Finary · Finance · Sep 2026
Mern Singh - We raised $12M led by @standard_cap with participation from @ycombina
Bolto · Apr 2026 · 1:17 · AI-annotated
- Length
- 1:17
- Scenes
- 33 · 2.3 s avg
- Product on screen
- 0:25
- Features shown
- 4
- Call to action
- 1:10 · 92%
- Voiceover
- Yes
Bolto’s 1:17 launch film runs 33 scenes, about 2.3 s each. The product shows up at 0:25 and 4 features are revealed. The call to action lands at 1:10 (92% in), over a voiceover. Founder-led funding hook, a problem montage of pink-wired UI mockups, then a product reveal followed by four short feature walkthroughs on dotted-grid backdrops, closing on a vision statement and a blueprint-assembled logo with URL. Pacing is brisk at about 15 cuts per minute, alternating locked-off interviews with fast 3D tilts, typewriter captions, and sliding pills.
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Mern Singh - We raised $12M led by @standard_cap with participation from @ycombina, scene by scene
· 33 scenes as text
01 · Hook · 0:00–0:09
A man in a cream jacket sits at a table before a large window, speaking to camera in a locked-off shot. A big white $12M fades in at left, and three square investor logos pop in one by one at right as subtitles change at the bottom.
On-screen text: “We're excited to announce”, “our $12M Series A”, “$12M”, “led by Standard Capital,”, “with participation from”, “Y Combinator,”, “General Catalyst,”, “and others”, “Today's HR departments run”, “on clunky, unintuitive systems”
Techniques: Kinetic type
Camera: Static
02 · Problem · 0:09–0:12
A presenter in a cream jacket sits by a window, speaking to camera, while flat UI mock panels cycle on the left: a dark list labeled Clunky, a purple then white country list labeled Unintuitive systems, and a dark grid of lock icons labeled Limited functionality. Subtitles caption the speech at the bottom.
On-screen text: “Today's HR departments run”, “Clunky”, “on clunky, unintuitive systems”, “Unintuitive systems”, “with limited functionality.”, “Limited functionality”
Techniques: Kinetic type
Camera: Static
03 · Problem · 0:12–0:13
A dark eJOBS jobs page mockup in 3D perspective pulls into focus as a pink line traces its border; a floating Recruit talent card with a search icon drifts left of frame. The caption There's one platform holds at the bottom.
On-screen text: “with limited functionality.”, “There's one platform”
Techniques: 3D mockup
Camera: Pan
04 · Problem · 0:13–0:15
A dark 3D scene frames floating feature cards linked by pink lines to blurred UI panels. A 'Recruit talent' card with a magnifier icon hovers beside a job board; a 'Run payroll' card and payroll panel enter from the left as the camera pulls back.
On-screen text: “to recruit talent,”, “another to run payroll,”
Techniques: 3D mockup, Parallax
Camera: Pull out
05 · Problem · 0:15–0:16
A tilted payroll board sits inside a pink glowing frame with a small floating card to the left. The view then reframes onto a start-form dialog with department and payment fields, while a white subtitle at the bottom reads the payroll line.
On-screen text: “another to run payroll,”
Techniques: 3D mockup, UI zoom
Camera: Static
06 · Problem · 0:16–0:16
A dark payroll entry form hovers over a blurred dashboard grid, then the view slides down and right to a pink-outlined benefits panel beside a gear icon. A white subtitle pill stays fixed along the bottom edge.
On-screen text: “and a third to manage”
Techniques: UI zoom
Camera: Pull out
07 · Problem · 0:16–0:22
Several tilted interface mockups sit in 3D depth on a dark background, linked by pink lines and dotted with circular avatar icons. A gear-icon card floats at left. The camera pulls back to reveal payroll and jobs screens as captions roll along the bottom.
On-screen text: “and a third to manage”, “benefits and compliance.”, “Companies are forced to”, “hire dozens of people,”, “just to manage”, “all of these tools.”, “It's expensive,”
Techniques: 3D mockup, Parallax
Camera: Pull out
08 · Problem · 0:22–0:25
A man in a beige jacket sits by a bright window and speaks, gesturing with his hands. On the left, a white heading and three white pills with red dots slide in one by one, while white subtitles run along the bottom.
On-screen text: “Current HR Systems”, “Expensive”, “It's expensive,”, “Inefficient”, “inefficient,”, “Unscalable”, “and doesn't scale.”
Camera: Static
09 · Product intro · 0:25–0:26
A man in a black bomber jacket stands before a red brick wall, speaking to camera and gesturing with one hand. On the left, the blue bolto logotype and lightning-bolt mark slide in and lock into place. White subtitles caption his line along the bottom edge.
On-screen text: “That's why we built”, “Bolto.”
Camera: Static
10 · Product intro · 0:26–0:27
A pale payroll dashboard fades in, a left sidebar with the bolto logo beside a right panel titled Payroll Overview holding three stat cards and a Quick actions row. A dark rounded caption pill at the bottom center reads One platform, in white.
On-screen text: “One platform,”
Camera: Pull out
11 · Product intro · 0:27–0:28
A tilted 3D view of the Bolt payroll dashboard sits on a pale blue abstract background with a large arrow shape. A dark “Find” chip with a search icon pops in at the top right and fades out, while a “to find, pay,” caption holds at the bottom.
On-screen text: “to find, pay,”, “Find”
Techniques: 3D mockup
Camera: Pull out
12 · Product intro · 0:28–0:30
A flat payroll dashboard fills the right side over a soft blue gradient, with glowing Find and Pay pills above it. The headline “Manage work globally” builds word by word at top left, and a white caption “and manage work globally.” sits in a dark bar below.
On-screen text: “Find”, “Pay”, “Manage work globally”, “and manage work globally.”
Techniques: Kinetic type
Camera: Static
13 · Product intro · 0:30–0:33
A young man in a black corduroy jacket stands before a red brick wall, speaking to camera and gesturing with one hand. A green stair rail sits at the right edge. White subtitles in a dark box appear at the bottom, matching his speech.
On-screen text: “We are operationalizing”, “HR with AI.”
Camera: Push in
14 · Product intro · 0:33–0:33
On a soft blue-and-white gradient with a faint dotted grid, a black line types out character by character behind a blinking cursor, scaling up to read “Let me show you how.” A white caption on a dark rounded bar sits at the bottom, then clears.
On-screen text: “Let me show you how”, “Let me show you how.”
Techniques: Kinetic type
Camera: Static
15 · Feature reveal · 0:33–0:34
A pale blue dotted background holds the black headline “Let me show you how.”, which scales up in place. A white bolt.io job form panel slides up from the bottom, and a dark caption pill below updates from “Let me show you how” to “Post a role once,”.
On-screen text: “Let me show you how.”, “Let me show you how”, “Post a role once,”
Techniques: Kinetic type
Camera: Static
16 · Feature reveal · 0:34–0:35
A tilted 3D mockup of the bolto role form rotates to face the camera, revealing input fields and a Continue button over a dotted backdrop. A black rounded caption with a cursor icon reads Post a role once, at the bottom center.
On-screen text: “Let me show you how.”, “Post a role once,”
Techniques: 3D mockup
Camera: Pull out
17 · Feature reveal · 0:35–0:38
A light blue world map fills the frame. White name-and-avatar cards pop in one after another across the continents, joined by thin dotted lines, while a dark caption pill at the bottom cycles through three lines of text.
On-screen text: “and tap into a network”, “of expert recruiters”, “around the world.”
Camera: Pull out
18 · Feature reveal · 0:38–0:40
A white profile card for James Whitfield, React Engineer, holds center over a blurred My Team dashboard, then tilts and rotates in 3D, revealing the sharp dashboard behind it. A black pill caption reads seamlessly transfer hires at the bottom.
On-screen text: “seamlessly transfer hires”
Techniques: 3D mockup
Camera: Static
19 · Feature reveal · 0:40–0:41
A light team dashboard shows four stat cards and a table of hires, then the whole screen blurs and dims. A dark caption box at the bottom reads “to our HRIS,” then “which we've signed”.
On-screen text: “to our HRIS,”, “which we've signed”
Camera: Static
20 · Feature reveal · 0:41–0:44
A flat screen recording of a spreadsheet with a green ribbon lists employee names, positions and salaries. The view zooms into the rows, then blurs and dissolves into a lighter, cleaner employee list. Black caption pills at the bottom read along with the narration.
On-screen text: “which we've reimagined”, “from the ground up,”, “using AI.”
Techniques: UI zoom
Camera: Push in
21 · Feature reveal · 0:44–0:44
A light contractor-management dashboard holds in frame, summary cards across the top and a five-row table below. A black caption reading “using AI.” sits centered at the bottom edge.
On-screen text: “using AI.”
Camera: Static
22 · Feature reveal · 0:44–0:47
A tilted tablet mockup of the boltto payroll screen floats on a dark dotted grid, a cursor glides across the employee table. The camera pushes in on the interface as the cursor rests on the Preview payroll button.
On-screen text: “more intuitive payroll.”, “Robust global payments”
Techniques: 3D mockup, UI zoom, Cursor demo
Camera: Push in
23 · Feature reveal · 0:47–0:47
A dark 3D world map sits on a dotted grid floor. A gold coin pin over North America links by dotted arcs to Canada and Poland, each tagged with a flag and amount. A gray caption box at the bottom center holds the headline. The frame stays locked off.
On-screen text: “Robust global payments”
Camera: Static
24 · Feature reveal · 0:47–0:50
A tilted dotted world map rests on a dark perspective grid while red dotted arcs draw routes between glowing country nodes. A gold coin marker pins North America, location values fade in, and a white caption cycles through phrases at the bottom.
On-screen text: “Robust global payments”, “and EOR,”, “and end to end compliance,”
Camera: Pull out
25 · Feature reveal · 0:50–0:50
A tilted 3D compliance checklist card scales up at center over a dark dotted world map. A yellow dollar coin pin sits left and a Japan price tag right. A white caption on a gray pill reads at the bottom.
On-screen text: “and end to end compliance,”
Techniques: 3D mockup
Camera: Static
26 · Feature reveal · 0:50–0:52
A dark compliance checklist panel sits centered over a blue world map as its progress bar fills to 100% and rows show green Done badges. A white caption in a gray box reads automated just for you. near the bottom.
On-screen text: “automated just for you.”
Techniques: UI zoom
Camera: Push in
27 · Other · 0:52–0:55
Circular headshots fill a white dotted grid; the frame zooms in as the caption changes, then most circles shrink away, leaving five portraits arranged in a plus shape.
On-screen text: “So you can”, “run your”, “HR department”, “with 5 people, not 50.”
Techniques: Kinetic type
Camera: Push in
28 · Other · 0:55–0:59
Two men sit on a dark blue couch before a brick wall and potted plants. The left man, in a beige jacket, gestures while speaking; the right man, in a black jacket, keeps his hands clasped. A locked-off medium shot holds them as white subtitles run along the bottom.
On-screen text: “with 5 people, not 50.”, “As we look to”, “the future,”, “teams will no longer”, “up of people.”
Camera: Static
29 · Other · 0:59–1:02
On a white grid background, a white card with the blue Arc logo sits left of a white card holding a 2x2 grid of headshots. A black cross mark between them rotates from an X into a plus as caption lines swap at the bottom.
On-screen text: “They're humans,”, “a blend of humans,”, “and AI agents,”, “working together.”
Techniques: Morph
Camera: Pull out
30 · Other · 1:02–1:10
Two men sit on a dark couch against a red brick wall, the left one in a cream jacket gesturing as he speaks, then the right one in a black jacket takes over. A blue rounded app icon with a white lightning bolt slides in low center, the caption 'How modern teams scale.' types in beside it, then the overlay fades out.
On-screen text: “working together.”, “work changes,”, “so will we.”, “Helping you find the best way”, “to get the job done.”, “How modern teams scale.”, “And we're just”, “getting started.”
Camera: Push in
31 · CTA · 1:10–1:11
On a plain white field, a small black flat shape rotates in place, turning from a vertical edge into a horizontal plane, while the lowercase caption stays locked in the frame.
On-screen text: “getting started.”
Techniques: Morph
Camera: Static
32 · CTA · 1:11–1:13
A light blue cross on a white background rotates into an X shape. The solid bars thin out into lines while a cluster of blue geometric facets and a white diagonal line emerge in the center.
Techniques: Morph
Camera: Pan
33 · CTA · 1:13–1:17
A blue lightning-bolt logo assembles from thin blueprint lines into a flat solid mark on a white field. The URL fades in beneath it, then the frame fades to black.
On-screen text: “bolto.com”
Techniques: Morph
Camera: Static






