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Bland - You can’t add your AI agent to your parents phone plan. So we launc
Bland · Sep 2026 · 0:31 · AI-annotated
- Length
- 0:31
- Scenes
- 13 · 2.4 s avg
- Product on screen
- 0:07
- Features shown
- 4
- Call to action
- 0:25 · 82%
- Voiceover
- Yes
00:00:00 / 00:31:02
Bland’s 0:31 launch film runs 13 scenes, about 2.4 s each. The product shows up at 0:07 and 4 features are revealed. The call to action lands at 0:25 (82% in), over a voiceover. The video is built as a rapid sequence of full-bleed typographic cards, each pairing one bold sentence on the left with a single 3D object or card on the right, cut on a steady beat. Its style is defined by a warm beige, charcoal green, and burnt orange palette, a heavy grotesque display face against a monospaced technical label, and signature moves like masked text fills, rotating and flipping phone mockups, and a constant scrolling binary ticker along the bottom edge.
No filming indicatedEstimated needs: 3 graphic passages — draw or supply · 5 3D passages — build or supply
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Bland - You can’t add your AI agent to your parents phone plan. So we launc, scene by scene
· 13 scenes as text
01 · Hook · 0:00–0:02
A beige layout holds the headline Your human has a phone plan, which fills from grey to black, while a tilted phone mockup on the right rotates and its screen switches from a human contact to an agent welcome. Binary code scrolls along a black bottom bar.
On-screen text: “ROBOTS & AGENTS”, “Your human has a phone plan.”, “A FAMILIAR IDEA.”, “FOR AGENTS”
Techniques: 3D mockup
Camera: Static
02 · Hook · 0:02–0:04
A dark green phone mockup sits on a beige field, easing from a tilted angle to upright as the bold black headline Now so do you. completes on the left. Small monospace labels frame the corners.
On-screen text: “ROBOTS & AGENTS”, “Now so do you.”, “YOUR TURN.”, “FOR AGENTS”
Techniques: 3D mockup, Kinetic type
Camera: Static
03 · Problem · 0:04–0:05
A cream backdrop pairs a small mono kicker with a large bold headline that swaps from “Make calls.” to “Send a text.” On the right, a tilted 3D phone shows the app moving from a calling screen to a text screen; a binary ticker scrolls along the bottom bar.
On-screen text: “ROBOTS & AGENTS”, “YOU NEED TO”, “Make calls.”, “FOR AGENTS”, “Send a text.”
Techniques: Kinetic type, 3D mockup
Camera: Static
04 · Problem · 0:05–0:07
A beige layout holds the bold headline “Send texts.” on the left while a 3D phone mockup on the right rotates to flip its dark green messaging screen around and reveal a tan back card.
On-screen text: “ROBOTS & AGENTS”, “YOU NEED TO”, “Send texts.”, “FOR AGENTS”
Techniques: 3D mockup
Camera: Static
05 · Product intro · 0:07–0:11
A cream layout splits into a left text block and a right card mockup on an orange backing. A gray mask wipes off the card as the small label switches from NOW YOU CAN. to BLAND'S FIRST-EVER, the headline gains the word plan., and a caption fades in below.
On-screen text: “NOW YOU CAN.”, “Robots & Agents”, “BLAND'S FIRST-EVER”, “Robots & Agents plan.”, “THE PHONE PLAN FOR ROBOTS & AGENTS.”
Techniques: Masking, Kinetic type
Camera: Static
06 · Feature reveal · 0:11–0:12
On a dark charcoal background, the cream headline UNLIMITED TALK. resolves from horizontal mask bars into clean type. Small caps labels sit in the top corners and a thin rule with a caption and binary texture anchors the lower third.
On-screen text: “ROBOTS & AGENTS”, “UNLIMITED”, “TALK.”, “ALL THE CONVERSATION YOU CAN HAVE.”, “FOR AGENTS”
Techniques: Masking
Camera: Static
07 · Feature reveal · 0:12–0:14
A pale green poster scrolls vertically on a locked-off frame. The oversized black headline UNLIMITED TEXT. drifts up and out the top while a flat card slides in at right, swapping YOUR NUMBER for One free phone number. INCLUDED.
On-screen text: “ROBOTS & AGENTS”, “UNLIMITED”, “TEXT.”, “ALL THE CONVERSATION YOU CAN HAVE.”, “FOR AGENTS”, “YOUR NUMBER”, “INCLUDED.”, “1 FREE PHONE NUMBER”, “One free phone number.”
Techniques: Kinetic type
Camera: Static
08 · Feature reveal · 0:14–0:16
A cream layout holds a bold black headline on the left and a tilted ticket card on the right. The card and the top-left wordmark swing in with a vertical echo trail, then settle flat and crisp while the binary ticker at the bottom keeps scrolling.
On-screen text: “ROBOTS & AGENTS”, “One free phone number.”, “01 / BLAND”, “YOUR NUMBER”, “INCLUDED.”, “1 FREE PHONE NUMBER”, “INCLUDED WITH YOUR PLAN.”, “FOR AGENTS”
Techniques: Speed ramp
Camera: Static
09 · Pricing · 0:16–0:19
A cream price $29.99 scales and settles into the center of a burnt-orange field crossed by diagonal bands, while the plan label and a one-line feature caption fade in beneath it. A black bar with binary code runs along the bottom edge.
On-screen text: “ROBOTS & AGENTS”, “THE ROBOTS & AGENTS PLAN”, “$29.99”, “/ month”, “Unlimited talk + text · 1 free phone number”, “One call at a time.”, “FOR AGENTS”
Techniques: Kinetic type
Camera: Pull out
10 · Feature reveal · 0:19–0:21
A beige title card holds the black headline “One call.” scaling in with “At a time.” dropping below, left of a stacked cream card that shuffles open to reveal “01” and “ACTIVE CALL”; a binary ticker scrolls in the bottom bar.
On-screen text: “One call.”, “At a time.”, “01”, “ACTIVE CALL”
Techniques: Kinetic type
Camera: Static
11 · Feature reveal · 0:21–0:25
On a dark green background, a 3D phone mockup tilts on the right as its call screen flips from Calling to Call ended. The headline Unlimited talk. holds left while Limited human patience. slides up beneath it in pale green, then the text and phone scroll left and up out of frame.
On-screen text: “Unlimited talk.”, “Limited human patience.”
Techniques: Kinetic type, 3D mockup
Camera: Static
12 · CTA · 0:25–0:26
A dark green card shows a large cream headline wiping up into view on the left, split from the right by a vertical rule. A line-drawn phone icon with an orange dot cuts to a muted $29.99 on the right. Small caps labels and a binary line frame the edges.
On-screen text: “ROBOTS & AGENTS”, “Send this to your human.”, “$29.99”, “FOR AGENTS”, “01010011 01100101 01101110 01100100 00100000 01110100 01101000 01101101 00100000 01110100 01101111”
Techniques: Masking, Kinetic type
Camera: Static
13 · CTA · 0:26–0:31
A dark green pricing card holds the headline Send this to your human. on the left and $29.99 / month on the right, divided by a thin vertical line. A cream Switch to Bland pill and the URL bland.ai fade in beneath, while a binary strip scrambles along the bottom edge.
On-screen text: “ROBOTS & AGENTS”, “Send this to your human.”, “$29.99”, “/ month”, “Unlimited talk + text”, “1 free phone number”, “One call at a time.”, “Switch to Bland”, “bland.ai”, “FOR AGENTS”
Camera: Static