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Runway - You've never seen anything like this.
Runway · Aug 2026 · 2:07 · AI-annotated
- Length
- 2:07
- Scenes
- 75 · 1.7 s avg
- Product on screen
- 0:08
- Call to action
- 1:56 · 92%
- Voiceover
- Yes
00:00:00 / 02:07:10
Runway’s 2:07 launch film runs 75 scenes, about 1.7 s each. The product shows up at 0:08. The call to action lands at 1:56 (92% in), over a voiceover. A fast-cut comedic sketch that frames Runway's models as a street game, alternating low-angle dialogue shots with escalating AI-generated gags at about 34 cuts per minute. Its signature moves are the top-down chalk spelling, the jump from mundane banter to absurd scale (pigeons, a giant cat, a taxi-built rat), and the centered lowercase runway wordmark that closes the pitch.
Footage neededEstimated needs: 1 official logo — reused across the film · 73 filmed passages — shoot, supply or replace · 2 3D passages — build or supply
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Runway - You've never seen anything like this., scene by scene
· 75 scenes as text
01 · Hook · 0:00–0:01
A young man in a yellow tee leans on a bodega counter, smiling and talking, as an older woman in a red floral blouse lifts an egg carton and digs into a purse. Stacked coffee cans fill the left foreground; the static over-the-shoulder shot holds through the brief clip.
Camera: Static
02 · Hook · 0:01–0:03
Over-the-shoulder medium shot in a bodega: a blond man in a red, white, and blue Dominican jersey stands behind the counter, gesturing as he talks to a customer in a yellow shirt. Shelves of cigarettes and liquor and a Dominican flag fill the background. The camera is static.
On-screen text: “runway”
Camera: Static
03 · Hook · 0:03–0:05
A young man in a yellow shirt and glasses leans on a deli counter, smiling and pointing, while an older woman in a red patterned blouse rummages through a red purse at the register. Stacked yellow cans fill the left edge of the frame.
Camera: Static
04 · Hook · 0:05–0:06
The camera pushes forward down a narrow grocery aisle packed with tins and snack bags. A man with glasses perched on his head leans out from behind a shelf, tilting his face and shouting toward the lens.
Camera: Push in
05 · Hook · 0:06–0:08
A man in a yellow t-shirt and glasses leans on a store counter beside a tall stack of yellow coffee cans. He shifts from a skeptical side-eye to a small smile, looking off-camera left. Static medium frame; shelves and a red cooler fill the background.
On-screen text: “runway”
Camera: Static
06 · Product intro · 0:08–0:10
A hand-painted cardboard sign reading Runway Studios hangs on a chain-link fence in front of a sunlit tennis court. Neon-yellow graffiti lettering, RULES OF... and a large quoted HORSES, scribbles in over the sign. Locked-off frame.
On-screen text: “runway”, “RULES OF...”, “HORSES”
Techniques: Kinetic type
Camera: Static
07 · Product intro · 0:10–0:12
Low-angle shot of a smiling man in glasses and a yellow sweater against brick high-rises, overlaid with yellow handwritten “RULES OF…” and “HORSE”. Cut to a bearded man in a red jersey, with “4 Dummies!!” appearing beside him.
On-screen text: “RULES OF...”, “HORSE”, “4 Dummies!!”
Camera: Static
08 · Other · 0:12–0:15
A man in a red and navy soccer jersey stands outdoors against sky and trees, turning his head and speaking to camera. A cut lands on a second man in a yellow shirt and glasses against city buildings. The runway logo holds in the corner.
Camera: Static
09 · Other · 0:15–0:22
A man in a yellow sweater and dark round glasses talks to the camera from a low angle, gesturing with his hands at the start. Red-brick apartment towers and a pale sky frame him on both sides. The shot stays locked on his face for the full length.
On-screen text: “runway”
Camera: Static
10 · Other · 0:22–0:23
A low-angle, locked-off shot frames a man with bleached blond hair in a red and navy jersey, speaking to camera against a clear blue sky. Rooftops and green trees sit softly out of focus behind him as he tilts his head slightly upward.
On-screen text: “runway”
Camera: Static
11 · Other · 0:23–0:24
Low-angle portrait of a man in a cream ribbed shirt and round glasses, smiling up at the camera between brick apartment towers, then slowly turning his head into profile against a clear sky.
Camera: Static
12 · Other · 0:24–0:26
A man in a gray hoodie sits on a wooden bench in a fenced lot, eating a burger. Trash litters the ground, a brick apartment block and trees fill the background. The frame sharpens from a blur at the start.
On-screen text: “runway”
Camera: Static
13 · Other · 0:26–0:30
A low-angle shot looks up at two men against a pale sky, their heads tilted toward the center. The man on the right, in a red and navy American Republic jersey, raises his hand toward the other as they speak.
On-screen text: “runway”
Camera: Static
14 · Other · 0:30–0:31
A man in a gray hoodie sits on a park bench, then the frame cuts to a close-up of his face as he licks his fingers and looks sideways.
On-screen text: “runway”
Camera: Push in
15 · Demo · 0:31–0:33
A low-angle outdoor shot follows a man in a yellow t-shirt and glasses as he extends his open hand forward, then lowers his head to look at it. A brick high-rise and a bright sun flare fill the background, with a small runway logo in the corner.
Camera: Static
16 · Demo · 0:33–0:37
A young man in a red, white and blue jersey and denim shorts stands on an outdoor basketball court. A flock of pigeons swirls around his head and feet, then settles onto his shoulders, arms and sneakers. The frame is locked off in warm late-afternoon light.
On-screen text: “runway”
Techniques: Particles
Camera: Static
17 · Demo · 0:37–0:38
A man in a yellow shirt and glasses stands on an outdoor basketball court while pigeons perch on his head, arms, legs and shoes, some flapping their wings. Warm late-afternoon light, brick buildings and a hoop in the background. The runway watermark sits in the bottom-right corner.
On-screen text: “runway”
Camera: Static
18 · Demo · 0:38–0:40
Low-angle shot of a man in glasses and a yellow sweater, pigeons perched on his head and shoulders, against a blue sky flanked by brick buildings; a white drop on his chest lengthens and drips.
On-screen text: “runway”
Camera: Static
19 · Demo · 0:40–0:40
A man in a red, white, and blue jersey and denim shorts stands on an outdoor basketball court. He holds a ball up in his right hand, facing the camera against a backdrop of a fence and trees.
On-screen text: “runway”
Camera: Static
20 · Demo · 0:40–0:41
A locked-off wide shot of an outdoor crowd dancing and cheering on a confetti-strewn court. People wave Puerto Rican and Dominican flags and raise their arms, while a man in a red-and-white Dominican jersey stands still at the center.
On-screen text: “4”
Camera: Static
21 · Demo · 0:41–0:42
A man in a yellow T-shirt and glasses stands center frame on a rooftop basketball court, arms crossed, while a cheering crowd behind him waves balloons and Puerto Rican flags as red confetti falls. High-rise buildings fill the background under a clear sky.
On-screen text: “4”
Camera: Static
22 · Demo · 0:42–0:43
A low-angle shot of a cheering crowd waving Chilean flags; a man in a red jersey and gold chain holds focus at center while a woman with flag face paint laughs on the left. The frame starts soft and sharpens onto the man's face as the camera drifts.
On-screen text: “runway”
Camera: Static
23 · Demo · 0:43–0:45
A low-angle view of a city block with a giant face mural on a brick building. Two white cylindrical objects hover over the face, then slide away to reveal a grimace. The camera whip-pans right with heavy motion blur.
On-screen text: “runway”
Techniques: Speed ramp
Camera: Static
24 · Demo · 0:45–0:46
A fast horizontal pan across a sunny city block, large billboards with portraits of men in suits slide past the frame in front of brick high-rises and blue sky.
Camera: Pan
25 · Demo · 0:46–0:47
Low-angle wide shot of a brick high-rise under a blue sky, its wall covered by a large mural of a man with glasses and a maroon sweater. A chain-link fence and green trees fill the foreground while the camera tilts slightly upward.
On-screen text: “runway”
Camera: Static
26 · Demo · 0:47–0:47
Three children press against a chain-link fence, cheering with raised fists and wide grins. Behind them a brick apartment block and a parked green car sit in bright daylight. The frame stays locked while the kids bounce and clap.
Camera: Static
27 · Demo · 0:47–0:48
A man in a yellow tee and dark pants stands on an outdoor court as a sheet of white water pours down over him from above. A second person in a red and white jersey stands out of focus in the right foreground.
Camera: Static
28 · Demo · 0:48–0:49
A man stands center frame on an outdoor basketball court as a tall column of white powder erupts around him, then falls and settles, revealing his white hair and checkered shorts. A blurred figure in a yellow shirt watches from the left foreground.
On-screen text: “runway”
Techniques: Particles
Camera: Static
29 · Demo · 0:49–0:50
Close-up of a man with snow piled on his glasses and shoulders. He grins and thrusts a clenched fist toward the camera as if throwing snow, against a soft-focus backdrop of warm brick and green foliage. A small white runway wordmark sits in the lower right corner.
On-screen text: “runway”
Camera: Static
30 · Demo · 0:50–0:52
A man in a yellow t-shirt and black pants stands with his arms crossed on an outdoor basketball court. A low-angle shot frames him against brick apartment buildings and trees.
On-screen text: “runway”
Camera: Static
31 · Demo · 0:52–0:56
A young man with bleached hair in a red, white and blue Dominican jersey stands on a sunlit outdoor basketball court. The camera slowly pushes in as he tilts his head back, looking up, with trees and a hoop blurred behind him.
Camera: Push in
32 · Demo · 0:56–0:57
Three children stand behind a chain-link fence, mouths wide open and hands raised near their faces, as if shouting. A brick apartment block and a parked car sit in the soft-focus background. The shot holds steady on the group.
On-screen text: “runway”
Camera: Static
33 · Demo · 0:57–0:58
A blond young man in a red and navy basketball jersey and gold chain stands on an outdoor court, head tilted up, gazing at the sky with his mouth slightly open. Shallow depth of field blurs the green trees behind him. The shot holds steady on his face.
Camera: Static
34 · Demo · 0:58–1:03
Low-angle locked-off shot looks up at an elderly woman in pink hair curlers and glasses, gripping a metal walker over a smiling young person seated in front. Brick apartment blocks flank the frame under a blue sky. The woman talks and shifts her expression as the seated person grins.
On-screen text: “runway”
Camera: Static
35 · Demo · 1:03–1:04
A young man with short bleached hair, in a red and blue jersey and gold chain, talks to camera on an outdoor basketball court. Trees and court stay soft and out of focus behind him as the camera holds still; a small white runway wordmark sits in the lower right.
On-screen text: “runway”
Camera: Static
36 · Demo · 1:04–1:06
A close-up of a smiling man with round glasses and a yellow shirt, looking upward. He holds a wide grin that softens into a closed-lip smile. A metal frame and floral fabric fill the background. The runway logo sits in the bottom right.
On-screen text: “runway”
Camera: Static
37 · Demo · 1:06–1:08
A man with bleached hair in a red, white and blue jersey and gold chain stands on a green field, gazing up before glancing sideways and parting his lips as if speaking. The locked-off shot keeps a shallow depth of field.
On-screen text: “runway”
Camera: Static
38 · Demo · 1:08–1:10
Top-down view of a hand drawing the letter H in white chalk on cracked asphalt. The person's gray sleeve and red, blue and white sneakers frame the top of the shot as the second vertical stroke completes the letter.
On-screen text: “runway”
Camera: Pan
39 · Demo · 1:10–1:10
A blurred thumbs-up hand fills the foreground, then the frame opens to a wide shot of a man in a yellow tee and black pants standing still on a court. A subway train streaks past behind him in heavy motion blur.
On-screen text: “runway”
Camera: Static
40 · Demo · 1:10–1:11
A man in a red, white and blue basketball jersey walks through a puddle on an outdoor court at golden hour, then the water bursts into a wide splash as he submerges.
Camera: Pan
41 · Demo · 1:11–1:12
A person in a beige inflatable body stands centered before a chain-link fence, then tilts their head back and laughs. The shot remains static in a medium close-up.
On-screen text: “runway”
Camera: Static
42 · Demo · 1:12–1:12
A person with short blonde hair in a red, white and blue Dominican Republic jersey stands on an outdoor court while water sprays around the head in slow motion. The locked-off shot keeps a soft-focus green fence and backboard behind.
On-screen text: “runway”
Camera: Static
43 · Demo · 1:12–1:13
A man with glasses and a headband pops up from a giant pile of sneakers in an urban plaza, arms raised and waving, brick towers behind. A location caption, Banco Antilla Dominican Republic, scales in over the shot while the runway watermark holds in the corner.
On-screen text: “runway”, “BANCO”, “ANTILLA”, “DOMINICAN”, “REPUBLIC”
Camera: Static
44 · Demo · 1:13–1:13
A person with bleached hair stands on an outdoor basketball court in a red, white, and blue Dominican Republic jersey, one arm outstretched, a ring held in their mouth as a white disc streaks past their head. The shot is locked off.
On-screen text: “runway”
Camera: Static
45 · Demo · 1:13–1:14
A close-up of a hand pinching a spaghetti strand against a blurred park cuts to a man in a yellow T-shirt, spaghetti draped over his shoulders, who lifts a loop of it across his face then lets it fall. Brick apartment blocks and trees fill the sunny background.
On-screen text: “runway”, “DOMINICAR”, “REPUBLIC”
Techniques: Kinetic type
Camera: Static
46 · Demo · 1:14–1:15
A man in a red, white, and blue Dominican Republic jersey holds a smiling cartoon mascot head on his shoulder as a crowd of people raise phones to film him in a bright, billboard-filled city square.
On-screen text: “runway”
Camera: Static
47 · Demo · 1:15–1:16
The camera pushes in on a red brick apartment facade, settling on a woman with crossed arms leaning out of an open window on an upper floor.
On-screen text: “runway”
Camera: Push in
48 · Demo · 1:16–1:16
Top-down locked-off view of cracked asphalt where white chalk letters HO sit in the center. A hand holding chalk completes the O, then lifts out of frame. A worn white line and a green strip run across the top. The small runway logo stays fixed in the bottom right.
On-screen text: “runway”
Camera: Static
49 · Demo · 1:16–1:17
A smiling man in a yellow t-shirt and glasses stands on an outdoor basketball court, raising one hand to gesture toward the camera. He is framed center against brick high-rise buildings and trees in warm daylight, with the camera held static.
On-screen text: “HO”, “runway”
Camera: Static
50 · Demo · 1:17–1:18
A man in a gray hoodie sits on a weathered green park bench, chewing a foil-wrapped sandwich. He holds the food with both hands, a chain-link fence and brick building behind him. The runway wordmark sits in the lower right corner.
On-screen text: “runway”
Camera: Static
51 · Demo · 1:18–1:19
A man in a yellow t-shirt and glasses stands on an outdoor basketball court, points his finger at the camera, then tilts his head upward. Brick high-rise buildings and a hoop frame the background. A small runway logo sits in the bottom right corner.
On-screen text: “runway”
Camera: Static
52 · Demo · 1:19–1:19
Top-down view of dark asphalt where a hand draws the final stroke of the letter P, completing the word HOP in white chalk. The hand moves left across the ground in real time, leaving the word fully formed under long shadows.
On-screen text: “runway”
Camera: Static
53 · Demo · 1:19–1:20
Wide low-angle shot of two people standing on an outdoor basketball court framed by brick apartment buildings; a suspension bridge grows into the frame across the top, its towers and cables descending from the sky. The runway wordmark sits in the bottom-right corner.
On-screen text: “runway”
Camera: Static
54 · Demo · 1:20–1:21
A man in a gray hoodie sits on a weathered wooden bench in front of a chain-link fence and brick building. He holds a basketball at chest level, then releases it downward with both hands open as the ball blurs toward his lap.
On-screen text: “runway”
Camera: Static
55 · Demo · 1:21–1:21
Wide low-angle shot of an outdoor basketball court beneath the Brooklyn Bridge. Two people stand on the court, one in a yellow shirt lifts an arm while the other in red holds a ball. The frame stays static, with a small white runway logo in the bottom right corner.
On-screen text: “runway”
Camera: Static
56 · Demo · 1:21–1:22
Two men balance with outstretched arms on a worn outdoor basketball court, one crouched on a raised platform in a yellow shirt, the other on the ground in a red shirt, while a third person sits on a bench behind the fence.
On-screen text: “runway”
Camera: Static
57 · Demo · 1:22–1:23
A blonde young person in a red, white and navy Dominican jersey appears as a white-edged paper cutout, centered against a blurred outdoor court and hoop. The figure tilts its head slightly while the cutout border stays fixed. The runway wordmark holds in the lower right corner.
On-screen text: “runway”
Camera: Static
58 · Demo · 1:23–1:23
A clay-textured 3D man with round black glasses, a mustache and gold earrings wears a pale yellow shirt, centered against a blurred outdoor basketball court. His mouth moves as he speaks while the camera holds a static medium close-up with shallow depth of field.
On-screen text: “runway”
Camera: Static
59 · Demo · 1:23–1:25
A giant orange tabby cat strides across the sky above a sunlit basketball court, its paw kicking up a white dust puff as two small figures stand on the court. Brick high-rise buildings frame the background under a clear blue sky. The shot is a locked-off wide low angle.
On-screen text: “runway”
Camera: Static
60 · Demo · 1:25–1:26
Top-down locked-off shot of cracked asphalt. A hand in a grey sleeve holds white chalk and draws the word HORS letter by letter, finishing the S as the clip ends.
On-screen text: “runway”
Camera: Static
61 · Demo · 1:26–1:29
A young man with bleached hair stands on an outdoor basketball court wearing a red, white, and blue Dominican Republic jersey, with a chain-link fence and brick buildings behind him. The camera slowly pushes in on him as he blinks and holds a neutral expression.
On-screen text: “runway”
Camera: Pull out
62 · Demo · 1:29–1:31
A man in round glasses and a yellow sweatshirt stands on a sunlit outdoor court, points at the camera, then grins as the framing tightens on his face. Blurred brick high-rises and trees fill the background in warm late-day light.
Camera: Static
63 · Demo · 1:31–1:34
A young man with bleached hair in a red, white, and blue jersey and gold chain speaks to an off-camera interviewer on an outdoor court. The locked-off medium close-up holds against a soft-focus backdrop of trees, a fence, and a building with a water tower in warm late-afternoon light.
On-screen text: “runway”
Camera: Static
64 · Demo · 1:34–1:37
A man in round glasses and a yellow shirt films himself selfie-style, talking to the camera with a slight handheld shake. Brick apartment towers and trees blur behind him in warm daylight. A small white runway logo sits in the bottom right.
On-screen text: “runway”
Camera: Static
65 · Demo · 1:37–1:39
A young man with bleached hair in a red and blue jersey stands on an outdoor basketball court, grinning with his tongue out, then settles into a neutral expression as he speaks. Trees and a brick building sit in warm late-day light behind a chain-link fence.
On-screen text: “runway”
Camera: Static
66 · Demo · 1:39–1:41
A young man in round glasses and a cream tee smiles and talks to the camera on an outdoor basketball court. Brick high-rises and green trees blur behind him in warm late-afternoon light. He nods and shifts slightly as the handheld camera holds a centered medium close-up.
On-screen text: “runway”
Camera: Static
67 · Demo · 1:41–1:43
A hand rises slowly into frame against a clear blue sky, fingers curling into a pinch near the top, while a blurred orange building sits in the lower left corner. The shot holds on the raised hand.
On-screen text: “runway”
Camera: Static
68 · Demo · 1:43–1:45
Two young men on an outdoor basketball court tilt their heads up, tracking a ball in the sky. One wears a yellow t-shirt and glasses; the other wears a red, white, and blue Dominican Republic jersey. A static medium shot frames them against brick apartments and trees.
Camera: Static
69 · Demo · 1:45–1:46
A shaved-head young man in a gray long-sleeve shirt and gold chain crouches behind a metal trash can in a littered, fenced park, then peeks out from behind it with a wide-eyed stare. The locked-off shot holds while a location title slides in.
On-screen text: “DOMINICAN”, “REPUBLIC”
Camera: Push in
70 · Demo · 1:46–1:47
The frame tilts up a tall orange brick apartment tower with heavy motion blur, then settles on the rooftop where a dark helicopter lifts off into a clear blue sky. The white runway wordmark stays fixed in the bottom-right corner.
On-screen text: “runway”
Camera: Pan
71 · Demo · 1:47–1:50
A giant mechanical rat built from a yellow taxi cab and scrap metal crouches on the corner of a brick building under a blue sky. Its jaw drops open wide, exposing rows of metal teeth, while its clawed hands grip the roof edge.
On-screen text: “runway”
Camera: Static
72 · Demo · 1:50–1:53
Overhead static shot of two men on a cracked green basketball court. The man left in a yellow tee and glasses looks up; the blond man right in a red, white and blue jersey raises his hand to his forehead, then waves it.
On-screen text: “runway”
Camera: Static
73 · Demo · 1:53–1:56
A young woman in a black crop top and jeans stands at a green chain-link gate in a brick courtyard. The shot tightens to a medium frame as she holds the fence bar and lip-syncs to the camera.
On-screen text: “runway”
Camera: Push in
74 · CTA · 1:56–2:03
Two men on a sunlit outdoor basketball court look up in awe as the caption fades in. A cut to a wide shot reveals a giant robot built from yellow taxis and scrap looming over the court, the men tiny beneath it.
On-screen text: “You've never seen anything like this.”, “Every model you need.”
Camera: Static
75 · CTA · 2:03–2:07
A locked-off high angle looks down on an outdoor basketball court where a junk-built taxi monster, venting steam, looms over three standing people. A white caption builds to a full sentence, then fades as the bold lowercase runway wordmark fades in at center.
On-screen text: “Every model you need. To make anything you want.”, “runway”
Camera: Static