on a street at left and a comic-book superhero version at right. A green rounded label reading creatine with a cursor scales in at the center, flanked by dark placeholder boxes.
On-screen text: “creatine”
Techniques: Split screen, Kinetic type
Camera: Static
23 · Feature reveal · 0:22–0:23
A soft purple blur fills the frame while the white headline let's caption this holds centered and still, with no motion on the text.
On-screen text: “let's caption this”
Camera: Static
24 · Feature reveal · 0:23–0:25
A close-up of a mandrill's face fills the frame as pixelated sunglasses pop onto its eyes. The caption let's caption this sits centered with a cursor arrow, its style shifting from white outlined text with a colored word to dark type on a light gray pill.
On-screen text: “let's caption this”
Camera: Static
25 · Feature reveal · 0:25–0:26
A soft, blurred purple gradient fills the frame. The white bold lowercase text “go global” holds centered and static for the full shot, with no movement or reveal.
On-screen text: “go global”
Camera: Static
26 · Feature reveal · 0:26–0:27
A blurred live-action shot of a man in a recording booth holds the DUB app icon and wordmark. A white cursor clicks, and the background resolves into a 3x3 grid of video tiles, each tagged with a national flag, as the cursor lands on the center tile.
On-screen text: “go global”, “DUB”
Techniques: Cursor demo, Morph
Camera: Static
27 · Feature reveal · 0:27–0:32
Nine video tiles of the same man with headphones form a grid, each tagged with a country flag, over a blurred backdrop. A white cursor moves between tiles, then the view zooms into one tile as French subtitles appear.
On-screen text: “Je veux vous guider à travers”, “ma démarche créative aujourd'hui”
Techniques: Cursor demo, UI zoom
Camera: Push in
28 · Feature reveal · 0:32–0:32
A soft, out-of-focus purple gradient fills the frame while the bold white 3D text 'go viral' holds centered and still; small French captions sit at the bottom.
On-screen text: “Je veux vous guider à travers”, “ma démarche créative aujourd'hui”, “go viral”
Camera: Static
29 · Feature reveal · 0:32–0:34
A man in headphones sits in a rounded video card over a blurred gradient. A cursor flips the “shorts?” toggle to purple, the pill slides away, and the card shrinks as a progress bar plus a smaller card with an icon rail appear.
On-screen text: “shorts?”, “go viral”
Techniques: Cursor demo
Camera: Static
30 · Feature reveal · 0:34–0:35
Four vertical short-video cards showing a man in headphones slide in one by one on a dark rounded panel over a blurred multicolor gradient, while a segmented purple progress bar fills beneath them. A large caption reads “shorts?” as it slides across the frame.
On-screen text: “shorts?”
Camera: Static
31 · Feature reveal · 0:35–0:36
A white lowercase phrase sits centered on a soft, out-of-focus purple background. The frame is locked off and the text holds still for the full duration, with only the blurred backdrop shifting subtly.
On-screen text: “go anywhere”
Camera: Static
32 · Feature reveal · 0:36–0:38
Two podcast hosts sit at a desk under pink and blue neon as a window graphic with three control buttons floats over the center. A cursor clicks the buttons one by one, the background blurs, and the window switches to a vertical split of both hosts.
On-screen text: “go anywhere”
Techniques: Cursor demo
Camera: Static
33 · Feature reveal · 0:38–0:39
A rounded video-call window over a blurred studio background shows two hosts in a neon-lit radio booth; a cursor clicks from the middle tab to the right tab as the footage zooms in on the ON AIR sign.
Techniques: Cursor demo
Camera: Pull out
34 · Feature reveal · 0:39–0:40
A blurred studio set with two hosts sits behind a rounded video window showing a curly-haired person in headphones and pink glasses. A white cursor arrow quickly hops between three outline aspect-ratio shapes above the window, highlighting each in green.
Techniques: Cursor demo
Camera: Static
35 · Feature reveal · 0:40–0:41
A flat purple rounded EXPORT button sits centered over a blurred live-action plate of people at a table. A white outlined cursor glides from the lower right to hover at the button's corner as small plus-shaped sparkles pop in around it.
Techniques: Cursor demo, Particles
Camera: Static
36 · Other · 0:41–0:42
The word “whew” holds center on a blurred purple gradient while flat rounded purple bars slide in from the edges, framing the text in a quick one-second beat.
On-screen text: “whew”
Camera: Static
37 · Other · 0:42–0:43
A static field of rounded purple blocks fills the locked-off frame. The centered white word “whew” is swapped for “get serious”, which then shrinks toward the middle. The background pattern does not move.
On-screen text: “whew”, “get serious”
Techniques: Kinetic type
Camera: Static
38 · Other · 0:43–0:44
On a dark purple background with a faint perspective grid, the white headline scales in at center while two purple rounded bars slide from offset positions into an aligned stack beneath it.
On-screen text: “get serious”, “without getting complicated”
Techniques: Kinetic type
Camera: Static
39 · Demo · 0:44–0:45
A flat front-facing phone mockup sits on the right over a dark purple grid, its screen playing a two-person podcast clip with a captions toolbar. The white word captions slides in from the left with motion blur, then a lighter purple line without getting complicated scales up beneath it.
On-screen text: “captions”, “without getting complicated”
Techniques: Kinetic type
Camera: Static
40 · Demo · 0:45–0:46
A dark purple backdrop with faint vertical grid lines. On the right, a smartphone in 3D perspective tilts gently, its screen showing a video editor with a clip of two people at microphones and a timeline below. The word captions sits in white on the left.
On-screen text: “captions”
Techniques: 3D mockup
Camera: Pull out
41 · Demo · 0:46–0:49
A dark purple grid background frames a laptop mockup on the right, its screen showing a video editor with a podcast preview of two hosts and a timeline. To the left, the words now and on web sit still in white and purple.
On-screen text: “now”, “on web”
Techniques: 3D mockup
Camera: Static