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Billow - YC Launch
Billow AI Labs · B2B
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Alex - Today we're launching Find out what your customers think before they
Taste · Oct 2026 · 0:31 · AI-annotated
- Length
- 0:31
- Scenes
- 18 · 1.7 s avg
- Product on screen
- 0:03
- Features shown
- 3
- Call to action
- 0:27 · 88%
- Voiceover
- Yes
00:00:00 / 00:31:01
Taste’s 0:31 launch film runs 18 scenes, about 1.7 s each. The product shows up at 0:03 and 3 features are revealed, with social proof. The call to action lands at 0:27 (88% in), over a voiceover. The video is built as a word-by-word hook, a three-step numbered walkthrough, and a closing icon wipe, cutting fast at about 33 cuts per minute over a sampled groove near 92 bpm. Its signature moves are 3D vote cards flattening toward the camera, live counters and stick-figure grids filling in, and bold monochrome type cards alternating with soft live-action close-ups.
Footage neededEstimated needs: 3 capture groups — your screens or recordings · 1 official logo — reused across the film · 4 filmed passages — shoot, supply or replace · 2 graphic passages — draw or supply · 1 3D passage — build or supply
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Alex - Today we're launching Find out what your customers think before they, scene by scene
· 18 scenes as text
01 · Hook · 0:00–0:01
A close-up frames a woman with red lips sipping through a coiled clear straw in a glass, her hand gripping the stem against a plain grey backdrop. The white word Gota scales in and out at the center of the locked-off shot.
On-screen text: “Gota”
Techniques: Kinetic type
Camera: Static
02 · Hook · 0:01–0:01
Extreme close-up of a woman's red lips sipping through a clear glass straw held by her fingers. The word taste in bold white lowercase sits centered over her chin, the final e easing in.
On-screen text: “taste”
Techniques: Kinetic type
Camera: Static
03 · Hook · 0:01–0:02
On a black field, the lowercase word problem? holds center in white. At the start a ghosted taste overlaps its left edge, then clears, leaving the question alone on the frame.
On-screen text: “taste”, “problem?”
Camera: Static
04 · Hook · 0:02–0:03
The word “Know” in heavy black sans-serif sits centered on a plain white field, held on a locked-off frame with no motion.
On-screen text: “Know”
Camera: Static
05 · Hook · 0:03–0:03
A tight close-up of a manicured hand with silver rings holding a small silver object, a thin black cord resting on the neck, set against a soft pink backdrop. The white word which is centered and motionless over the frame.
On-screen text: “which”
Camera: Static
06 · Hook · 0:03–0:03
The word version in bold white lowercase sits centered on a black field. A soft offset shadow under the letters is visible at the start and fades away, leaving flat white type.
On-screen text: “version”
Camera: Static
07 · Product intro · 0:03–0:05
A tight close-up of a woman sipping from a can through a straw, her hand and rings in focus against a soft pink backdrop. On the left, a bold white headline and a small caption fade in line by line over the footage.
On-screen text: “Taste by rentahuman”, “Know which version wins.”, “Qualified design experts · clear winner · written feedback”
Techniques: Kinetic type
Camera: Static
08 · Feature reveal · 0:05–0:09
A white vote card tilted in 3D rotates flat toward the camera as the question types itself out; the black A and B tiles turn white in turn, revealing two McLaren Racing logo options.
On-screen text: “01 Add your options”
Techniques: 3D mockup, Kinetic type
Camera: Static
09 · Feature reveal · 0:09–0:15
A split screen on black shows two white cards, A and B, each with a McLaren logo variant. Below each, a white counter climbs from zero as a grid of stick figures lights up. The cards flatten from a 3D tilt, and three instruction pills appear at the bottom.
On-screen text: “02 Humans vote”
Techniques: Split screen, 3D mockup
Camera: Static
10 · Feature reveal · 0:15–0:20
A light slide pairs a McLaren logo card with a percentage counting up to 88% and a filling bar chart; a black LEADING tag stamps the card. It cuts to a dark screen with a white poll card comparing two logos and a bar at A 88%.
On-screen text: “03 Get a clear answer”, “picked A live so far”, “LEADING”, “100 verified votes, live. One clear answer.”, “Real comparison 1 / 6”, “100 verified votes 1 real comparison”
Techniques: Kinetic type
Camera: Pull out
11 · Demo · 0:20–0:21
A white card on a dark background presents a design comparison, first showing four landing page mockups labeled A to D, then three labeled A to C. The header counter and the vote totals below update with each swap.
On-screen text: “Real comparison 2 / 6”, “119 verified votes”, “2 real comparisons”, “Real comparison 3 / 6”, “137 verified votes”, “3 real comparisons”
Camera: Static
12 · Demo · 0:21–0:21
A white card on a dark background holds a static two-option flyer comparison. Panels A and B each show a woman with headphones at a computer wrapped in wires; B has a black border. A progress bar reads B 80%, with vote counts above and below.
On-screen text: “Real comparison 5 / 6”, “160 verified votes”, “5 real comparisons”
Camera: Static
13 · Demo · 0:21–0:22
A white comparison card is centered on a dark background, holding steady, labeled Real comparison 6 / 6 above with vote stats below. Inside, a question asks which of two landing page designs looks more trustworthy, shown side by side as panels A and B, with a progress bar at B 67%.
Camera: Static
14 · Demo · 0:22–0:23
Six white polling cards sit in a two-row grid on a black background, each pairing a design question with labeled mockups and vote bars. A white caption below counts 163 verified votes and 6 real comparisons. The layout holds static for the shot.
On-screen text: “163 verified votes”, “6 real comparisons”
Camera: Static
15 · Social proof · 0:23–0:26
A field of tiny gray T-shaped icons on black lights up in an expanding ring, leaving a dark halo behind the centered text. Three bold white lines stack in sequence, ending with a small URL underneath.
On-screen text: “Every pick.”, “A real human.”, “Real taste.”, “1991.ai”
Techniques: Kinetic type, Masking
Camera: Static
16 · Social proof · 0:26–0:27
A black field of repeating gray human icons holds centered stacked text: 'Every pick. A real human. Real taste.' A bold white counter ticks rapidly upward from 355,830 to 399,055 beside the line 'humans ready to vote.'
On-screen text: “Every pick. A real human. Real taste. 355,830 humans ready to vote”
Techniques: Kinetic type
Camera: Static
17 · CTA · 0:27–0:28
A grid of black T glyphs on white, with a grey T at the center, wipes clear from the middle to reveal the wordmark taste.store in black and grey, with a small Taste by rentahuman lockup above it.
On-screen text: “taste.store”, “Taste by”, “rentahuman”
Techniques: Masking
Camera: Pan
18 · CTA · 0:28–0:31
A plain white background centers the bold black and gray taste.store logo, with a smaller Taste by rentahuman mark above. A black pill button reading Start a comparison with a white arrow fades in below the main logo.
On-screen text: “taste.store”, “Taste by”, “rentahuman”, “Start a comparison →”
Camera: Static