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Airtable - Introducing Airtable Cobuilder, the fastest way to build no-code appl

Airtable · Jul 2024 · 0:17 · AI-annotated

Length
0:17
Scenes
6 · 2.8 s avg
Product on screen
0:02
Voiceover
No
00:00:00 / 00:17:02

Airtable’s 0:17 launch film runs 6 scenes, about 2.8 s each. The product shows up at 0:02. There is no explicit call to action. The video is built as a repeating gesture where a top prompt bar types a need and a matching dashboard slides up from below, then the prompt swaps and a recolored dashboard rises, so every beat is the same prompt-to-app move. Its signature motions are the left-to-right text reveal, the prompt bar stretching from a small chip, the dashboards sliding up with a gentle tilt, and the sidebar hue shifting per use case over a grainy pastel gradient.

No filming indicatedEstimated needs: 1 capture group — your screens or recordings
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Airtable - Introducing Airtable Cobuilder, the fastest way to build no-code appl, scene by scene

· 6 scenes as text

  1. 01 · Hook · 0:00–0:02

    A small white rounded icon with a purple sparkle sits centered on a soft pastel gradient. It stretches horizontally into a wide white bar as a line of bold text reveals left to right beside the sparkle.

    On-screen text: “I need to manage the release of a women's skateboarding shoe in time for the Olympics”

    Techniques: Kinetic type

    Camera: Static

  2. 02 · Demo · 0:02–0:03

    A pastel gradient backdrop frames a white prompt card with a purple sparkle icon and Olympic shoe text. A cream dashboard panel slides up from below to reveal a marketing interface with a purple sidebar and a row of campaign cards.

    Camera: Static

  3. 03 · Demo · 0:03–0:06

    A white prompt bar with a purple sparkle icon floats above a marketing dashboard with a purple sidebar and photo cards. The first request sentence slides in, then is replaced by a second sentence that types out, while the dashboard tilts gently and a new panel rises at the bottom.

    On-screen text: “I need to manage the release of a women's skateboarding shoe in time for the Olympics”, “Help me track parts and production for the Artemis mission SLS rocket system”

    Techniques: Kinetic type

    Camera: Static

  4. 04 · Demo · 0:06–0:10

    A white prompt bar with a purple star icon types a new sentence across the top. Below it, a green and white parts inventory dashboard sits still, then a purple panel slides up over the charts and a pink-glowing card rises as the view changes.

    Techniques: Kinetic type

    Camera: Static

  5. 05 · Demo · 0:10–0:12

    A white prompt bar with a purple sparkle icon holds a sentence at the top of a pastel gradient. Below, a webpage mockup with a purple header and a white form card slides up and settles into place.

    Camera: Static

  6. 06 · Demo · 0:12–0:17

    A white prompt pill sits above a soft gradient backdrop as the app window reveals beneath it. The blue sidebar and a beta-programs table fill in row by row, then the Overview item in the sidebar lights up with a blue highlight box.

    On-screen text: “I want to manage customer beta programs for our AI model launches”

    Techniques: Masking

    Camera: Static