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Attio - Automations is live on @ProductHunt! 🚀 🛠️ Build powerful workflows f

Attio · Nov 2023 · 0:30 · AI-annotated

Length
0:30
Scenes
12 · 2.5 s avg
Product on screen
0:00
Features shown
1
Call to action
0:26 · 89%
Voiceover
No
00:00:00 / 00:30:01

Attio’s 0:30 launch film runs 12 scenes, about 2.5 s each. The product is on screen from the first frame and 1 feature is revealed, with social proof. The call to action lands at 0:26 (89% in). The video alternates light and dark graph-paper grids, types headlines inside dashed selection boxes, and zooms through grids of workflow cards to tour the builder. Signature moves are the deconstructing cube mark, glowing card zooms, status badges flipping to Completed, and confetti bursts that punctuate the metrics and close.

No filming indicatedEstimated needs: 2 capture groups — your screens or recordings · 1 official logo — reused across the film · 2 graphic passages — draw or supply
Plan my film from this onePrintable storyboard

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Attio - Automations is live on @ProductHunt! 🚀 🛠️ Build powerful workflows f, scene by scene

· 12 scenes as text

  1. 01 · Product intro · 0:00–0:02

    On a light grid background, the black attio wordmark sits centered while its solid 3D cube mark deconstructs into thin wireframe outlines that drift to the upper-left and lower-right, linked by dashed lines tracing a rectangle.

    Techniques: Morph

    Camera: Static

  2. 02 · Product intro · 0:02–0:05

    On a grid background, a dashed selection box types out the headline 'It's a new era for CRM automation' while a 3D arrow drifts across. The box scales down, then a black curved shape wipes in from the right, carrying the white tagline 'Build and scale' and the attio logo.

    On-screen text: “It's a new era for”, “CRM automation”, “Build and scale”

    Techniques: Kinetic type

    Camera: Static

  3. 03 · Problem · 0:05–0:08

    On a dark grid background, “Build and scale” holds on the left while a vertical list of icon labels scrolls up on the right: Product-led growth, Product-led sales, Sales-led growth, RevOps, each fading as it rises, until SalesOps settles at center. The attio logo sits bottom left.

    On-screen text: “Build and scale”, “Product-led growth”, “Product-led sales”, “Sales-led growth”, “RevOps”, “SalesOps”, “attio”

    Techniques: Kinetic type

    Camera: Pan

  4. 04 · Feature reveal · 0:08–0:09

    A dark frame holds a horizontal row of white text and a small purple icon that scrolls left with motion blur, decelerating until the phrase Automate any workflow locks in centered.

    On-screen text: “Build and scale”, “SalesOps”, “Automate any workflow that comes to mind”

    Techniques: Kinetic type, Speed ramp

    Camera: Static

  5. 05 · Feature reveal · 0:09–0:13

    A two-tone headline holds centered on a dark grid, white 'Automate any workflow' and gray 'that comes to mind'. A 3x2 array of workflow cards fades in around it, each with colored icon nodes on a dotted field and a green Live badge; the center card gains a glowing outline.

    On-screen text: “Automate any workflow that comes to mind”

    Camera: Static

  6. 06 · Feature reveal · 0:13–0:13

    A dark grid of workflow cards sits behind a bold headline. The camera zooms into the central card, outlined in a glowing white border, while the surrounding cards dim and slide to the edges.

    On-screen text: “Automate any workflow that comes to mind”

    Techniques: UI zoom

    Camera: Push in

  7. 07 · Feature reveal · 0:13–0:14

    A dark grid backdrop frames a glowing rounded card holding four colored icon nodes linked by dashed lines, with a workflow label and a green Live pill beneath. A large grey headline is cropped along the top edge.

    On-screen text: “Automate any workflow that comes to mind”

    Camera: Static

  8. 08 · Demo · 0:14–0:15

    A glowing workflow card with a Live badge slides up and to the right, blurring away, as a trigger panel fades in at the top right. On the left, the headline Trigger on any CRM action types in line by line.

    On-screen text: “Trigger on any CRM action”

    Techniques: Kinetic type

    Camera: Static

  9. 09 · Demo · 0:15–0:23

    On a dark background, a four-card automation workflow assembles on the right while bold headlines cycle on the left. Named cursors (Roza, Alex, Jamie) hover over each card, status badges flip from Running to green Completed, and a confetti burst fills the frame.

    On-screen text: “Trigger on any CRM action”, “Harness the power of AI”, “Perform updates and actions on your data”, “Integrate with your stack”, “And so much more”

    Techniques: Kinetic type, Cursor demo, Particles

    Camera: Pan

  10. 10 · Social proof · 0:23–0:24

    Colorful confetti bursts and falls across a dark frame over a faded record list and two stat cards. The left caption fades out as a centered headline appears above the cards, whose numbers tick upward.

    On-screen text: “And so much more”, “Accelerate to your next phase of growth”

    Techniques: Particles

    Camera: Pan

  11. 11 · Social proof · 0:24–0:26

    On a dark field, a two-line headline sits above two stat cards whose numbers count up while a blue line graph draws itself upward. A white circle then wipes open to reveal a black logo among gray wireframe rock shapes.

    On-screen text: “Accelerate to your next phase of growth”, “Completed Runs”, “$ ARR”

    Techniques: Masking

    Camera: Pull out

  12. 12 · CTA · 0:26–0:30

    On a white grid background, faint gray 3D outlines drift around a center black Attio mark. The wordmark forms beside it, then the tagline and URL fade in below as the outlines clear. The frame stays locked off.

    On-screen text: “AUTOMATE. ITERATE. ACCELERATE.”, “attio.com/automations”

    Camera: Static