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Tarun Amasa - It’s official. We’ve raised $14m led by @OpenAI Startup Fund to bring

Tarun Amasa · Aug 2025 · 2:08 · AI-annotated

Length
2:08
Scenes
11 · 11.7 s avg
Product on screen
0:00
Call to action
1:56 · 90%
Voiceover
Yes
00:00:00 / 02:08:22

Tarun Amasa’s 2:08 launch film runs 11 scenes, about 12 s each. The product is on screen from the first frame, with social proof. The call to action lands at 1:56 (90% in), over a voiceover. The video alternates locked-off two-shot founder shots with long screen-recorded Excel demos, letting the pitch feel like a casual office conversation. Signature moves: the glitch-in wordmark on a vintage iMac, slow push-ins and grid zooms in the UI, and a black end card where 'Microsoft Excel' morphs into the Endex wordmark.

Footage neededEstimated needs: 3 capture groups — your screens or recordings · 5 filmed passages — shoot, supply or replace
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Tarun Amasa - It’s official. We’ve raised $14m led by @OpenAI Startup Fund to bring, scene by scene

· 11 scenes as text

  1. 01 · Product intro · 0:00–0:03

    A vintage white iMac sits on a wooden table against a pale blue wall. On its dark screen, the white serif word Endex flickers through a brief glitch, then holds still as the camera slowly pushes in.

    On-screen text: “Endex”

    Camera: Static

  2. 02 · Product intro · 0:03–0:12

    Two men sit at a wooden table against a gray concrete wall, smiling at the camera; the man on the right gestures once, then the man on the left speaks. White subtitle lines swap in at the bottom center. The camera holds a locked-off medium two-shot.

    On-screen text: “Today”, “we're launching Endex,”, “an AI agent”, “that lives in Excel.”, “We're also excited”, “to announce our”, “most recent fundraising round”, “led by OpenAI Startup Fund.”

    Camera: Static

  3. 03 · Demo · 0:12–0:28

    An Excel window with the Endex add-in panel docked right fills the frame. A prompt types into the panel, the grid fills with a P&L model and new sheet tabs appear, and the view zooms onto the panel mid-scene. White captions sit in a gray bar at the bottom.

    On-screen text: “As you can see here,”, “Endex lives natively in Excel as an add-in.”, “This allows you to build models from”, “existing workbooks or from scratch.”, “In this case, we're asking for it”, “to build a P&L model on a B2B SaaS startup.”, “Endex can handle tasks from DCFs and LBOs,”, “to data cuts, enrichment”, “and other types of analysis.”

    Techniques: UI zoom

    Camera: Pull out

  4. 04 · Demo · 0:28–1:03

    A screen recording of Excel with the Index for Excel chat panel open on the right. The AI fills a SaaS P&L model sheet by sheet as a cursor clicks the tabs; captions narrate the features. The view zooms into the P&L grid at the end.

    On-screen text: “We've built it to work like a digital coworker.”, “It'll learn your preferences over time,”, “ask clarifying questions,”, “and maintain your formatting standards.”, “Since this is a straight forward task,”, “it won't ask for clarification”, “to make the model fully auditable and easy to change.”, “We've seen Index as most powerful when”, “your firm has existing templates that you want to get filled.”, “Index is natively integrated with CapIQ and FactSet but is also able to search the web and connect directly to internal data sources. Think of it as a bridge - ”

    Techniques: Cursor demo, UI zoom

    Camera: Push in

  5. 05 · Demo · 1:03–1:09

    A locked-off view of a spreadsheet P&L model fills the frame, with the Endex for Excel chat panel docked on the right. The cell selection jumps between rows, surfacing each cell's formula in the formula bar to show the values are linked.

    On-screen text: “Every value is dynamically linked to its underlying drivers,”, “just like you'd expect from a professional analyst.”, “While Endex excels at building models from scratch,”

    Camera: Pull out

  6. 06 · Demo · 1:09–1:31

    An Excel income statement fills the left of the frame as the Index for Excel chat panel on the right types out model notes line by line. The view zooms into a cell to show a yellow citation tooltip, then reframes to the full sheet.

    On-screen text: “While Endex excels at building models from scratch,”, “it's really powerful when you work with existing ones.”, “Here's an out-of-date model for a public company called DexCom.”, “with hundreds of linked cells across multiple tabs.”, “Normally, updating or navigating this would take hours”, “of digging through filings and transcripts.”, “Watch as Index navigates this model and contextualizes it”, “with the most recent earnings data.”, “It's pulling from 10-Ks and management guidance”, “and leaving traceable citations throughout., it will take you”

    Techniques: UI zoom

    Camera: Pull out

  7. 07 · Demo · 1:31–1:36

    A spreadsheet window fills the frame, showing a left line-item list, a central table of contents with a green two-bar chart, and a right text panel. The chart bars fill from a loading state to full. A white caption line swaps at the bottom.

    On-screen text: “directly to the source of these information,”, “but for private data, it can be a page in a CIP.”

    Camera: Static

  8. 08 · Other · 1:36–1:47

    Two men sit at a wooden table against a concrete wall. The man in the dark shirt speaks and gestures with his hands while his companion in the light shirt smiles. White subtitle lines swap in at the bottom center, tracking the speech.

    On-screen text: “Endex is always on”, “and by your side.”, “Doesn't take time off from work”, “to go on a dentist appointment”, “during on cycle recruitment.”, “It'll be there by you”, “when you're starting a model from scratch”, “or answering a “please fix””, “at five in the morning.”

    Camera: Static

  9. 09 · Social proof · 1:47–1:56

    A man in a dark navy shirt sits in a wooden chair against a pale wall with two bright window slits, speaking to camera and gesturing with his hands. White subtitles sit at the bottom of the locked-off frame as he talks and ends with a smile.

    On-screen text: “Endex is far from perfect”, “but over the last year”, “we've been spending time”, “deploying it directly”, “in financial firms.”, “We're the most excited”, “to bring it directly to you”, “today!”

    Camera: Static

  10. 10 · CTA · 1:56–2:02

    Two men sit at a wooden table against a grey concrete wall, the right one in a dark shirt talking and gesturing, the left one in a light shirt smiling. A laptop and ceramic cups sit on the table as white captions read across the bottom.

    On-screen text: “Endex is available both”, “on Mac and Windows.”, “We're so excited to see”, “what you're going to build with it!”, “Comment below”, “for an early access code.”

    Camera: Static

  11. 11 · Outro · 2:02–2:08

    Centered white serif text on black reads 'Microsoft Excel'. The letters slide and overlap as the phrase morphs into the wordmark 'Endex.' A thin vertical line tracks the change. The mark holds, then a small caption 'for an early access code.' appears beneath it.

    On-screen text: “Microsoft Excel”, “Endex.”, “for an early access code.”

    Techniques: Kinetic type, Morph

    Camera: Static