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Pratap Ranade - Today, we’re excited to unveil Heaviside-1, @arenaphysica's second ge
Arena Physica · Sep 2026 · 2:35 · AI-annotated
- Length
- 2:35
- Scenes
- 47 · 3.3 s avg
- Product on screen
- 0:00
- Features shown
- 2
- Call to action
- 2:25 · 94%
- Voiceover
- Yes
00:00:00 / 02:35:04
Arena Physica’s 2:35 launch film runs 47 scenes, about 3.3 s each. The product is on screen from the first frame and 2 features are revealed, with social proof. The call to action lands at 2:25 (94% in), over a voiceover. The video interleaves locked-off lab talking-heads with black-field serif title cards and dark 3D or UI demos, cutting at a moderate pace of about ten cuts per minute. Its signature moves are red extruded serif glyphs, count-up stat cards, and side-by-side simulated versus predicted field renders.
Footage neededEstimated needs: 6 capture groups — your screens or recordings · 1 official logo — reused across the film · 14 filmed passages — shoot, supply or replace · 4 graphic passages — draw or supply · 8 3D passages — build or supply
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Pratap Ranade - Today, we’re excited to unveil Heaviside-1, @arenaphysica's second ge, scene by scene
· 47 scenes as text
01 · Product intro · 0:00–0:01
A white circular line mark and the serif wordmark Arena Physica fade up to full brightness, centered on a black field, then hold on a locked-off frame.
Camera: Static
02 · Product intro · 0:01–0:05
A man in a white t-shirt sits in a cluttered electronics lab, speaking to camera in a locked-off medium shot. A white lower-third fades in at lower left with his name and title, and a small Arena Physica logo sits in the corner.
On-screen text: “Michael Frei, Ph.D.”, “CHIEF RESEARCH OFFICER”, “Arena Physica”
Camera: Static
03 · Product intro · 0:05–0:06
A man in a white t-shirt stands in a bright workshop, facing the camera in a locked-off medium shot. White lower-third text names him as Michael Frei, Ph.D., Chief Research Officer, as the frame dims and large red serif letters begin to appear.
On-screen text: “Michael Frei, Ph.D.”, “CHIEF RESEARCH OFFICER”
Camera: Static
04 · Product intro · 0:06–0:06
A giant red serif word, Heaviside, fills the lower half of a near-black frame, its top edge fading to a thin outline. The word slides slowly left, revealing more letters at the right edge.
On-screen text: “Heaviside-1”
Techniques: Kinetic type
Camera: Static
05 · Product intro · 0:06–0:10
A near-black frame holds a small white label “INTRODUCING” above a large serif title “Heaviside-1”. The title starts with a reddish tint and a soft vertical offset, then sharpens into clean white over the first second as the letters settle onto the baseline. The label stays fixed throughout.
On-screen text: “INTRODUCING”, “Heaviside-1”
Techniques: Kinetic type
Camera: Static
06 · Demo · 0:10–0:15
The Arena Physica app screen sits on a gray backdrop, its dark viewport holding a 3D PCB board that tilts and rotates while a dense swarm of colored field-vector lines sprouts from its copper traces. A red timer counts down at the bottom, then the camera pushes into the viewport until the board fills the frame.
On-screen text: “Heaviside-1”, “INTRODUCING”
Techniques: 3D mockup, Particles, UI zoom
Camera: Static
07 · Demo · 0:15–0:19
A green square domain in 3D perspective holds an orange stepped geometry on a black void. A swarm of multicolored field vectors radiates outward from the plane, pulses out, and clears to expose the bare geometry, then re-erupts. The camera keeps a low three-quarter angle.
Techniques: Particles
Camera: Push in
08 · Social proof · 0:19–0:21
A red timecode counter on black rolls from 08.364 down to 00.184, gaining a 3D extruded edge as it lands. A dark tweet card slides up from the bottom, revealing the Heaviside announcement post.
On-screen text: “00:00:08.364”, “00:00:00.184”
Techniques: Kinetic type, Masking
Camera: Static
09 · Social proof · 0:21–0:24
A centered tweet card announcing Heaviside grows on a black background, then the view scrolls up through a grid of many congratulatory tweet cards.
Techniques: UI zoom
Camera: Pan
10 · Demo · 0:24–0:27
A man in a white t-shirt sits in a bright lab, speaking to camera. Workbenches, monitors and a 3D printer frame fill the background. The Arena Physica logo scales in at the bottom right corner.
On-screen text: “Arena Physica”
Camera: Static
11 · Demo · 0:27–0:29
A dark PCB design interface fills the frame against a red textured backdrop. A white cursor glides from a lower panel to an upper one, each stop raising a Click to Inspect tooltip beside a green circuit layout. S-parameter graphs and agent headers stay static.
Techniques: Cursor demo
Camera: Static
12 · Demo · 0:29–0:31
A dark RF design window tilts at a slight angle against a red textured backdrop. It holds an S-parameter plot with green, yellow and red traces, a Smith chart below, and a blue straight-stub filter topology on the right. The frame is locked-off and still.
Camera: Static
13 · Demo · 0:31–0:31
A dark RF interface fills the frame: S-parameter plots and a Smith chart on the left, a blue straight-stub filter layout on the right. The view holds, then the interface dims to near black as a large 3D letterform outline emerges on the right edge.
Camera: Static
14 · Demo · 0:31–0:33
Large red serif glyphs '<1dB' sit in 3D perspective on a black field, extruded so the front faces glow bright red while the receding sides fade to dark red. The right letter is cropped at the frame edge. The shot is locked off.
On-screen text: “<1dB”
Camera: Static
15 · Problem · 0:33–0:37
A man in a white t-shirt sits at a workbench in a bright lab, speaking to a static camera in a medium shot. The shot cuts to a plain white field where the word Verifier appears centered in a large serif.
On-screen text: “Verifier”
Camera: Static
16 · Problem · 0:37–0:41
A white serif word 'Verifier' sits left of a dark field while a smaller uppercase tagline reveals word by word on the right. The serif word then scales up as the tagline fades out.
On-screen text: “Verifier”, “A FAST AND RELIABLE WAY TO CHECK YOUR ANSWER”
Techniques: Kinetic type
Camera: Static
17 · Problem · 0:41–0:48
A dark test-runner panel sits centered on black. A red progress line sweeps across as six rows light up in sequence, each spinner flipping to a red check with a microsecond time, the header switching to 6/6 PASSED and the footer to 6 passed in 91 ms.
Camera: Static
18 · Problem · 0:48–0:49
On a near-black background, six dim gray lines of text, each preceded by a small hollow circle, list filter-design questions. The small letter-spaced caption SIX QUESTIONS sits below the list, and the card holds still.
On-screen text: “cutoff frequency of this geometry”, “insertion loss at half amplitude”, “lossless pass is 0 dB”, “passband edge is inclusive”, “stopband rejection”, “cutoff scaling with inductance”, “SIX QUESTIONS”
Camera: Static
19 · Problem · 0:49–0:51
A static list of six gray technical questions sits on a near-black background, each line preceded by a small hexagon outline. A smaller uppercase caption reads below the list. The text holds still for the full clip.
On-screen text: “cutoff frequency of this geometry”, “insertion loss at half amplitude”, “lossless pass is 0 dB”, “passband edge is inclusive”, “stopband rejection”, “cutoff scaling with inductance”, “SIX QUESTIONS · NOTHING TO RUN THEM”
Camera: Static
20 · Problem · 0:51–0:54
A man in a white t-shirt sits in a workshop and speaks to the camera. Workbenches, test equipment and a silver reflective panel fill the background. The locked-off medium shot holds, then fades to black.
On-screen text: “Arena Physica”
Camera: Static
21 · Problem · 0:54–0:55
A locked-off black frame holds a centered white serif line that sharpens from a soft blur into focus, the second word filling in to complete the phrase before it holds steady.
On-screen text: “Arena Physica”, “Fast & Trustworthy”
Techniques: Kinetic type
Camera: Static
22 · Problem · 0:55–0:59
A man in a cream T-shirt sits centered in a bright electronics lab, speaking to camera, hands on his knees; workbenches, monitors and a 3D printer fill the background. The locked-off medium shot holds still while he talks.
On-screen text: “Fast & Trustworthy”, “Arena Physica”
Camera: Static
23 · Problem · 0:59–1:00
A man in a white t-shirt sits in a bright workshop, speaking to camera. Workbenches, tools and a silver softbox fill the background. The shot is locked off, with the Arena Physica logo fixed in the lower right corner.
On-screen text: “Arena Physica”
Camera: Static
24 · Problem · 1:00–1:03
A dense white wireframe of triangles fills a dark olive field in 3D perspective. A square patch at the center holds a tighter grid dotted with small pink, green and blue points. The view stays locked off.
On-screen text: “Arena Physica”
Camera: Push in
25 · Problem · 1:03–1:06
A 3D cross-section of stacked strata, alternating cyan and dark gray bands with thin orange edges, hovers over a white wireframe mesh on a dark gray field. The camera glides slowly along the layers, and vertical purple bars rise across them near the end.
Techniques: Parallax
Camera: Push in
26 · Demo · 1:06–1:09
A man in a white t-shirt sits centered and speaks to camera in a bright lab, framed by a 3D printer rig, a silver softbox and cluttered workbenches. The Arena Physica logo stays locked in the lower right.
On-screen text: “Arena Physica”
Camera: Static
27 · Demo · 1:09–1:13
Two 3D particle simulations, labeled Simulated and Predicted, float side by side over a black void. Rainbow trails stream across a thin luminous slab as the camera drops to a side view, then pushes into the right panel.
Techniques: Split screen, 3D mockup, Particles, Parallax, UI zoom
Camera: Push in
28 · Demo · 1:13–1:15
A flat green-yellow plane tilts and rotates in 3D against a black void, carrying a dense clump of glowing multicolored lines that shift from yellow-orange to green and blue as the viewing angle changes.
Techniques: Particles
Camera: Push in
29 · Demo · 1:15–1:16
A tilted pale-green panel floats in black space, its surface covered by a yellow grid wrapped in radiating field lines of green, orange and blue. A second panel edge sits at the left. The lines drift and pulse while the panel rotates slowly.
On-screen text: “50 YEARS OF SIMULATION DATA”
Techniques: 3D mockup
Camera: Static
30 · Social proof · 1:16–1:21
A black field is filled with a grid of small white cross-shaped glyphs that twinkle and drift slowly. At the top, a headline reads 50 YEARS OF SIMULATION DATA, then swaps in place to >250K DIFFERENT GEOMETRIES.
On-screen text: “50 YEARS OF SIMULATION DATA”, “>250K DIFFERENT GEOMETRIES”
Camera: Pull out
31 · Social proof · 1:21–1:22
A dark field of hundreds of tiny white line glyphs, like miniature technical drawings, fills the frame in a loose grid. At the top, the white headline completes as the final word appears, holding a locked-off frame.
On-screen text: “500B+ FIELD LABELS”
Techniques: Kinetic type
Camera: Static
32 · Feature reveal · 1:22–1:26
Centered white serif text reads Heaviside-0 with a small arrow to the right. The arrow multiplies into a cluster as the letters slide and overlap, then settle into Heaviside-1 with the arrow gone.
On-screen text: “Heaviside-0”, “Heaviside-1”
Techniques: Kinetic type, Morph
Camera: Static
33 · Feature reveal · 1:26–1:30
A man in a white t-shirt sits centered in a bright workshop, speaking to camera. Workbenches, an oscilloscope, a laptop and a softbox fill the background. The frame stays locked off as he talks.
On-screen text: “Heaviside-1”
Camera: Static
34 · Feature reveal · 1:30–1:36
A man in a white t-shirt sits centered in a cluttered electronics workshop, speaking to a static camera. Workbenches with monitors, test gear and a reflective panel fill the background. He keeps his hands clasped. A white Arena Physica wordmark sits bottom right.
On-screen text: “Arena Physica”
Camera: Static
35 · Feature reveal · 1:36–1:40
A layered slab, cyan top with orange guide lines and a cluster of small cylinders over dark stacked edges, rotates slowly against black. The whole object turns in place, revealing its side profile as it spins.
On-screen text: “Arena Physica”
Techniques: 3D mockup
Camera: Pan
36 · Feature reveal · 1:40–1:45
A man in a white t-shirt sits centered in a workshop, speaking to the camera. Behind him, workbenches hold a 3D printer frame, a laptop, and test equipment. The shot stays locked off at medium framing, with the Arena Physica logo fixed in the lower right corner.
On-screen text: “Arena Physica”
Camera: Static
37 · Feature reveal · 1:45–1:48
A dark analysis window shows an S-parameter graph, a Smith chart and a blue stub layout on a grid. The view zooms into the graph as a hand cursor sweeps left to right, updating a frequency readout box and a highlighted axis marker.
Techniques: UI zoom, Cursor demo
Camera: Push in
38 · Feature reveal · 1:48–1:49
A dark simulation window shows an S-parameter graph with green, yellow and red curves on a grid. A hand cursor drags right across the plot, and a small tooltip follows it, updating the frequency and dB values. A second panel with a blue shape sits at the right edge.
Techniques: Cursor demo
Camera: Static
39 · Feature reveal · 1:49–1:54
A dark app window on a gray paper background shows a 3D PCB board, green substrate with orange copper pads, rotating in perspective. Colored field-vector arrows burst across the board and retract, while a bottom badge toggles between a PREDICTING state and a millisecond result readout.
Techniques: 3D mockup, Particles
Camera: Pull out
40 · Feature reveal · 1:54–1:58
A man in a white t-shirt sits centered on a bench in a workshop, speaking to camera with hands clasped. Workbenches, monitors, a mesh fan and a 3D printer fill the background. The Arena Physica wordmark stays in the lower right corner.
On-screen text: “Arena Physica”
Camera: Static
41 · Feature reveal · 1:58–2:05
A dark metrics panel with three bar charts fills the frame. Red solid and hatched bars grow up from the baseline, error bars snap on top, then the panel zooms out to float over a live-action shot of a person at a desk.
On-screen text: “Arena Physica”
Techniques: UI zoom
Camera: Pull out
42 · Social proof · 2:05–2:05
A man in a white t-shirt sits centered in a workshop, speaking to camera, surrounded by workbenches, an oscilloscope and a softbox. A dark data strip with orange bars and small numbers fades out across the top. The frame stays locked off.
On-screen text: “Arena Physica”
Camera: Static
43 · Social proof · 2:05–2:11
A man in a white t-shirt sits centered in a bright lab and speaks to the camera. The frame stays locked, with workbenches, an oscilloscope and equipment visible behind him.
On-screen text: “Arena Physica”
Camera: Static
44 · Social proof · 2:11–2:18
A dark panel holds three bar charts for RMSE, Magnitude, and Phase. The red, hatched-red, and gray bars grow upward from the baseline, then white error bars appear on top. The white serif title EM Benchmark sits centered above the panel.
On-screen text: “EM Benchmark”
Camera: Static
45 · Demo · 2:18–2:20
A tilted translucent plane holds a dense cluster of colorful vector streaks on a black background, with the headline 'Atlas Fields Studio' and a red button at lower left. The frame crossfades into the full studio interface, adding a left control panel and a runtime badge.
On-screen text: “Atlas Fields Studio”
Techniques: Particles
Camera: Static
46 · Demo · 2:20–2:25
A dark app window on a gray backdrop: a left control panel with sliders and template thumbnails updates while a cursor drags values, and the main canvas re-renders a 3D patch antenna whose colored field vectors shift as the design changes from hairpin to combine filter.
Techniques: 3D mockup, Cursor demo
Camera: Static
47 · CTA · 2:25–2:35
A maroon wireframe sphere of thin lines rotates slowly on a near-black field, with a thick red curve tracing a heart-like loop. The white serif URL holds center and the Arena Physica lockup rests at the bottom.
On-screen text: “studio.arenaphysica.com”, “Arena Physica”
Camera: Static