Palisade · B2B · Aug 2026
Simular - 2,000,000,000 PCs sit on people's desks today. The next billion comp
Simular AI · Nov 2026 · 1:24 · AI-annotated
- Length
- 1:24
- Scenes
- 46 · 1.8 s avg
- Product on screen
- 0:15
- Features shown
- 5
- Call to action
- 1:12 · 85%
- Voiceover
- Yes
Simular AI’s 1:24 launch film runs 46 scenes, about 1.8 s each. The product shows up at 0:15 and 5 features are revealed. The call to action lands at 1:12 (85% in), over a voiceover. The video compresses computer history into a grainy archival montage, poses the next-billion-computers question, then switches to a flat cream graphic system where line-art windows and a single lime accent demo each feature in turn, with the founder bookending the demos. Pacing is fast at about 25 cuts a minute, with monospace captions typing over locked-off frames and lime corner brackets highlighting every key term.
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1Deploy · Sep 2026
Pomerado · B2B · Oct 2026
Simular - 2,000,000,000 PCs sit on people's desks today. The next billion comp, scene by scene
· 46 scenes as text
01 · Hook · 0:00–0:00
Grainy sepia archival footage shows a man in a suit leaning over a large 1950s computer cabinet, adjusting its controls. The shot is locked off with a slight film shake. A white monospace caption scales in across the center while the year reads in the corner.
On-screen text: “1956”, “Computers used to fill a room,”
Techniques: Kinetic type
Camera: Static
02 · Hook · 0:00–0:01
Grainy archival footage of a dim 1956 computer room, men in dark suits seated at large mainframe consoles with round amber screens. The frame is locked off. A white monospace caption scales in across the center, a small year in the lower left.
On-screen text: “Computers used to fill a room,”, “1956”
Techniques: Kinetic type
Camera: Static
03 · Hook · 0:01–0:02
Grainy sepia archival footage shows a close-up of a hand flipping toggle switches on a large vintage control panel. A white caption reads 'Computers used to fill a room,' while '1956' sits static in the lower left corner.
On-screen text: “Computers used to fill a room,”, “1956”
Techniques: Kinetic type
Camera: Static
04 · Hook · 0:02–0:02
Archival sepia footage of a large room packed with rows of people seated at early computer terminals. A small date label sits in the lower-left corner while a centered caption reads 'and need a team to run them.' The frame is locked-off and the text holds still.
On-screen text: “1965”, “and need a team to run them.”
Camera: Static
05 · Hook · 0:02–0:03
A close-up of a 1965 computer console panel, a hand sweeps across and presses rows of square buttons while a white caption sits centered over the frame.
On-screen text: “1965”, “and need a team to run them.”
Camera: Static
06 · Hook · 0:03–0:04
Archival footage of a 1970s computer room: rows of consoles and a few workers at desks, dim and grainy. A centered caption reads “and need a team to run them.” with “1970” in the lower-left corner. The frame is locked off and still.
On-screen text: “and need a team to run them.”, “1970”
Camera: Static
07 · Hook · 0:04–0:04
A close-up of a vintage control panel with two green screens and dials. A monospace caption reads 'and need a team to run them.' in the center, with '1970' in the bottom left.
On-screen text: “and need a team to run them.”, “1970”
Camera: Push in
08 · Hook · 0:04–0:06
A dim close-up of a white wall with a recessed slot. A hand enters from the right and pushes a thin dark rod into the slot. A centered white monospace caption sits over the slot, reading the 1977 line. The frame stays locked while the hand completes the motion.
On-screen text: “In 1977, few believed anyone would want their own.”
Camera: Static
09 · Hook · 0:06–0:07
Grainy black-and-white archival footage, locked off, shows a beige CRT monitor resting on a rack of hardware, slightly out of focus. A white monospace line types out across the dark screen while a small year label sits in the lower left corner.
On-screen text: “In 1977, few believed”, “anyone would want their own.”, “1990”, “Then 2,000,000,000”
Techniques: Kinetic type
Camera: Static
10 · Hook · 0:07–0:08
A grainy, desaturated close-up of a hand resting on a white wired mouse on a desk. A white monospace caption types out “Then 2,000,000,000” with a blinking cursor, then “landed on every desk.” appears below in faded gray. “1990” sits in the bottom-left corner.
On-screen text: “1990”, “Then 2,000,000,000”, “landed on every desk.”
Techniques: Kinetic type
Camera: Static
11 · Hook · 0:08–0:09
A slightly tilted close-up of a vintage computer monitor displays a Modify Layer dialog with a table of layer names, colors and linetypes. White monospace caption text reads across the center while the year 1990 sits in the lower-left corner. The frame is locked off and still.
On-screen text: “Then 2,000,000,000”, “landed on every desk.”, “1990”
Camera: Static
12 · Hook · 0:09–0:09
A black-and-white archival shot shows a woman in profile at a desk, typing on a vintage desktop computer with a CRT monitor. White monospace text overlays the frame, with a small year label in the lower left corner. The camera holds a static medium shot.
On-screen text: “1990”, “Then 2,000,000,000”, “landed on every desk.”
Camera: Static
13 · Hook · 0:09–0:10
A grainy, desaturated office shot holds on a man in a white shirt talking on a desk phone beside a computer. A centered white monospaced caption overlays the line, with a small 1990 date in the lower left.
On-screen text: “1990”, “Then 2,000,000,000 landed on every desk.”
Camera: Static
14 · Hook · 0:10–0:11
Close-up of a person in a black T-shirt holding a smartphone, both thumbs typing on the screen. A thin white caption types itself out over the frame, reading Then 7,000,000,000. The background is a soft, out-of-focus outdoor setting.
On-screen text: “Then 7,000,000,000”
Techniques: Kinetic type
Camera: Static
15 · Hook · 0:11–0:12
A silhouetted man sits on a ledge at dusk, looking at his phone against a hazy city skyline. White sans-serif text reads “Then 7,000,000,000” as the final digits type in.
On-screen text: “Then 7,000,000,000”
Techniques: Kinetic type
Camera: Static
16 · Hook · 0:12–0:12
A desaturated street fills with pedestrians walking away from a static camera. White monospace text sits centered over the crowd, stating the figure and the closing line. The shot holds still while the crowd drifts forward.
On-screen text: “Then 7,000,000,000”, “in every pocket.”
Camera: Static
17 · Hook · 0:12–0:14
A high-angle locked-off shot of a crowded city intersection, desaturated, with pedestrians and cars moving through the crosswalks. Centered white outlined monospace text reads “Then 7,000,000,000 in every pocket.” over the scene.
On-screen text: “Then 7,000,000,000”, “in every pocket.”
Camera: Static
18 · Hook · 0:14–0:15
Black background, centered monospace type. Bold white “7 billion” holds, then switches to gray “Then 7,000,000,000 / in every pocket.”, then to gray “The next billion computers?”. Locked-off frame; each phrase holds about half a second.
On-screen text: “7 billion”, “Then 7,000,000,000”, “in every pocket.”, “The next billion computers?”
Techniques: Kinetic type
Camera: Static
19 · Product intro · 0:15–0:20
On black, a gray monospace question sits above a white line that types and rewrites itself, settling on bold “Autonomous Computer”. Yellow corner brackets highlight “agents” in the tagline “built for agents.”, then a hard cut lands on a presenter at a wooden desk.
On-screen text: “The next billion computers?”, “Personal Computer”, “Autonomous Computer”, “built for agents.”
Techniques: Kinetic type
Camera: Static
20 · Product intro · 0:20–0:27
A man in a black SIMULAR t-shirt and glasses sits centered at a wooden desk in a wood-paneled room with plants and a warm lamp, gesturing with both hands as he speaks. A white lower-third card with a green accent bar slides in at the lower left to name him, holds, then exits.
On-screen text: “Ang Li”, “Co-founder & CEO, Simular”, “The next billion computers?”, “Autonomous Computer”, “built for agents”, “SIMULAR”
Camera: Static
21 · Product intro · 0:27–0:29
A man with glasses and a black t-shirt sits centered at a wooden desk, gesturing with both open hands as he speaks. Behind him a wood-paneled wall holds a red abstract panel, potted plants, and a shelf with a glowing orange lamp.
Camera: Static
22 · Problem · 0:29–0:33
A hand-drawn desktop window sketches itself in on a cream background, with a menu bar, three file icons and a dock. A cursor clicks the Projects folder; a second window pops open to the right and scales up to show launch.key, budget.xls and a small file.
On-screen text: “SIMULAR”
Techniques: Cursor demo
Camera: Static
23 · Problem · 0:33–0:35
A wireframe desktop shows a menu bar, three left-side icons, and a central Projects window with a grid of file thumbnails, the first file and dock slot in green. A black cursor hovers over the Projects folder, clicks it, and fades out.
Techniques: Cursor demo
Camera: Static
24 · Problem · 0:35–0:36
A browser window shows the California DMV online renewal page. The mouse cursor glides across the breadcrumb links while the view zooms in on the page. A small caption reading 'screenshot → guess → click' sits at the bottom.
On-screen text: “screenshot → guess → click”
Techniques: UI zoom, Cursor demo
Camera: Static
25 · Problem · 0:36–0:39
A screen capture of a vehicle registration form pans and zooms across the page while a cursor drifts over the fields. A small caption at the bottom cycles through the words screenshot, guess and click, highlighting the active step in a yellow box.
On-screen text: “screenshot → guess → click”
Techniques: Cursor demo, UI zoom
Camera: Static
26 · Problem · 0:39–0:43
A line-art neural network grows on the left as its parameter count ticks from 180B to 2T. A packet icon travels a dashed line that turns solid green toward a line-art monitor, where the computer label slides in and the caption scales.
On-screen text: “model”, “180B”, “params”, “computer”, “screenshot → click, one at a time”, “400B”, “2T”
Camera: Pull out
27 · Feature reveal · 0:43–0:47
A lime-green rounded-square icon with black scan brackets eases to center, then shifts left as the wordmark “box by Simular” appears to its right. The lockup is replaced by a wide white input field with corner brackets, where “paste this into any AI chat or agent” types out in monospace.
On-screen text: “box by Simular”, “paste this into any AI chat or agent”
Techniques: Kinetic type
Camera: Static
28 · Feature reveal · 0:47–0:49
On a cream field, a white prompt bar with corner brackets types out a setup line in monospace, its button turning lime green. It then slides up as a flat window mockup labeled your-box opens beneath it, showing tabs and files.
On-screen text: “paste this into any AI chat or agent”, “Set up box from https://box.simular.ai/install”, “Get a box”
Techniques: Kinetic type
Camera: Static
29 · Feature reveal · 0:49–0:51
A bracketed light command bar slides down over a flat browser mockup; the install URL sits behind a blinking caret beside a yellow button, while the window below shows tabs, a signed-in avatar, a file list and skeleton lines, with a black loading bar stretching across the content.
On-screen text: “paste this into any AI chat or agent”, “Set up box from https://box.simular.ai/install”, “Get a box”
Techniques: Kinetic type
Camera: Push in
30 · Feature reveal · 0:51–0:52
A flat inbox screen with tab buttons and gray text lines. A green-outlined 'logins' chip and 'signed in' pill sit at the right. The interface scrolls left as a 'files' chip opens a dropdown of three documents, and a 'your box · live' header slides in at the top.
Camera: Pan
31 · Feature reveal · 0:52–0:52
A flat wireframe browser window with tabs (Flights, Q4 budget, Inbox) drifts left on a beige field. Inside, a green-bordered list of three files and a green 'files' chip are highlighted, the list sliding in the opposite direction.
Camera: Static
32 · Feature reveal · 0:52–0:53
A flat browser mockup sits on a cream background, its tab bar, file list and gray text bars snapping into place from a slight offset. A green callout box labeled tabs highlights the right end of the tab row.
On-screen text: “tabs”
Camera: Static
33 · Feature reveal · 0:53–0:57
A Chrome window on a light gray background shows Google Flights. The origin field types SFO, an autofill dropdown lists San Francisco International Airport, the field completes to San Francisco, and the page scrolls to a world map before returning to the top.
On-screen text: “DeepSeek V4.1 Flash on box · no built-in computer use”
Camera: Static
34 · Feature reveal · 0:57–0:57
A browser window shows Google Flights, cutting from the empty search page to a results list while the top title crossfades from a small blue header into a large white overlay reading GPT-5 Astra on box, with a tagline fading in below.
On-screen text: “DeepSeek V4.1 Flash on box · no built-in computer use”, “GPT-5 Astra on box”, “Same model, 1.6× faster on box.”
Camera: Static
35 · Feature reveal · 0:57–1:03
Split screen compares two GPT-6 Astra runs under a bold headline. Left, a chat card runs a flight search; right, a black screen opens a green-framed Chrome window with Google Flights results. Time counters tick, the right bar fills lime, then the headline crossfades to a new line.
On-screen text: “Same model, 1.6x faster on box.”, “GPT-6 Astra no box”, “GPT-6 Astra + box”, “Already 4x faster on paper.”
Techniques: Split screen
Camera: Static
36 · Feature reveal · 1:03–1:04
A split-screen comparison of two AI models running a flight search in a browser. Below each, time and cost metrics update as the search completes.
On-screen text: “Almost the same speed, 78x cheaper.”, “GPT-6 Astra + box”, “DeepSeek V4.1 Flash + box”, “time”, “cost”, “18.2 s”, “$0.25”, “18.2 s”, “$0.003”, “59.2 s$,0.68,52.6 s,$0.009,52.8 s”
Techniques: Split screen
Camera: Static
37 · Feature reveal · 1:04–1:06
A cream data table compares three model setups across time and cost columns. A ghosted duplicate of the chart fades out from behind the bold title, then the green bars fill in and the boxed +3.7 s and 78x badges pop in on the DeepSeek row.
On-screen text: “Same job, three setups”, “median of 3 runs”, “time”, “cost per run”, “GPT-6 Astra no box”, “94.3 s”, “$0.99”, “GPT-6 Astra + 📦 box”, “59.2 s”, “$0.68”
Camera: Static
38 · Feature reveal · 1:06–1:07
A dark terminal screen holds a static typed command line and an orange auto-mode status line beneath a divider. A small Claude Code badge sits in the bottom-left corner. The frame stays locked off with a blinking text cursor at the end of the prompt.
Camera: Static
39 · Feature reveal · 1:07–1:07
A dark terminal scrolls in the background behind a rounded browser mockup. The mockup's nested view switches from one Resy restaurant search to two side-by-side tabs, Resy and Walmart, as the corner badge changes from Claude Code to Codex.
On-screen text: “Claude Code”, “Codex”
Camera: Static
40 · Feature reveal · 1:07–1:08
A dark agent interface displays a 3D-perspective browser mockup of a Walmart espresso-machine results page. The layout then shifts to a second panel with a left navigation sidebar and a tool card above the mockup, while a product tag swaps at the lower left.
On-screen text: “ChatGPT”, “Codex”, “Claude for Mac”
Techniques: 3D mockup
Camera: Static
41 · Feature reveal · 1:08–1:09
A chat interface slides from a light ChatGPT panel to a dark Claude panel. Each embeds a live desktop preview, the first a travel booking page, the second a San Francisco map route, beneath a main header with a Live badge and a Take control button.
Camera: Static
42 · Feature reveal · 1:09–1:10
A white phone chat card scrolls up over a dark grid background, revealing embedded live desktop screens, a map app then a spreadsheet. A small caption at lower left switches from ChatGPT on iPhone to Claude on iPhone.
On-screen text: “ChatGPT on iPhone”, “Claude on iPhone”
Camera: Static
43 · Feature reveal · 1:10–1:10
A flat application window centered on a dark grid backdrop opens on a LibreOffice Calc sheet with a pie chart, then scales down and swaps its content for a Blender 3D viewport holding red cubes.
Camera: Pull out
44 · Feature reveal · 1:10–1:12
A flat phone mockup slides down onto a dark grid, its screen showing a browser page with a live 3D viewport of a red gift box tied with a green bow. A white caption reads OpenClaw on iPhone at the top.
On-screen text: “OpenClaw on iPhone”
Camera: Pull out
45 · CTA · 1:12–1:20
A presenter in a black tee and glasses sits centered at a wooden desk, a closed gray laptop in front of him. He talks to camera, gesturing with both hands, in a warm wood-paneled studio with plants, a shelf, and a glowing yellow lamp.
Camera: Static
46 · Outro · 1:20–1:24
A lime-green rounded-square logo with a black bracket face and the wordmark box by Simular fade in on a pale gray field. Below, the tagline Give your model a computer. highlights model in lime with corner brackets, then swaps it to AI. The URL box.simular.ai sits beneath.
On-screen text: “Give your model a computer.”, “box.simular.ai”, “Give your AI a computer.”
Techniques: Kinetic type
Camera: Static






