tash · Consumer
Jiali - some days you feel off but don’t know why introducing the world’s fi
Soma · Nov 2026 · 0:56 · AI-annotated
- Length
- 0:56
- Scenes
- 44 · 1.3 s avg
- Voiceover
- Yes
Soma’s 0:56 launch film runs 44 scenes, about 1.3 s each. There is no explicit call to action; a voiceover carries the film. A single cross-cut montage of grainy, locked-off 16mm-style shots pairs everyday phone conversations with a lone woman on a beach, cutting fast at roughly 43 cuts a minute. It resolves on a cream card where a serif tagline dissolves into the rounded soma wordmark, the only clean graphic moment in the film.
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Jiali - some days you feel off but don’t know why introducing the world’s fi, scene by scene
· 44 scenes as text
01 · Hook · 0:00–0:00
A young person holds a vintage telephone receiver to their ear in a dark, blue-lit frame. Colored bokeh dots sit in the blurred night background as the camera holds a tight close-up on their face.
Camera: Static
02 · Hook · 0:00–0:01
From inside a parked car, the driver's seat and steering wheel frame the foreground as two people crouch on the driveway outside, one gesturing with open palms toward the car in dim evening light.
Camera: Static
03 · Hook · 0:01–0:01
A woman stands behind a fountain, phone pressed to her ear, holding a small open box in her other hand. She glances at the box while speaking. Blurred water jets and green topiary frame her in the foreground against a wooden wall.
Camera: Static
04 · Hook · 0:01–0:03
A low, locked-off shot of a sandy beach begins overexposed white, then the exposure settles to reveal a person sitting cross-legged in the distance, facing the sea and a small mound of sand. The figure stays still as gentle waves roll in.
On-screen text: “1”
Camera: Static
05 · Hook · 0:03–0:04
A young person with long curly hair and a maroon t-shirt sits in profile on a sandy beach, facing left, while soft waves break under a wide, hazy sky. The camera holds a locked-off frame as a large numeral 1 sits still over the image.
On-screen text: “1”
Camera: Static
06 · Hook · 0:04–0:05
A tight close-up holds on a mottled gray concrete surface, a small dark camera lens sitting dead center. The frame stays static, the grainy texture filling the screen while the lens remains the only focal point.
Camera: Static
07 · Hook · 0:05–0:06
A young woman with big curly brown hair in a gray shirt stands in profile, laughing, with a second woman in a white and yellow top just behind her. They face right against a wooden plank wall dappled with sunlight.
Camera: Static
08 · Hook · 0:06–0:06
Close-up of a woman with round wire glasses tilting a ribbed stainless steel cup to her lips, then lowering it with a smile. A red brick wall fills the left background and white blinds sit to the right. The shot holds steady on her profile.
Camera: Static
09 · Hook · 0:06–0:07
A boy in a blue shirt holds a metal tin can to his lips, a string trailing to a bowl on the tiled table, as he looks off to the right. Warm window light from the left lights his face against a louvered cabinet and brick wall.
Camera: Static
10 · Hook · 0:07–0:08
A boy and a woman stand at opposite ends of a tiled kitchen counter, each drinking from a metal cup. They face one another in a static medium shot set against a brick wall with a hanging glass lamp.
Camera: Static
11 · Hook · 0:08–0:09
A macro close-up of a mottled gray surface marked by a grid of darker squares. A small dark hole with a pale rim sits at the center. The frame holds still, carrying a soft film grain and a thin vertical seam at the left edge.
Camera: Static
12 · Hook · 0:09–0:10
A young woman with curly hair and a maroon t-shirt sits on a sandy beach, head tilted down with a faint smile. Gentle waves and a cloudy blue sky fill the background. The static medium close-up carries a soft film-grain look.
Camera: Static
13 · Hook · 0:10–0:11
Framed through an open car door, a young person crouches on a lawn beside an older man who leans back, lifting his torso off the grass. The steering wheel and seat fill the foreground.
Camera: Static
14 · Hook · 0:11–0:12
A woman with curly hair in a pale hoodie holds a payphone receiver to her ear at night, framed by a glass booth. She speaks with a tense expression while an empty lot and distant lights sit behind her. The shot holds steady on her face.
Camera: Static
15 · Hook · 0:12–0:13
A static medium shot frames two people seated back to back on either side of a white pillar in a warm domestic room. The woman on the left rests against a green couch; the man on the right leans on a wooden cabinet, both gazing away in profile.
Camera: Static
16 · Hook · 0:13–0:14
A static top-down macro of a mottled gray textured surface. A small dark rounded object with a pale top sits at the center, casting a short shadow, while a thin pale vertical line runs along the left edge.
Camera: Static
17 · Hook · 0:14–0:15
A close-up frames a young woman with long curly brown hair, eyes closed and head bowed, wearing a maroon top. Behind her, ocean waves roll onto a sandy beach under a pale blue sky. The shot holds steady with only subtle movement in her hair and the surf.
Camera: Static
18 · Hook · 0:15–0:16
A low sand mound topped with a reflective sheet sits in the foreground of a wide beach, a hand gripping a dark object at the right edge. The grainy film frame holds still on the ocean and a distant figure standing in the surf.
Camera: Static
19 · Hook · 0:16–0:17
A woman with dark curly hair walks right along a hedge, phone to her ear, viewed through blurred branches and pale statues in the foreground. The camera pans right to follow her past a windowed building.
Camera: Pan
20 · Hook · 0:17–0:18
Two people lie on their backs on a blue carpet in a dim wood-paneled room, one in a white tee and light jeans, the other in a gray shirt and dark pants. A high window casts daylight across the walls as the pair stay still, filmed wide and low.
Camera: Static
21 · Hook · 0:18–0:20
A person in a striped sweater leans back against the wall of a graffiti-covered tunnel, head tilted up, while a second person in a red dotted jacket walks toward the camera laughing. The arched ceiling lights and green color grade frame the shot.
Camera: Static
22 · Hook · 0:20–0:21
A close-up frames a woman's face inside a sheer white veil, her curly hair and hoop earrings visible. She smiles with a glistening eye, her gaze drifting from the side to a soft downward look. Hazy backlight washes the fabric, a faint purple flare glints on the left.
Camera: Static
23 · Hook · 0:21–0:21
A top-down view of a mottled gray concrete surface fills the frame. A small dark conical object with a white ring sits at the center, casting a short shadow. A thin yellow line runs down the left edge while the camera holds steady on the texture.
Camera: Static
24 · Hook · 0:21–0:22
A low camera at sand level frames a person's knee in black fabric pressed into wet sand, with soft ocean waves rolling in the blurred background. The shot holds still as the figure settles slightly.
Camera: Static
25 · Hook · 0:22–0:24
Medium close-up of a young woman with curly brown hair and a maroon t-shirt, seated on a sandy beach, looking down. Ocean waves and a cloudy sky fill the background. The footage has a grainy film look with a soft frame border; her hair drifts in the breeze.
Camera: Static
26 · Hook · 0:24–0:25
A high angle shot looks down on a patch of grass planted with dozens of small pinwheels on white sticks. The blades spin in place, blurring in red, green, blue, purple, pink and yellow, while the lawn and their shadows stay still.
Camera: Static
27 · Hook · 0:25–0:27
A vintage metal fan spins on a brass cart, its cage wrapped in flapping pink, yellow and white ribbons. A leafy plant frames the left edge against a dark wood wall, with a leopard-print scarf hanging behind and a white door to the right.
Camera: Static
28 · Hook · 0:27–0:29
A sunlit room corner holds a window with trailing green vines in white pots, a sheer white curtain billowing in a breeze, and a pink paneled door with glass panes on the right. Warm daylight fills the frame as the fabric sways gently.
Camera: Static
29 · Hook · 0:29–0:30
A person with curly hair in a gray hoodie talks on a payphone inside a glass booth at night, seen in profile through the pane with a vertical bar crossing the foreground, lit in cool blue and green tones.
Camera: Push in
30 · Hook · 0:30–0:32
Two people stand in a pale blue bathroom brushing their teeth, one in a green shirt at left, one in a white graphic tee at center facing the mirror. A white shuttered window fills the right. The opening frame carries a brief double-exposure dissolve before resolving.
Camera: Push in
31 · Hook · 0:32–0:33
Two laughing people walk toward the camera along a graffiti-covered tunnel, looking upward. A man in a striped sweater and beanie walks beside a woman in a dotted brown hoodie as the camera tracks backward. Car headlights glow in the distance under ceiling lights.
Camera: Push in
32 · Hook · 0:33–0:35
Two people walk through a graffiti-covered tunnel as cars with headlights pass behind them. The woman in a brown dotted hooded coat throws her head back laughing while the man in a beanie and blue sweater walks beside her. A faint double-exposure ghost lingers on their faces.
Camera: Push in
33 · Hook · 0:35–0:35
A woman with dark curly hair and a maroon t-shirt looks downward against a pale blue sky. The shot is static, with a grainy vintage film texture and a thin vertical line along the left edge.
Camera: Static
34 · Hook · 0:35–0:36
Top-down view of a grainy gray surface marked with white streaks and patches, like a road seen from above. A small dark oval object with a pale ringed center sits in the middle, casting a short shadow to the lower left. The frame drifts slowly, revealing more white markings.
Camera: Static
35 · Hook · 0:36–0:37
A woman with long dark hair in a cream top stands beside a fountain, holding a small cup and tilting her head upward. Out-of-focus water jets rise in the foreground while a coffee banner and leafy greenery fill the background.
Camera: Static
36 · Hook · 0:37–0:38
A young woman in profile, wearing a green shirt, brushes her teeth against a wall patterned with blind shadows. A second person's hand holding a toothbrush enters at the right edge. The shot stays static in soft, dim light.
Camera: Static
37 · Hook · 0:38–0:39
A woman with dark hair and wire glasses smiles as she holds a metal tin can to her ear, like a string telephone. She leans forward in a close-up, set against a red brick wall with a hanging yellow cloth and white shutters behind her.
Camera: Static
38 · Hook · 0:39–0:40
A close-up of a woman with curly hair and spiral earrings, smiling softly with downcast eyes, framed by a white lace veil that drifts gently in front of her face. The shot holds steady on her expression.
Camera: Static
39 · Hook · 0:40–0:41
A medium close-up holds on a young woman with curly hair in a maroon t-shirt, seated on a beach. She keeps her eyes closed and smiles faintly as her hair drifts in the wind. Waves and a streaked blue sky fill the background under a grainy, warm film grade.
Camera: Static
40 · Hook · 0:41–0:43
A person with curly hair in a maroon top kneels on the sand beside a small mound, facing the ocean. Waves roll in under a cloudy sky. The locked-off shot carries a grainy film look with a vertical scratch on the left edge.
On-screen text: “J”
Camera: Static
41 · Hook · 0:43–0:47
A person with voluminous curly dark hair in a maroon t-shirt leans over a reflective metal panel on a sandy beach, the ocean and pale sky behind. Shot on grainy vintage film with vertical scratch lines, the camera tilts down to reveal the panel as the person lifts a hand to their nose.
Camera: Pull out
42 · Hook · 0:47–0:50
A dark gray surface is dusted with fine white powder, forming curved streaks that radiate from a small dark oval at the center, which holds a tiny white dot. The powder pattern drifts and reshapes slowly across the frame.
Camera: Static
43 · Outro · 0:50–0:54
A centered serif line, “your voice reveals more than your words”, fades from pale gray to black on a cream background, then dissolves to the gray soma wordmark in the same centered position.
On-screen text: “your voice reveals more than your words”, “soma”
Camera: Static
44 · Outro · 0:54–0:56
The lowercase word “soma” in dark gray sits centered on a cream background. The final letter “a” eases from a soft blur into a crisp form while the rest of the word stays still in a locked-off frame.
On-screen text: “soma”
Camera: Static






