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Claude - Introducing Claude Haiku 5.5: the cheapest, fastest, and most capable

Anthropic · Oct 2026 · 0:11 · AI-annotated

Length
0:11
Scenes
7 · 1.6 s avg
Product on screen
0:04
Voiceover
No
00:00:00 / 00:11:01

Anthropic’s 0:11 launch film runs 7 scenes, about 1.6 s each. The product shows up at 0:04. There is no explicit call to action. The video is a three-beat teaser built on long static holds: an abstract masked-tile opener, a single serif name card, and a closing tile montage, with each hold punctuated by one fast image flip. Its signature moves are the L-shaped cutouts that frame cycling textures and a single thin arc that sweeps the frame and underlines the title.

No filming indicatedEstimated needs: 1 official logo — reused across the film · 5 graphic passages — draw or supply
Plan my film from this onePrintable storyboard

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Claude - Introducing Claude Haiku 5.5: the cheapest, fastest, and most capable, scene by scene

· 7 scenes as text

  1. 01 · Hook · 0:00–0:01

    Three square tiles of abstract artwork sit on a white field, each carrying an L-shaped white cutout. In a single cut the tiles flip to a new set of images: pink with red stripes, a white geometric line drawing, and black with a rainbow arc.

    Camera: Static

  2. 02 · Hook · 0:01–0:02

    Three L-shaped and rectangular cutout windows on a white field reveal close-up textures: an orange layered surface, a dark grid with red truss lines, and a blue field with a rainbow spectrum. A thin black arc morphs across the frame, sweeping through the windows as they drift vertically.

    On-screen text: “J”

    Techniques: Masking, Morph

    Camera: Static

  3. 03 · Hook · 0:02–0:04

    Three masked image panels, two L-shaped and one square, rest on a thin curved black line over a white background. The abstract images inside the masks cycle through new textures and colors while the line and panel shapes stay fixed.

    Camera: Static

  4. 04 · Product intro · 0:04–0:08

    Black serif text reading Claude Haiku 5.5 sits above a thin curved line on a cream background. The static composition holds, then the text and the left portion of the line vanish, leaving a small curve on the right.

    On-screen text: “Claude Haiku 5.5”

    Camera: Static

  5. 05 · Outro · 0:08–0:10

    Three abstract image tiles sit on a cream background and fade from pale to full saturation. The left and right tiles are L-shaped, holding orange brush strokes and a blue prism line; the center square shows a dark field over a red perspective grid.

    Camera: Static

  6. 06 · Outro · 0:10–0:10

    Three angular image panels are held static in a row on a pale background, forming the letters L, T and X. The left shows red spheres on black, the centre a pink and grey split, the right a star field with a white streak.

    Camera: Static

  7. 07 · Outro · 0:10–0:11

    Three stepped image crops sit on a plain off-white background. The left tile holds an orange sunset gradient, the center square a black field above an orange ridged texture, and the right tile a brown and green sketch with black line work.

    Techniques: Masking

    Camera: Static