Whip launch videos

Whip house style

What Whip launch films have in common, counted film by film over 2 published launches, with how common each trait is across all 1,988 films in the library.

• Condensed type in both films

  10% of library films · Described by AI

• Zoom transitions in both films

  18% of library films · AI-annotated

• Colour #5c4d4a in both films

  25% of library films · Measured

• Playful tone in both films

  26% of library films · AI-annotated

• Grotesque sans type in both films

  32% of library films · Described by AI

• Opens on product intro in both films

  36% of library films · AI-annotated

• Masking in both films

  41% of library films · AI-annotated

• No call to action in both films

  42% of library films · AI-annotated

• Morph in both films

  47% of library films · AI-annotated

• Colour #181722 in both films

  54% of library films · Measured

• Cursor demo in both films

  55% of library films · AI-annotated

• Colour #eaf0f5 in both films

  56% of library films · Measured

• Graphics scenes in both films

  63% of library films · AI-annotated

• Live action scenes in both films

  64% of library films · AI-annotated

• 3D mockup in both films

  64% of library films · AI-annotated

• Geometric sans type in both films

  66% of library films · Described by AI

• 3D render scenes in both films

  66% of library films · AI-annotated

• Pan camera move in both films

  66% of library films · AI-annotated

• Voiceover in both films with analysed sound

  71% of library films · Measured

• Pull out camera move in both films

  77% of library films · AI-annotated

A description of these films, not Whip's own guidelines. AI-annotated traits are not all checked by a person, and typefaces are recognised by eye. Your agent can read the same rules with get_brand_kit.

Launches

• 

  1:32

  

  samagra14 - Today we’re launching @joinwhip AI has made it easier than ever to b

  Whip · Consumer · May 2026

• 

  1:53

  

  samagra14 - Introducing Whip Web: Youtube for interactive experiences The next w

  Whip · Consumer · Sep 2026

Style over time

One column per launch, oldest to newest.