Liquid Energy · Industrials · Nov 2026
STUDIO DUMBAR/DEPT® - Entering the flow state by bringing the brand to life though sound an
Windsurf · Jun 2025 · 0:46 · AI-annotated
- Length
- 0:46
- Scenes
- 23 · 2.0 s avg
- Product on screen
- 0:05
- Features shown
- 1
- Voiceover
- No
Windsurf’s 0:46 launch film runs 23 scenes, about 2.0 s each. The product shows up at 0:05 and 1 feature is revealed. There is no explicit call to action. The film stacks short typographic beats on cream and near-black fields, each held for a couple of beats before a hard cut, then accelerates through a rapid Wave montage and settles into a slow 3D drift of brand cards. Signature moves are dotted lines that resolve into gradient waves, oversized scaling headlines, and parallax card fields cut to a fast pulse around 144 BPM.
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· 23 scenes as text
01 · Hook · 0:00–0:05
On a cream field, ENTERFLOW appears small in the center, then splits as ENTER, FLOW and STATE slide to scattered positions across the frame. A large black wavy W mark fills the frame as the closing sign-off.
On-screen text: “ENTERFLOW”, “ENTER”, “FLOW”, “STATE”
Techniques: Kinetic type
Camera: Static
02 · Product intro · 0:05–0:12
A large black W mark on a cream background scales down to center, then the wordmark Windsurf slides in beside it. The lockup fades as fine dotted lines expand across the frame and curve into flowing waves with a soft pink glow at the left edge.
On-screen text: “Windsurf”
Techniques: Kinetic type, Particles
Camera: Static
03 · Product intro · 0:12–0:13
Flowing yellow and pink gradient waves with dotted trails drift across a purple background. A centered white headline types out word by word, reading “Effortless flow. Limitless brilliance”.
On-screen text: “Effortless flow. Limitless brilliance”
Techniques: Kinetic type
Camera: Static
04 · Product intro · 0:13–0:14
A dark green field carries thin dashed wavy lines as a bright green-to-yellow gradient ribbon sweeps diagonally across the frame. The white tagline stays centered and static, its final word fading in over the moving wave.
On-screen text: “Effortless flow. Limitless brilliance”
Techniques: Light sweep
Camera: Static
05 · Product intro · 0:14–0:15
A centered headline holds still over a split backdrop, dark teal on the left and cream on the right, while dotted flow lines and a gradient band in green, blue and purple sweep across the frame.
On-screen text: “Effortless flow. Limitless brilliance.”
Camera: Static
06 · Product intro · 0:15–0:16
Stacked gradient ribbons sweep diagonally across a dark navy field, their colors shifting from blue, pink, and cream to green, purple, and orange as the layers slide, while thin dashed lines trace each edge.
Camera: Pull out
07 · Other · 0:16–0:17
A dark frame of multicolor curved bands cuts to a light background where a row of vertical gradient swatches, each tagged with a small uppercase color name, slides left across the frame.
Camera: Pull out
08 · Other · 0:17–0:21
A row of overlapping vertical gradient swatches, each tagged with a color name, slides sideways across a cream field. The panels flatten into horizontal solid color bars in two rows, then disperse into scattered smaller blocks while the labels travel with them.
On-screen text: “DUSK TINT”, “DUSK”, “SUN UP”, “DUSK TINT”, “CHARGE”, “AQUA”, “SUN UP TINT”, “AQUA TINT”, “AQUA”, “DUSK TINT”
Techniques: Morph
Camera: Push in
09 · Demo · 0:21–0:24
Black orbital lines and dashed circles spin on a cream background, then fold into a rounded gray pill. A cursor types “Hi, Let's Surf” inside it, and a return arrow appears at the right edge.
On-screen text: “Hi, Let's Surf”
Techniques: Morph, Kinetic type
Camera: Static
10 · Demo · 0:24–0:25
A pale gray rounded field is centered on a cream background. Inside, black text reads 'Hi,' beside gray text 'Let's Surf' and a gray return-arrow icon. The frame stays locked and still throughout the shot.
Camera: Static
11 · Demo · 0:25–0:25
A black rounded button sits centered on a cream background. Gray sans-serif text reads Hi, Let's Surf, followed by a return arrow. The frame is static.
Camera: Static
12 · Feature reveal · 0:25–0:27
On a near-black field, the white headline Wave 1 scales up until it fills the frame. Small gray labels, Auto-run-commands, Memories, RULES and RUNNING.. |, slide or scale in at the edges. Thin white line marks, a dotted arrow and corner brackets draw in at the bottom left and right.
On-screen text: “Wave 1”, “Auto-run-commands”, “Memories”, “RULES”, “RUNNING.. |”
Techniques: Kinetic type
Camera: Push in
13 · Feature reveal · 0:27–0:28
On a cream field, the black title “Wave 2” sits center while small labels, a line-drawn duck and a dotted node cluster drift around it. The digit crossfades to “Wave 3” as a black “Turbo” chip pops in above.
On-screen text: “Wave 2”, “Wave 3”
Techniques: Kinetic type, Parallax
Camera: Push in
14 · Feature reveal · 0:28–0:29
On a cream field, the black serif wordmark Wave scales up while a 4 slides in from the right to form Wave4. Small monospace labels, a dotted node diagram, a line-drawn duck, and an Off/Auto/Turbo toggle drift at the edges.
On-screen text: “Wave”, “RUNNING..”, “TAB-TO-IMPORT”, “MODEL”, “USER”, “MCP”, “PREVIEWS”, “MULTI-MODAL INPUT”, “PROCESSING”, “RETRIEVING CONTEXT CONSTRUCTING STARTING”
Techniques: Kinetic type
Camera: Push in
15 · Feature reveal · 0:29–0:30
A rapid montage of large white text “Wave” and numbers “5” and “7” scaling on a black background. Smaller labels like “WINDSURF TAB” and “Codeium” appear around the central text, accompanied by floating plus signs and dots.
On-screen text: “Wave”, “WINDSURF TAB”, “Exafuncation”, “Codeium”, “Wave 5”, “Wave 7”
Techniques: Kinetic type, Particles, Parallax
Camera: Push in
16 · Feature reveal · 0:30–0:31
On black, a huge white “Wave” headline holds the center while its number counts from 36 to 99; a smaller “Knowledge base” line scales in above. Tiny labels, plus marks and code fragments drift around the edges as the camera pushes in.
On-screen text: “Wave 36”, “Knowledge base”, “Wave 99”
Techniques: Kinetic type
Camera: Push in
17 · Other · 0:31–0:34
A white spinner rotates on black, arcs sweeping around a central ring, then scales up and morphs into the mark: a white ring around a dark green circle with two open arcs. Small “Knowledge base” and a large “0” scale in.
On-screen text: “Knowledge base”, “0”
Techniques: Morph
Camera: Static
18 · Other · 0:34–0:37
A dark green stage holds a cluster of tilted brand cards in 3D perspective. A wide gradient banner with wavy lines scales up at center while stat, tagline and UI cards float at the edges, drifting at different depths as the view flattens.
Techniques: 3D mockup, Parallax
Camera: Pull out
19 · Other · 0:37–0:37
A 3D field of floating interface cards on a dark backdrop, the camera panning so the green background fades to navy. A pink-and-green gradient panel and a purple card rotate past a white Find your flow card.
On-screen text: “Effortless flow”, “Limitless brilliance”, “Find your flow”, “$10B+”, “Do the best”
Techniques: 3D mockup, Parallax
Camera: Static
20 · Other · 0:37–0:41
A 3D field of floating content cards and gradient ribbons drifts across a purple void that shifts to navy. The cards, holding headlines, a podcast cover and a logo lockup, sit at varied depths and slowly rotate while dashed lines and an orbit ring trace the space.
On-screen text: “Find your flow”, “The Future of”, “85%”, “Windsurf”, “W Windsurf”
Techniques: 3D mockup, Parallax
Camera: Pull out
21 · Other · 0:41–0:43
A dark navy void holds dozens of floating white cards and gradient panels, each carrying a headline and the W logo, arranged in layered 3D depth. The camera drifts forward and pans, so near cards slide faster than far ones while small colored squares drift between them.
Techniques: 3D mockup, Parallax
Camera: Pull out
22 · Other · 0:43–0:44
A swarm of small product cards and gradient graphics floats in a dark 3D space above a dashed perspective grid. The field rotates, the cards orbit and compress into a vertical column as the camera sweeps.
Techniques: 3D mockup, Parallax
Camera: Static
23 · Outro · 0:44–0:46
A white W mark glows green at the center of a dark frame as curved green light lines sweep across, then the lines fade and the wordmark Windsurf settles in beside the mark to form the static logo lockup.
Techniques: Light sweep
Camera: Static







