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Anthropic - We’ve developed Claude for Chrome, where Claude works directly in you

Anthropic · Aug 2025 · 0:32 · AI-annotated

Length
0:32
Scenes
13 · 2.5 s avg
Product on screen
0:04
Voiceover
No
00:00:00 / 00:32:02

Anthropic’s 0:32 launch film runs 13 scenes, about 2.5 s each. The product shows up at 0:04. There is no explicit call to action. The video opens with a hand-lettered title card on a flat beige field, then morphs a sketch of a browser into the real Chrome interface to introduce the Claude panel, followed by a series of gently tilted 3D browser mockups showing Claude working on Zillow, Google Docs, DoorDash and Salesforce. It closes on a serif tagline card and the asterisk logo, holding locked-off frames throughout with slow 3D tilts as its signature move.

No filming indicatedEstimated needs: 2 capture groups — your screens or recordings · 1 official logo — reused across the film · 1 graphic passage — draw or supply · 5 3D passages — build or supply
Plan my film from this onePrintable storyboard

Is this your launch? to your site or press kit.

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Anthropic - We’ve developed Claude for Chrome, where Claude works directly in you, scene by scene

· 13 scenes as text

  1. 01 · Hook · 0:00–0:02

    On a flat beige field, a centered serif line reads out from “Now available as” to the full sentence while a small hand-drawn gray loop strokes in above it. The frame stays locked off.

    On-screen text: “Now available as a research preview”

    Techniques: Kinetic type

    Camera: Static

  2. 02 · Hook · 0:02–0:04

    A hand-drawn monitor on a cream background. A black line sketches a cursor on its blank screen, then the cursor slides to the top-right corner. A caption reads 'Now available as a research preview' while a large letter M slides in.

    On-screen text: “Now available as a research preview”, “M”

    Camera: Static

  3. 03 · Product intro · 0:04–0:09

    A hand-drawn sketch of a browser window morphs into a realistic dark browser chrome. A cursor moves to the orange Claude icon in the toolbar and clicks it, and a Claude side panel labeled Research preview slides in from the right.

    Techniques: Morph, Cursor demo

    Camera: Static

  4. 04 · Product intro · 0:09–0:11

    Close-up of a tablet screen resting on a beige surface, framed on its lower half. The bottom prompt field types its placeholder out letter by letter beside a peach arrow button, then a star, the word Claude and a Research preview label scale and slide in at the top.

    Camera: Static

  5. 05 · Product intro · 0:11–0:12

    A close-up of a tablet's search bar reading “How can I help you today?” pulls back to reveal two devices side by side, the left one showing a Claude webpage with a black Try now button.

    Techniques: UI zoom, 3D mockup

    Camera: Pull out

  6. 06 · Product intro · 0:12–0:14

    A flat browser window showing the Claude Chrome extension page and a right-hand chat panel tilts into 3D perspective on a beige background, then eases back and scales down to recenter.

    Techniques: 3D mockup

    Camera: Pull out

  7. 07 · Demo · 0:14–0:16

    A tilted 3D browser window floats on a cream background, showing a Zillow map of Seattle with a home list. A Claude panel beside it types a search request and a permission prompt, while a cursor moves over the dialog.

    Techniques: 3D mockup, Cursor demo

    Camera: Static

  8. 08 · Demo · 0:16–0:18

    A flat browser window shows a Google Docs product requirements document with a Claude summary panel docked on the right. The document scrolls steadily down through the Core Features table while the side panel scrolls slightly.

    Camera: Static

  9. 09 · Demo · 0:18–0:19

    A tilted 3D browser mockup shows a food delivery homepage with a garlic noodles search. A right sidebar chat types a response, ending with a blinking cursor.

    Techniques: 3D mockup, Kinetic type

    Camera: Static

  10. 10 · Demo · 0:19–0:21

    A DoorDash browser window, with a garlic noodles search and a Claude assistant panel on the right, sits as a 3D mockup on a plain beige backdrop. The window tilts and rotates slowly in perspective, the listings and chat text staying legible.

    Techniques: 3D mockup

    Camera: Pull out

  11. 11 · Demo · 0:21–0:24

    A locked-off screen shows a Salesforce Convert Lead dialog in a browser, while a Claude AI panel on the right types its analysis line by line. The dialog and background stay still as the panel text streams in.

    Camera: Static

  12. 12 · Outro · 0:24–0:28

    A plain cream background holds a small outlined pill badge with a flask icon and the words RESEARCH PREVIEW, centered above a serif headline. The headline completes its entrance, settling on Meet your thinking partner on any tab. The frame stays locked off and static.

    On-screen text: “RESEARCH PREVIEW”, “Meet your thinking partner on any tab”

    Techniques: Kinetic type

    Camera: Static

  13. 13 · Outro · 0:28–0:32

    On a flat beige field, a tiny orange asterisk mark at center scales up into the full Claude logo, and the black serif wordmark Claude appears beside it, holding still on a locked-off frame.

    Camera: Static