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Noah Morris - Today we’re launching Persona I - the cheapest long-form AI avatar mo
VidRush · Sep 2026 · 1:08 · AI-annotated
- Length
- 1:08
- Scenes
- 36 · 1.9 s avg
- Product on screen
- 0:25
- Features shown
- 1
- Call to action
- 1:02 · 91%
- Voiceover
- Yes
00:00:00 / 01:08:27
VidRush’s 1:08 launch film runs 36 scenes, about 1.9 s each. The product shows up at 0:25 and 1 feature is revealed. The call to action lands at 1:02 (91% in), over a voiceover. A 69 second launch video that alternates kinetic type and infographic graphics on black or cream fields with a live-action presenter at his editing desk, building a Q4 argument (opportunity, cost problem, Persona 1 model, 20% offer) and closing on a URL. Its style is defined by a high-contrast palette of near-black, off-white, electric blue and burnt orange, a mix of italic serif display type and clean sans/mono captions, hand-drawn ovals and brush strokes, halftone dot grids, and a fast ~172bpm
Footage neededEstimated needs: 11 filmed passages — shoot, supply or replace · 20 graphic passages — draw or supply · 1 3D passage — build or supply
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Noah Morris - Today we’re launching Persona I - the cheapest long-form AI avatar mo, scene by scene
· 36 scenes as text
01 · Hook · 0:00–0:00
On a near-black background, a thin curved arc with tick marks runs across the lower frame. Outlined rounded rectangles bearing uppercase month abbreviations (AUG, JUL, SEP) slide along the arc, a small blue triangle marker holding at the lower right.
On-screen text: “AUG”, “JUL”, “SEP”
Techniques: Kinetic type
Camera: Static
02 · Hook · 0:00–0:02
On a dark textured field, a large white Q4 headline sits centered while an arc of blue month tiles, each topped with a small numbered badge, rotates beneath it. The carousel turns to cycle the labels from SEP through OCT, NOV and DEC as the Q4 brightens.
On-screen text: “Q4”
Camera: Push in
03 · Hook · 0:02–0:03
A white high-contrast serif Q4 wordmark drifts and rotates right on a dark field while three tilted blue calendar cards, OCT, NOV and DEC with white number badges, slide down out of frame along a curved arc. A blue italic word fades in at the top left.
On-screen text: “Q4”, “10”, “OCT”, “11”, “NOV”, “12”, “DEC”, “Big”
Techniques: Kinetic type
Camera: Push in
04 · Hook · 0:03–0:05
On a near-black background the headline Biggest Season Q4 For Creators builds word by word in blue italic serif, with Q4 in white serif held at center. A small blue calendar chip reading NOV 11 sits at the bottom over faint dial ticks.
On-screen text: “Biggest Season Q4 For Creators”, “11”, “NOV”
Techniques: Kinetic type
Camera: Static
05 · Hook · 0:05–0:05
A grainy charcoal background holds a scattered serif headline: blue italic words Biggest, Season, For, Creators wrap around a large white Q4 at center, with a small blue calendar chip marked 11 NOV below. The composition stays static.
On-screen text: “Biggest”, “Season”, “Q4”, “For”, “Creators”, “11”, “NOV”
Camera: Static
06 · Problem · 0:05–0:06
A black field of tiny drifting dots and faint streaks. A large white “01” and a solid blue bar wipe in on the left, while on the right “Advertisers” in bold white and “spend more” in gray fade in word by word.
On-screen text: “01”, “Advertisers”, “spend more”
Techniques: Kinetic type, Particles
Camera: Static
07 · Problem · 0:06–0:11
On a black starfield, three numbered rows build one after another: a blue bar extends left to right beside each number, then the label fades in to its right. The list reads 01 Advertisers spend more, 02 Views are worth more, 03 Channels.
On-screen text: “01”, “Advertisers”, “spend more”, “02”, “Views are”, “worth more”, “03”, “Channels”
Techniques: Kinetic type, Particles
Camera: Static
08 · Problem · 0:11–0:13
On a black starfield, the line 'Channels' in bold italic white sits center with a short dash to its left, while 'worth more' drifts up out of the top. Below, 'publish more' in italic white serif scales in over a brown brush stroke that wipes open behind it.
On-screen text: “worth more”, “Channels”, “publish more”
Techniques: Kinetic type
Camera: Push in
09 · Problem · 0:13–0:14
A man in a brown shirt stands at a desk with two monitors and a laptop, speaking to camera, hands clasped. After a brief white frame, large words 'Channels' and 'publish more' scale in over him.
On-screen text: “Channels”, “publish more”
Techniques: Kinetic type
Camera: Static
10 · Problem · 0:14–0:16
A man in a brown t-shirt talks to camera at a desk with a studio mic, two monitors and a laptop, gesturing with his hands. The shot cuts to a large blue 2 with a small x on a blue-and-white split background.
On-screen text: “2x”
Camera: Static
11 · Problem · 0:16–0:20
On a white field under a blue bar, a large blue 2 morphs into a cloud with an up arrow while 'your uploads' types in below. An orange 2 fades in on the right and morphs into a dollar sign, captioned 'what you spend'.
On-screen text: “x2”, “your uploads”, “x2”, “what you spend”
Techniques: Kinetic type, Morph
Camera: Static
12 · Problem · 0:20–0:22
A white card holds a blue x2 with a cloud icon over 'your uploads' and an orange x2 with a dollar sign over 'what you spend'. A blue bar wipes the card away to reveal a man at a desk with two monitors and a laptop.
On-screen text: “X”, “2”, “your uploads”, “X”, “2”, “what you spend”
Techniques: Masking
Camera: Static
13 · Problem · 0:22–0:25
A man in a brown t-shirt sits at a desk facing the camera, speaking and gesturing with both hands. Behind him two monitors show a dark interface, a round light glows above his head, a microphone stands to the left, and a laptop on a stand sits to the right.
Camera: Static
14 · Feature reveal · 0:25–0:33
On a cream field, a blue dot and “Persona I” pill badge pop in beside a grid of small blue dots. An orange curve sweeps in from the left, threading through “Model A” and “Model B” badges. A small orange-framed video of a bearded man opens top left.
On-screen text: “Persona I”, “Model A”, “Model B”
Camera: Pull out
15 · Feature reveal · 0:33–0:34
A cream backdrop holds an orange diagonal line and a halftone dot field. A video inset top-left shows a bearded man in a blue shirt gesturing in a hallway. Three blue pill badges with white serif text, Persona I, Model A, Model B, sit on the line and animate in.
On-screen text: “Persona I”, “Model A”, “Model B”
Techniques: Kinetic type
Camera: Static
16 · Feature reveal · 0:34–0:34
A filmed man in a blue shirt sits in an orange-bordered frame on the left. Blue pill labels Persona I, Model A and Model B sit on a white field with an orange curve and dotted grid. Persona I scales in; Model B slides in.
On-screen text: “Persona I”, “Model A”, “Model B”
Techniques: Kinetic type
Camera: Static
17 · Feature reveal · 0:34–0:36
A bearded man in a blue shirt talks in an orange-bordered video window at top left on a cream canvas. An orange curve crosses the frame with blue pill labels Model B, Model A and Persona I; Price Per min fades in at the bottom right.
On-screen text: “Model B”, “Model A”, “Persona I”, “0.60S”, “Price Per min”
Camera: Static
18 · Feature reveal · 0:36–0:37
A cream infographic with an orange curve and dotted grids fills the frame; a small live-action clip of a woman in an apron and a colander of pasta sits top left, blue pill labels and dashed dollar values hang along the curve, and a monospace caption anchors the bottom right.
On-screen text: “PERSONA I SHOWCASE”, “Model A”, “Persona I”, “Model B”, “4.00$”, “0.60$”, “Price Per min”
Techniques: Kinetic type
Camera: Static
19 · Feature reveal · 0:37–0:38
A white infographic slide titled PERSONA 1 SHOWCASE holds an orange-framed clip of a woman in an apron beside a colander, with a dark YouTube channel grid below it. Blue pill labels Persona 1 and Model A sit on dotted and orange connector lines, with italic time values and a blue Price Per min caption; the Model label slides to a new value.
On-screen text: “PERSONA 1 SHOWCASE”, “Persona 1”, “Model A”, “0.60S”, “4.00S”, “Price Per min”, “Model B”
Camera: Static
20 · Feature reveal · 0:38–0:39
A white annotated diagram frames a cooking video and a dark profile screenshot, joined by dashed lines to blue Model A and Persona I pills. Italic Same quality text types in over the video while the Persona I label scales in.
On-screen text: “PERSONA I SHOWCASE”, “Model A”, “Persona I”, “Same quality”, “0.60S”, “6.00S”, “Price Per min”
Techniques: Kinetic type
Camera: Static
21 · Feature reveal · 0:39–0:40
A cream infographic overlays “Same quality” on a frying-pan video clip, ties a dark channel page to blue pills “Model A” and “Persona I” with dashed orange lines, and adds handwritten dollar figures plus a “Price Per min” caption.
On-screen text: “PERSONA I SHOWCASE”, “Same quality”, “Model A”, “Persona I”, “0.60$”, “0.00$”, “6.00$”, “Price Per min”
Camera: Static
22 · Feature reveal · 0:40–0:41
A light slide holds a cooking video inset and a dark channel screenshot on the left. Blue pill labels, Persona I and Model A, sit right, linked by dashed lines to dollar values, with Price Per min below. The Persona I label scales in.
On-screen text: “PERSONA 1 SHOWCASE”, “Same quality”, “Persona I”, “Model A”, “0.60$”, “4.00$”, “6.00$”, “Price Per min”
Camera: Static
23 · Feature reveal · 0:41–0:43
A light infographic with an orange cost curve and blue pill labels (Persona I, Model A, Model B) holds steady. A video inset top left crossfades from a woman holding a potato to potatoes sizzling in a pan, captioned with italic 'Same quality'.
On-screen text: “PERSONA I SHOWCASE”, “Same quality”, “Persona I”, “Model A”, “Model B”, “0.60S”, “4.00S”, “6.00S”, “Price Per min”
Camera: Static
24 · Feature reveal · 0:43–0:44
A white field with a grid of pale blue dots and a vertical orange dashed line. The blue italic price 0.60$ holds still at center while a 3D takeaway coffee cup rises into the lower right and a tiny label scales at the line's end.
On-screen text: “0.60$”, “Persona I”
Camera: Static
25 · Feature reveal · 0:44–0:45
A halftone coffee cup rises from the bottom right on a cream background dotted with blue, while a blue hand-drawn line completes a loop around the static price 0.60$ beneath an orange dashed line.
On-screen text: “0.60$”
Camera: Pull out
26 · Feature reveal · 0:45–0:46
A halftone coffee cup illustration tilts on the right of a white field scattered with blue dots and a blue half-circle at the left edge. A hand-drawn blue oval encloses the price 0.60$ at center, an orange dashed line rising from it.
On-screen text: “0.60$”
Camera: Pull out
27 · Feature reveal · 0:46–0:47
A tilted coffee cup with a brown sleeve and bean mark drifts on the right, beside a hand-drawn blue oval holding the price in blue italic. A blue halftone dot grid and an orange dashed line sit on a white field.
On-screen text: “0.60$”
Camera: Static
28 · Pricing · 0:47–0:48
A cream background holds a dotted grid, an orange diagonal line and a blue rounded tab. A hand-drawn blue oval frames the price 0.60$ at left, while a tilted coffee cup with a dark sleeve and bean icon floats at right. The composition stays static.
On-screen text: “0.60$”
Camera: Static
29 · Pricing · 0:48–0:48
A halftone coffee cup illustration tilts on the right beside a hand-drawn blue oval holding the price, on a white field with a purple dot grid and an orange dashed line.
On-screen text: “0.60$”
Camera: Static
30 · Pricing · 0:48–0:54
A man in a brown t-shirt sits at a desk in a dim room, speaking to the camera and gesturing with both hands. A studio microphone stands in front of him; behind him, two monitors show a video editing interface and a laptop rests on a stand.
Camera: Static
31 · Pricing · 0:54–0:55
A man sits at a desk with a microphone, gesturing with both hands as he speaks. Two monitors behind him show a dark product interface, and a laptop rests on a stand to the right. A large blue 20% scales in on the right side of the frame.
On-screen text: “20%”
Techniques: Kinetic type
Camera: Static
32 · Pricing · 0:55–0:56
A man in a brown shirt sits at a desk with two monitors and a studio microphone, gesturing with both hands as he speaks. A large blue 20% overlay holds on the right side of the frame against the dim room.
On-screen text: “20%”
Camera: Static
33 · Other · 0:56–1:02
On a speckled off-white field, the bold black headline DOUBLE YOUR UPLOADS pops in word by word, then a hand-drawn orange oval loops around UPLOADS. A serif Not and gray YOUR COST appear over a growing orange bar, then it cuts to a presenter at his desk.
On-screen text: “DOUBLE YOUR UPLOADS”, “Not YOUR COST”
Techniques: Kinetic type
Camera: Static
34 · CTA · 1:02–1:06
A man in a brown shirt sits at a desk with a microphone, two monitors and a laptop behind him, gesturing as he speaks. Near the end the word Vidrus in white appears across his chest.
On-screen text: “Vidrus”
Camera: Static
35 · CTA · 1:06–1:07
A man sits at a desk in a dim room, two monitors and a laptop behind him, and gestures with his right hand while speaking. The white caption Vidrush.AI stays fixed at the bottom of the frame.
On-screen text: “Vidrush.AI”
Camera: Static
36 · CTA · 1:07–1:08
A man in a dark shirt sits at a desk in a dim room, pointing at the camera. Two monitors and a laptop showing a waveform sit behind him. The white label Vidrush.AI stays locked at the bottom of the frame.
On-screen text: “Vidrush.AI”
Camera: Static