1:26
Pika - Today, we’re introducing the next AI interface for creation: a person
Pika · AI · Apr 2026
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Tim Cook - AirPods Pro 3, the new Apple Watch lineup, iPhone 17, iPhone 17 Pro,
Apple · Sep 2025 · 2:29 · AI-annotated
- Length
- 2:29
- Scenes
- 117 · 1.3 s avg
- Product on screen
- 0:01
- Features shown
- 13
- Voiceover
- Yes
00:00:00 / 02:29:18
Apple’s 2:29 launch film runs 117 scenes, about 1.3 s each. The product shows up at 0:01 and 13 features are revealed. There is no explicit call to action; a voiceover carries the film. A fast-cut recap of an Apple keynote, built as a chain of locked-off title cards and 3D product turntables interleaved with live-action b-roll and macro renders, all driven by a single continuous voiceover. The style alternates stark black and pale gray fields, uses a bold sans-serif for centered headlines, and punctuates each feature with a scaling word or numeral, a shatter or splash, and an iridescent ring or neon glow.
Footage neededEstimated needs: 1 capture group — your screens or recordings · 1 official logo — reused across the film · 33 filmed passages — shoot, supply or replace · 4 graphic passages — draw or supply · 65 3D passages — build or supply
Is this your launch? to your site or press kit.
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· 117 scenes as text
01 · Hook · 0:00–0:00
White text on a black field: “What?” fills the frame and scales down, then a smaller “No.” holds centered in the same locked-off frame.
On-screen text: “What?”, “No.”
Techniques: Kinetic type
Camera: Pull out
02 · Hook · 0:00–0:01
A black card holds the white word “No.” centered, then it cuts to the smaller line “You didn't miss it.” in the same position. The frame stays locked off throughout.
On-screen text: “No.”, “You didn't miss it.”
Camera: Static
03 · Product intro · 0:01–0:02
A presenter in a dark blazer stands centered in a night-lit Apple Store, hands clasped, then the shot cuts to a top-down close-up of a phone's camera module internals on a black background.
On-screen text: “You didn't miss it.”
Camera: Static
04 · Product intro · 0:02–0:03
A woman in a black tee and green trousers stands in a sunlit room with floor-to-ceiling windows on a city skyline, hands clasped as she addresses the camera. A pink-tinted overlay of the same shot dissolves out in the first moment.
Camera: Static
05 · Product intro · 0:03–0:03
A man in a navy polo, black trousers and white sneakers stands centered on a tiled plaza before a glass building. He faces the camera and gestures with both open hands while speaking. The wide symmetrical shot holds steady on him.
Camera: Static
06 · Product intro · 0:03–0:04
A small Apple logo sits centered on a black background. A blue and orange neon glow traces its outline and pulses into the body, the color shifting from the lower edge up to the leaf and stem.
Camera: Static
07 · Product intro · 0:04–0:05
A rapid whip pan sweeps across a dim, warmly lit set. A row of pale display stands blurs past on the right while an amber light flares on the left, the motion so fast the frame dissolves into streaks.
Camera: Static
08 · Product intro · 0:05–0:05
Four smartphones in side profile, stacked vertically in blue, gold, silver, and black, float on a plain light background. The stack eases into even vertical spacing. Rendered in 3D perspective.
Techniques: 3D mockup
Camera: Static
09 · Product intro · 0:05–0:06
Two wireless earbuds cross in the center of a pale gray background. They begin black, then turn white as the pair rotates in 3D, the ear tips swinging toward the camera.
Techniques: 3D mockup
Camera: Static
10 · Product intro · 0:06–0:06
A pair of white stem earbuds rotates in 3D on a pale gray field. The two buds spin around a vertical axis, then settle so a single left bud faces the camera, its stem and speaker grille centered.
Techniques: 3D mockup
Camera: Static
11 · Product intro · 0:06–0:07
Three Apple Watches with different bands fan out in 3D on a light gray field, the center one on a yellow band showing activity rings. A cut lands on the copper back of an iPhone 17 Pro, its three camera lenses set in a triangle.
Techniques: 3D mockup
Camera: Static
12 · Feature reveal · 0:07–0:11
An orange iPhone 17 Pro render on black starts tight on the triple-lens island, then the camera pulls back to frame the whole top of the phone as the iPhone 17 PRO title appears above and holds.
On-screen text: “iPhone 17”, “PRO”
Techniques: 3D mockup
Camera: Push in
13 · Feature reveal · 0:11–0:12
A dark close-up of a machine's interior: a copper block with a small white panel sits center between metal posts and coiled cables. The camera pushes in slightly as the frame falls into near blackness.
On-screen text: “iPhone17”, “PRO”
Camera: Push in
14 · Feature reveal · 0:12–0:12
A dark close-up of a steel fixture with a rectangular cutout and surrounding screw holes, cables at the base. The frame lifts from near-black to reveal the brushed metal texture and a faint red glow in the background.
Camera: Static
15 · Feature reveal · 0:12–0:13
A phone clamped in a test fixture is hit by a jet of water from a black nozzle above. The spray strikes the top edge and camera bump, throwing droplets and splashes into a dark void. Tight macro framing, slow-motion water.
Techniques: 3D mockup, Particles
Camera: Static
16 · Feature reveal · 0:13–0:14
A close-up 3D mockup of a copper-orange phone stands against a black background, its camera plate with four openings at the top and liquid-like body below. A large numeral 8 scales in the frame.
On-screen text: “8”
Techniques: 3D mockup, Kinetic type
Camera: Push in
17 · Feature reveal · 0:14–0:15
A top-down macro of a dark phone's triple-camera module rests on a rough, scratched surface, with dust specks drifting at the upper left. A thin glint of light travels along the metal frame while the shot holds steady.
Techniques: Particles, Light sweep
Camera: Static
18 · Feature reveal · 0:15–0:15
A dark indigo phone back with a triple-lens camera module fills the frame in 3D perspective, tilted slightly. Diagonal streaks of light sweep across the surface like rain while the device holds steady.
Techniques: 3D mockup, Particles
Camera: Static
19 · Feature reveal · 0:15–0:16
A copper iPhone back rests on dark rocky debris, a glowing white outline tracing the camera module. The view cuts to the front as a neon line snakes across the screen, then a hand holds the phone.
Techniques: Light sweep
Camera: Push in
20 · Feature reveal · 0:16–0:18
A hand holds a phone upright against a black background. The screen shows a glowing neon outline bent into rounded rectangular shapes, like a tube of light. The frame is locked off and still.
Camera: Static
21 · Feature reveal · 0:18–0:19
A macro camera glides low across the curved orange body of a device, sliding over several circular black ports as the finely textured metal catches warm side light.
Camera: Static
22 · Feature reveal · 0:19–0:21
A copper-framed phone floats in 3D, rotating from a side view that exposes its internal battery and camera module to a front view. The lock screen glows with orange and pink contour lines around the 9:41 time.
Techniques: 3D mockup
Camera: Static
23 · Feature reveal · 0:21–0:22
A thin dark rod strikes a row of glass beakers and flasks on a white pedestal, shattering the glass and sending water flying against a dark gray backdrop. Two copper pins stand upright as the splash peaks; the frame stays locked-off.
On-screen text: “Tue Apr 1”
Techniques: Particles
Camera: Push in
24 · Feature reveal · 0:22–0:24
An orange fitness band with a glowing screen tilts in 3D against a dark backdrop. A pane of glass shatters into flying shards while a water splash bursts beside it, the device rotating through the debris.
Techniques: 3D mockup, Particles
Camera: Push in
25 · Feature reveal · 0:24–0:26
Three iPhones stand in a row on a black background, the white and blue units showing their backs while the orange unit's lock screen dissolves into its back. The glowing orange contour on the screen fades, then the trio dims to black.
Techniques: 3D mockup
Camera: Pull out
26 · Feature reveal · 0:26–0:26
A man in a long blue coat sits on a white spiral staircase inside a magenta-lit arched alcove, gazing upward. The wide shot is locked off and static; a purple wash covers the set and the figure holds still.
On-screen text: “000”
Camera: Static
27 · Feature reveal · 0:26–0:27
A woman with large curly hair in a dark blazer leans against a white brick wall in a sunlit alley. The shot cuts to a woman in a long flowing dress standing in a wet city street at night, gazing upward under streetlights.
Camera: Static
28 · Feature reveal · 0:27–0:28
A black and white profile portrait of a woman wearing a knitted beanie and a large round earring, her long hair blowing to the right across a gray studio backdrop. The image fades in from black.
Camera: Static
29 · Feature reveal · 0:28–0:29
A man holds a white triple-camera iPhone in a metal rig close to the lens, his face peering over it. The rig is then shown bolted to a moving motorcycle at night, riding across a dark field toward a single distant light.
Camera: Static
30 · Feature reveal · 0:29–0:30
A phone in a rugged case on a tripod films a rainy night football match. A finger taps the screen to step through zoom levels, and the on-screen view tightens on the running players.
Techniques: UI zoom
Camera: Push in
31 · Feature reveal · 0:30–0:31
A smartphone in a rugged case sits on a tripod in the rain, its screen showing a camera app recording a night football game. The view zooms in on a running player to 8x while the timer ticks up.
Techniques: 3D mockup, UI zoom
Camera: Push in
32 · Feature reveal · 0:31–0:33
Female runners in athletic gear sprint through heavy rain in warm amber light, the camera tracking alongside as they pass; a small timer counts up in the corner.
On-screen text: “00:00:11”
Camera: Push in
33 · Feature reveal · 0:33–0:34
Extreme close-up of a light phone's triple-lens camera island, its raised surface speckled with dust. The camera drifts slowly across the back as focus softens, set against a blurred teal background.
Camera: Static
34 · Feature reveal · 0:34–0:35
A red rally car slides across a foggy night pit lane as the camera tracks it, throwing up dust. A yellow car and a row of lit garage bays sit behind it under a tall floodlight.
Camera: Static
35 · Feature reveal · 0:35–0:35
A driver in an orange helmet and gloves grips a steering wheel inside a race car, viewed through the roll cage. The word Breakthrough scales up across the center of the frame on a locked-off shot.
On-screen text: “Breakthrough”
Techniques: Kinetic type
Camera: Static
36 · Feature reveal · 0:35–0:36
A helmeted rider in a vehicle cockpit leans forward as a bright lens flare blooms on the right, the word Breakthrough scaling up over them. The shot cuts to a dark 3D battery block on black, where battery life scales in at the center.
On-screen text: “Breakthrough”, “battery life”
Techniques: Kinetic type, 3D mockup
Camera: Pull out
37 · Feature reveal · 0:36–0:37
A top-down render of an open phone chassis, battery and camera module visible, sits centered on black. The frame eases back and shrinks slightly while the caption 'battery life' scales in.
On-screen text: “battery life”
Techniques: Kinetic type
Camera: Pull out
38 · Feature reveal · 0:37–0:39
A landscape phone mockup sits centered on a black background, its screen playing a 3D action game with a character, health bars and ability buttons. Large white words “you” then “can” scale in at the center of the screen over the live gameplay.
On-screen text: “you”, “can”
Techniques: Kinetic type, 3D mockup
Camera: Static
39 · Feature reveal · 0:39–0:40
A phone mockup lies flat on black, its screen playing a fiery anime clip while huge lowercase words scale in and out, ending on a dark orb ringed in red light.
On-screen text: “can”, “go”, “hard”
Techniques: 3D mockup, Kinetic type
Camera: Push in
40 · Feature reveal · 0:40–0:42
A dark liquid sphere with a bright rim light rests on a reflective black surface, then bursts into a white vapor cloud that billows outward and thins into fog.
Techniques: Morph, Particles
Camera: Pull out
41 · Feature reveal · 0:42–0:44
A dark perforated metal plate sits at an angle, its grid of oval slots catching thin rim light. Grey smoke drifts slowly across the upper half, partly hiding the surface. The shot holds on the vented texture as the voiceover names the a19 pro chip.
Camera: Static
42 · Feature reveal · 0:44–0:46
Macro 3D render of the A19 Pro chip on a dark circuit board, camera drifting with shallow depth of field, then a cut to three iPhone Air devices standing in a row, backs facing the viewer.
Techniques: Light sweep, Parallax, 3D mockup
Camera: Static
43 · Feature reveal · 0:46–0:48
Three iPhone backs in silver, orange and dark blue stand upright side by side on a black field, lit from the front with soft highlights on the camera modules. The camera holds still as the lighting dims gradually until the devices sink into shadow and the frame goes black.
Camera: Static
44 · Feature reveal · 0:48–0:51
A silver iPhone Air stands in side profile, balanced on two fingertips, centered on a white background. Large gray letters A and R rise in at the left and right edges, the phone edge acting as the I in AIR. The shot starts washed out and sharpens, with the A scaling up.
On-screen text: “A”, “R”
Techniques: Kinetic type, 3D mockup
Camera: Static
45 · Feature reveal · 0:51–0:52
An extreme close-up of a thin dark phone edge on a white background, the vertical power button centered. A soft glint of light travels down the metal frame and button, shifting the reflections.
Techniques: Light sweep
Camera: Static
46 · Feature reveal · 0:52–0:53
Four phones in side profile, stacked vertically in blue, gold, white and black on a pale gray backdrop. The top two tilt from a slight angle into a flat edge-on view, showing the titanium frame and side buttons.
Techniques: 3D mockup
Camera: Static
47 · Feature reveal · 0:53–0:55
A titanium-framed phone rotates in 3D against a light gray gradient, opening on its top corner with the black pill cutout, easing to a flat front view of the pale blue wallpaper, then spinning to a thin edge-on profile.
Techniques: 3D mockup
Camera: Push in
48 · Feature reveal · 0:55–0:56
A brushed-metal chip rotates from a thin edge-on slab to face the camera, revealing the engraved Apple logo and A19 PRO lettering on its square face against a plain white background.
Techniques: 3D mockup
Camera: Static
49 · Feature reveal · 0:56–0:57
A square silver chip die with the Apple logo and A19 PRO marking sits centered on a white field, scaling gently in place.
Camera: Static
50 · Feature reveal · 0:57–1:01
Two light-blue iPhones stand side by side in a tight 3D close-up on the camera bump and side buttons. A hand pinches a single unit and rotates it to show the front screen, then the thin titanium edge. The A19 Pro label scales in over the close-up.
On-screen text: “A19”, “PRO”, “0”
Techniques: 3D mockup, Kinetic type
Camera: Static
51 · Feature reveal · 1:01–1:02
A macro close-up of a laptop's black front camera module on a pale silver body, the lens catching a blue reflection. White text reads Center Stage front camera, framed by yellow corner brackets that expand around it. The frame stays locked off.
On-screen text: “Center Stage front camera”
Techniques: Kinetic type
Camera: Static
52 · Feature reveal · 1:02–1:04
A 3D iPhone on a pale gray field shows the front camera viewfinder, two women on a beach inside yellow face-detection boxes, while a headline slides in. The shot then reframes into the screen, enlarging the viewfinder and shutter button.
On-screen text: “Center Stage front camera”
Techniques: 3D mockup, UI zoom
Camera: Static
53 · Feature reveal · 1:04–1:06
A front-facing phone mockup on a light gray background shows a camera viewfinder with a beach selfie. The portrait photo rotates to landscape, yellow face-detection boxes snap onto each of the five people, and a yellow ROTATE chip appears at the top.
Techniques: Morph
Camera: Static
54 · Feature reveal · 1:06–1:07
A phone mockup in 3D perspective on a light background shows the camera app framing a beach group photo of five women, with a yellow ROTATE button and control icons, then the image expands to fill the screen as the interface fades.
Techniques: 3D mockup, Morph
Camera: Static
55 · Feature reveal · 1:07–1:08
A macro shot of a glossy black circular camera module with a polished metallic rim. The camera drifts slowly across the curved surface, a bright highlight glides along the edge. Shallow depth of field, dark background.
Techniques: Light sweep
Camera: Static
56 · Feature reveal · 1:08–1:09
A macro 3D shot of a black camera lens with a polished metal ring fills the frame, then cuts to a wide mountain landscape with a sunlit rocky cliff on the right and a sea of clouds below the green peaks.
Techniques: 3D mockup
Camera: Static
57 · Feature reveal · 1:09–1:09
The frame fades up from black to a woman in a cream turtleneck dress seated in an antique chair, legs crossed, in a dim classical room with ornate wall paneling and terracotta tile floors. She holds a still pose, hands resting on her lap, facing the camera.
Camera: Static
58 · Feature reveal · 1:09–1:10
A woman in a cream dress leans against dark curved set pieces, hand raised to her hair. The scene cuts to a woman with voluminous curly red hair in a maroon leather jacket, leaning on a pale tiled wall and glancing over her shoulder.
Camera: Static
59 · Feature reveal · 1:10–1:13
A gym crowd cheers and claps behind handmade signs, one reading “cleanup aisle 29.” A young woman in a green-trimmed vest holds up a white smartphone, recording the action. The locked-off frame captures swaying, fist-pumping spectators filling the bleachers.
Camera: Push in
60 · Feature reveal · 1:13–1:14
Over-the-shoulder shot of a hand holding a phone in a sunlit gym. The screen records a basketball game while a group video call sits in a rounded corner at top right, with a red timer and record button in the camera UI. A blurred face with glasses fills the right edge.
Camera: Static
61 · Feature reveal · 1:14–1:15
A hand holds a smartphone in a sunlit basketball gym, its screen showing a recording app that captures the game below. A picture-in-picture of the woman's face and a red timer sit at the top of the frame, while the real players blur in the background.
Camera: Static
62 · Feature reveal · 1:15–1:16
A player in a green jersey leaps toward the rim and dunks in a low, tilted wide shot of an indoor court. A defender in white stands below the hoop. Tall arched windows and a digital scoreboard fill the background as the camera drifts slightly.
Camera: Push in
63 · Feature reveal · 1:16–1:19
A hand holds a phone recording a basketball game in a bright gym, the screen showing a camera view with a video-call window. White cartoon eyes with brown irises pop in on the left, then multiply into a swarm filling both sides of the frame.
Techniques: Particles
Camera: Push in
64 · Feature reveal · 1:19–1:20
A low-angle locked-off shot of a cheering crowd in a gym. Fans hoist handmade signs reading “Clean on aisle 9” and “BELIEVE” while a person in the foreground holds a white iPhone up, the group pumps fists and smiles.
Camera: Static
65 · Feature reveal · 1:20–1:21
A hand holds an iPhone in focus against a blurred gym where players in green and white jerseys move. The screen plays a basketball clip of a player in a green jersey, with a video call inset of a smiling woman top right and a red timer badge above.
Camera: Static
66 · Feature reveal · 1:21–1:22
A black iPhone rests horizontally in the foreground, its Apple logo and dual cameras visible, while four translucent cases in green, blue, purple and clear fan out behind it like a hand of cards on a plain white backdrop. The shot holds steady with a subtle rotation of the fan.
Techniques: 3D mockup
Camera: Static
67 · Feature reveal · 1:22–1:24
Five iPhone models in black, purple, blue, green and white fan out in 3D perspective on a light background, then the arrangement resolves to the centered Apple logo and the wordmark iPhone 17.
On-screen text: “iPhone 17”
Techniques: 3D mockup
Camera: Static
68 · Feature reveal · 1:24–1:25
Four iPhone 17 mockups in purple, blue, silver, and green stand in a row and rotate from back to front, revealing lock screens. A static “iPhone 17” title holds in the frame.
On-screen text: “iPhone 17”
Techniques: 3D mockup
Camera: Push in
69 · Feature reveal · 1:25–1:26
A close-up of a smartphone lock screen in 3D, with the dark frame and side button visible on the right over a white background. A glassy 9:41 clock sits over a soft iridescent petal wallpaper, with a music card for Rainbow by ATRIP below. The framing tightens and shifts upward, revealing the date and enlarging the time.
Techniques: 3D mockup, UI zoom
Camera: Push in
70 · Feature reveal · 1:26–1:27
A landscape iPhone in 3D perspective sits on a light gray field, its screen showing a sci-fi game with a runner in a pink and teal tunnel. The device scales up to fill the frame as the white caption ProMotion up to 120Hz scales in across the center.
On-screen text: “ProMotion up to 120Hz”
Techniques: 3D mockup, Kinetic type
Camera: Push in
71 · Feature reveal · 1:27–1:28
A sage-green iPhone in landscape rests on a white field, its screen running a neon sci-fi shooter with a red robot up ahead. A large white ProMotion headline scales across the display and clears as the phone turns to face the camera.
On-screen text: “ProMotion up to 120Hz”
Techniques: Kinetic type, 3D mockup
Camera: Static
72 · Feature reveal · 1:28–1:30
A hand holds a phone against a blurred party crowd; the camera viewfinder frames a group of friends under string lights. The thumb slides in and taps the round shutter button. The phone tilts slightly as the shot is taken.
Camera: Static
73 · Feature reveal · 1:30–1:33
Centered dark sans-serif phrases crossfade one after another on a plain off-white background, cycling through camera and battery specs. The frame stays locked off while each line fades into the next.
On-screen text: “256GB starting storage”, “Super-high resolution photos”, “5x more GPU”, “Latest-generation Photographic Styles”, “48MP main camera”, “Live Translation”
Techniques: Kinetic type
Camera: Static
74 · Feature reveal · 1:33–1:35
A plain white frame holds a centered black headline that cross-dissolves from “Find My via Satellite” into “Liquid Glass”, then holds still on the new phrase.
On-screen text: “Find My via Satellite”, “Liquid Glass”
Techniques: Kinetic type
Camera: Static
75 · Feature reveal · 1:35–1:36
A rounded green lightning-bolt graphic with a small white bolt icon fills a black frame. The bolt shrinks and retracts, unmasking the centered headline “Charge up to” as the background flips from black to white.
On-screen text: “Liquid Glass”, “Charge up to”
Techniques: Masking, Kinetic type
Camera: Static
76 · Feature reveal · 1:36–1:37
A solid green card centers a large white 50% in bold sans. A smaller white line reading Charge up to scales in beside the number, which holds still. The frame stays locked off with no camera move.
On-screen text: “Charge up to”, “50%”
Techniques: Kinetic type
Camera: Push in
77 · Feature reveal · 1:37–1:38
A pale off-white field holds the centered phrase in 20 minutes in dark gray sans. The text scales up gently and steadily across the locked-off frame, with no other elements present.
On-screen text: “in 20 minutes”
Techniques: Kinetic type
Camera: Static
78 · Feature reveal · 1:38–1:39
A black lightning bolt with frayed RGB edges cuts across a light gray field, pinning the stretched text of the product name around it. The bolt collapses as the name scales down and its color fringes tighten, then a small caption scales in.
On-screen text: “AirPods Pro3”, “in 20 minutes”
Techniques: Kinetic type, Morph
Camera: Static
79 · Feature reveal · 1:39–1:40
A black product name sits centered on a light gray field. The wordmark stretches and warps with rainbow chromatic fringing, then compresses into a thin horizontal line and disappears.
On-screen text: “AirPods Pro3”
Techniques: Kinetic type
Camera: Static
80 · Feature reveal · 1:40–1:40
A white AirPods Pro earbud sits at the center of expanding concentric sound-wave rings with iridescent rainbow edges. A dark head silhouette sits in the background against a light gray field, and the title AirPods Pro3 scales in.
On-screen text: “AirPods Pro3”
Techniques: 3D mockup
Camera: Pull out
81 · Feature reveal · 1:40–1:42
A dark profile silhouette of a person against a white background. A white earbud sits in the ear while thin iridescent concentric rings ripple inward around it, tightening toward the earbud.
Camera: Pull out
82 · Feature reveal · 1:42–1:42
Two dancers in black clothing move against a plain white backdrop, crossing and separating in fluid choreography. One leans forward while the other arches back, their bodies overlapping mid-motion before they pull apart again.
Camera: Static
83 · Feature reveal · 1:42–1:43
Two black earbuds hover on a plain white background, then cut to a person in black clothing with arms spread, centered as concentric white and colored rings expand around them.
Camera: Static
84 · Feature reveal · 1:43–1:45
A low-angle live shot of a person with red hair in a dark top moves against a white background. Concentric circular ripples warp the frame, then clear as they lean forward and reach open hands toward the camera.
Camera: Static
85 · Feature reveal · 1:45–1:46
A white tunnel of thin concentric rings recedes to a dark center point. The camera flies forward as colored rings in blue, pink and yellow expand outward, with a small dark rounded shape at the core.
Techniques: Parallax
Camera: Static
86 · Feature reveal · 1:46–1:47
A radial motion blur swirls across a white void, concentric rings and rainbow chromatic streaks spinning outward, then snaps into focus on a dancer in black, arms wide, captured mid-stride inside the rings.
Techniques: Speed ramp
Camera: Static
87 · Feature reveal · 1:47–1:48
A locked-off white AirPods case and earbuds turn slightly on a light gray background. Large black text scales across them, then a second black headline appears.
On-screen text: “The world's best in-ear”, “Active Noise Cancellation”
Techniques: Kinetic type, 3D mockup
Camera: Static
88 · Feature reveal · 1:48–1:49
A centered black headline on a plain light background reads Active Noise Cancellation. The word Noise blurs and fades out while the other words stay sharp and locked in place.
On-screen text: “Active Noise Cancellation”
Techniques: Kinetic type
Camera: Static
89 · Feature reveal · 1:49–1:50
On a plain light gray field, the centered headline reads “Active Noise Cancellation” in black sans. The middle word “Noise” is blurred and fades toward gray while the outer words stay crisp, staging the noise being removed.
On-screen text: “Active Noise Cancellation”
Techniques: Kinetic type
Camera: Static
90 · Feature reveal · 1:50–1:53
A white earbud in 3D perspective holds on the left, its black sensor face with two gold-ringed lenses turned toward the camera. The headline 'Heart rate sensing' sits on the right while a magenta highlight drifts across the words, shifting from 'Heart rate' to 'Heart' to 'ing'.
On-screen text: “Heart rate sensing”
Techniques: 3D mockup
Camera: Static
91 · Feature reveal · 1:53–1:54
Three Apple Watch SE3 in 3D perspective fan across a white background, scaling in slightly; the center watch on a gray band shows a complication face, the left on a pink band a purple face, the right on a black band a photo of a person in red.
On-screen text: “Heart rate sensing”
Techniques: 3D mockup
Camera: Push in
92 · Feature reveal · 1:54–1:55
Three Apple Watches in pink, gray, and black cases float in a row on a white background, turning slowly in 3D. The center watch shows a compass face, the left a purple abstract face, the right a photo of a person in a red jacket.
Techniques: 3D mockup
Camera: Push in
93 · Feature reveal · 1:55–1:56
A gray-banded Apple Watch render sits centered on a pale background, its face showing a Sleep Score gauge reading 84 with a High label. The camera pushes in slowly until the watch face fills the frame.
Techniques: 3D mockup
Camera: Static
94 · Feature reveal · 1:56–1:57
A circular sleep score gauge displaying the number 84 morphs into a horizontal bar chart with green, red, and blue segments, then fades to a white screen.
On-screen text: “10:09”, “Sleep Score”, “84”, “High”, “Mar 31 - Apr 1”
Techniques: Morph
Camera: Static
95 · Feature reveal · 1:57–1:59
A horizontal sleep chart on a light background shows three rounded bars, a long blue one, a medium green one and a short red one, with gray labels Time Asleep, Bedtime Awake and Awake beneath each. The bars drift slightly rightward.
On-screen text: “Time Asleep”, “Bedtime Awake”, “Awake”
Camera: Static
96 · Feature reveal · 1:59–2:00
A titanium smartwatch with a green perforated band sits in 3D perspective against a gray gradient. The screen wakes from black to a green compass face, the digital time scaling in at center, while the red-ringed crown and side button stay in focus. The frame stays locked.
Techniques: 3D mockup
Camera: Static
97 · Feature reveal · 2:00–2:01
A man in a bandana stands in a cactus desert, glancing at his wrist. A cut brings a locked-off macro of his smartwatch face, a green screen with a white ring and the digits 00.
Camera: Pan
98 · Feature reveal · 2:01–2:02
A 3D view of Earth at night resolves from a motion-blurred close-up into a sharp wide shot. A white satellite icon hovers above the horizon, casting a green beam down onto a glowing location pin on the coastline.
Techniques: 3D mockup
Camera: Pull out
99 · Feature reveal · 2:02–2:03
A silver watch with a green band floats in 3D perspective, its screen showing an SOS prompt. A second black-banded watch slides in from the right to sit beside it, displaying a satellite iMessage thread.
Techniques: 3D mockup
Camera: Pull out
100 · Feature reveal · 2:03–2:04
A white smartwatch with a rose-gold case spins in 3D against a plain white background. The close-up turntable reveals the black back sensor, the looped band, and the engraved case, all in soft studio light.
Techniques: 3D mockup
Camera: Static
101 · Feature reveal · 2:04–2:05
A rose-gold Apple Watch with a white band rotates from a rear three-quarter angle to face the camera, revealing a purple and pink gradient watch face with large outlined numerals.
Techniques: 3D mockup
Camera: Static
102 · Feature reveal · 2:05–2:06
A dark side profile of a smartwatch rests on a woven surface, its edge lit by a green glow that blooms outward from beneath the case. The light intensifies across the texture while the watch stays in shadow.
Techniques: 3D mockup
Camera: Static
103 · Feature reveal · 2:06–2:07
A dark green field holds a tangle of thin branching lines, like veins, that sharpen into focus from a soft blur. The network radiates from a reddish-brown mass on the right, its yellow-green filaments spreading leftward across the frame.
Camera: Push in
104 · Feature reveal · 2:07–2:09
A 3D camera drifts forward inside a vessel. A green translucent membrane floats in the foreground over a reddish-brown artery wall. Thin yellow branching lines spread across the surface, and a pale tube runs horizontally across the frame.
Techniques: Parallax
Camera: Push in
105 · Feature reveal · 2:09–2:10
A rose-gold Apple Watch with a white band sits centered on a plain off-white background. Its face animates from a cluster of translucent rounded shapes into a white heart icon above the white label Possible Hypertension.
Camera: Static
106 · Other · 2:10–2:11
A person in a white shirt holds an open palm; a slim silver device hovers just above it in a soft-focus room with bookshelves and a lamp. The white headline “Good things” scales in at center over the hand.
On-screen text: “Good things”
Techniques: Kinetic type
Camera: Static
107 · Other · 2:11–2:13
A person in black clothing falls from a handstand to the ground on a white set, flanked by swirling iridescent bubble shapes. The text 'this fall' is centered in the frame.
On-screen text: “this fall”
Techniques: Light sweep
Camera: Static
108 · Other · 2:13–2:13
A black cat rests on a white surface, the words “this fall” defocused behind it. A quick cut lands on a white Apple Watch, its black face showing the time in thin outline numerals.
On-screen text: “this fall”
Techniques: 3D mockup
Camera: Static
109 · Other · 2:13–2:14
A silver smartphone floats centered against a light gray gradient, shown edge-on as it turns slowly around a vertical axis, revealing its thin frame and camera lens.
Techniques: 3D mockup
Camera: Static
110 · Other · 2:14–2:15
A pair of white wireless earbuds spins in place on a plain light background, rotating to reveal the stems and rounded ear tips. The turn is slow and continuous, with soft shading defining the matte surfaces.
Techniques: 3D mockup
Camera: Static
111 · Other · 2:15–2:15
A purple-banded smartwatch tilts in 3D against a white field, its face a cyan depth gauge that climbs from 7 to 8 feet while translucent bubbles drift and blur past the edges.
Techniques: 3D mockup, Particles
Camera: Static
112 · Other · 2:15–2:16
A vertical stack of five iPhone screens in green, purple, blue, white and black cases fans apart on a white background, each displaying a different Dynamic Island notification, from a music player to a weather alert and a live score.
Techniques: 3D mockup
Camera: Static
113 · Other · 2:16–2:17
A titanium smartwatch with a green perforated band floats in 3D perspective against a white field, its compass face glowing. The light cuts out, the watch drops into blackness, leaving only a thin highlight on the case edge and a faint screen glow.
Techniques: 3D mockup
Camera: Static
114 · Outro · 2:17–2:18
Three phone backs in dark blue, orange, and gray sit side by side on black, each showing a triple-lens camera module. The image fades up from near-black to full brightness, revealing the lens rings and a small flash and microphone hole on each unit.
Camera: Static
115 · Outro · 2:18–2:24
On a black field, the Apple logo forms inside a glowing aura of blue and orange light. The colored edge fades and the mark settles into a flat white silhouette, centered.
Camera: Static
116 · Outro · 2:24–2:25
A white Apple logo sits centered on a black field, then the frame cuts to a dense block of small grey legal disclaimer text. Both shots are static and locked-off.
On-screen text: “Arknights: Endfield coming to iOS, release date subject to change. Apps, games, and content featured may not be available in all regions or languages, and may, ”
Camera: Static
117 · Outro · 2:25–2:29
A dense block of small white legal disclaimer text sits in the lower-left of a black field, locked off and motionless for the full duration. The frame holds still with no animation or camera movement.
On-screen text: “Arknights: Endfield coming to iOS, release date subject to change. Apps, games, and content featured may not be available in all regions or languages, and may r”
Camera: Static