Addiiiii - We got into @ycombinator to fix how AI makes music. Today we're lau

01 · Hook · 0:00–0:03

A man in a cap and plaid shirt high-fives three smiling friends with beer bottles outside a bar, then turns and walks toward camera as it tracks him. A red neon AFTER HOURS sign glows behind the group.

Camera: Pull out

02 · Hook · 0:03–0:04

A man in a dark cap and checkered shirt speaks to camera in a tight close-up, warm light on his face, blurred background with a teal bokeh dot. The frame stays locked while his mouth moves.

On-screen text: “GUBn”

Camera: Static

03 · Hook · 0:04–0:04

A plain white field holds for an instant, then settles into a flat neutral gray that fills the frame. No elements, text, or motion appear; the empty background stays static through the end of the clip.

Camera: Static

04 · Hook · 0:04–0:10

A solid black frame holds for the entire scene with no visual content, leaving the audio to carry the moment. The screen stays static and empty from start to finish, with no text, logo or motion appearing.

Camera: Static

05 · Hook · 0:10–0:16

A man in a gray t-shirt stands centered in a wood-paneled room with blurred windows behind, talking to camera on a static shot. White captions appear at the bottom, then a large white and gold headline pops over his chest.

On-screen text: “You just experienced an entire scene,”, “and we didn't show you a thing.”, “That is what music can do.”, “That is what”, “MUSIC CAN DO”

Camera: Pull out

06 · Problem · 0:16–0:20

A young man in a gray sweatshirt speaks to camera in a locked-off medium shot against a blurred interior. A small inset video on the left shows a dark sedan driving through fog, then lifting off the ground and flying. White subtitle captions swap at the bottom of the frame.

On-screen text: “That is what music can do.”, “The problem today is getting Al”, “music to do exactly what you want.”

Camera: Pan

07 · Problem · 0:20–0:24

A presenter in a gray tee stands in a wooden loft, gesturing as he talks. A picture-in-picture screen at left plays a car mid-jump, then landing in a dust cloud. Bottom captions cycle, and a “Music to SLAM” headline pops in center.

On-screen text: “music to do exactly what you want.”, “You have the perfect cut,”, “the second the car lands the jump.”, “Music to SLAM”

Camera: Static

08 · Problem · 0:24–0:29

A young man in a gray sweatshirt speaks to camera in a locked-off medium shot against a blurred warm interior. Subtitles track his speech along the bottom, then a two-line headline, 'Still misses' in white and 'THE MOMENT' in yellow, scales in on the left.

On-screen text: “the second the car lands the jump.”, “Every other model gets you close,”, “but in the end it still misses the moment.”, “Still misses”, “THE MOMENT”, “And when you try to fix it,”

Techniques: Kinetic type

Camera: Static

09 · Problem · 0:29–0:31

Locked-off shot of a young man in a grey tee speaking to camera in a wood-paneled loft. A frosted card floats left of him, its gauge draining from 97 to 11 above 'Credits'; a headline scales in and subtitles caption his line.

On-screen text: “Still misses”, “THE MOMENT”, “And when you try to fix it,”, “you end up burning more credits”

Techniques: Kinetic type

Camera: Static

10 · Problem · 0:31–0:33

A young man in a grey shirt talks to camera on the right. To his left, a frosted glass card holds a credits gauge whose number counts down from 8 to 0 as the arc depletes. A white subtitle sits at the bottom.

On-screen text: “only to lose the parts you initially liked.”

Camera: Static

11 · Product intro · 0:33–0:34

A young man in a grey t-shirt stands in a room with large windows, speaking to the camera. The image loses focus, blurring the man and the background as he gestures with his hand.

On-screen text: “only to lose the parts you initially liked.”, “That is why we built Taan.”, “Credits”

Camera: Static

12 · Product intro · 0:34–0:38

A chrome 3D sound-wave logo pulses above the white taan.ai wordmark over a heavily defocused shot of a presenter on stage. The wordmark sharpens from blur, then the whole frame defocuses as the scene ends.

On-screen text: “That is why we built Taan.”, “taan.ai”, “A music model that is controllable”, “to the T.”

Camera: Static

13 · Product intro · 0:38–0:41

A young man in a grey t-shirt speaks to camera against a blurred beige interior. A white and yellow headline builds on the left while spoken captions appear in a dark rounded bar at the bottom.

On-screen text: “to the T.”, “Sync it perfectly to your edit,”, “or give it any direction you want.”, “Any direction”, “YOU WANT”

Techniques: Kinetic type

Camera: Static

14 · Feature reveal · 0:41–0:46

A man in a grey t-shirt stands in a wood-paneled room with large windows, talking to camera. Three yellow rounded-square icons, a play symbol, stacked sheets and a document, pop in across his chest. White captions in a dark pill roll at the bottom.

On-screen text: “or give it any direction you want.”, “Upload your video, audio, or script,”, “and Taan can work out”, “how the music should sound.”

Camera: Static

15 · Feature reveal · 0:46–0:50

A young man in a gray sweatshirt speaks to camera against a warm, blurred interior. A video-editor timeline panel with yellow icons, video thumbnails and audio waveforms assembles on the left, then dissolves. A large white and gold headline pops in as he finishes the line.

On-screen text: “how the music should sound.”, “It reasons like a music director,”, “so you can get creating”, “without ever having to prompt.”, “Without having TO PROMPT”

Techniques: Kinetic type

Camera: Static

16 · Feature reveal · 0:50–0:55

A man in a gray t-shirt stands centered in a wood-paneled loft, speaking to a locked-off camera and gesturing with one hand. White subtitles in a dark rounded pill swap line by line at the bottom. Windows behind him show brick buildings; a wooden chair sits to the right.

On-screen text: “without ever having to prompt.”, “But if you do have something specific”, “in mind, direct it yourself,”, “and Taan follows it exactly.”, “A timestamp, a chord progression,”

Camera: Pull out

17 · Feature reveal · 0:55–0:59

A young man in a gray tee speaks to camera against a blurred warm interior, framed right of center. On the left, a vertical list of white words, Timestamp, Chord, Instrument, slides and lights up in sequence, while subtitles sit at the bottom.

On-screen text: “Timestamp”, “Chord”, “A timestamp, a chord progression,”, “Instrument”, “or even using a specific instrument.”

Techniques: Kinetic type

Camera: Static

18 · Feature reveal · 0:59–1:03

A young man in a gray T-shirt speaks to camera in a locked-off shot, a bright windowed room behind him. A translucent input bar floats over his chest, text typing in with a yellow block cursor as the line scrolls left, and bottom captions switch with his words.

On-screen text: “or even using a specific instrument.”, “Make the first 8 seconds tense.”, “Pause for 2, beat drop at 10.”

Techniques: Cursor demo

Camera: Static

19 · Feature reveal · 1:03–1:07

A silver sedan drifts in a wide circle on a dark dirt lot at night, kicking up a massive cloud of dust and debris. The camera tracks the vehicle's movement through the foggy, moody atmosphere.

On-screen text: “e first eight seconds tense. Pause for two. Beat drop at ten.”, “Pause for 2, beat drop at 10.”

Techniques: Particles

Camera: Push in

20 · Feature reveal · 1:07–1:10

A young man in a grey sweatshirt faces the camera in a softly lit room, background blurred. White subtitles in a dark rounded box sit at the bottom, swapping between two lines as he speaks. The frame is locked-off.

On-screen text: “Now what if you like the track,”, “but the drums aren't right?”

Camera: Static

21 · Feature reveal · 1:10–1:14

A young man in a gray t-shirt stands centered in a sunlit room with exposed brick and large windows, talking to the camera and gesturing with one hand. A dark rounded caption bar at the bottom swaps lines as he speaks. The camera stays locked off.

On-screen text: “but the drums aren't right?”, “With Taan, you can change”, “exactly what you want”, “without touching anything else.”

Camera: Static

22 · Feature reveal · 1:14–1:18

A gray sedan flips through the air and slams onto a foggy night track, then drifts away from a locked-off camera, kicking up a broad wall of dust that billows across the frame.

On-screen text: “without touching anything else.”, “0”

Techniques: Particles

Camera: Pull out

23 · Social proof · 1:18–1:23

A young man in a gray crewneck speaks to camera in a shallow-focus warm interior. White caption bars swap in sequence at the bottom, then jump to the top as he finishes the line.

On-screen text: “We measured Taan on prompt adherence”, “and instruction success”, “against leading models today.”, “And Taan was 4 times better”

Camera: Static

24 · Social proof · 1:23–1:26

A man in a grey t-shirt stands in a concrete room with tall windows, speaking to camera. A five-row horizontal bar chart overlays his lower body, comparing Taan against four voice models; bars fill left to right and percentages count up, with Taan's row highlighted in yellow. A top caption states the claim.

On-screen text: “And Taan was 4 times better”, “than the current leader.”

Camera: Static

25 · CTA · 1:26–1:30

A young man in a gray t-shirt talks to camera in a soft-focus beige room, the frame locked on his face. White captions in dark pills swap at the bottom, then a white “Try Taan” with a bold yellow “TODAY” appears on the left.

On-screen text: “than the current leader.”, “Make the music you actually”, “wanted to make.”, “Try Taan”, “TODAY”, “Try Taan today!”

Camera: Static

26 · Outro · 1:30–1:37

A blurred orange-yellow gradient fills the frame. A black headline sharpens into view, a smaller subline appears beneath it, then both fade out. A waveform glyph draws in, joins the taan.ai wordmark, and a cream Try Now pill slides in below.

On-screen text: “Try Taan v1-preview today”, “Precise control now. Diverse genre support on the way.”, “taan.ai”, “Try Now”

Techniques: Kinetic type

Camera: Static