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Canva - Introducing Canva Craft 🚀 Extraordinary image generation is now avai

Canva · Oct 2026 · 0:35 · AI-annotated

Length
0:35
Scenes
24 · 1.5 s avg
Product on screen
0:01
Voiceover
No
00:00:00 / 00:35:06

Canva’s 0:35 launch film runs 24 scenes, about 1.5 s each. The product shows up at 0:01, with social proof. There is no explicit call to action. The video opens with a fast-cut montage of surreal cinematic shots, then settles into clean gradient title cards and a prompt-to-image demo before closing on ranking claims and a brand card. Signature moves include text settling in from motion blur, ranking bars filling with a blue-purple gradient, and photo collages drifting slowly around fixed centered headlines.

Footage neededEstimated needs: 1 capture group — your screens or recordings · 8 filmed passages — shoot, supply or replace · 6 graphic passages — draw or supply · 6 3D passages — build or supply
Plan my film from this onePrintable storyboard

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Canva - Introducing Canva Craft 🚀 Extraordinary image generation is now avai, scene by scene

· 24 scenes as text

  1. 01 · Hook · 0:00–0:00

    A 3D sunset landscape with a red hot air balloon and a street lamp cuts to a coral wall bearing a white brushstroke circle. A rectangular window in the wall frames a lone figure on a platform above the same mountainous terrain, with a maroon brushstroke crossing the wall.

    Camera: Static

  2. 02 · Hook · 0:00–0:00

    A sunlit desert canyon with red rock spires and a small fortress on a ridge dissolves into a dark alpine valley, where a white cabin sits below a single suspended gondola under heavy storm clouds.

    Camera: Static

  3. 03 · Hook · 0:00–0:01

    A sunlit beach fills the frame with rows of yellow umbrellas and matching lounge chairs on pale sand. A woman in a black swimsuit and wide-brimmed straw hat walks along the shoreline as the camera holds a high angle.

    Camera: Static

  4. 04 · Hook · 0:01–0:01

    A top-down view holds on three people on a blue-and-white checkered floor between a red queen and a black knight, then cuts to a sunlit living room with a blue sofa and a vase of branches.

    Camera: Static

  5. 05 · Product intro · 0:01–0:03

    A misty evergreen forest with a winding dirt path; a small figure in a red jacket walks away into the fog. The word Introducing appears at center, settling from a brief motion blur.

    On-screen text: “Introducing”

    Techniques: Kinetic type

    Camera: Static

  6. 06 · Product intro · 0:03–0:04

    A locked-off wide shot of orange sand dunes with footprints. White text reads “Introducing”, then switches to “A new frontier image generation model” in the center.

    On-screen text: “Introducing”, “A new frontier image generation model”

    Camera: Static

  7. 07 · Product intro · 0:04–0:06

    A soft gradient of blue, green and yellow fills the frame. The white wordmark Canva Craft sits centered and slowly scales up from small to large, while a smaller tagline line reads A new frontier image generation model.

    On-screen text: “Canva Craft”, “A new frontier image generation model”

    Techniques: Kinetic type

    Camera: Static

  8. 08 · Social proof · 0:06–0:10

    On a purple-to-cyan gradient, a white card ranks top AI labs for image generation. A Canva row slides into second place, its bar filling with a blue-purple gradient as the score ticks up, while the white headline scales in at the top.

    On-screen text: “World-class from day one”

    Techniques: Kinetic type

    Camera: Pan

  9. 09 · Demo · 0:10–0:14

    A Canva prompt screen on a soft blue-purple gradient. The heading 'What will you Canva today?' sits above a rounded input field where a prompt about a red chair on a white sphere is typed. The view scrolls up to reveal four generated images of the chair on the sphere.

    Techniques: UI zoom

    Camera: Static

  10. 10 · Demo · 0:14–0:15

    A long-haired cream dog with a dark face sits upright on a small lavender plastic chair against a solid red backdrop. The red frame is centered on a white field with soft blue and purple corner tints and slowly scales up.

    Camera: Static

  11. 11 · Demo · 0:15–0:16

    A rounded card on a soft blue-to-lavender gradient holds a surreal 3D scene: a chrome chair on a red disc in turquoise water under a yellow cloud. It cuts to a green plastic chair standing in a red desert with blue lumps and a single white cloud.

    Camera: Static

  12. 12 · Demo · 0:16–0:16

    A rounded frame on a blue-to-lavender gradient shows a chair inside a soap bubble over a puddle, the scene shifting from a teal coast to a desert, then a cut reveals a blue glass cube on a white reflective surface.

    Camera: Static

  13. 13 · Demo · 0:16–0:20

    The Canva editor displays a poster with a leather armchair and bold BUILT FOR DESIGN text on a blue backdrop. A selection box on the chair clears as the palette shifts from magenta to red, and two comment bubbles, Theo and Ella, drift across the canvas.

    Camera: Static

  14. 14 · Demo · 0:20–0:21

    A green and black Awake tea can spins diagonally into a tilted upright hold over a flat poster layout. The backdrop pairs a large white AWAKE headline with an illustrated woman's face, leaf motifs, and dense green marketing copy in side columns.

    Techniques: 3D mockup

    Camera: Static

  15. 15 · Demo · 0:21–0:22

    Two creased posters hang side by side on a white brick wall, lit warm from the right. The left is blue with lime green condensed type; the right is cream with black serif type and a grayscale metallic waveform render. The frame holds still.

    Camera: Static

  16. 16 · Demo · 0:22–0:23

    A locked-off wide shot of a city street with a large billboard showing a hiker on a rocky peak above a mountain valley and lake. Yellow hand-lettered text reads Get out there top left, brand and address in yellow at the bottom. Cars blur past; pedestrians walk right.

    On-screen text: “Get out there”, “Sparrow Hawk Co”, “64 West Street”

    Camera: Static

  17. 17 · Demo · 0:23–0:24

    Two SHIFT magazines rest on a gray concrete floor, one closed with a maroon cover and one open to a blue architectural spread. A slow push-in drifts across the open pages while dappled shadows shift on the surface.

    Camera: Static

  18. 18 · Demo · 0:24–0:25

    A locked-off close-up of stacked glass jars with colorful labels. The central yellow label reads CREMA BRUTTA above a sketch of two figures carrying a crate, framed by orange, green and purple labeled jars.

    On-screen text: “SHIFT”, “ARCHITECTURE”, “The neat generation”

    Camera: Static

  19. 19 · Demo · 0:25–0:26

    A blue chip bag with yellow bubble lettering stands centered on a pink surface, with a small pile of yellow chips to its left and a white tent card to its right. The camera holds a steady, slightly low angle on the package.

    Camera: Static

  20. 20 · Social proof · 0:26–0:27

    A soft blue-to-yellow gradient fills the frame with a dozen landscape photos drifting around centered black text. The photos float gently while the two-line headline stays fixed in the middle.

    On-screen text: “Ranked #1 for”, “Landscapes & Nature”

    Camera: Push in

  21. 21 · Social proof · 0:27–0:28

    A scattered collage of square and rectangular photos sits on a soft gradient background around a centered headline. The photos and headline crossfade from a landscape set to a portrait set as the gradient shifts from blue-green to pink-purple.

    On-screen text: “Ranked #1 for Landscapes & Nature”, “Ranked #1 for People & Portraits”

    Camera: Push in

  22. 22 · Social proof · 0:28–0:29

    A flat pink layout holds a ring of rounded photo frames showing people and portraits that drift slowly around the edges. A static centered headline reads “Ranked #1 for People & Portraits” in dark type.

    On-screen text: “Ranked #1 for”, “People & Portraits”

    Camera: Pan

  23. 23 · Social proof · 0:29–0:31

    A cream background holds a loose grid of artwork thumbnails that drift slowly in different directions. Centered black text reads “Ranked #2 for” while the line below swaps from “Abstract & Patterns” to “People & Portraits”.

    On-screen text: “Ranked #2 for”, “Abstract & Patterns”, “People & Portraits”

    Camera: Pan

  24. 24 · Outro · 0:31–0:35

    A grainy purple-to-orange gradient fills the frame as white sans-serif text builds word by word into the line 'We're just getting started', then swaps to the 'Canva Research' wordmark.

    On-screen text: “We're just getting started”, “Canva Research”

    Techniques: Kinetic type

    Camera: Static