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Aditya - we're killing todo apps. todo apps haven't changed since the index c

Zethos · Nov 2026 · 0:33 · AI-annotated

Length
0:33
Scenes
13 · 2.6 s avg
Product on screen
0:11
Voiceover
No
00:00:00 / 00:33:23

Zethos’s 0:33 launch film runs 13 scenes, about 2.6 s each. The product shows up at 0:11. There is no explicit call to action. The video alternates live-action problem beats (a man swarmed by notifications on the street, a crumpled paper list at home) with locked-off product demos on phone and laptop, bridged by a slow cross-dissolve from street to living room. Pacing is leisurely at about 92 bpm with long takes and a single slow push-in on the laptop, closing on a quiet serif wordmark reveal.

Footage neededEstimated needs: 1 official logo — reused across the film · 12 filmed passages — shoot, supply or replace
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Aditya - we're killing todo apps. todo apps haven't changed since the index c, scene by scene

· 13 scenes as text

  1. 01 · Problem · 0:00–0:11

    A curly-haired man in profile on a city street grimaces as white notification banners with app icons pop up and float around his head in 3D. He waves them away, then pulls out a phone and looks down. The camera pulls back from a tight profile to a medium shot.

    Techniques: 3D mockup, Parallax

    Camera: Pull out

  2. 02 · Demo · 0:11–0:13

    A hand holds a smartphone upright in front of a blurred street; the screen shows a Commitments list app with a search bar, filter chips, and grouped items. The frame stays locked and steady throughout.

    Camera: Static

  3. 03 · Demo · 0:13–0:16

    A smiling man in a cream jacket stands on a residential street, holding a phone while white notification cards with app icons float around his head. The cards drift out of frame and he lowers the phone, smiling as he looks off into the distance.

    Camera: Pull out

  4. 04 · Problem · 0:16–0:17

    A smiling man in a cream jacket walks in profile across the frame. The background cross-dissolves from a street of pastel Victorian houses into a sunlit living room while he stays in place.

    Camera: Static

  5. 05 · Problem · 0:17–0:19

    A cross-dissolve from a white house facade opens onto a sunlit living room. A man in a cream jacket and dark trousers walks from a left doorway across the wood floor toward a bay window with an ocean view, passing a stone fireplace and a curved sofa.

    Camera: Static

  6. 06 · Problem · 0:19–0:20

    A low close shot along a white marble counter holds a small lined slip printed To Do with four checkboxes. A hand with a watch and ring enters from the left, fingers spread, and closes over the slip, lifting it. The standing figure and window stay blurred behind.

    Camera: Static

  7. 07 · Problem · 0:20–0:22

    A pair of hands lifts a sheet of lined paper marked TO DO with four empty checkboxes into frame, held in front of a tablet on a wooden table. The paper slides to a locked-off position.

    Camera: Push in

  8. 08 · Problem · 0:22–0:22

    Over-the-shoulder view of two hands holding a small sheet of lined paper with a handwritten TO DO heading and four empty boxes. The hands fold and crumple the paper into a ball. Static frame, softly blurred office background.

    Camera: Static

  9. 09 · Problem · 0:22–0:23

    Overhead close-up of two hands over a wooden table, tearing a small white paper strip apart. One hand in a white sleeve then opens and drops away, revealing a phone with a dark screen and blue edge resting on the wood beside a marble surface.

    Camera: Static

  10. 10 · Demo · 0:23–0:25

    A person in a cream shirt walks across a wooden desk, passing in front of an open laptop that displays a white inbox list. Behind the desk, a large window frames the Golden Gate Bridge over calm water, with a brass lamp and mug on the right.

    Camera: Push in

  11. 11 · Demo · 0:25–0:26

    A person in a cream shirt sits at a wooden desk, back to camera, facing a window with the Golden Gate Bridge. They lean back and the frame settles on a laptop screen showing a text document, bathed in warm daylight.

    Camera: Push in

  12. 12 · Demo · 0:26–0:30

    A laptop rests on a wooden desk in front of a window framing the Golden Gate Bridge and the bay. The camera pushes in slowly, tightening from the full laptop to the screen, where a task list with Urgent, Overdue and Today sections fills the frame.

    Techniques: UI zoom

    Camera: Push in

  13. 13 · Outro · 0:30–0:33

    A centered lowercase serif wordmark in dark brown rests on a textured cream background that brightens. A copper rule draws out beneath it, then a small italic tagline fades in below.

    On-screen text: “zethos”, “the to-do list that writes itself”

    Techniques: Kinetic type

    Camera: Static